TN2018504

var042
Variable
number
var043
var044
var045
var046
RECODED: Marketing
specifically targeted
children
Variable name
Did the two persons
repsonsible for
independent coding
agree on coding of
marketing techniques?
Does the marketing
include any beneficial
health claims?
Does the marketing
include any beneficial
nutrition claims?
Does the marketing
include any
representation of
physical activity?
IF var041 SUMSCORE = 0: No = 0
IF var041 SUMSCORE> = 1: Yes = 1
Variable values
Yes = 1
No, but agreed after meeting = 2
No, but made a decision after consulting a third person =
3
No = 0
Yes = 1
No = 0
Yes = 1
No = 0
Yes = 1
TV
(if media = 1)
Streaming-TV
(if media = 2)
var050 TV-channel (name)
var051 Date dd/mm/yy
var052 Name of program, (name)
before commercial
var053 Program category,
before commercial
Cartoon = 1
Kids/ children = 2
Sitcom = 3
Soap = 4
Sports = 5
Travel = 6
Drama = 7
News = 8
Cookery = 9
Reality = 10
Talk show = 11
Game show = 12
Music = 13
Animal/wildlife = 14
Documentary = 15
Other = 16
var054 Audience composition, (%)
2-12 years old (if
available)*
var055 Audience composition, (%)
13-17 years old (if
available)*
var056 Gender profile No particular gender profile = 0
Likely to be most appealing to girls = 1
Likely to be most appealing to boys = 2
var057 Commercial start hrs/min
var058 Commercial length (seconds)
var060 Broadcaster (name)
var061 Date visited dd/mm/yy
var062 Time visited hrs/min
var063 Name of program, after
commercial
(name)
var064
Program category, after
commercial
Cartoon = 1
Kids/ children = 2
Sitcom = 3
Soap = 4
Sports = 5
Travel = 6
Drama = 7
News = 8
Cookery = 9
Reality = 10
46 Monitoring food marketing to children