TN2018504

Variable
number
RECODED: HFSS
food/beverage according
to Danish nutrition
profile model
Variable name
(to be added)
Variable values
var020
var021
var022
Media (all) var030 Marketing media
channel
RECODED: HFSS (to be added)
food/beverage according (to be added)
to Swedish nutrition
profile model
RECODED: HFSS (to be added)
food/beverage according (to be added)
to Finnish nutrition
profile model
RECODED: HFSS (to be added)
food/beverage according (to be added)
to Islandic nutrition
profile model
TV = 1
Streaming-TV = 2
Blog = 3
Website = 4
Magazine = 5
In-store = 6
Cinema = 7
Cinema shop = 8
Social media = 9
In-game adverts = 10
Community = 11
Other = 12
Marketing techniques
(all)
var031
var032
var033
var034
var035
var036
var037
var038
var039
var040
var041
Use of child-like
language and/or
children's voices
(intended for children,
spoken by children etc.)
Use of bright colors
likely to appeal
particular to children
Use of music likely to
appeal particular to
children
Use of child-appealing
images
Use of children
appearing in the
commercial
Use of personalities,
celebretites, associates
and/or persons familiar
and appealing to
children
Use of cartoon
characters that appeal to
children (licensed and/or
brand owned)
Use of free gifts, toys
and/or collectable items
appealing to children
Use of competitions,
vouchers and/or games
with appeal to children
Use of products with a
child-appealing design
and/or packaging
RECODED: (Sumscore
marketing techniques
targeting children)
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
(SUM var031-var040, (0-10))
Monitoring food marketing to children 45