AD 2016 Q1

IMAGING
SHOOTER
“Speedo has been a loyal client for me over the years. They tend to
run similar kinds of stylized advertisements each year, and I get a
lot of repeat business from them. This model is Charlie Turner, who
at the time was one of the fastest swimmers in the UK and made
a great model for the image. All the retouching was completed by
the advertising agency in London that took over that side of things
after I had completed the shoot in the swimming pool. Sometimes
I do my own retouching and postproduction work in Photoshop,
but often the clients prefer to execute their own vision. That’s one
of the big differences between my personal work and commercial
assignments.”
“This image for Greenpeace was an exciting commission from the
famous Saatchi & Saatchi advertising agency in London. They were
pitching to Greenpeace for a marine conservation campaign, and
I was lucky enough to land the job. Sadly, the image was never
used, but we had great fun being in the water with the freedivers
and making the shot. The shark was added in postproduction, but
the cage and divers were all as shot. The cage was a specially
commissioned aluminum construction that was very much full size.
We used a crane to swing it into the sea from the deck of a large
vessel. Last I heard the cage was being used in a Cyprus nightclub
for a go-go girl to dance in.”
100 | WINTER 2016