TN2018504

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people are exposed to and the marketing techniques employed at a particular point in time and in a particular setting/ context, but cannot assess the total extent or volume/proportion. For the latter examples of marketing channels (online marketing), the result will illustrate the nature of HFSS food and beverage marketing children and young people are exposed to and the marketing techniques employed, but cannot assess the total extent or volume/proportion. 32 Monitoring food marketing to children
8. Further collaboration The protocol will need regular adjustments and updates. Particularly regarding new media, methods described may not work as intended and may need reconsideration. Future developments in marketing as well as in children and young people’s media habits will also require updates. It is therefore important that the Nordic countries aim to establish a schedule and routines for regular updates and revision, preferably in collaboration with WHO Euro. The food industry and other stakeholders should be given the opportunity to contribute their comments and suggestions. The protocol is a product of a joint Nordic collaboration. Ownerships of data and reports from monitoring of marketing of HFSS foods and beverages will be defined in each case, but there is a mutual understanding between the countries to keep each other updated on monitoring plans, activities and reports. Any initiative to develop joint research proposals and collaborations using the protocol is highly encouraged. Monitoring food marketing to children 33
Page 1 and 2: Contents Preface ..................
Page 3 and 4: Preface The protocol describes meth
Page 5 and 6: 1. Background Marketing of food and
Page 7 and 8: 2. Purpose and context The aim of t
Page 9 and 10: 3. Research questions The protocol
Page 11 and 12: 4. Involvement of national governme
Page 13 and 14: 5. Categories and terms 5.1 Marketi
Page 15 and 16: Marketing techniques towards youth
Page 17 and 18: cautious regarding all persons belo
Page 19 and 20: 6. Methods 6.1 General The followin
Page 21 and 22: age- and location-specific analytic
Page 23 and 24: following food categories should be
Page 25 and 26: The variables to include when monit
Page 27: 7. Reporting 7.1 General The analys
Page 31 and 32: 9. Acknowledgements The development
Page 33 and 34: Sammendrag Protokollen beskriver me
Page 35 and 36: Appendix 1: Categories for marketed
Page 37 and 38: Foods /beverages Aggregated food-gr
Page 39 and 40: Appendix 2 Coding scheme - example
Page 41 and 42: Variable number RECODED: HFSS food/
Page 43 and 44: Variable number Variable name Talk
Page 45 and 46: Variable number Variable name Varia
Page 47 and 48: Appendix 3: Nutrient profile models
Page 49: Total fat Sat.fat Sugar Added sugar

TN2018504

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