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Ocean Sky International Limited - Ocean Sky International Ltd ...

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COMPETITION AND COMPETITIVE STRENGTHS<br />

COMPETITION<br />

As an export-oriented enterprise, our overall competition environment and our market competition are<br />

subject largely to global developments. We identify the following three developments as the main factors<br />

that would affect the competition in our business:<br />

Increasing Demand for Manufacturers with Global Capability<br />

As a growing trend, US and EU apparel retail companies are concentrating on developing marketable<br />

brand names internationally in order to increase their business. In order to reach out to customers in<br />

various countries worldwide in short lead time, these apparel retail companies are outsourcing to<br />

manufacturers who are not just cost competitive but also have a wide spread of operation capability near<br />

to their markets. These apparel retail companies are likely to look for manufacturers with global operation<br />

capability and the size and flexibility to respond to their specific requirements within short notices.<br />

We expect that more apparel manufacturers would globalise their operations. Operating in nine<br />

countries, our Group is well positioned in this regard and would continue to explore new avenues to<br />

further expand and strengthen our global operations to meet future challenges.<br />

Increasing Demand for Reliable and Responsible Manufacturers<br />

Apparel retail companies are more cautious nowadays in the selection of manufacturers. The apparel<br />

business is subject to fast changes in fashion trends and keen competition in the retailing market.<br />

Besides cost competitiveness, short lead time and timely delivery have become the most crucial factors<br />

to apparel retail companies when selecting manufacturers. Also, with the global market becoming more<br />

and more transparent, they would like to make sure that the manufacturers who undertake their jobs<br />

must comply with stipulated social, labour, health and environmental standards.<br />

The US and EU apparel retail companies are more likely to appoint manufacturers who have proven<br />

track records as reliable and responsible enterprises. In this regard, we envisage that our competition will<br />

be from manufacturers with equally established track records.<br />

Impacts of Trade Liberalisation<br />

Our Directors are of the opinion that the abolition of the textile and apparel quota system in 2005, via<br />

agreements entered into under the auspices of the World Trade Organisation, would generally result in<br />

increased competition. Manufacturers, including ourselves, can take advantage of the liberalisation to set<br />

up more apparel manufacturing operations without being restricted by quotas on export. Hence, we may<br />

face new players who may be established players in other markets to compete in our existing markets.<br />

Trade liberalisation would also bring about new opportunities for venturing into new businesses related to<br />

the industry, such as trading and retailing of apparels, in the once protected markets such as the PRC.<br />

We envisage that the industry would become more integrated in the future. Companies with bigger<br />

resources and larger network are more likely to be able to take full advantage of this industry integration.<br />

The apparel business is one of the world’s largest and most globalised businesses. Opportunities for<br />

growth and for integration are abundant. To the best of our knowledge, some of our main competitors are<br />

Sing Lun Holdings <strong>Limited</strong> in Singapore, PCCS Group Berhad in Malaysia and Carry Wealth Holdings<br />

<strong>Ltd</strong> in Hong Kong.<br />

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