ETX-10829_Etex-AR2017_WEB_2018_DEF2 (2)

2.3
Activity report
Etex Façade
Etex Annual Report 2017
Activity report
Etex Façade
Etex Façade
With the vision of leading the global façade market by providing
beautiful and durable materials, Etex Façade targets two main
market segments - architectural façades via architects and
residential façades via homeowners. The division offers a unique
range of fibre cement façade materials, from large panels to
sidings that are available in a variety of textures, colours and
styles. In 2017, Etex Façade generated sales of 267 million euro in
2017 versus 245 million euro the year before.
ppThis family home in Belgium created a standout design using
Equitone [tectiva] façade panels across the exterior facade.
Growth in
architectural
façade markets
Architectural
façade
Residential
façade
Propelled by our Equitone brand, Etex’s
architectural façade business is primarily
active in western Europe and central and
eastern Europe. We also have a presence in
selected international markets across Latin
America, North America and Asia Pacific.
Equitone is our main brand on the global
architectural façade market. We work with
and for architects to design smart and
resilient façade materials with reduced
environmental impact. Each of our
materials has its own natural character
that shows the raw, untreated texture
of the fibre cement base material. Main
applications are in public and commercial
mid- to large-sized buildings.
Cedral is our main brand in Europe for
residential façades, offering a portfolio
of fibre cement sidings. Outside Europe,
Etex Façade is also developing its sidings
activities in Chile and other Latin American
countries. Fibre cement sidings are used
in the renovation and new construction
of single family homes and apartments.
Durable and low-maintenance, they are a
compelling alternative to wood and plastic.
On the rise in Europe
Across the European continent, Etex
Façade achieved overall growth in 2017.
In the United Kingdom, Equitone continued
to grow. The recovering economy and
construction industry in France supported
our sales performance. In Germany,
the market had a challenging start, but
recovered well in the second half of 2017.
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