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BusinessDay 09 Apr 2018

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Monday <strong>09</strong> <strong>Apr</strong>il <strong>2018</strong><br />

Only 42% of 92m mobile subscribers<br />

use mobile banking app<br />

BUNMI BAILEY<br />

Only 42 percent of<br />

banking customers<br />

are currently<br />

using their bank’s<br />

mobile banking<br />

applications against a 92 million<br />

mobile telephone subscribers<br />

with internet access in 2017,<br />

according to the <strong>2018</strong> mobile<br />

banking report by Neetch Company.<br />

The report contains the outcome<br />

of a research conducted<br />

by the company which is aim to<br />

bridge the gap between banking<br />

products and customer<br />

experience.<br />

According the report an<br />

estimated 148 million mobile<br />

telephone subscribers and at<br />

least 92 million of them with<br />

access to Internet data on their<br />

mobile devices, there has been<br />

a decrease in total Internet<br />

banking log-ins against mobile<br />

banking log-ins year on year.<br />

“This shows that people<br />

are still not tech friendly. The<br />

network for those applications<br />

are still in the hands of telco<br />

and all that and a lot of time<br />

when there is failure from<br />

telecommunications and all<br />

FINTECH sets to give Africans a<br />

blockchain experience<br />

Fintech Worldwide Limited,<br />

a London based<br />

Events Company with<br />

an emphasis on emerging<br />

technology is set to give the<br />

African continent a new vista<br />

in digital technology known<br />

as the blockchain. Declaring<br />

this at a press conference in<br />

Lagos recently, Steph Mekwuye,<br />

Founder and CEO Eka Consult<br />

and Strategist/ Coordinator<br />

for the Fintech worldwide in<br />

Africa, said the initiative will<br />

commence in Nigeria.<br />

According to her; “blockchain<br />

technology is today being<br />

used in most of the developed<br />

worlds of America, Europe and<br />

Asia and it has not be utilised<br />

in Africa, so Fintech Worldwide<br />

is bringing it through a conference<br />

to be held in May in Lagos<br />

Nigeria, being the most populated<br />

and the country with the<br />

largest business opportunities<br />

on the continent. It is a fact that<br />

our population is increasing and<br />

we need to work faster and more<br />

efficiently. Last year, according<br />

to business insider, the number<br />

of Nigeria’s mobile subscribers<br />

has reached 150 million, and<br />

the number of its internet users<br />

has climbed to 97.2 million at<br />

penetration rates of 81% and<br />

53%, respectively. For context,<br />

Africa has 960 million mobile<br />

subscribers and 216 million internet<br />

users at penetration rates<br />

of 80% and 18%, respectively. So<br />

that it affects the applications<br />

and so a lot of people are not<br />

confident in using it”, Stephen<br />

Nejo, a banker at sterling bank<br />

told <strong>BusinessDay</strong> in a phone<br />

interview.<br />

The study measured the<br />

overall customer experience<br />

using mobile banking applications<br />

in <strong>2018</strong> while highlighting;<br />

customer engagement channels,<br />

conversion rate, mobile<br />

banking complaint resolution<br />

timeline, challenges faced using<br />

mobile banking applications,<br />

likelihood to recommend and<br />

areas for improvement.<br />

On overall satisfaction, users<br />

in this research communicated<br />

their satisfaction with<br />

their bank’s mobile banking<br />

application. 77% of users were<br />

satisfied, 16% indifferent and<br />

7% dissatisfied.<br />

Many believe that most<br />

banking apps can be hacked<br />

and their personal information<br />

and valuables can be stolen<br />

“Most people do not believe<br />

or trust in apps or transfer<br />

because of the fraud that<br />

happens when you get or<br />

send alerts from people or<br />

places that is not from the<br />

bank and also the bank apps<br />

features can be cumbersome<br />

boasting a thriving eco system,<br />

high rates of mobile penetration<br />

and an audience engaged in<br />

varying activities, Lagos is made<br />

for blockchain.”<br />

Explaining what blockchain<br />

really mean and how it works,<br />

Mekwuye said; “blockchain<br />

technology is an open, distributed<br />

ledger that can record<br />

transactions between two parties<br />

efficiently and in a verifiable<br />

and permanent way. For<br />

confidentiality most enterprises<br />

use a private blockchain where<br />

the ledger is only shared with<br />

nodes that have been cleared<br />

and validated it is an incorruptible<br />

digital ledger of economic<br />

transactions that can be<br />

programmed to record not just<br />

financial transactions but virtually<br />

everything of value.”<br />

At the event where blockchain<br />

experts, Yannis Kalfoglou,<br />

Muneeb Shah, Ryan<br />

Goutay spoke via Skype<br />

from Europe; Kalfoglou said;<br />

“Blockchain technology provides<br />

the answer to digital<br />

trust because it records important<br />

information in a public<br />

space and doesn’t allow<br />

anyone to remove it. It’s transparent,<br />

time-stamped and<br />

decentralized. Information<br />

held on a blockchain exists<br />

as a shared — and continually<br />

reconciled — database. This<br />

is a way of using the network<br />

that has obvious benefits. The<br />

for customers since they want<br />

it easy and fast”, Gboyega Olurankinse,”<br />

a banker said<br />

According to statistics from<br />

the Nigeria Inter-Bank Settlement<br />

System (NIBSS) data, the<br />

number of active bank accounts<br />

reduced by 1.5 million, dropping<br />

from 65 million in 2016 to<br />

63.5 million in 2017<br />

“It could imply that so many<br />

people don’t have bank accounts<br />

but the truth is that the<br />

future of banking is digital and<br />

mobile so they need to get use<br />

to these apps”, Dolapo Ashiru,<br />

chief executive officer, Mega<br />

Capital financial services limited<br />

said.<br />

Financial institutions and<br />

Internet service providers in<br />

Nigeria are encouraged to work<br />

towards improving user experience<br />

by focusing on the value,<br />

adoptability, usability and desirability<br />

of mobile banking<br />

applications.<br />

“The bank needs to enlighten<br />

their customers on the safety<br />

of the app and more awareness<br />

needs to be created. Nowadays<br />

you can transfer money from<br />

one account to another, credit<br />

your account with Airtime, pay<br />

bills etc .The apps are friendly<br />

are easy to use”, Nejo said<br />

blockchain database isn’t<br />

stored in any single location,<br />

meaning the records it keeps<br />

are truly public and easily<br />

verifiable. No centralized<br />

version of this information<br />

exists for a hacker to corrupt.<br />

Hosted by millions of computers<br />

simultaneously, its<br />

data is accessible to anyone<br />

on the internet.”<br />

In the same vein, Luis Carranza<br />

of Fintech Worldwide,<br />

London stated via Skype that<br />

blockchain “is a new technology<br />

that will provide essential<br />

usage in every area of life and<br />

business ranging from business,<br />

commerce and trade, entertainment,<br />

governance, tourism, agriculture,<br />

banking and finance,<br />

education, energy, human resources<br />

insurance among others.<br />

May 7 is definitely a date<br />

with Nigerians where all shall<br />

be revealed.”<br />

Fintech runs events across<br />

the globe including London,<br />

New York, San Francisco, Dublin,<br />

Amsterdam, Tel Aviv, Hong<br />

Kong and several other locations.<br />

Our flagship event, Fintech<br />

Week, has been running<br />

since 2014. In 2015 it started<br />

running Blockchain Conferences<br />

leading up to Blockchain<br />

Week. For <strong>2018</strong> and beyond,<br />

Fintech Worldwide is focusing<br />

on continued organic expansion<br />

in key tech and financial<br />

service hub across the globe.<br />

COMPANIES & MARKETS<br />

Business Event<br />

BUSINESS DAY 21<br />

L-R: Anthony Nsiah Asare, director general of Ghana Health Service presenting Innovation in<br />

Malaria Financing Award to Access Bank PLC representative,<br />

Omobolanle Victor-Laniyan, at the Malaria Safe Awards in Ghana.<br />

L-R: Idowu Adesokan, senior manager, high value segment, MTN, Rikki Stein, Fela Anikulapo-Kuti’s<br />

lifetime manager, Bolanle Austen Peters, producer, Fela and the Kalakuta Queens and Anthony<br />

Manjaro, Nollywood actor at the MTN Foundation sponsored Musical titled Fela and the Kalakuta<br />

Queens held at Terra Kulture Arena, Victoria Island, Lagos recently.<br />

Pic by Pius Okeosisi<br />

L-R: Sade Onyia, management consultant; Kenechukwu David Nwafor, winner of the IT category;<br />

Mary Adenike Adeleye, winner of the PR category, and Damiloa Sobajo, general manager, Sesema<br />

PR, at the 3rd edition of Sesema PR’s Corporate Communications Pitch Competition in Lagos.<br />

L-R: Obi Brown, Insight Africa; Tayo Aduloju, senior fellow, Public Policy & Institutional Development,<br />

NESG; Toluleke Adenmosun, Managing Director, Financial Services, Accenture Nigeria; Niyi Yusuf,<br />

managing director of Accenture Nigeria and Ladipo Lawani, L&L Foods at the cocktail meeting of<br />

Accenture and 23rd Nigerian Economic Summit (NES23) Startup Pitch Winners in Lagos.

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