CS_THOMAN_GR02_PGTC
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MARKETINGSEGMENTATION<br />
GEOGRAPHIC<br />
Peoplewhodoesnotplayanymusicalinstruments;<br />
Urbanpopulation.<br />
DEMOGRAPHIC<br />
Youngpopulation(16to34years);<br />
Beginners;<br />
Customersfrom middleandhighincomeclass.<br />
BEHAVIOURAL<br />
Dependsonpaternsof:<br />
Buying:interestinlowinvolvementvshighinvolvementproduct<br />
(higherlevelofloyalty);<br />
Using:artistvsamateur;<br />
Spending:wealthyvsimpecunious.<br />
PSYCHOGRAPHIC<br />
Atitude:<br />
Highinterestinmusic,experts:artistandmusicschool;<br />
Musicasahobby.
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