ChooseChicago_2017_AnnualReport
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INTERNATIONAL MARKETING<br />
Choose Chicago launched a major international<br />
marketing effort leveraging the Welcome Home<br />
campaign in the fall of <strong>2017</strong>. This included creating<br />
language-specific social media channels and<br />
corresponding web pages in several key markets:<br />
• BRAZIL (Brazilian Portuguese)<br />
• CANADA (French Canadian)<br />
• CHINA (Mandarin simplified)<br />
• FRANCE (French)<br />
• GERMANY (German)<br />
• JAPAN (Japanese)<br />
• MEXICO (Mexican Spanish)<br />
Choose Chicago supported these efforts with out-ofhome,<br />
digital media and social media campaigns that<br />
resulted in over 34 million impressions.<br />
26 / <strong>2017</strong> ANNUAL REPORT
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