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2 months ago

CS_THOMAN_GR02_PGTC

TARGETBUSINESSMODEL

EXPANSIONTOASIA SERVICEIMPROVEMENT MARKETREPOSITIONING RECREATING THEGERMAN SHOP VR/AR TECHNOLOGY ALLOWANCEOF INSTALLMENTPAYMENTS •DRIVEONTHE HIPE(TOURIST ATTRACTION) •SELLSOUVENIRS, TSHIRTSWITH LOGOANDGIFT COUPONS COUPONS •SELLINGTHE GEARSINA PRICERANGE OF20-40€ •CUSTOMER INCENTIVETO BUYTHEGEARS BUYTHEGEARS ISEXISTING BEFORE PURCHASE •ENLARGEDCUSTOMERBASEWILL OVERWEIGHTTHEINHERENTRISK OFTHATPAYMENTMETHOD •RISKCANBEEASILYHEDGEDON THEMARKETS THOMANNWAREHOUSE SYSTEM ENHANCINGDELIVERYSYSTEM •OUTSOURCETHELOGISTICALPART ANDREDUCEWITHTHATCOSTS •REDUCTIONOFDELIVERYRISKS THOMANNAUDIO PROFESSIONAL AAASTRATEGY •RISKREDUCTIONTHROUGH DIVERSIFICATION(3RDPILLAR WITHINTHEEXPANSION) •EVENTMANAGEMENTANDLEISUREACTIVITIESCANBEUSEDTO ADVERTISE,IMPROVEAWARENESS,ANDGATHERFEEDBACK •REVENUESCANBEINCREASEDBYSTRONGLOYALTY •CROSSSELLINGANDUPSELLING(VERYIMPORTANTFOR REVENUES) •IMPLEMENTINGANICHEMARKETTHROUGHCOMBINATIONOF MUSICINSTRUMENTRETAILANDEVENT/LEISUREMANAGEMENT MUSICINSTRUMENTRETAILANDEVENT/LEISUREMANAGEMENT (ITENABLESALSOTHOMANNTOBUILDUPMARKETENTRY BARRIERS) •USETHEPSYCHOLOGICALTRANSITIONINSOCIETYANDTHE BOOMINGEVENTMANAGEMENTMARKET(MOREREVENUES) •OPTIMIZEPACKAGING,WEIGHTANDDELIVERYROUTES TOREDUCECOSTSANDINCREASEEFFICIENCY •SMARTANDWELL-DESIGNEDPACKAGING(E.G. ECOFRIENDLY)WILLSHOW CUSTOMERCENTRICITYAND ENVIRONMENTALCOMMITMENT->CUSTOMERSREADINESS TOPAYHIGHERPRICES;CSR;BETTERIMAGE;CUSTOMER LOYALTY LOYALTY