TN2018504
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8. Further collaboration<br />
The protocol will need regular adjustments and updates. Particularly regarding new<br />
media, methods described may not work as intended and may need reconsideration.<br />
Future developments in marketing as well as in children and young people’s media<br />
habits will also require updates. It is therefore important that the Nordic countries aim<br />
to establish a schedule and routines for regular updates and revision, preferably in<br />
collaboration with WHO Euro. The food industry and other stakeholders should be<br />
given the opportunity to contribute their comments and suggestions.<br />
The protocol is a product of a joint Nordic collaboration. Ownerships of data and<br />
reports from monitoring of marketing of HFSS foods and beverages will be defined in<br />
each case, but there is a mutual understanding between the countries to keep each<br />
other updated on monitoring plans, activities and reports.<br />
Any initiative to develop joint research proposals and collaborations using the<br />
protocol is highly encouraged.<br />
Monitoring food marketing to children 33
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