ETX-10829_Etex-AR2017_WEB_2018_DEF2 (2)

2.5
Activity report
Etex Roofing
Etex Annual Report 2017
Activity report
Etex Roofing
Etex Roofing
Our roofing business is the foundation of our century-old
company. Today, our portfolio of agricultural and residential
roofing products and components has positioned Etex Roofing
as a strong player in pitched roofs in Europe and various
markets worldwide. In 2017, Etex Roofing achieved sales of
836 million euro compared to 885 million euro in 2016.
One model,
two segments
Etex Roofing targets two main market
segments: residential pitched roofs and
agricultural roofs and construction.
Comprehensive offering
To fit the needs of both segments,
we offer a complete portfolio of tiles,
slates, corrugated sheets and roofing
accessories and components. Our countryspecific
and specialised sales teams advise
different types of clients—from architects
and installers to homeowners and
farmers—and tailor our offering to their
specific requirements.
In Europe, the division holds a strong
position in the pitched roof residential
sector and is a frontrunner in most
agricultural markets. In Latin America,
we maintain a solid presence in
corrugated sheets.
Our roofing business is backed by strong
brands with established names, such as
Eternit, Marley and Creaton.
Delivering on our
business model
qqCorrugated sheets provided by Marley Eternit were used to
restore and convert the UK’s last remaining open-pan salt works
into The Lion Salt Works visitor centre and museum.
Due to this two-pronged business model,
2017 resulted in growth across the majority
of our markets in Europe and beyond. The
exception was in some countries where the
underlying economic conditions were less
favourable.
Operational management
Optimising our operational footprint and
further strengthening our overall roofing
business approach, we enhanced our
industrial platform in specific markets to
boost efficiency, automation and quality
where required.
Sales and digital
In 2017, Etex Roofing launched a common
web platform across western Europe.
Aimed to increase our customer focus and
sales excellence, the platform enhances
our visibility toward existing and potential
customers in both segments. Throughout
2018, we will continue to further develop
the platform to align with the customer
journey and increase lead generation.
Incremental innovation
2017 was a year of intense incremental
innovation for Etex Roofing around the
world. We significantly enhanced, upgraded
or expanded numerous existing products
and roofing components.
One major product launch was Tecta:
a unique UV-coated slate with a flat
surface, higher durability and stability, and
increased resistance to dirt and moisture.
The slate also boasts great aesthetics.
After a successful launch at the Batimat
exhibition in France at the end of 2017,
the new slate will soon debut on other
European markets.
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