CS_THOMAN_GR02_PGTC
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EXPANSIONTOASIA<br />
SERVICEIMPROVEMENT<br />
MARKETREPOSITIONING<br />
RECREATING<br />
THEGERMAN<br />
SHOP<br />
VR/AR<br />
TECHNOLOGY<br />
ALLOWANCEOF<br />
INSTALLMENTPAYMENTS<br />
•DRIVEONTHE<br />
HIPE(TOURIST<br />
ATTRACTION)<br />
•SELLSOUVENIRS,<br />
TSHIRTSWITH<br />
LOGOANDGIFT<br />
COUPONS<br />
COUPONS<br />
•SELLINGTHE<br />
GEARSINA<br />
PRICERANGE<br />
OF20-40€<br />
•CUSTOMER<br />
INCENTIVETO<br />
BUYTHEGEARS<br />
BUYTHEGEARS<br />
ISEXISTING<br />
BEFORE<br />
PURCHASE<br />
•ENLARGEDCUSTOMERBASEWILL<br />
OVERWEIGHTTHEINHERENTRISK<br />
OFTHATPAYMENTMETHOD<br />
•RISKCANBEEASILYHEDGEDON<br />
THEMARKETS<br />
<strong>THOMAN</strong>NWAREHOUSE<br />
SYSTEM<br />
ENHANCINGDELIVERYSYSTEM<br />
•OUTSOURCETHELOGISTICALPART<br />
ANDREDUCEWITHTHATCOSTS<br />
•REDUCTIONOFDELIVERYRISKS<br />
<strong>THOMAN</strong>NAUDIO<br />
PROFESSIONAL<br />
AAASTRATEGY<br />
•RISKREDUCTIONTHROUGH<br />
DIVERSIFICATION(3RDPILLAR<br />
WITHINTHEEXPANSION)<br />
•EVENTMANAGEMENTANDLEISUREACTIVITIESCANBEUSEDTO<br />
ADVERTISE,IMPROVEAWARENESS,ANDGATHERFEEDBACK<br />
•REVENUESCANBEINCREASEDBYSTRONGLOYALTY<br />
•CROSSSELLINGANDUPSELLING(VERYIMPORTANTFOR<br />
REVENUES)<br />
•IMPLEMENTINGANICHEMARKETTHROUGHCOMBINATIONOF<br />
MUSICINSTRUMENTRETAILANDEVENT/LEISUREMANAGEMENT<br />
MUSICINSTRUMENTRETAILANDEVENT/LEISUREMANAGEMENT<br />
(ITENABLESALSO<strong>THOMAN</strong>NTOBUILDUPMARKETENTRY<br />
BARRIERS)<br />
•USETHEPSYCHOLOGICALTRANSITIONINSOCIETYANDTHE<br />
BOOMINGEVENTMANAGEMENTMARKET(MOREREVENUES)<br />
•OPTIMIZEPACKAGING,WEIGHTANDDELIVERYROUTES<br />
TOREDUCECOSTSANDINCREASEEFFICIENCY<br />
•SMARTANDWELL-DESIGNEDPACKAGING(E.G.<br />
ECOFRIENDLY)WILLSHOW CUSTOMERCENTRICITYAND<br />
ENVIRONMENTALCOMMITMENT->CUSTOMERSREADINESS<br />
TOPAYHIGHERPRICES;<strong>CS</strong>R;BETTERIMAGE;CUSTOMER<br />
LOYALTY<br />
LOYALTY
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