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5 months ago

TN2018504

people are exposed to

people are exposed to and the marketing techniques employed at a particular point in time and in a particular setting/ context, but cannot assess the total extent or volume/proportion. For the latter examples of marketing channels (online marketing), the result will illustrate the nature of HFSS food and beverage marketing children and young people are exposed to and the marketing techniques employed, but cannot assess the total extent or volume/proportion. 32 Monitoring food marketing to children

8. Further collaboration The protocol will need regular adjustments and updates. Particularly regarding new media, methods described may not work as intended and may need reconsideration. Future developments in marketing as well as in children and young people’s media habits will also require updates. It is therefore important that the Nordic countries aim to establish a schedule and routines for regular updates and revision, preferably in collaboration with WHO Euro. The food industry and other stakeholders should be given the opportunity to contribute their comments and suggestions. The protocol is a product of a joint Nordic collaboration. Ownerships of data and reports from monitoring of marketing of HFSS foods and beverages will be defined in each case, but there is a mutual understanding between the countries to keep each other updated on monitoring plans, activities and reports. Any initiative to develop joint research proposals and collaborations using the protocol is highly encouraged. Monitoring food marketing to children 33