ETX-10829_Etex-AR2017_WEB_2018_DEF2 (2)

2.3
Activity report
Etex Façade
Etex Annual Report 2017
Activity report
Etex Façade
Spotting opportunities in Asia Pacific
Australia is a strong market for Equitone
sales in Asia Pacific. Although the
Australian market kicked off slowly at the
beginning of the year, it later picked up.
Outside Australia, our main markets for
architectural façade materials are Hong
Kong, Singapore, South Korea and
Thailand. In Japan, our Equitone sales
figures improved in 2017.
In China, Etex’s architectural fibre cement
façade materials are produced and
branded under the name JiaMei, which
continued to generate positive sales
figures. At the end of 2016, we launched a
second brand, JiaLai, which posted growth
in 2017.
In 2017, we moved our regional
headquarters from Kuala Lumpur in
Malaysia to Singapore.
Fortifying our footprint
outside Europe
Outside of Europe, growth is supported
by further regional expansion and
reinforcement of our local organisations.
Progressing in Latin America
Chile is currently our main market
for Equitone. Despite the recession in
the country in 2017, we kept up our
sales volumes.
QQEquitone [tectiva] fibre cement façade panels lend a
distinct, modern and streamlined finish to the John J. Bowen
Center for Science and Innovation of Johnson & Wales
University in Rhode Island, USA.
Etex Façade aspires
to continue its path of
double-digit growth in
the years to come.
QQThe new building for the Maris
College Kijkduin in Den Haag provides a
contemporary but still warm and studentfriendly
construction. Equitone [tectiva]
panels were used for the external façade.
PPThe new Centenary Theatre in Taronga
Zoo in Sydney, Australia, was constructed
using only materials that demonstrate the
zoo’s commitment to the environment and
wildlife conservation. Equitone panels were
used to clad the exterior walls.
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