The 30 innovators Who Changed the Startup World

www.insightssuccess.in
JANUARY 2018
The way of business solutions
The
30
INNOVATORS
who Changed
The
STARTUP WORLD
Sandeep Jha
CEO & MD
Vinod Nair
Director
Supporting the
Lifesciences Business
Globally

Editorial
e’re living in a fearless innovative new world of
Wdemocracy in startup funding and the question is no
longer, Can you raise funds? It's, Should you raise funds?
Is it the right move for your company and, if it is, then where do you
start?
For a long time now, venture capital has been at the center of the
startup universe. It’s not hard to see why people feel like they have to
raise money to move forward. Today, startup media is wall-to-wall
coverage of who’s getting funded and who’s doing these spectacular
multi-billion dollar rises. Venture capital is one way to fund a
company. It’s one way. Not the way. There are all kinds of ways to
build a company, from small business loans to friends and family
raises to good old-fashioned sweat equity.
Fundraising:
The Center of
Startup Universe
Startups are a gamble. Everyone knows that. But when playing the
fundraising game, your job is to make investors feel like yours is the
safest bet they can make. Never forget that fundraising is a two-way
exchange. If you want to get value, you have to give value back.
Investors are looking for something from you. Make sure you show
them that you have something to offer – and you're ready to deliver.
Once you decide you need capital for your company, getting that
capital becomes your job. And, like any job, you get out of fundraising
what you put in. So make sure you’re ready to put in your absolute
best.
No amount of capital is worth giving up on your vision, or taking your
company in a direction that you’re not passionate about. So before
anybody signs on the dotted line, make sure you and your would-be
investors have compatible visions about where your company is
headed.
Startup fundraising is not any magic, and it’s not a rocket science. It
takes time, it takes effort, and it could be the best decision you ever
make or the worst. So if you’re thinking about fundraising, think
really, really hard.
Abhinav Chandrayan

Editor-in-Chief Pooja M. Bansal
Senior Editor Shraddha Deshpande
Managing Editor
Abhinav Chandrayan
Co-Editors
Sachin Bhandare
Ananda Das
Art & Design Director Amol Kamble
Co-designer Aparna Vanzul
Picture Editor Alex Noel
Art Editor
Shweta, Sapana
Visualiser Shweta Shinde
Business Development Manager Akansha Garewal
Marketing Manager Dhruv Apte
Business Development Executives
Daneshwar, Meera, Tarun, Ajinkay
Research Analyst David
Circulation Manager Vivek
Database Management Prashant
Technology Consultant Swapnil Patil
sales@insightssuccess.com
January, 2018
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Cover Story
GenLife:
Supporting the Lifesciences
Business Globally
Interview With Insights Success
26 20
10
Workolab:
Facilitating Research
among Emerging
Entrepreneurs and Researchers
Jugnoo
Providing an Instant
Access to Reliable and
Affordable Services

CONTENTS
Chalk Talk
Not Just Another
Number Game, Please
60
46
Expert Insights
Opportunities &
Challenges in Managing
E – Governance Projects
CXO Standpoint
24
ApnaCourse:
An Extraordinary E-tutoring
Platform for Professional
Courses and Certicate
Programs
Grading
Startup
Ideas to scale
up your startup
34
Clap Global: 30
An Automated
Platform Enabling a
Unique Exchange
of Cultures
52
Investoscope
The Perks of
Investing in a
Startup in India
Article’s

32
CNB:
Building Business
with Efcient Shipping
Logistics
Kallows Engineering India:
A Superior Platform
36 Changing the Game of
Healthcare Industry
38
Kreate Konnect:
Making Online Selling
Process Faster, Smoother
and Better
Pentation Analytics:
A One Stop Analytical
Platform for Motor, Health,
P&C, and Life insurance
42
44
Robolab Technologies:
A Perfect Platform to
Explore, Learn and
Build Ideas

50
SmartVizX:
The Creator of Interactive
and Futuristic Environments
56
Startup Café Digital:
Offering Success through
a Full-service Inbound
Marketing
Vaidam Health:
An Online One-Stop
Platform for Medical
Travellers
58
64
Varutra Consulting:
Offering Specialized
Security Services with
Novelty and Ingenuity
Xi Finserv Limited:
Offering the Most
Convenient Financia
l Services
66

The Emergence of Pioneering
Startup Companies
he emergence of Startup wave in India is a relatively new phenomenon. India is today undergoing a fundamental shift
Twith entrepreneurship & innovation being primary catalysts in job creation and solving everyday problems. A decade
ago, there used to be only a handful of Indian Startup success stories but now, the Startup Ecosystem has indeed come
a long way.
The startup industry is driven by factors such as availability of funding, consolidation activities by a number of firms, evolving
technology space and a burgeoning demand within the domestic market has led to the emergence of successful startups. Here
in the Insights Success magazine we are pleased to introduce experienced and skillful professionals to scrutinize your
information in its special issue of “The 30 Innovators Who Changed the Startup World”
As our cover story we have, Generix Lifesciences, a professionally managed company supporting the Life Sciences business
globally.
Apart from this, we have highlighted one of the most renowned firms, ApnaCourse, India’s First Fully Online Training
platform for Globally Recognized Certifications and Concept-Based Learning brought to you by highly professional, qualified,
celebrated & certified Experts, Clap Global, a unique platform for cultural exchange that enables international travelers to
visit local school classrooms and have eye-opening conversations with students, CNB Technologies, Focuses on container
shipping logistics industry and delivers a pedestrian free yard by planning and managing all the tasks using real time
information with 100% accuracy. Their IOT infrastructure inside the yard records all the movement data accurately without
any manual intervention, Kallows Engineering India, a mobile health based medical device company that aims at introducing
innovative healthcare technologies using smartphone applications, that can change the game of the Healthcare Industry, Kreate
Konnect, an end-to-end e-commerce management company that helps sellers sells their products on various e-commerce
marketplaces across domestic and International markets, Pentation Analytics, as an InsurTech, provides state-of-the art
analytics applications for the Insurance Industry, centering which is their evolutionary analytical product - Insurance Analytics
Suite®, Robolab Technologies, a technology driven company, with current offerings for robotics, automation and Internet of
Things for education and industrial sectors, SmartVizX, India’s leading Virtual Reality Solutions Company that is disrupting
traditional passive and static design visualization methodologies by creating high quality Virtual Reality based across platform
solutions that are immersive, interactive and engaging, Startup Cafe Digital, a full-service inbound marketing agency based
in Bangalore, India. Our focus is to help small to mid-sized businesses tackle their most intense digital marketing challenges
and optimize their online presence, Vaidam Health, a medical travel assistant company, researching and connecting
International patients with doctors and hospitals in India for treatment at affordable prices. Along with that we offer concierge
to travelling patients and companion, Varutra Consulting, is a pure play Information Security Consulting, Research and
Training services firm, providing specialized security services for software, mobile devices, and network, and Xi Finsierv
Limited, one of leading financial services providing company with diversified and broad range of financial products and
services to a substantial client base including Individuals to Institutions and industries.
Also, we have Interview with Insights Success with Jugnoo, primarily an on-demand hyper-local transport and logistics app
that thrives on its expansive network of auto-rickshaws across the country and Workolab, the world's first co-working space
with research hubs all across India.
Do not miss out the CXO on Not Just Another Number Game, Please by Mr. Asif Upadhye, Director and Chief Fun
Officer at Never Grow Up and articles from the editorial desk.
So, do flip the pages of our magazine to uncover the insights of Innovative Startup Companies!

Sandeep Jha
CEO & MD
Vinod Nair
Director

Gen Life
Supporting the Lifesciences Business Globally
uring 2017 alone, 1000 plus startups have been added to the Indian startup ecosystem. 2018 will only be adding
Dnewer dimensions to this. Startup hiring is set to grow further in 2018 compared to 2017, with analytics slated to be
one of the most sought-after skill-set. In 2018, startups will increasingly invest in focusing on ‘quality hire’more
than ‘quantity’and will look beyond hiring from IITs and explore key talent from top engineering colleges in Tier 2 cities and
also leverage meetups like hackathons for recruitment. The government is encouraging start-ups in a big way and we have
seen an exponential growth in the number of new ventures opening every day.
Launched in a glittering function at Darbar Hall, Taj Palace Hotel, New Delhi on 31st July 2011, GenLife (a Quality Of Life
division of Generix Lifesciences Pvt Ltd) is a professionally managed company supporting the Lifesciences business
globally. The occasion was attended by more than 250 eminent Doctors and many pharmaceutical industry stalwarts. GenLife
launched 4 Japanese Products, which are all unique and under patent, on the same day and the respective Japanese
Manufacturers made a detailed technical presentation to the doctors regarding the products. All the guests thereafter enjoyed a
live session of music with “Indian Ocean”.
GenLife was awarded ISO 9001:2008 (Quality Management System) on 04/10/2013, ISO 9001:2015 (Quality Management
System) and ISO 22000:2005 (Food Safety Management System) on 03/10/2016.
Promising Services of GenLife
Promoted by pharmaceutical professionals, GenLife business model is based on concept marketing its unique and innovative,
premium Nutraceutical and Cosmeceutical products to top Specialists / Doctors to create an enviable Niche for itself.
GenLife expanded its Sales operations geographically to Mumbai in March 2012, Hyderabad in October 2012, Pune in
February 2013, Bangalore in July 2016 and Ahmedabad in April 2017.
GenLife added 3 new products from USA to its portfolio in August 2012, 4 products from Japan in June 2013 and 4 more
cosmeceuticals from USA in December 2014. GenLife now has a portfolio of 15 unique and innovative products with little or
no competition in the market. GenLife currently has more than 100 employees in a flat organization structure which breeds
responsibility, sense of ownership and entrepreneurship.
GenLife has participated in and sponsored many academic programs, seminars and clinical research to create awareness and
acquire knowledge, regarding the latest trends in Nutrition and Health.
GenLife has been featured/listed/awarded the following recognitions:
● 10 Best Healthcare Startups by Silicon India Startup City Magazine with a Cover Feature in its September 2016 issue.
● 30 Best Startups 2017 with a cover feature in Insights Success April 2017 issue.

“
We focus our marketing efforts on
Doctors who prescribe to their patients
“
● 25 Most Valuable StartUps in India 2017 and featured in
the CEO Magazine.
● Ones to Watch in India 2017 by the Acquisition
International.
● Power Brand” at the award function 70 Most Inspiring
Power Brand Rising Star2017/18.
● Excellence Award for the “Fastest Growing Indian
Company” from International Achievers
Conference and Indian Economic Development and
Research Association
● “Bharat Nirman Award For Industry Development” at the
“National Summit” on “Individual Contribution For
National & Social Development” by Indian Organisation
For Commerce And Industry (IOCI)
GenLife wishes to become India’s top Nutraceutical
Company offering innovative, proprietary & patented
products to its customers through a unique delivery model
& robust supply chain with dedicated consumer care, R&D,
accredited manufacturing & analytical capabilities to create
an attractive value proposition for all stakeholders. Over the
coming few years, GenLife has plans to increase its
revenues 30 fold, expand the product portfolio to 50-60
similarly positioned products and create a presence in a
total of 35 Metros and more Tier I locations through the
Franchise model. GenLife’s journey till now has been
funded through promoters’ capital, internal accruals and
debt. However, the business is at the point of inflection
GenLife will look for Investors who wish to participate in
the projected exponential growth.
Masterminds of GenLife
With over 25 years of experience in the business industry,
Sandeep Jha, CEO & MD of Genlife. He is a graduate in
B.Tech (Chemical) from IIT Banaras Hindu University and
holds a PGDBM degree from IIM, Calcutta. Sandeep
specializes in Business Strategy, Trade and Corporate
Finance, Marketing, Manufacturing Operations,
Global Supply Chain Management and Business
Systems.
Vinod Nair, Director of Genlife is a graduate in
Commerce from Delhi University and holds a
PGDP degree in management. He has over 25
years of experience in middle and senior
management of giants like - Shaw Wallace Ltd,
Allied Domecq and as an entrepreneur. He has
widely traveled in Europe, Australia, Japan,
China and Asia. Vinod specializes in Business
Development, Finance and Accounting, Global
Sourcing, and International Operations.
Changing the Startup World
Due to various socio-economic changes in
India, the society is dealing with all adverse
consequences of a sedentary lifestyle. Their
traditional oily + spicy food coupled with
minimal to zero activity has led India in
becoming the Diabetes and Cardio-Vascular
Disease capital of the World. Economic
development has also brought with its magnified
stress levels and no time to de-stress, to make
things worse. Healthcare costs have also
concurrently risen astronomically. They felt that the
time has come for Indians to focus on prevention of
disease and subsequently improve the general quality
of life.
“We studied the patterns globally apart from the
customer survey in India to assess the need for the hour.
Lack of awareness in the Indian population regarding
preventive therapies pushed us towards a model wherein
we sell our Nutraceuticals and Cosmeceuticals through
Doctor’s prescriptions. This will lead to a gradual
percolation of information to the consumers and hence
create awareness in the long run,” asserts Sandeep and
Vinod.

Fascinating Services of the Company
Aquecium: Due to its properties like natural ionic state,
and high porosity, this product is more bio-available than
elemental Calcium. It contains 72 vital trace elements,
which are essential for the human body.
Enlighten: Unique formula with a combination of
Graminex Rye Grass Flower Pollen Extract and 18 other
natural ingredients makes it one of the best natural skin
healing agent in the world. Reduces melanin production up
to 50 percent and lightens the skin tone by 11 percent.
Epiregen: A combination of Graminex Rye Grass Flower
Pollen Extract and 18 other natural ingredients along with
natural antioxidants and tannins help to improve the
microstructure of the skin, reduce wrinkle depth and
rejuvenate the skin networking structure on the face, neck
and décolleté.
Epivitale: Acting as a natural moisturizer for smooth and
healthy skin, this natural preservative, antioxidant and
moisturizer reduces transdermal water loss and acts as a
natural barrier against harmful UV rays.
Eyelixir: Diminishes dark circle and alleviates swollen and
puffy eyes, promotes lipolysis that reduces the orange peel
appearance of cellulite, stimulates lymphatic drainage and
blood flow helping to eliminate water retention and
congestion that can cause stagnation of blood.
Flabonoid: This safe nutrigenomic product is helpful in
treating metabolic syndrome. Enhances basal metabolic rate
by increasing β-oxidation and its one capsule has an equal
effect to 30 minutes of exercise, controls border-line blood
glucose level, and controls dyslipidemia among several
others.
Glowrious: Precursor of Hyaluronic Acid which is
essential for youthful, supple and wrinkle-free skin.
Moisturizes nourishes and softens the skin, reduces the
appearance of fine lines and spots on the skin and reduces
the probability of formation of wrinkles, underlines and
ridges.
H minus: The active hydrogen ion in h minus protects cells
against oxidative stress, acts as a therapeutic antioxidant by
selectively reducing cytotoxin O2 radicals, protects neurons
from in-vitro ischemia and reperfusion and several other
such benefits.
Menoquil: Highly synergistic combination of Rye Grass
flower pollen extract and Royal Jelly in balanced quantities
provides relief from menopausal syndrome effectively.
Nagossein: This natural N-Acetyl Glucosamine supplement
rejuvenates joints from within, helps in alleviating
symptoms related to Osteoarthritis, has a significantly lower
metabolic load as compared to others and increases the
lubrication and rebuilding of cartilages.
Reguflo: A highly synergetic combination of Rye Grass
flower pollen extract and Saw Palmetto extract helps
decrease the size of the prostate gland and other symptoms
of BPH. This completely safe and effective therapy

manages mild to moderate symptoms caused by BPH and other
prostate problems.
Stomulate: The rich extracellular polysaccharide enables this acid
resistant probiotics supplement survives and multiplies even in
gastric acid pH. The product has an excellent ability
to adhere to stomach mucosa and inhibit gastritis and H.pylori
induced peptic ulcer, amongst several other benefits.
UbiActiv QH: The first and only active form of CoQ10
replenishes reduced form of CoQ10 in cells and is a vital substance
for energy production in cells.
UbiActivPlus QH: Replenishes reduced form of CoQ10 in the
seminal fluid, participates in an electron transport chain reaction
and is a vital substance for energy production.
Utiremede: 30 percent of the UTI cases have a recurrence, thus
making it the 2nd most common infection in the body. Utiremede’s
natural ingredients like Cranberry and Graminex Rye Grass Flower
Pollen Extract helps reduce harmful bacterial colonization in UTI,
due to its anti-adhesion property, and provides relief from UTI
related symptoms.
Strength and Future Plans of GenLife
GenLife wishes to enhance “Quality of Life” by prevention and
treatment of diseases through optimal nutrition and increased
awareness in India. GenLife attributes its success to a clear
business model, excellent product selection, good understanding of
our consumers and their needs, dynamic organization structure and
excellent work culture.
They highly focus on their marketing efforts on the doctors who
prescribe to their patients. The patients then buy from GenLife
directly or through pharmacies/hospitals and are their actual
consumers. GenLife have hired a group of Pharmacy Graduates in
CRM who handle all consumer queries effectively as they treat it
as their responsibility to create awareness in the Indian Consumer
regarding these safe and natural preventive therapies.
“We provide
world-class
services
covering
the entire
spectrum of
Pharmaceutical
&
Health
Care Value
Chain
globally”

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For Subcription: www.insightssuccess.in

Company Name
Management
Brief
Alma mapper Technologies
www.almamapper.com
Vikas Shinde
CEO
AlmaMapper Technologies is an education and employment
oriented networking platform for students that operates via
websites and mobile apps.
ApnaCourse
www.apnacourse.com
Bass HRLabz
www.hrlabz.in
Care24
www.care24.co.in
Satish Rajagopalan
Founder & Director
& CEO
Antony B Adaikalam
Tax expert &
Startup advisor
Vipin Pathak
Co-founder & CEO
ApnaCourse.com is India’s First Fully Online Training platform
for Globally Recognized Certifications and Concept-Based
Learning brought to you by highly professional, qualified,
celebrated & certified Experts.
HRLABZ is a professionally managed Human Resources Organization head
quartered at Chennai. We are empowered by the professional maturity and
entrepreneurship of young and sizably networked members of the management
drawn from various Industries like Manufacturing, IT, IT enabled Services,
Telecom, Banking, Pharma, Consumer Services etc.both from HR domain and
also other domain functions thus giving HOLESTIC and a unique perspective &
knowledge of each industry.
Care24 is a Healthcare technology company committed to
bringing world class quality healthcare wherever needed - At
the hospital, At Home or At Office.
Clap Global
www.clapglobal.com
Aarti Chhabria
Co-founder
Clap Global is a unique platform for cultural exchange that
enables international travelers to visit local school classrooms
and have eye-opening conversations with students.
CNB Technologies
www.cnbtek.com
Nitin sirohi
Co-founder
CNB Technologies focuses on container shipping logistics
industry and delivers a pedestrian free yard by planning and
managing all the tasks using real time information with 100%
accuracy.
Codewave Technologies
Private Limited
www.coodewave.in
Abhijith HK
Founder & CEO
Codewave is a technology services company, designing and
engineering impactful solutions with trending digital
technologies, giving businesses speed, scale and style.
Edge networks pvt ltd
www.edgenetworks.in
Arjun Pratap
Founder & CEO
EdGE Networks Pvt. Ltd. provides NextGen Technology Solutions for
Workforce Transformation. Their strength is in harnessing artificial
intelligence and data science to solve the toughest talent acquisition
and workforce optimization challenges faced by organizations.
Generix Lifesciences
Pvt. Ltd
www.generixlife.com
Sandeep Jha
CEO & MD
GenLife is a professionally managed company supporting the
Life Sciences business globally.
Integrated Tech9labs
www.tech9labs.in
Amit Jain
MD & CEO
Tech9labs is an ISO certified company to deeply cater to
infrastructural solutions, its deliveries and services to directly
address customer pain areas through sophisticated and cost
effective multi-dimensional solutions.

Company Name
Kae Capital
www.kae-capital.com
Kallows Engineering India
www.kallows.com
Management
Sasha Mirchandani
MD & Founder
Gajanan Nagarsekar
MD & Founder
Brief
Kae Capital invests in early stage companies which bring about
innovative solutions for the existing gaps in the markets, all
backed by a great team capable to execute and build a large
business.
Kallows is a mobile health based medical device company that
aims at introducing innovative healthcare technologies using
smartphone applications, that can change the game of the
Healthcare Industry.
Kreate Konnect
www.kreatekonnect.com
Maple Cosulting & services
www.maplecs.com
Medikoe
www.medikoe.com
Piyush Jaidev
Co-founder & COO
Anil Raikundlia
Managing Director
Sreevalsan Menon
Founder & CEO
Kreate Konnect is an end-to-end e-commerce management
company that helps sellers sells their products on various e-
commerce marketplaces across domestic and International
markets.
Conceptualized and established in 2014, Maple Consulting &
Services is a Mumbai-based HR firm that strongly believes
that the quality of human capital of a company is the most
significant parameter defining its success or failure.
Medikoe is mobile app enables you to make a hyperlocal
discovery in your neighbourhood and show your nearest
possible results with accurate map listing of Healthcare and
Wellness services also it will enable you to connect directly.
Mindler
www.mindler.com
Prateek Bhargava
CEO
Mindler is a technology enabled eco-system for career planning
& development for students.
Pentation Analytics Pvt Ltd
www.pentationanalytics.com
Anirban Roy
Founder & Director
& CEO
Pentation Analytics, as an InsurTech, provides state-of-the art
analytics applications for the Insurance Industry, centering
which is their evolutionary analytical product - Insurance
Analytics Suite®.
Power2SME
www.power2sme.com
R Narayan
Founder & CEO
Power2SME is India’s first buying club for Small & Medium
Enterprises, building the bridges between SMEs in the
manufacturing industry and raw material suppliers.
Robolab Technologies
www.robolab.in
Amol Gulhane
Co-founder & CEO
Robolab Technologies is a technology driven company, with
current offerings for robotics, automation and Internet of Things
for education and industrial sectors.
SirionLabs
www.sirionlabs.com
Ajay Agrawal
Co-founder & CEO
SirionLabs is the leading enterprise SaaS provider for post-signature
contract management. The Sirion platform significantly reduces the cost of
supplier governance by automating complex procedures across key
governance disciplines of contract, performance, financial, relationship, and
risk management.

Company Name
Smartvizx
www.smartvizx.com
Startup Café
www.startupcafeindia.com
Management
Gautam Tewari
Founder & CEO
Sandeep Mallya
Founder & CEO
Brief
SmartVizX is India’s leading Virtual Reality Solutions Company that is
disrupting traditional passive and static design visualization
methodologies by creating high quality Virtual Reality based across
platform solutions that are immersive, interactive and engaging.
Startup Cafe Digital is a full-service inbound marketing agency
based in Bangalore, India. Our focus is to help small to midsized
businesses tackle their most intense digital marketing
challenges and optimize their online presence.
The udChalo
www.udchalo.com
Ravi Kumar
Director & COO
UdChalo is the first-ever air-discount service for Indian armed
forces that gets you the unsold airline tickets at upto 40%
discount.
Trace VFX
www.tracevfx.com
Jon Bajpai
Managing Director
Trace VFX sets out to create a Western-style VFX operation in
Mumbai. Initially focused on rotoscoping, the breadth of
services quickly grew to include paint, tracking, 3D, and
pipeline development.
UXInterface
www.uxinterface.in
Vaidam Health
www.vaidam.com
Sanjay Mishra
Founder & CEO
Manish Chandra
Co-founder
UX Interface is a Design Agency based at Bangalore focusing
mainly on UX, Web, Graphics Design. Apart from all that on
customer demand, they have extended their services to Web
development and Animation.
Vaidam Health is a medical travel assistant company, researching and
connecting International patients with doctors and hospitals in India for
treatment at affordable prices. Along with that we offer concierge to
travelling patients and companion.
Varutra Consulting Pvt. Ltd
www.varutra.com
Kishor Sonawane
Founder
Varutra is a pure play Information Security Consulting,
Research and Training services firm, providing specialized
security services for software, mobile devices, and network.
Voonik
www.voonik.com
Sujayath Ali
Co-founder
& CEO
Voonik is India’s fastest growing Fashion Shopping App for
women where you can buy fashion that suits your body,
personality, lifestyle, and budget preferences.
Wow Labz
www.wowlabz.com
Amit Singh
CEO
Wow Labz is a reputed web and mobile application
development firm in India proviing services in design,
technology and product analytics.
Xi Finserv Limited
www.xifinserv.com
Priyank Agarwal
Founder &
Chief Financial Controller,
Sachin Gupta
Co-founder & Chief Planner
Xi Finserv is one of leading financial services providing
company with diversified and broad range of financial products
and services to a substantial client base including Individuals to
Institutions and industries.

Interview with Insights Success
he world is experiencing a surge of startups as well as entrepreneurs across verticals and industries.
TStartups are naturally very passionate and excited about their businesses, but communicating this
passion as a viable venture for investors is equally crucial. Building a workable and scalable idea is
fundamental to this process in the first place. You should have trust and belief in your idea, and also it needs to
be applicable and functional in the marketplace. The business model needs to be scalable and relatable to other
industries as well. Insights Success team interviewed Mr. Samar Singla, Co-founder & CEO of Jugnoo, on
how Jugnoo sets itself apart and changed the startup world. We are pleased to share the inspiring words and
insightful answers from them.
Q. Please tell us about the journey of Jugnoo from its initial days, the growth, and its Expansion.
Established in the year 2014 in Chandigarh, Jugnoo is primarily an on-demand hyper-local transport and
logistics app that thrives on its expansive network of auto-rickshaws across the country. Disrupting the threewheeler
transport segment in India, its objective is to systematize the highly unorganized auto-rickshaw sector
by aggregating them through technology, thereby making it more efficient.
Jugnoo has evolved over the past three years in terms of its business operations, technical advancements and
verticals. It has expanded across other verticals of on-demand and hyper-local space. The idea is to establish
Jugnoo as a key player in the market for providing all kinds of hyper local deliveries. Our vision is to build the
first true hyper local marketplace in India that can deliver anything to anyone.
With a market presence in more than 35 cities of India, 4.3 million registered users and 65,000 auto drivers,
Jugnoo is trending at 30K daily transactions. The company is growing month on month consistently at 10%.
The plan is to build our network PAN India with a focus on tier II and tier III cities of the country while
disrupting the auto-rickshaw sector with technology.
Q. What inspired you to come up with this idea, which changed the Startup World?
Jugnoo
Jugnoo is Chinmay’s and my brainchild. We launched it at a leading college fest (PECFEST) in Chandigarh as
an experiment where we offered free rides to people. The response received at the fest was phenomenal which
Providing an Instant Access to
Reliable and Affordable Services
20
| January 2018 |

Samar Singla
Co-founder & CEO
| January 2018 |
21

made us sense the potential of such a service in India and led to the start of connecting auto-rickshaws with
passengers, further utilizing it for logistics.
One of the problems faced by the city people for daily commuting is finding a ride that is easily available, affordable
and quick to board. And when it comes to driver issues, bargaining and idle times are the two things that kill their
productivity. Jugnoo entered the market to solve the problem of commuting and increasing the efficiency of auto
drivers. It creates ease of hailing an auto rickshaw by providing doorstep easy transport service.
Q. Briefly tell us about yourself.
An alumnus of IIT Delhi and a Physicist by education, I founded Jugnoo to solve India’
s hyperlocal commerce
problem. We bring in the core competencies to the working model of the company. I have also worked at IBM and
CERN.
My previous successful venture is Click Labs established in 2011, which is a profitable SaaS technology service
provider.
Q. What are the unique services/ products provided by Jugnoo?
Currently, it has two major verticals - Rides and Deliveries. Operating under the aegis of Jugnoo, it offers diverse
services like passenger rides (Rides), ready to eat meals (Meals), B2B and B2C deliveries including groceries, fruits,
and vegetables (Grocery), restaurant food (Menus). The current addition is Fatafat - an on-demand concierge service
provider that caters to all kinds of delivery needs of a user.
Jugnoo Delivery, another major service is the B2B logistics vertical, an omnichannel, and on-demand hyper-local
logistics service that enables vendors to deliver products to their customers as and when they want while ensuring a
seamless delivery experience.
Jugnoo also started integrating Unified Payment Interface (UPI) by the name of ‘Jugnoo Pay’, to encourage cashless
economy - a step taken by Government of India in 2016.
Q. Kindly brief us about your strategies behind those services/products. If possible, kindly give us a one line
unique quote that best describes your company.
Jugnoo started its journey as an auto aggregator and by scaling up its operational and technical advancements; it
became the hyper local multipurpose app, which can be used for various transactional activities in day-to-day life.
Realizing that Jugnoo needed to be backed by technology for smoother operations; we developed an in-house
technology as a powerful management platform. To overcome the challenges of on-time deliveries, we introduced
advanced features like route optimization, geo-analytics, and auto-allocation.
All our offerings ride on the same backbone - the idea to increase the income of driver fleet by increasing utilization.
By engaging auto drivers in both rides and deliveries, the company carefully balances demand and supply in a way,
to manage the peak and low times very efficiently.
“Following the stride of the latest trends coupled with the latest technology, Jugnoo is working towards being a onestop
solution for hyper local needs of people.”
Q. How do you work on your long-term relationship with your clients?
Jugnoo uses the latest technology to constantly improve its processes and provide fastest solutions to its clients
through its SaaS offerings. It builds its strength with the tech at its backbone, having in-house developers,
continuously improving and updating, for better performance. We have proactive teams providing timely response to
22
| January 2018 |

clients and resolving the matters quickly. We look at maintaining a healthy, long-term relationship with clients by always
being there, stepping in their shoes and walking their journey with them.
Q. Kindly brief us about the most satisfactory experience with a client. What kind of game-changing services have
you provided to them?
Jugnoo aims to provide its services as per the customer needs and current trends.
One of our Delhi based client dealing in organic milk, located far away from the city was having troubles with delivering
the product. Jugnoo provided the convenient way of inter and intra city logistics solutions at a very economical cost. The
merchant can simply log on to the Delivery app, request the pickup, track the delivery and see if the delivery is made in
time. This Jugnoo service helped to deliver fresh organic milk to the doorstep of the people, making the entire process
easier.
As a game changer, Jugnoo uses the same fleet of autos for passenger rides and deliveries. Drivers when not moving
passengers are helping businesses by delivering products to their customers.
Q. What challenges have Jugnoo faced on the road to success? Please share with us the issues a company in this
field generally faces.
At the time of launching, the challenge that Jugnoo faced was introducing technology to the auto-rickshaw drivers. Most
of the auto-rickshaw drivers came from a section of society which was not familiar with the technology-based platform
that they were expected to use. Convincing them to use the tech-enabled platform to earn their livelihood was a challenge.
Jugnoo invested a lot of time and effort in educating and training the drivers on using the technology. It constantly strived
to simplify the usability of the software application, with the aim to make it as simple as possible. Jugnoo technical team
developed GUI that displayed the script of the vernacular, to further make the software application user-friendly.
The other common challenge faced was getting the right talent and people. We hired people at a fast pace that resulted in
bad hiring and waste of time and effort. Therefore we slowed down the process of hiring and focused on coaching and
developing the employees.
Competition is also something that we faced as a challenge. We entered the market at the time where other major players
had already set their foothold. We focus on growth and fundamentals, offering services beyond auto rides to on-demand
hyper local deliveries.
Q. What are the values and factors that you attribute to, for your success?
The ability to give my best while being disconnected from outcomes. Obsession with outcomes puts fear in people and
they can’t focus on solving the problem at hand. The other extreme is not to worry about future at all and not work
towards making your dreams a reality. It is tough to work hard and still take failure as the most common outcome. Yet,
this is the life of entrepreneurs. It takes practice but can be done.
Q. What is the greatest strength of Jugnoo? How is it helping to move forward with the future plans?
We believe in sustainable development model which comes from steady growth and resilience to market conditions. With
constant innovation in terms of our business model, our tech integration, management and communication strategies based
on customer feedback, we keep the stimulating development at every stage. Another thing that works well for us is that we
move fast, make mistakes and learn from them. We are constantly striving to bring new products to the market and scaling
our existing products. We take every mistake as an opportunity to bring something new and unique.
With the strong belief in “Execution” of the ideas, the company intends to further extend its reach in India, and introduce
each of its services across those cities. Its mission is to become a prominent brand in the hyper-local segment in Tier II
and Tier III cities in the near future by creating a diverse transportation system that benefits all involved.
| January 2018 |
23

ApnaCourse:
An Extraordinary E-tutoring Platform for
Professional Courses and Certicate Programs
It all started back in August 2013 by Satish
Rajagopalan. At that time, Satish was very fortunate to
have been joined by 2 colleagues whom he knew from
his earlier days. They together spent days over days with
multitude of interviews to find the right candidate. And
finally, all the efforts fruitfully paid off and a passionate and
enthusiastic team of ApnaCourse was formed. Today,
ApnaCourse.com has been listed by mooc-list.com and is
the Only Indian MOOC as on date.
Evolution of the Idea
At present, ApnaCourse is serving thousands of individuals
all over the world with multitudes of courses across various
domains. The seed of the
idea was laid a few years
back when Satish was at
Mumbai. His friends
used to prepare for the
CFA and FRM exams
and would apply to
classroom trainings. But given the work pressure, they
would miss out on most classes. Furthermore, some trainers
were students who had passed the certification exam few
weeks ago and had no prior teaching experience. This
motivated Satish to bring in an online platform with
qualified experts to provide quality training. The idea has
evolved over the years to what it is today.
The Instigator of ApnaCourse
Satish Rajagopalan, Founder, Director and CEO hold a
B Tech (Computer Science) degree from VIT, CCAP -
Finance from NITIE. He is also an MBA in Strategy &
Entrepreneurship from Great Lakes. He is a CISA, CISSP,
CISM and an ITIL Foundation certified professional,
having passed all these exams in his first attempt. He
graduated magna cum laude (the highest level of academic
24
distinction) in MBA (gold medalist) and a merit scholar in
graduation.
Satish has over 9 years of experience across multiple
industries including a leading Mutual Fund house as a
Business Analyst and Research Analyst at India’s largest
Research and Ratings agency. He has also served as a
member of the ISMS (Information Security Management
System) committee and Director of Technology, providing
strategic support in assessment and implementation of
ISO/IEC 27001:2013 in his prior engagements.
“Stay Focused and have an attitude to excel: I personally
don’t think there’s anything more important to a new
startup than to stay
focused. There will be
numerous days when
critics will condemn the
business proposal and
mark it as uninteresting.
But as a startup, if you
have the gut feel to know that it will surely hit big, go with
that feel and never turn back. Do not alter your business
plan just because some expert asked you to do so,” advises
Satish to the budding entrepreneurs.
Unique Bouquet of Offerings
Apnacourse launched by SpearheadEduOnline.com is
India’s ‘first of its kind’ e-tutoring platform for professional
courses and certificate programs. Domains for training
include Financial Management Certifications like CFA,
FRM, CFP et al., Project and Quality Management
Certifications like PMI-ACP, PMP etc., IT Services and
Security Management Certifications like ISTQB, CISA,
CISM etc., and certifications like Business Analysis and
more.
| January 2018 |

“
Experience Education through
Quality, Comfort and Affordability
Online Education through instructor led training via video
combined with interactive sessions and the fact that
candidates can learn at their convenience are unique.
Products include Global Certifications in the fields of
Finance, Management, IT are being delivered by
ApnaCourse.
ApnaCourse’s unique bouquet of offerings includes
Unlimited Video Repeatability, Replenished Content every
now and then, Progress tracker to keep track of your
progress in the video, best in class Faculty and Real-time
support.
Instrumental Bonding with Clients
Satish Rajagopalan, Founder, Director & CEO
ApnaCourse have well experienced accomplished and
renowned faculties who have always been around when the
candidates need them. They have been instrumental in
bonding with their clients and the company is proud to give
them an end to end support 24x7 resulting in a long-term
relationship. They say, “The reviews which we receive from
our clients speak volumes. We have many clients who are
not just getting trained once, but they are our very
cherished and recurring customers who wish to get
themselves certified on varying topics. Our client database
is huge, and it is an achievement by itself for ApnaCourse.”
ApnaCourse says that the staff of the company is their
greatest strength. They contribute to the success of the
company. The follow ups, perseverance, perfection seeking
employees are an asset to any organization. The company’s
value systems are strong, and their vision is for a long term.
The skill and the mission to achieve them is extraordinary
which is being met by everyone involved with ApnaCourse,
including the faculty and their satisfied customers.
Finding Opportunities in Challenges
“
According to ApnaCourse they have faced multiple
challenges. The company’s biggest challenge was acquiring
their First Faculty and getting the core team. Faculties were
heavily skeptical about their online product. It took lot of
efforts to convince them and after many weeks ApnaCourse
got its first faculty to sign up. Today, they have faculties
writing directly to them and asking for partnerships. As
ApnaCourse stands today, they believe that there are no
new challenges, just opportunities to grow bigger.
As stated by ApnaCourse, they are not pitted against any
existing player. This is because they are both an MOOC and
an e-training provider. Hence, being low on price points,
providing quality with renowned faculties and being Online
as an MOOC, ApnaCourse is unique in today’s
marketplace.
Rising Up and Reflecting Consistent Growth
ApnaCourse surely looks enticing for learners with popular
certifications being provided at an affordable cost. The
products, technology, efficient faculty, customers,
employees are the company’s greatest assets. Without these
they would not be where they are. The company has
invested heavily in technology, which they believe is latest
to ensure that they are up to date when interacting with
customers. The technology of ApnaCourse is at its best so
that the faculty should not feel any difficulty in delivering
the lectures. The employees are well trained to use the best
available in ApnaCourse. These factors help the company to
move ahead with no hindrance to and it reflects on their
consistent growth.
| January 2018 |
25

Yashraj Bharadwaj &
Yuvraj Bharadwaj
Co-founders
26
| January 2018 |

Interview with Insights Success
Wor o a :
Facilitating Research among Emerging
Entrepreneurs and Researchers
he emergence of startup wave is undergoing through a fundamental shift with entrepreneurship &
Tinnovation being a key catalyst in job creation and solving everyday problems. A decade ago, there used to
be only a handful of Indian startup success stories and now with time, startup ecosystem has indeed come a
long way. Insights Success team interviewed with the young and dynamic business personas, Yashraj & Yuvraj
Bhardwaj, the Co-founders of WorkoLab and we are glad to share their motivating words and insightful answers.
Please tell us about the journey of WorkoLab from its initial days, the growth, and its expansion.
WorkoLab is India’s first co-working space with an objective to facilitate research among the emerging
entrepreneurs and researchers. Spread over an area of 12500 sq. ft., WorkoLab offers a collaborative space coupled
with research guidance by India’s youngest scientific minds with an aim to infuse innovation into your startup idea.
Co-founded by Yashraj and Yuvraj Bhardwaj with an initial seed capital amount of INR 3 Crore, the twin brothers
identified an existing gap in ‘lack of coworking spaces and research hubs altogether at the same place’.
The company has an aggressive roadmap ahead with a rapid growth plan and expansion to other cities like Mumbai,
Pune, Kota, Chandigarh, Hyderabad, and Jaipur by March 2018. In the second phase, WorkoLab plans to take an
international leap starting with Malaysia and Singapore and thereby launch 100+ centres in next 3 years across the
globe.
What inspired you to come up with this idea, which changed the Startup World?
Co-working in India has been just made the business of table and chair. These days, we people are very high in
talking about making global startups from India, but nobody is ready to accept the fact that innovation is something
very important, if we want to bring a real change in the ecosystem. We thought of this concept to build cowering
spaces with research hubs so that people are ready to take interest in innovation, research, and development.
Briefly tell us about Mr. Yashraj & Mr. Yuvraj Bhardwaj, Co-Founders- WorkoLab.
Yuvraj & Yashraj, 18 year old twins from Delhi, are the owners of the company Zenith Vipers, which they started
back in 2013. Since then, they have never looked back and humbly climbed the steps of success with hard work and
dedication.
They have worked on 24 projects and filed 8 patents in a team of two. They got Karamaveer Chakra last year for
| January 2018 |
27

their work and have been nominated for Padma Shri 2018. Recently, they got the ‘The Eagle Award’ from Malaysia.
They have been winners of many fellowships too such as, SF Fellowship $250,000, Austrian Innovation Grant worth
$40,000, and much more.
What are the unique services/ products provided by WorkoLab?
We are the first Co-Working space across the globe to provide research hubs to start-ups working with us to promote the
concept of Research and Innovation.
Kindly brief us about your strategies behind those services/products. If possible, kindly give us a one line unique quote
that best describes your company.
We are excited to build a thriving start-up community through the launch of WorkoLab. We are not just another coworking
but are trying to trigger the spark of innovation into startups. The space can be used for research, collaboration,
networking and support, which is a space where we bring together a community of like-minded graduate students,
entrepreneurs, startups, software developers along with relevant mentors into the same ecosystem.
How do you work on your long-term relationship with your clients?
We are a space, which is not into lock-ins or anything like that with the clients taking our seats/research hub
memberships. We simply work with them on concept, and expect them to grow. The curated people are sitting at our
spaces.
Kindly brief us about the most satisfactory experience with a client. What kind of game changing services have
you provided to them?
We have currently independent researchers who are working with us. The most fascinating fact is that these researchers
are aged from 9 to 83. And 90 percent of these people undertaking research are without degrees.
What challenges have WorkoLab faced on the road to success? Please share with us the issues a company in this
field generally faces.
We faced a lot of issues in the interaction. People in India think research is something very difficult and impossible to
do, and we really have to work very hard to be able to deliver our thoughts on research. According to us, people just
need complete dedication and good set of questions to do research.
What are the values and factors that you attribute to, for your success?
Yes, the values play a very major role for anybody’s success. In simple words, clients for us are no less than god, and
we can do anything to make them feel our spaces as their homes.
What is the greatest strength of WorkoLab? How is it helping to move forward with the future plans?
The greatest strength of WorkoLab is the research hub that we run with all our co-working spaces. This has really
changed the revenue and the financial model for us. The revenue from co workings is just 12 percent, which are making
rest 88 percent comes from the research projects, patents, etc. that we are doing at our spaces. This is really helping us
to get rent free spaces, and people are really eager to invest in our company.
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| January 2018 |

Clap Global:
An Automated Platform Enabling International
Travellers to Visit Local School Classrooms
and have Eye-opening Conversations with Students
The journey of Clap Global started around two years
ago and ever since, the number of Clap students
exposed to foreign cultures has grown by 900%.
Today, the company has reached and collaborated with over
1000 Travellers, 100 countries, 239 classrooms, 78 schools
and is situated in five Indian cities. Over 19,000 students
have experienced a Clap Talk till date and the company
would like to grow beyond this and reach students all over
the world. Clap Global wants more countries talking to each
other and not just by people in suits in diplomatic offices;
they want people talking in homes, classrooms and public
spaces.
How it was Initiated
Young minds are impressionable, and
biases developed in childhood often take
years to undo. Shirin Johari and Aarti
Chhabria, the Co-Founders of Clap
Global, learnt this lesson in their 20s,
when they travelled a lot more outside
India. As she befriended people from
around the world, Shirin couldn’t help
wonder, “Why must children wait to grow
up before their stereotypes are questioned, before they
discover new worlds, cultures and ways of thinking? What
if foreign travellers could come into classrooms and share
stories of their lives and dreams directly with children?”
That is how, after 10 years of experience in advertising,
innovation and communication design, Shirin
conceptualized the idea of ‘Travellers in Classrooms’ as an
automated platform.
Aarti, meanwhile, built 10 years of experience in education
and learning, as the founder of two companies creating
innovative workshops for school children. Textbook
learning, she realised, it was very limited, and she longed to
introduce kids to diverse perspectives from around the
world. Teachers, too, wanted more international exposure
for children, but they didn't have a system or resources to
30
do it regularly or effectively. As Shirin and Aarti discovered
their shared dream and passion - bringing a global
perspective to education to raise a more compassionate new
generation - Clap was born.
The Astounding Duet
The Co-founders of Clap Global; Aarti Chhabria and Shirin
Johari, have known each other since they were in preschool.
As adults, they discovered a shared dream: Bringing a
global perspective to education to raise a generation that is
far more compassionate.
Aarti is a serial entrepreneur, inspired educationist and a
socially driven individual. She has founded three companies
in the education sector and has been working
closely with children, teachers and parents
across India. In the past twelve years, Aarti
has developed powerful connections and a
deep understanding of children, educational
institutions, parenting communities and
brands directed at young families.
An advertising creative, visual artist and
entrepreneur, Shirin has spent the past 12 years innovating
in social impact, advertising communication and design.
Along the way, she has won more than 35 national and
international awards for her work, including a Cannes
Design Gold for creating The Hinglish Project. She has
worked with JWT, Ogilvy & Mather, Creativeland Asia,
DDB Mudra, and most recently served as a creative director
with TBWA. Shirin believes that creative work has the
potential to go beyond entertainment to something that
solves a problem, enlightens and changes perceptions.
How do we make a Difference
Clap Global is a platform that enables a unique exchange of
cultures by helping international travellers to visit local
classrooms and engage in meaningful and often surprising
conversations with students.
| January 2018 |

“
Clap aims to build a whole
new generation that is far more
compassionate towards personal,
social and cultural differences
Aarti Chhabria & Shirin Johari, Co-Founders
Children get to learn about different cultures through real
stories and real people, and gradually develop an
understanding of the world that is deeper than popular
stereotypes. And travellers get to witness a slice of real life
in a foreign land while making an actual difference to the
lives of the people they meet.
Clap Talks are curated on a simple digital platform:
www.clapglobal.com
Travellers create their profile and share their available
dates. Schools create their profile and share their preferred
classroom date and time slots. Through simple matching of
available dates, Clap curates an eye-opening Talk.
Every school that signs up with Clap is given a Clap Kit
complete with conversation aids and flashcards to guide
them through a talk. Similarly, travellers are given a
presentation template that they can customize with their
pictures and stories to help them prep for their Clap Talk.
The curriculum tools packaged into the Kit cover a range of
universal topics, such as culture, family, current events,
interpersonal relationships, environment, gender, human
rights and freedoms, justice, governance and even a
Question-Ball game enabling an exciting and meaningful
exchange of perspectives. This has been meticulously
designed with Curriculum Innovators to raise the cultural
and emotional intelligence of all the participants of a Clap
Talk.
Through Clap Global, students receive Clap Passports to
document their Clap Talks. Both the students and the
traveller get to write postcards for each other.
Changing Needs of Learning
Just all the challenges an absolute innovation brings. While
the concept is accepted beautifully to understand its impact
over longitudinal experience is key for Clap Global to
succeed in transforming the mindset of teachers, students
“
and travelers. The Education industry is slow paced with
few having the liberty and passion to experiment or rather
adapt with changing needs of learning.
Clap Global measures success by the number of students
and travellers who have life altering experiences through
Clap Talks. “When children learn to accept and celebrate
differences in each other and people from the world, we
think we succeeded. When travellers get an authentic local
feel of our country through the eyes of children, it helps not
just us, but the local tourism potential as well,” say Aarti &
Shirin.
Developing a Deeper Understanding of the World
According to Clap Global, their strength is the growing
need for humans to connect with people who have different
experiences of life. Educators realise that a student’s
cultural intelligence is as important as their IQ. They
understand that for children to function effectively in a fastshrinking
world, they need to be exposed to diverse
perspectives and new ways of life. Through Clap, children
get to learn about different cultures through real stories and
real people, and gradually develop an understanding of the
world that is deeper than popular stereotypes.
Not all parents have the resources to send their children on
elite educational tours and exchange programs. In fact,
numbers indicate that less than 0.1 % of students can
actually afford an international exchange program. What’s
more, even the ones who can go abroad, are exposed to
only one foreign culture in a year.
But if each student in a school participates in at least 6 Clap
Talks, a year, then from the age of 3 to 15, she will gain
exposure to over 72 different cultures from around the
world!
| January 2018 |
31

CNB:
Building Business with Efcient
Shipping Logistics
Technology provider in the Real Time Information
space CNB is a pioneer in the business of tracking
containers movement at container freight stations
and inland container depots. It has developed a unique and
cost effective solution, HAWK, to manage and plan a
container yard in real time using their Internet of Things
(IoT) platform. It provides smart, reliable and sustainable
quality of products world-wide. CNB is a Bengaluru-based
hardware-software product company focusing on container
shipping logistics industry. It aims to be the catalyst to
solve the problems in the port
and shipping industry using realtime
information to make it
more efficient, visible and safe.
Pioneers Leading the Way
Rajesh Kumar and Nitin Sirohi
are the co-founders and students
hailed from IIT Kanpur bringing
together the wealth of experience in varied areas ranging
from hardware and software product development to
software services and consulting. Rajesh Kumar is a
recognized expert in RFID services and solutions. He is
responsible for organization’s channels, alliance initiatives,
market positioning, product marketing, strategic
partnerships, product management and branding client
relationships. Nitin Sirohi is in control for product
development and new technology initiatives at CNB. His
sharp business acumen and several years of experience in
designing reliable, secure solutions and architecting
complex solutions have ensured unmatched service
experience to CNB customers. They believe that it is the
company’s strategic position in the value chain, extensive
technology, innovative power and understanding of domain
and processes that differentiate CNB from the other market
participants in the industry. CNB is involved in providing
products and solutions that enable real-time management of
32
assets, objects, and resources.
Unique Services
The product “Hawk” provides real-time container
management and planning solution for Ports and Yards
using CNB’s IOT infrastructure. It helps customers to make
their yards pedestrian-free otherwise about 40-50 people
would be moving around the yard for different activities. It
has served some major brands such as Ameya, CMA-CGM,
APM Terminals, Adani, Gateway Rail,
Transworld, Balmer Lawrie, Hind
Terminals and many more. CNB is a
focused company dedicated to
transform the complete shipping
logistic domain using the real time
automated information.
The Hawk makes it Easy to Track
The hardware-software company came up with an idea to
develop an IoT based solution so that all the operational
information is captured error-free and without any manual
intervention. To use that data and to plan the complete yard
to make it efficient- Hawk was introduced. It changed the
way the logistics work in ports and shipping yards and
provided real-time visibility to every action that happens
inside the yard. It is used for managing the complete yard
by recording all the activities happening inside a container
yard in a fully automatic manner. There are no manual
interventions in recording these data and this is why it is
error free. Real-Time Management of the resources at a
location and in the transit helps in increasing the visibility
of enterprise resources resulting in significant increase in
revenue, efficiency, and productivity. Real-Time Tracking
Systems are primarily based on Global Positioning System,
networks of some industrial sensors and Radio Frequency
Identifications technologies where each technology
| January 2018 |

component brings a significant aspect to locate an asset,
object or resource in a four- dimensional space-time
coordinate
The firm puts an RFID tag in the container with its details,
and readers or sensors on the container handling equipment,
like reach stackers, RTG, RMG, Side lifters etc.. This helps
people handling the container depot track to the exact
location of the container. The data on the exact container
location is traced by the readers through software with the
use of Wi-Fi or GPRS-based telecom networks. These
containers usually stay in a yard for 10-15 days, while some
stay for months. During a container’s life in the yard, it
requires multiple movements and manual interventions.
Overcoming Hurdles
“
Bringing Safety, Efciency and
visibility to container logistics
Rajesh Kumar & Nitin Sirohi, Co-founders
CNB had been conceptualized to deliver innovative IoT
based solution for Port and Containerized shipping industry.
In the initial days when the company was developing realtime
automation solution for various industries, it came as
surprise to learn how such a complicated domain like
shipping industry works on rudimentary technologies.
There are so much of inefficiencies inbuilt for the lack of
technologies and real-time information. To avoid and
overcome these insufficiencies, development of an IoT
based product was the remedy. Through this way, the
operational information is captured error-free and without
any manual intervention and uses that data to plan the
complete yard to make it efficient. As the initial days were
quite full of struggles from both technology stabilization
front as well as adoption front, the organization achieved
the success slowly when people started believing on the
strength of the solution and adoption started happening.
The greatest strength of CNB is the urge to innovate further
and further. It is the trust that the organization has earned
“
which poised them to bring great changes in the industry. It
also keeps adding a barrier to the competition.
Achievement and Future Plans
Globally, the best efficiency achieved with which container
is identified in the stack without any manual intervention is
95%. CNB’s solution identifies container with 100%
efficiency, in the stack, without any manual intervention at
1/4th of the global pricing. The company covers about 15%
of total container volume imported and exported in India
and it has plans to venture into other emerging markets like
China, Africa, and South America. Essentially CNB wants
to be present at the initial leg of Import cycle and the last
leg of the Export cycle to push efficiency in the complete
supply chain logistic of any country.
| January 2018 |
33

IDEA
S
to scale up your
TARTUP
Let’s assume that you’ve effectively taken
place a startup. Scalability is the capability of a
startup to elevate itself or, to place it more accurately.
A scalable business can acclimate to a superior workload without
compromising act or losing revenue. Can your company with zero dollars in
annual profits form into a million dollar firm?
Not every business is graced to make it big. Some startups get off the ground without the same place,
systems or people. Trying to nurture such businesses is same like trying to inflate a tractor tire with a bicycle pump.
Investors will tell you that they love to put money into startups which are really scalable, and ready to rule. But what does that
actually mean? Simply saying, it means that your business has the power to multiply the revenue with marginal incremental cost.
Be ready to scale is when you have a confirmed product and a proven business class, about to swell to different geographies and
markets.
Here are some factors that will definitely take your business towards new heights:
34
| January 2018 |

Grading Startup
Analyzing the fundamentals of Business
Before starting any startup business, make sure your basic are fool proof and covers
all the prospects of business by recognizing the scope of a core product in the market
with a wide range of core users feedback and data. Evaluate the marketing channels
with biggest scaling potential by testing with smaller budget first. Also, make sure
you have the resources to scale. Seeks supplementary round of funding if
necessary. You can’t worry about productivity while scaling, and the last thing you
want is to run out of money.
Skills to lead in business relationships
As a successful magnate, you’ll have to effort closely with people and this is
where it is decisive to be able to build great relationships with your team
customer, shareholder, investor, supplier, and so on.
You need to be able to communicate well to sell your vision of the future to investors, potential clients,
team members with listening skill to make or break you as an entrepreneur. Make sure that you’re practiced
at empathetic listening and active listening.
You’ll find it hard to form a happy, committed team if you deal with people – staff, customers or suppliers – in a
shabby way. The greater your EI, the simpler it will be for you to work with others. The good news is that you can
progress your emotional intelligence. Some people are more remarkable in this area than others, but, fortunately, you can
mug up and develop in these skills.
Climbing the Market Hill
How can you scale your business if no one knows about it? “Directing marketing is ..Not scalable” and “word of mouth doesn’t
scale”. Your main focus should be on marketing, and scalability will follow you.
On the Other hand, content marketing is one of the most scalable advanced approaches which has evergreen values and viral
potential, creating it the growth- hack method of choice for most startups.
Paying Attention on Social Media
Every novel startup is in the public eye. Whatever goes on social media will be observed by the world. It’s the main concern in
your startup days to watch your social media steps sensibly. Inexpert startups can’t afford to take an important PR hit with a social
media flap. Experienced companies might be able to weather the storm, but your startup isn’t prepared for it. Scalability is about
surviving, as much as it is about developing. If you hit a PR fiasco, you’re preventing your chance of survival and scalability.
Building Powerful Sales Team
If you hire the wrong people at the wrong time, you can set your startup back months, if not years. However, If you build a killer
team by hiring right people at the right time you will hike your chance of improving your startup into a successful organization.
One thing that a lot of new startups are attempting is “team incentives.” Companies are setting up base salaries for their employee
and providing them a commission based on how their team implements. Things like team-incentives will help your staff capitalize
hip the success of the people around them, which will result in them devoting in your success.
Scalability is a mindset, too. It’s essential to have the right systems, people, processes, and plans. But you also need to dream big,
to become big. Having a scalable business means that you are free to grow your dreams, make a lot of money, and have fun doing
it. Once you get your mind and soul in the game, scalability of startup becomes way easier.
“Scaling Business is not always about doing more—it’s often about doing less and focusing on what works.”
| January 2018 |
35

Kallows Engineering India:
A Superior Platform Changing
theGame of Healthcare Industry
It all started back in 2007 when two young, dynamic
and vigorous entrepreneurs vision to start something
of their own. Soon a mobile health based medical
device company; Kallows Engineering India came into
existence as one of the early software services clients
National Institute of Oceanography (NIO) at Goa. It was
required for both of them to have a company in order to
pay the consulting fees and very soon they developed
interest to manufacture Medical Devices and focused on
Cardiology. In 2012, they both decided to be in India and
develop the entire product from Ideation to Growth
phase. And since 2013, their first sale till date has been a
great learning
curve. The
company is
now in the
growth phase
and will be
surely well
established in
the next
couple of years.
The inspiration to start the company was; The
Cardiology focus stemmed from the growing need for
better cardiac care and technology solutions to assist
Cardiologists, Hospitals, doctors in remote and urban
areas, healthcare service providers, etc.
The Vigorous Leaders of Kallows
Kallows was founded by Kevin Scott Kreger and
Gajanan Satish Nagarsekar as both met while working
for GE Healthcare in Milwaukee, WI, USA. They
bonded well as friends to embark on a journey which
would change their lives forever.
Gajanan S. Nagarsekar is the Co-founder and
managing Director with more than 8 years of
experience in product and research – working with some
prestigious names such as Wipro GE Medical Systems,
University of California at San Diego, and University of
Wisconsin at Milwaukee. He oversees the
Administration, Sales and Marketing form his main core
of day to day activities. He also participates in the new
product development and upgrades of mobile
applications for the ECG monitoring devices. Further he
also assesses customer feedback and suggests
modifications to the technical team.
Kevin Scott Kreger is
the Co-Founder and
Technical Director with
an extensive 25+ years
of experience working
in the field of Digital
Signal Processing
applied to Electronic
hardware, Firmware,
Software and Server – development, installations,
maintenance, etc. He handles the technology, R&D,
product development, and other related areas. He has
worked with some prestigious names in USA such as GE
Medical Systems, Allen Bradley (now Rockwell
Automation), and has mentored and consulted for several
advanced engineering projects.
He has also been part of 5 granted patents.
Delivering User Friendly and Quality Products
“Quality of the product is the best way to put it. Once a
customer has used our product and has had none or nonsignificant
glitches, there is no reason for them to change
or opt for other choices,” asserts Kallows.
36
| January 2018 |

®
Mobmon
12.0
is a tele-ecg solution by Kallows, which
caters to the ECG machine market but also provides
reporting services. Due to the flexibility the products
offers, the company caters to a large group of users.
Kallows have even customized software for clients if
required.
From the very beginning, Kallows have delivered a very
robust, user friendly and quality consistent product,
which helped them to be the market leaders in this
segment.
Mounting the Competition
In the growth stage, Kallows is observing a lot of
competition as there are several companies in the market,
which are copying their business models or even
technology to enter the space. And Kallows have even
identified a few even infringing on their patents.
Kallows’ mantra for success is Quality of the product,
Transparency with Customers, Passion for our product,
Persistence to resolve customer issues if any at the
earliest.
The Strengths of Kallows
“Indigenous design and manufacturing is our core
strength. We also have an internal software and quality
team, managing the products and making sure only the
best is given to the customers. Due to these core
strengths we are now offering a gamut of solutions and
services to cover the entire space in Cardiology. By end
of 2018, we should be covering at least 5 verticals in
Cardiology if not more.”
The Hall of Fame
“
Gajanan S. Nagarsekar & Kevin Scott Kreger,
Co-Founder and Managing Director
We believe that health is
essential to happiness and medical
care is a right for all humans
Journey has been very intensive for Mr. Nagarsekar and
Mr. Kreger as founders and they enjoy the learning that
the experience has offered them.
Kallows have been awarded the following awards.
“
nd
2015: Won 2 place – Goa Chief Minister’s Technology
award
nd
2014: Won 2 place at the India Innovation Growth
Program conducted by D.S.T., Govt. of India
& Lockheed Martin Corp., USA
2013: Tech Sparks 30 – selection in top 30 innovative
companies in India, event hosted by Sequoia India
venture capital firm.
2011: 2nd Place in the Information Technology category
at the Wisconsin Governors Business Plan Competition
(participated as a Graduate student of UW Milwaukee,
WI, USA)
| January 2018 |
37

Kreate Konnect:
Making Online Selling Process Faster,
Smoother and Better
“
The biggest adventure you can take is to live the life
of your dreams.” With the same determined dream,
Piyush Jaidev and Abhishek Jain started Kreate
Konnect in June 2015 with a small office in New Delhi and
a team of 4 people. Today it has grown to 50+ clients and a
team of 30 people sitting out of Delhi, Vadodara, and
Bengaluru. Piyush and Abhishek met through a common
friend and it was a casual conversation over coffee that led
to the idea of Kreate Konnect. Over the next few months,
they met frequently and continued to brainstorm on the
concept. However, the idea to start didn’t pop up out of the
blue but was being deliberated
by both of them separately.
Both Abhishek and Piyush had
been running successful
e-commerce businesses with
Piyush’s expertise being the
international e-tailing and
Abhishek’s forte is in the
domestic e-commerce market.
Thus coming together and
starting-up seemed like the most appropriate step.
As online sellers both of them had identified various gaps in
the market and weren’t able to find any comprehensive
solution that assisted the e-commerce sellers. Unlike the US
which is primarily a DIY (do-it-yourself) market India is a
‘Do-it-for-me’ market and thus a solution that blends the
technology with a certain of services was the need of an
hour. The e-commerce market had started to pick up in
India and the marketplaces were on-boarding sellers left,
right and center but none of the sellers properly understood
the nuances of online selling. This was when they knew
they have a business model in their hands.
Fascinating Personalities of Kreate Konnect
Piyush Jaidev – Co-founder & COO, comes from a diverse
set of professional background spanning across ‘Legal
Process Outsourcing’ and ‘social e-commerce/group
buying’ industry. Having worked with various e-commerce
startups such as Mydala, Taggle, etc. in their early days
enables him to bring caution to the business and focus on
unit economics and get the basics right. At Kreate Konnect,
he is responsible for the holistic functioning of the
processes within the company. He manages the client and
marketplace communication and the technology in the
company. Being a data analytics enthusiast, he is trying to
develop multiple proprietary models at the company that
would help the online sellers to
efficiently manage their businesses.
Abhishek Jain – Co-founder &
CEO was a wealth manager at
HSBC and DBS before he decided
to venture out on his own. The
E-commerce bug bit him in 2013
and stimulated him to start-up.
Abhishek is the go-to guy and the
problem solver at Kreate Konnect. He is also the aggressor
and a very hard negotiator. At Kreate Konnect he dons
multiple hats i.e. of CEO, chief marketer, and the brand
guru.
Leveraging Innovative Services
Kreate Konnect is a ‘tech+services’ company that supports
its clients in managing the entire process of an online
business ranging from setting up of accounts on various
marketplaces to getting the products delivered to the
customer.
Kreate Konnect is an end-to-end e-commerce management
company that helps sellers to sell their products on various
e-commerce marketplaces across domestic and
International markets. Company’s in-house cloud based
38
| January 2018 |

“
We envision creating one of the biggest
communities of internet entrepreneurs and
create an ecosystem for them where they
can trade and sell their products to every
nook and corner of the world from anywhere
Abhishek Jain, Co-founder & CEO
Piyush Jaidev, Co-founder & COO
“
solution integrates with various marketplaces, warehousing
companies, logistics providers and provides sellers
everything they need to run their online business from a
single dashboard. They also take great pride in proprietary
data analytics models relying heavily on predictive
analytics.
At all times, Kreate Konnect is tracking around 35 data
points pertaining to the seller side of the business. This
allows them to help sellers with their supply chain
management, sales forecasting, location based ad targeting,
product pricing, etc.
As of today, Kreate Konnect is managing 50+ clients with a
client retention rate of around 85% which is one of the
highest in the industry. Since its establishment, they have
given importance to quality over quantity and thus have
also chosen their clients after a thorough due diligence. One
of the key aims, why they have been able to uphold long
term relationships with clients, is because of their
understanding of the functionality of e-commerce business
on various marketplaces.
Kreate Konnect’s work background as online sellers has
aided them to continuously stay a step ahead of the
competition. Imagine a scenario wherein you are learning
on a daily basis and applying the same learnings to
servicing your clients. The entire process is so dynamic and
real-time that you continue to stay ahead of the curve.
work. Though, Kreate Konnect very sincerely believes that
“We have a long way to go yet but their success till date can
be attributed to their very strong value system that relies
heavily on transparency, integrity and a desire to bring
about a change. When you intend to disrupt an industry you
have to keep a very long term view. At Kreate Konnect,
they change the way online sellers manage their business.
They intend to create multiple successful internet
entrepreneurs and ensure that a single person company has
the same degree of efficient processes as a multi team
business.”
Kreate Konnect’s greatest strength has been their ability to
stay focused on the long term goal. They have never
focused on the short term benefits even when they had
investors knocking at their doors. Kreate Konnect
recognized that, they are here for the long term and need to
get their processes in place if they have to scale the
business. They have spent the last 2 years doing exactly
what they aimed for and today they can proudly say that
they are in the truest sense of the word an end-to-end
e-commerce management company that has established
various successful online businesses spanning across
various markets.
Forwarding Future Goals
Kreate Konnect’s mantra has always been simple, which is
to provide the level of service that you would expect
yourself. They have made a conscious effort to have no
office hierarchy and have weekly meetings, where to take
inputs from each other and regularly apply them in their
| January 2018 |
39

Pentation Analytics:
Insurance Analytics Suite: A One Stop Analytical
Platform for Motor, Health, P&C, and Life Insurance
With an aim to develop Industry-sweep,
predictive analytics applications using data
from existing transaction systems, processes &
practices for the enterprise, Insurance Analytics Suite, an
Innovative Analytics Product from Pentation Analytics is a
one stop analytical platform for Motor, Health, P & C, and
Life Insurance Pentation Analytics was founded in August
2015, by seasoned financial services & technology
entrepreneurs & is based out of Mumbai. In the successful
journey of Analytics, Pentation witnessed a specified need
of quick turnaround solutions, which could add value to the
organization. This is the point where analytics had a
stronger marriage with domain
specialization, artificial intelligence and
machine learning. Hence, Pentation
Analytics was created and also marked
the first time, i.e, the analytics company
unbundled its offerings and focused
heavily on domain knowledge assets.
With the network of Product distribution
Partnerships, Pentation is currently
operating out of Asia and North America
and has also targeted footprints for a
global presence in the next two years.
Remaining True to its Vision
Being true to its vision of “Analytics for All”, Pentation
Analytics has launched a ready to deploy product which
democratizes “Analytics.” Pentation Analytics is in the Top
11 InsurTechs at Hartford InsurTech Hub for its coveted
InsurTech Accelerator Program, wherein around 4000
companies had participated from amongst 96 countries at
Hartford, which is known as the Insurance Capital of US
and now, the Insurtech Capital as well.
Pentation Analytics is able to intelligently look at the
business needs and able to yield solutions through analytics
and technology and also at very quick pace.
For example, Pentation Analytics is the Big Data Analytics
partner,of National Payments Corporation of India (NPCI),
an umbrella organization for all retail payments in India
with the guidance and support of the Reserve Bank of India
(RBI) and Indian Banks Association (IBA) on an ongoing
basis, leading to a successful synergy between the both.
NPCI has 700 member banks associated with it, Central
Bank and the Government of India, all have been a part in
gaining advantages by this Big Data platform. Advanced
analytical capabilities built for 20+ billion records and
creating an ecosystem, which is Big Data.This project has
been awarded as the “Most Admired Big
Data Project“ by Kamikaze B2B Media in
the country.
The Exceptional Services and Solutions
The fintech revolution, which began with
start-ups, has disrupted the banking sector
since a decade. “Insurtech” has now arrived
with a bang. Technology led, data-led,
intelligence-led processes and organisations
specific to Insurance. Hence, Pentation Analytics chose to
dig deep into this phenomenon to come up with quick
turnaround solutions through quick big data solutions and
analytical products.
They say, “The inspiration behind this was more business
domain people in analytics to understand the client needs.
The Insurance Analytics Suite from Pentation Analytics is
an innovative predictive analytics product which integrates
into the core business function of retention and more
customer value. The launch of Pentation Analytics is
dramatically different because it is just not grounded in
deploying human capital but it is about making greater
number of mass product implementations with quick
42
| January 2018 |

turnaround solutions, which could add value to the
organisation, rather than just allocating human resources.”
The Skillful Management Team of Pentation Analytics
The management of Pentation team is an eclectic mix of
business, data sciences and technology. Mr.Anirban Roy,
Founder, Director & CEO, a management graduate from
IIM, Lucknow, has over 20 years of experience, majorly in
Retail Insurance. Mr.Kamal Kishore Das, Founder,
Director & COO, is an alumnus of IIM, Calcutta and IIT,
Kharagpur with over 18 years of experience across
analytics, financial services and supply chain. Dr. Pameet
Singh heads the Data Sciences team and holds a Ph.D. from
University of Maryland, Washington DC and is an IIT
Kharagpur graduate. And Mr. Pradeep Kumar Shah,
Founder and Director has 30+ years of experience across
various kinds of insurance.
Expert Offerings of Pentation Analytics
Insurance Analytics Suite-Customer, Retention, Cross Sell
& Claims.It is an Analytics Suite®, a onestop analytical
platform for Motor, Health, P&C, and Life insurance. It
uses predictive modeling for identifying trends from client
data, risk assessment of non-renewal and determining the
profitability of these policies on an individual level.
The product is modular and ready to deploy.
Incorporates machine learning,Natural Language
Processing and Artificial Intelligence. Business Intelligence
and optimization of tools. Enhancement of customer
information.
Big Data Analytics as a service linked/ as a precursor to
product roll out. Work undertaken for the same is as
follows:
-Implementation of High-end Big Data platform for
reporting and analytical use-cases. - Automated data
ingestion and Data sanity checks.
- Disaster Recovery setup for ensuring business continuity
“
Our drive for innovation in analytics has
given us the opportunity to work with some
of the best players in the BFSI space
Anirban Roy, Founder, Director & CEO
“
- Operations efficiency increase, Cost reduction of
maintaining proprietary systems and internal business
processes, and enabling of advanced use cases on Big Data
for faster response time
- Also, Advanced Analytics using machine learning and
artificial intelligence on both sets of structured as well as
unstructured data
- Sticking at the Foreground of Advancements Pentation
Analytics also tries to remain at the forefront of the
advancements taking place around the world. Hence, their
products are comparable with the latest trends happening
across the world. This has led to Pentation Analytics
recently making it to the Top 11 InsurTechs at Hartford
InsurTech Hub for its coveted InsurTech Accelerator
Program, wherein around 4000 companies had participated
from amongst 96 countries. Our Innovative Analytics
Product Insurance Analytics Suite was also one of the top
three nominations for the Digital India Awards 2018.
Pentation Analytics operates from different cities across
Asia and USA.It also has a network of Partners.
Sticking at the Foreground of Advancements
Pentation Analytics also tries to remain at the forefront of
the advancements taking place around the world. Hence,
their products are comparable with the latest trends
happening across the world. This has led to Pentation
Analytics recently making it to the Top 11 InsurTechs at
Hartford InsurTech Hub for its coveted InsurTech
Accelerator Program, wherein around 4000 companies from
96 countries had applied. Also, the company has a network
of Product distribution Partnerships with expansion in Asia
& US.
Pentation Analytics is able to intelligently look at the
business need and transform them to solutions through
analytics and technology and also at very quick pace.
| January 2018 |
43

Robolab Technologies:
A Perfect Platform to Explore,
Learn and Build Ideas
The most important aspect for any business is
planning. It helps an organization chart a course
for the achievement of its goals and Robolab is a
perfect example for it. Robolab Technologies Pvt. Ltd.
was officially incorporated on Friday the 13th September
2013. The team of Robolab had already started working on
the business model and planned well before its
establishment. For almost 5 months, the team of Robolab
met several institutions in and around the region, but they
got rejected for not having prior business experience. But as
it is rightly said, “Never Lose Hope”, and they did not lose
one, instead, they left their comfort zone and started
approaching early majority institutions all over India with
their solutions. The pool was large and it was needed for
them to target somewhere and thus, they chose Andhra
Pradesh and began approaching Professors and HoD’s of
top colleges. Within two months of starting this exercise,
they succeeded in breaking the ice. They got their first order
from the Guru Nanak Institutions, Hyderabad.
At the initial stage, all Robolab needed was the necessary
momentum and that’s what the first order gave them. Since
then, they have never looked back, and within a short
period of 4 years, Robolab has reached 28 key institutions
spread across 10 states in India and has collaborations with
Indian Armed Forces and various Industries.
An Idea to Accord Knowledge
Robolab Technologies came into existence out of the
rigorous efforts of its founders as an attempt to transform
the Educational facilities in the country, provide an
innovative platform to the students to show their skills and
implement their ideas and create employment for the youth.
Instead of taking up lucrative jobs, the founders chose to
start a company. Having worked in the Robotics field for
four years of their Engineering and being associated with
the Robotics and Automation Laboratory- Robot Study
Circle in COEP, Robolab Technologies was bound to
happen. Having worked on a variety of projects,
participating in various types of competitions and securing
laurels for the Alma Mater at all levels, the founders
decided to continue with the same zeal and impart the
knowledge to the newcomers and other students.
“We are grateful to be incubated under and supported by
BHAU Institute of Innovation, Entrepreneurship and
Leadership (BIEL), the Incubation center of the College of
Engineering Pune (COEP).”
The Creator of Robolab
Born and brought up in Yavatmal District of Maharashtra
state, Amol Gulhane is the Co-Founder and CEO of
Robolab Technologies. He is a first generation entrepreneur
and a Roboticist Shaping the Best Robotics and Automation
Company. Amol has completed his B.Tech in Electronics
and Telecommunication from Govt. College of
Engineering, Pune (COEP).
A roboticist, Amol has deep experience of designing and
manufacturing complex and task specific industrial robots.
He has a profound knowledge of educational and defense
robots and is specialized in digital image processing,
embedded programming, design analysis and optimization.
With his entrepreneurial, management and technical skills
and being an accomplished sports-person, he implements
his unique ways to motivate the entire team and get the best
out of people. Amol plays the most vital role in shaping
Robolab.
Amol advises to the budding entrepreneurs to be open for
new ideas and other perspectives as many a times, We do
not see the things as they are, We see them as We expect
them to be.
44
| January 2018 |

Providing Exemplary Services
“
To develop an ecosystem which gives
people access to technology, provide
necessary resources, trainings and
cultivate innovation by motivating
people to solve real life challenges
Amol Gulhane, Co-Founder & CEO
Ÿ
Cater to customer’s requirement to the fullest
“
Robolab is your very own, on campus, Center of Excellence
in Robotics, Industrial Automation, and Internet of Things.
Equipped with all the advanced technologies used in
industries, it offers training courses consistent with the
latest curricula and the industry requirements. Thus,
functioning as the perfect platform for its users (students as
well as teachers) to explore, learn, build and share their
ideas.
Robolab believes in providing innovative and interactive
training by industry experts. This empowers the trainees to
manage the Robolab in future. Some of the primary product
features include advanced state-of-the-art technical
research facility within a campus, hands on practical
experience along with required theory, consolidation of
concepts, Industry-Institute Interaction, standard guidelines
and essentials, training by industry experts, superior
quality and advanced robot study platforms, and affordable
excellence.
Making its Services and Products Better
Robolab is taking every initiative to make its products and
services better. They are walking that extra mile to make
their customers completely satisfied with their services. The
team of Robolab keeps on researching and inventing so that
clients can get the best value for their money and a
remarkable experience. Following are some of the best
things that one can do to outpace their competitors:
Ÿ Robotics and Tinkering Education
Ÿ Technology solutions for defense, industrial, domestic
and other social problems.
Ÿ Innovations in Artificial Intelligence, Robotics,
Industrial Automation, and Internet of Things
Ÿ Providing best products and services
| January 2018 |
Overpowering Challenges
The biggest challenge Robolab faced is the limited support
mechanisms from the Government and Banks Institutions.
They say, “Finding the right team who can share the same
passion as the founders is the most challenging part.” So
far Robolab has succeeded in that.
The core team of Robolab consists of all Engineers. So the
challenge for them was understand the money flow as only
knowing the regular profit and loss statement of the
business is not enough. Although it may appear that you are
breaking even on paper, the situation can be entirely
different.
Bringing Out Innovations and Products
Family members, Friends, Mentors from Bhau Institute and
COEP who stood by Robolab during the testing times are
the biggest strength of the company.
“The most important part of any company is its customers
and your team. Both are equally important. You have to
maintain a perfect balance between requirements and needs
of your customers as well as your team, and Robolab does
it flawlessly with pride,” says Amol Gulhane
In the coming future, Robolab will be seen diversifying to
different market segments of the education (Primary
Schools to Post-Graduate Research Organisation), bringing
out the innovations and products from the institutions to the
market, and at least a 10 fold rise in the number of
beneficiaries associated with Robolab. Increasing presence
of technology and automation around the globe is calling
Robolab for the beat times ahead.
45

Chalk Talk
Not Just
Another Number
Please
Organizations believe that once they have a vision on
track, meeting the company goals ought to be a
cakewalk. But what if somewhere along the way,
your driving force decides to take a back seat?
Scott Carbonara, a dynamic leader once said “What you
believe about employees comes out in how you treat them.
And how you treat them ultimately determines how
effectively you engage them.” And truly there have been
many trends over a period of time.
The more we think about employee engagement, the more
we realize that it is no longer a matter of self or choice. If
you believe that people run an organization, keeping them
engaged is important. Requisitions have come and gone,
referrals have been passed to and fro, and recommendations
have been sought far and wide. But one aspect we often
tend to overlook, Rewards & Recognition. A crucial and
defining factor that many organizations till date neglect. It
matters a great deal, and organizations must put in more
efforts to meet these silent requirements.
Help Make the Routine Fun
Why do you go to work? Why does anybody push
themselves out of bed, make efforts to groom, to clean up,
and hurry off to work; if they aren’t driven enough? If it’s
not the money, then why agree to spend half of your day
behind a closed cubicle? Why stick through the monotony
where creativity has been asked to take a back seat right
from the days of probation?
Regular Rotation Leads to an All Rounder Impact
The human brain prospers when challenged. If and when
life becomes a routine, the workplace productivity shouldn't
suffer. Once in a while, a puzzle should be welcomed.
Something as simple as re-doing a presentation pitch with a
fresh perspective, or even scrounging for a new economical
vendor option – Variety should always be the spice of work
life! It helps an individual evolve at a personal level and cope
with working smart.
What Drives The Driving Force?
Change is an ongoing process. With infinite possibilities and
definite results. The ultimate goal is to build a formidable
workforce. One that can successfully function without your
overshadowing presence. There are certain aspects that can
be contemplated while inculcating an amicable work culture
– Breaking across stereotypical norms, overcoming
geographical barriers, volatile age demographics and even
gender biases. A culture that nurtures a sense of
accountability amidst its people, will always cut across all
organizations.
Instilling A Sense Of Pride
The key to efficient workplace productivity lies in retention
with every individual performing his/ her best. It’s not
something fancy, but the good old sense of stability. A secure
job, the thriving presence of trust, and the flexibility to work.
If people are not engaged at work, it brings down your
organization’s productivity levels. It’s really that simple.
Happier employees are more productive, more engaged and
thus, stay longer.
I once came across this powerful quote “Leaders who don’t
listen will eventually be surrounded by people who have
nothing to say.”
Consider chalking out an employee engagement strategy,
even if you operate as a team of five. Not every organization
is the same, and not every team will stay stagnant at five. (If
you do, you need a reality check!) It is your internal
communication module with the existing people that helps
set the pace for the future. And the role that people play links
back to how you deal with them on a daily basis.
Imagine the feeling of having to come to work every day, not
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| January 2018 |

knowing why you do it! You may have an
abusive boss, a salary that barely helps
you stay afloat, or worse, the canteen food
may be something you detest! Have you
ever wondered what is that one thing that
makes people want to stick around?
While everybody says it’s a top driven
series of micro culture led interventions
that should do the trick, in my humble
opinion, it is also essential that top-line
managers who report to CEO’s, have the
ability to let go while interacting with their
subordinates. That said, to simply sum it
up, there needs to exist transparency
within the functioning of an organization.
Identifying the goals of your employees
and helping them achieve it, is a best
practice that will help align their
dedication towards achieving the
company's goals. The best way to tackle a
mind block that hinders productivity at the
workplace is to indulge in an off-beat,
detoxifying activity. Engaging the
employee doesn't always have to be in the
form of an offsite.
Raise individuals who ask questions,
encourage people who do not conform to
the box, support those who refuse to bow
down to a regressive environment that
doesn’t allow room for innovation. Be a
mentor, create a new generation of leaders.
Listen to their needs, respect their
opinions, give them ample opportunities to
learn and explore. It’s always advisable to
put your ‘People First’. You take care of
them, and they, take care of the work.
Simple right?
About the Author
Mr. Asif Upadhye is the
Director and Chief Fun
Officer at Never Grow Up. He
has a work experience in
Marketing & Product
Management of Financial
products; having worked
across business lines in
companies like HDFC Ltd
(Brand Communications),
HSBC Bank and Barclays
Bank PLC.
Mr. Asif Upadhye
Director
| January 2018 |
47

SmartVizX:
The Creator of Interactive and
Futuristic Environments
People often relate Virtual Reality (VR) to gaming
and headsets. However, VR is a technology that has
a real business value as well. Today, more and more
businesses are coming with newer and innovative
techniques to incorporate VR into their routine business
processes and are trying to make their operations more
productive and efficient. SmartVizX is one such Virtual
Reality Solutions Company that is disrupting traditional
passive and static design visualization methodologies by
creating high quality Virtual Reality based across platform
solutions that are immersive, interactive and engaging.
SmartVizX Overview
Founded in February 2015, SmartVizX helps businesses
achieve greater customer engagement by harnessing the
potential of gamification for everyday decision making. The
VR solutions of the company helps buyers buy better,
sellers sell better & businesses conduct business better.
Application of the company’s solutions focuses firmly on
the Architecture, Engineering and Construction industry
(AEC).
SmartVizX has expanded across geographies in the last
couple of years and have delivered VR solutions in US,
Dubai and South Africa. Beyond the VR Services,
SmartVizX is working on a first-of-its-kind virtual realitybased
design platform for the AEC ecosystem.
How it Started
The founders of SmartVizX, Gautam and Tithi Tewari are
both architects and have held senior leadership positions in
some of the largest design firms in the world prior to
founding SmartVizX. In their respective professional
journeys of nearly 20 years each, one of the consistent
sources of struggle for both of them was the state of
technology in the profession especially in terms of design
visualization and collaboration. The amount of waste –
time, cost and effort – that their industry generated was the
problem they wished to solve. They were confident that if
there was a technology that could help the process of design
visualization become interactive, immersive and engaging;
many problems could be solved. Virtual Reality offered
hope and they started building prototypes using it. Once the
founders took the early prototypes to the market for early
feedback, the excitement generated was immense. Every
connection who tested these prototypes wanted a solution
for them. This is how the SmartVizX journey started.
The Creative Duo
Gautam Tewari, Founder & Director of SmartVizX is an
architect with a Master’s Degree in Construction
Management from UNSW. Gautam adds exceptional
project implementation knowledge to the SmartVizX team.
Having successfully led multiple teams on projects of
varying scale and complexities, Gautam was one of
pioneers in Design and Build method of project delivery in
India. Focusing and specialising in delivering workplace
projects over sixteen years, he has worked with
international and local clients putting together best in class
facilities in the right time and cost.
Gautam has also been associated with developing new tech,
strategies and initiatives for improving the process of
Design and Build to help maximize value for clients. His
constant pursuit of excellence, the ability to challenge status
quo, helps him to consistently meet and even exceed the set
objectives for any business.
Tithi Tewari, Founder & MD of SmartVizX is responsible
for successfully setting up and leading multiple businesses
in the field of architecture and design. A graduate in
architecture from CEPT, Ahmedabad; Tithi set up her own
design practice which she managed successfully. Tithi has
also been responsible for leading two immensely successful
international design practices. In addition to her
architectural degree, Tithi also has successfully completed
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| January 2018 |

highly reputed certification programs from Harvard
Business School and INSEAD in Managing Professional
Service Firms in India and Leadership Excellence through
Achievement and Practice respectively.
Tithi has successfully led the services business at
SmartVizX. The leadership and sales skills that Tithi brings
to the team makes them confident of their product reaching
out to a number of customers they aim for.
Maintaining Long-term Relationship with Clients
SmartVizX combines design visualisation with gaming
technologies to create cross-platform tools that enables
users to immerse themselves in the environment they wish
to engage with and eventually own. They say, “We are truly
blessed to have some of the best thinkers and thought
leaders of the fraternity as our customers. Most of our
customers tend to immediately see the value our solutions
bring to their existing processes. Beyond the delivery of
solutions, we constantly educate the clients on the new
developments in VR through one on one meetings and
through digital and social media-based campaigns which
have proved very effective.”
Focusing on Internal Training and Development Plans
According to SmartVizX, the key challenge remains around
educating the potential buyers on VR and its benefits. Once
the user understands the real value of VR, the sales process
and cycles become easier and shorter.
Quality resources are the next big challenge. At SmartVizX,
their audience is global and quality of delivery is of
paramount importance, which is a key alignment required
from production teams. Focused Internal training and
development plans have helped the company in educating
and retaining their current talent pool and also attract new
talent.
“
We transform elements of
the real world into a virtual
one and a virtual world into
a real one
Tithi Tewari, Founder & MD
“
Making a Meaningful Journey
The credibility that Gautam and Tithi have been able to
build for themselves being in the profession of 20 years
respectively helped SmartVizX grow. Innovation, attention
to detail, and customer focus combined with passion and
integrity has significantly contributed in making the
SmartVizX’s journey a meaningful one.
Further, Virtual Reality is definitely a great technology for
the AEC industry. It makes the whole process of
visualisation interactive, immersive and engaging especially
in the case of projects under development. As the devices
become cheaper and the quality has improved, it now
makes a lot of sense to show around a property or a design
in VR to a potential customer. It is convenient and highly
accurate representation of a property. Given the photo
realistic nature of SmartVizX product and its high level of
interactivity with gaming techniques, SmartVizX can make
customers feel as if they are inside an actual property. This
has huge ramifications for the industry. It can help in
creating high quality analytical tools to predict customer
behavior, it can re-define property search just like property
websites do and can help create a lot more transparency
between the buyer and the seller.
The Exceptional Strength of SmartVizX
Without doubt, the exceptional strength of SmartVizX has
been the founders’ experience, reputation and industry
connects. Their experiences have helped the founders solve
a problem that resonates with all the potential buyers of
their solutions. The connects and credibility enables
customers access to the productized services that most new
companies tend to get after 2 to 3 years of being in the
market.
| January 2018 |
51

Investoscope
The Perks of Investing
in a Startup in India
The oldest in-operation company in the world is a hot springs hotel named Nisiyama Onsen Keiunkan in Japan, which
has been dated back to 705. The second oldest also comes from Japan, which is another hot springs hotel named,
Hoshi Ryokan, founded in 718. This does not come as a surprise that an old country with an old economy is home to
a huge number of old businesses. However, these ancient business houses have something in common with the startups in
India today. Most of these companies have been initiated with the financial backing of a family member or friends, similar to
the modern day startups of India.
The startups in India are currently going through a honeymoon phase with the government giving all the backing they would
require in the form of the Startup India campaign that was launched on 16 January, 2016. Currently India has more than
19,000 technology-enabled startups, led by consumer internet and financial services startups. As per reports, Indian startups
had successfully raised $3.5 billion in funding in the first half of 2015 and the number of active investors in India increased
from 220 in 2014 to 490 in 2015.
As per IPO Playbook, people could be million dollars richer just from a $10,000 investment in Amazon, Dell, Apple or
Microsoft at the time when their IPOs were issued. For the few lucky ones who had invested in these companies before they
went on the IPO, the sky is their limit now. So when an angel investor invested money into a startup, s/he had bought a
specific percentage of the ownership of the company. This way the investor gets a certain amount of shares that represents a
mutually agreed percentage of all the outstanding shares of the company. Through this, the company and the investor decide
upon the valuation of the company through their sheer persistence (the higher the value of the company, the higher the value
of their shares).
Coming back to India, the Startup India campaign seems very promising with initiatives such as self-certification, which
would reduce the regulatory burden on startups. Other benefits include tax exemption on the profit for the initial 3 years,
with no inspections. Norms for public procurement have been relaxed along with the comfort of easier patent filing (80%
discount on patent application). The government has also set up a corpus fund of INR 100-billion for SEBI registered VC
funds over a period of four years. Other worthy mentions include incubation and R&D centres (for converting innovative
ideas into profitable business), an online portal for easy registration process and the launch of the India Aspiration Fund and
Atal Innovation Mission (an entrepreneurial network to boost creativity and to honour innovation).
For the investors, they have to mind the fact that under the Startup India campaign, a company is tagged as a
startup, if the company has been registered or incorporated in India for not more than five years. This
company should not have an annual turnover of more than INR 250 million in any preceding
financial year. This ‘startup’ should be working towards innovation, development, deployment
or commercialization of new or significantly improved products, processes or services driven
by technology or intellectual property that will create or add value for customers or
workflow. Exclusions include those entities that have been formed by splitting up or by
reconstruction of an existing business.
The Startup India Action Plan further defines a startup as those companies that are
recommended by a Government approved incubator or a SEBI approved investor.
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| January 2018 |

Having a patent in connection with its business would act as a shot in the arm for a startup image.
Looking at the existing setup, Indian administrative infrastructure is known for lethargy. India, with a population of over a
billion and with a gross national income of $1,590, stands at 155 when it comes to ease of starting a business. The Indian
Government is currently working on removing all this by introducing certain levy in the entire setup and operation process.
The Government is banking heavily on SMEs and through this; startups in the manufacturing sector are getting a huge boost
under the Make in India campaign.
Now when the ball is in the investors’ court, they need to be really slick about it. Always focus on creating a win-win
situation (the secret to stability). They can buy the shares with all the wit under their disposal, but while doing so, they need
to come into a legal agreement for a certain amount of RoI in a certain time period. A novice in such circumstances would
have to understand that the companies’ business plan would return them their desired number (RoI) in a reasonable time
period which should comfortably fit into the exit strategy of the novice investor.
At some instances, it has been observed that a penalty clause is also inculcated into the
agreement if the investor does not achieve his/her preset milestones. Being crude and
shrewd is the key, but not all the time. Investing in startups is an art with no predefined
textbook and with no set formulas. It is all based on deep insight and strong guts.
Today, there are many investing platforms that help a novice to learn and become
proficient without going through the initial scares that usually follows in any
business investment.
| January 2018 |
53

Startup Café Digital:
Solving Business Challenges Through
Effective Inbound Marketing
In a rapidly changing business landscape, the need to
measure digital marketing success as efficiently as
possible has increased in importance more than ever
before. Every digital marketing tool available has some
means of measuring the efforts. Not only measurable
metrics but also drawing other data is possible and available
in real-time. The greater need is to analyze this data as
evidence to success of the digital marketing investment.
Startup Cafe Digital was
started back in 2015 with
an ambition to help small
businesses generate more
website traffic and
increase conversions
through effective inbound
marketing.
At the time of its
inception, Sandeep was
working with a team of
freelancers, but once
Startup Café Digital
started engaging more clients, he started recruiting a team
of digital marketers. Now, the company has a global
clientele with majority of clients scattered across the US,
Singapore, and India.
Grown from a small agency to a formidable inbound
agency, Startup Café Digital has clients across the world.
With time, they also realized that the need for cost effective
digital marketing was not just restricted to the startup
community, but in well-established businesses as well. They
put all their efforts to satisfy their clients’ requirements and
make their businesses successful. The company’s success is
driven by its commitment to helping businesses get the best
results through digital marketing.
56
An Idea of Digital Revolution
While working with many firms Sandeep realized that there
were lots of potential customers in the startup community
who were not getting the marketing results they were
expecting. So he decided to tap into this market and cater
mostly to early-stage startups that were in desperate need of
marketing, but didn’t have the budget to hire marketing
resources or engage expensive agencies.
The basic packages featured on
the company’s website are very
popular with early-stage
entrepreneurs and are designed
specifically to cater to their
marketing needs. Using Startup
Cafe’s services, businesses
grow their website traffic,
generate qualified leads, create
conversion-optimized content,
or just gain deeper insights on
their customers. In other words,
they can find everything they
need to launch effective marketing campaigns at incredibly
affordable prices.
Creative Persona of Startup Café Digital
Sandeep Mallya is the Founder & CEO of Startup Cafe
Digital. Prior to founding of Startup Cafe Digital in 2015,
Sandeep worked in companies such as the Times Group,
Hindustan Times, and 24/7 Inc. in sales and marketing
roles.
Sandeep founded and writes for 99signals.com - a popular
inbound marketing and SEO blog with a community of
more than 50,000 members. He is also an active member of
the startup community in Bangalore and has worked closely
| January 2018 |

“
From strategy to design to consulting,
we optimize digital marketing
campaigns in a unique way for the
benet of your brand, your business,
and your customers
Sandeep Mallya, Founder & CEO
“
with several early-stage entrepreneurs, helping them craft
successful inbound marketing campaigns.
Exceptional Services and Strategies
As one of the well-known agencies in Bangalore, Startup
Cafe Digital delivers a whole suite of inbound marketing
services including social media marketing, SEO, content
marketing, email marketing, digital advertising, blogging,
and web analytics. Their solutions are designed to solve the
clients’ marketing challenges and deliver measurable
results.
Based on the client’s requirements and goals, the company
initiates the process by first auditing the client
organization’s existing social media presence, SEO, PPC,
and analytics processes, on the basis of which, they
strategize and execute an effective inbound marketing plan.
They understand the value of their clients’ time and budget.
After careful evaluation of the requirement, they present a
plan based on research and experience, but remain agile,
making recommendations and updates based on data. This
approach brings them to work with clients to achieve
desired goals, whether that’s increased brand awareness,
better qualified leads, or a reduced cost of customer
acquisition.
Growth and Future Plans
Speaking of growth, Startup Café Digital has had a great
2017 and they’ve performed beyond their expectations.
Their revenues have almost tripled and the financial year
isn’t even over yet. They were able to expand their
clientele, and acquire new clients such as IndiQube, Wenger
and Watson, Makana Charters, CasaOne, KNOLSKAPE, as
well as retain most of the clients they acquired in the past 2
years. This year, the agency plans to expand its
geographical reach and continue evolving its services with
the changing digital landscape.
Sandeep describes the agency’s success by asserting, “I’d
attribute our success to our growth mindset. Growth
mindset thrives on challenge and sees failure as a
springboard for growth and for stretching our existing
abilities. Since starting our agency, we’ve faced several
challenges along the way. And we’ve always embraced
these challenges head-on and recognized them as
opportunities to master new skills and better ourselves as
inbound marketing solution providers.”
He adds, “I’m also a firm believer in the Lean Startup
methodology and believe that the only way to win is to
learn faster than anyone else. We have tried to implement
the Build-Measure-Learn feedback loop every step of the
way. Watching our clients grow is what motivates us to keep
doing what we do. The scope of what digital marketing can
accomplish is limitless, and this is something that we
always keep in mind to give our clients truly awesome
results. We practice what we preach!”
The team devotes an extensive amount of time optimizing
their presence in search engines for all the relevant
keywords as well as building high-quality backlinks to have
an edge over competition. In addition to this, Startup Café
Digital has done a lot of work around writing blog posts,
publishing eBooks, designing insightful infographics,
sending email updates and weekly newsletters to its
subscribers, creating YouTube videos, showcasing case
studies on SlideShare, and of course, maintaining a robust
presence on Facebook, Twitter, Instagram, and LinkedIn.
| January 2018 |
57

Vaidam Health:
An Online One-Stop Platform
for Medical Travellers
The current worth of Indian health industry is 100
billion dollars and will predict a massive growth in
the next 2 years. Also, there is a possibility of
humongous statistical growth which has materialized due to
technological advancement in the infrastructure of hospitals
along with the superior expertise of doctors who can
provide any medical treatment at costs that comfortably
falls under ones budget. Thus, India has emerged as a
preferred destination for medical travellers. But on looking
closely, the industry of medical value travel in the country
lies fragmented with no proper
structure. Vaidam Health is a
Delhi/ NCR based service,
connecting travellers to
accredited hospitals, specialists
and doctors across India.
The Journey of Vaidam
Health
Starting from the scratch on
January 2016 by Manish Chandra and Pankaj Chandna,
Vaidam Health is a medical travel assistant company,
researching and connecting International patients with
doctors and hospitals in India for treatment at affordable
prices. Along with that the company also offers concierge to
travelling patients and companion.
At present, Vaidam Health is maintaining an intricate
network of about 100 hospitals well accredited by NABH,
NABL and JCI, across all the metropolitan cities of
Mumbai, Bangalore, Hyderabad, Chennai and Ahmedabad
including Delhi NCR where it is headquartered and have
extended its assistance to patients from over 45 countries
across the world which includes African countries, CIS
countries, countries of the middle east and far flung island
countries like Fiji, Samoa Islands, Comoros Islands and
others.
The Leaders of Vaidam Health
Possessing the impetus to venture on a new journey, alumni
of IIM, Manish Chandra and Pankaj Chandna, Co-
Founders of Vaidam Health opted out of the rat race. With
over 15 years of experience on Internet platforms, Manish
Chandra oversees product, technology and digital
marketing. Prior to starting Vaidam, he was
Assistant Vice-president, Product
Management, at ShopClues.com, one of
India's largest e-commerce companies.
On the other hand, Pankaj Chandna looks
after Business Development, Patient,
Hospital and Doctors Relations. He was the
Vice-president of Sales for India’s leading
doctor-connect platform, Lybrate. Having
helped hospitals in the US to increase their
patient care facility, Pankaj has also worked with private
and government health institutions in several countries
including India, Singapore, Thailand, US, Chile and the
South Africa.
Providing a Clearer Picture to the Medical Travellers
The significance of medical travel facilitators in the
industry lies in providing extensive guidance to patients
travelling from one country to other. A limited knowledge
regarding healthcare facilities and about the country in
general makes a way for confusion and helplessness. It has
to be understood that when a patient travels outside one’s
country, he or she is looking for fast, affordable and quality
treatment. The highly economic prices along with the
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| January 2018 |

“
Vaidam will nd you the best,
hassle free treatment at prices
you can afford, so that you
can focus only on getting better
Manish Chandra & Pankaj Chandna, Co-founders
“
absence of waiting lists compel medical tourists to throng in
the country. Therefore, the functionality of Vaidam lies in
sweeping the clouds away to provide a clearer picture to the
medical travellers.
The online platform goes beyond the expected functional
criteria of finding suitable doctors and hospitals based on
their ailment sand strives to cater to other nuances of visa,
accommodation, treatment plan and cost from the time
patients reach out to them. Receiving more than 20,000
queries on treatment and travel information, Vaidam has
managed cases for orthopedic and joint replacement,
cardiac surgeries, spine, neurology, cancer, transplants,
general surgery, and IVF to cosmetic treatments.
hospitals, we also have a patient relationship network team
that ensures consultations, travel plans and all other
requirements till the patient flies back to his or her own
country”, asserts Pankaj.
The Future of Vaidam Health
Flexing its wings wide, Vaidam is striving to gain the global
prominence concentrating on enriching their online
platform so as to make it suitable for all readers and visitors
comfortable in various languages. At the moment, Russian,
Arabic and French have been installed as one of the UI
features in the website.
Furnishing Right Guidance to Find Right Treatment
Vaidam Health carefully selects all of the hospitals and
doctors. They talk, visit, and collect pictures, stories and
descriptions that will be useful to the patients. They also
provide the medical travellers with 5 star services, whether
they are providing them with treatment, an opinion from
one of the doctors on their panel or simply with relevant
information.
“We started to scuttle and explore the industry with an aim
to provide a platform to international patients where they
can be guided thoroughly to find the right treatment. So,
instead of testimonies from close acquaintances, patients
can now go through and rely on relevant information and
data regarding the healthcare centers, doctors and the
treatments they seek in India from a single source”,
asserted Manish.
“Along with a comprehensive cost calculator of treatments
installed in the website, detailed profiles of doctors and
| January 2018 |
59

Expert Insights
Opportunities
& Challenges
in Managing
E – Governance
Projects
here are many great inventions, every one of them
Timportant for its time, but the Internet is the
greatest invention of our time. The Internet is not
only providing an enormous amount of information, but
deeply impacting our day to day activities and without
Internet life is unimaginable. So after testing benefits of
IT in personal uses now citizens are looking for similar on
line efficient services from a Government department.
So with Increasing demands from citizen for transparent
services in administration, the Government do not have any
other choice except to improve their delivery process and
organization efficiencies by adopting E- Governance tools.
All over the Globe, Federal governments are taking big
initiatives for E-Governance
These organizations are also understanding the advantages
of E-governance like improved access to services, reduced
operational costs, enhanced knowledge management and
improving coordination between various government
agencies Single window clearance is one of the outcomes
of these initiatives
Later or sooner E – Governance will become a performance
barometer of each government in economic, political and
administrative functioning.
But where exactly India stand today in terms of adopting
E- Governance?
Sudhir Bahuguna
CEO & MD
Vedang Consultancy
Service Pvt Ltd
Gartner had estimated $ 7 Billion IT Projects in India in
various Government agencies for year 2016, whereas
USA had incurred $ 75 Billion in 2014 alone.
Digital India campaign launched by the Government of
India is right step to ensure that Government services are
made available to citizens electronically or by making the
country digitally empowered in the field of delivery of
services digitally.
Government of India is focused & taken the various
E - Governance initiatives like Digital Locker, e-education,
e-health, e-sign, e-Hospital, National heath portal, National
Scholarship Portal, e-Sampark and many more.
DIPP is also encouraging & guiding State government(s)
to improve ease of doing business ranking based on the IT
enabled services offered to investors
But if we go to any State Government department specially
responsible for various services to the citizen, business or
Industry, we can see tremendous opportunities to induct
E – Governance tools for transparent, accountable &
efficient services on delivery front and efficient in-house
working as well.
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| January 2018 |

So opportunities are huge in India i.e. hundreds of billions
of dollars but challenges are too many!
Challenges:
Contract Standardization: Most of the government
tenders and contracts are one sided in favour of
Government resulting high risk project cost. Government
should adopt standard & balanced bid conditions to
encourage more & more participations from vendors
Emphasizes on Software development: Most of the
government departments still insist for a long cycle of
software development and resist to induct off the shelf
product In these contracts, the government bears all the risk
while vendors gain access to an unlimited source of revenue
from taxpayer money
However, due to lack of accountability, failure of
government projects often go unnoticed.
No Project Management Office (PMO): Most of the
government organizations, projects are being executed
without having a dedicated PMO. So successes of the
project always depends on vendor’s project management
skill.
Lack of Ownership: Most of the projects are top down so
down the line no one owns the project and waiting to fail so
that they keep on working the way they are
Lack of business incentives: IT projects in the private
sector are initiated to take competitive advantage and
personal preferences and political considerations play a
negligible role in decisions, but this is not the case for
government’s IT projects. Political consideration may play
a more salient role when planning to start a project
Even project under implementation faces stiff resistance
whenever decision maker is transferred and new incumbent
start challenging decision taken by his predecessor
Multiple stakeholders: Due to the complex and interconnected
nature of the government, even small projects
have multiple stakeholders across different agencies so
bringing them in to same page is always challenge.
Change Management
Even various on-going State Government Projects have not
given enough importance to IT. One example, I can quote
of State Telangana Water supply project. They are laying
more than 1.2 Lacs KM of pipeline to supply drinking
water to each any every household. They could have
easily gone for Smart Water Grid for reduction &
accounting of Water losses but due to old theory of project
implementation and contactors- Politician lobby they have
backed out without realizing that they are harming not this
generation but future generation too
Since government setup is used to work in a certain manner,
so managing changes in process, working and culture is a
big issue to address
Legacy Hardcopy data: One of the biggest challenge is
how to handle legacy data ranging from 50 years old or so.
Data is either in very bad shape or not traceable
Fear from transparent process: Any IT systems bring
transparency & accountability into system, eliminates
chances of corruption & reduces monopoly. Present
working style of government machinery discourages the
transparency
Competency Building: Most of the state government
departments do not have 1:1 ratio of PC, E- mail ID &
Employee so unless employees are provided PC’s any
IT project bound to fail
Lack of awareness among employee & Stake holder’s
Employee & public need to be trained for using the ICT
resources, and at the same time they should be motivated
and educated about the importance of using e-government
tools
Than most important issue in implementing successful
e-government is the citizens’ acceptance and usage. The
citizens also need to be trained and educated to use the
e-portal services available in the various departments
Streamlining decision-making processes: Multiple layers
of decision-making and lack of accountability is also a
hindrance in the implementation of E- Governance projects.
No proper authorities are granted at a lower level for
process re-engineering leading to changes in policies etc.
However, if vendor is proactive in addressing the above
points jointly with Government agencies than these
challenges can be met & addressed easily.
With a proactive approach, persuasions and team work,
Vedang Consultancy is able to overcome such challenges
and successfully implementing various E-Governance
Projects in record times.
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Varutra Consulting:
Offering Specialized Security Services
with Novelty and Ingenuity
ACERT-In qualified IT Security Auditing
organization, Varutra Consulting, has clientele
from India to Singapore, HongKong, Middle East,
North America and Australia. Currently, they are focusing
on expanding their presence in India. The organization
started their voyage without any explicit investment. All
the profit gained from their first project was invested
towards company’s expansion. The organization
understands and appreciates their client’s trust and their
references which today have made them a renewed
consulting organization.
Working with a diverse range of companies from the fields
of Technology, BFSI, Manufacturing, Pharmaceuticals,
Telecommunications to government organizations and
many more, enables Varutra to allocate the best suited,
experienced and most innate-talented team member to each
client – assuring a highest level of service and excellence in
every delivery. Their customer-centric approach allows
them to provide security solutions that empower their
clients and enable them to integrate security into their
business effectively. High professional ethics, integrity,
consistency, commitment, efficiency, and respect are the
core values of the organization.
Varutra has a proficient technical leadership that has the
vision, superior technical competence, and the desire to
excel and achieve the highest level of technical excellence.
This technical leadership is the key factor behind Varutra’s
success. Various endeavors are undertaken to ensure and
maintain technical excellence Varutra follows technical
standards as an integral part of all processes and practices.
Moreover, continuous research is an integral part of
Vautra’s philosophy; they believe that being at the forefront
of research delivers the level of excellence in service that
Varutra offers. With every other product, they claim to be
innovative, path-breaking, and ingenious with a strong
research-oriented approach.
The Protagonist of Varutra
Kishor Sonawane has Founded Varutra Consulting to offer
customized IT Security services and trainings, which
accomplishes client organization’s security needs in a
sensible and thoughtful manner. He has completed his
Master’s degree in Computer Science from the University
of Pune. He has nearly two decades of experience in IT
Security and specializes in Penetration Testing, Network
Security Assessment, Web and Mobile Application Security
Assessment to Social Engineering activities and has been
speaker in training of Information Security conferences.
Kishor is responsible for managing, framing and executing
long-term business strategies. He leads the technology
strategy and under his technical leadership, Varutra has
achieved excellence in the research area and development
of innovative products.
Kishor asserts, “Varutra is well poised to address today’s
and tomorrow’s IT Security concerns of organizations by
focusing on providing technical expertise in security testing
services, secure application development, InfoSec
awareness and training which will help in addressing the
core issues of information security.”
Proffering Exclusive Products and Services
Information Security Services: The organization is
delivering four types of security program such as Mobile
Security, Infrastructure Security, Application Security and
IS Compliance Audit. Penetration Testing, Device
Forensics, Source Code Review, MDM Testing, BYOD
Audit comes under the Mobile Security Program. The
Vulnerability Assessment, Network Architecture Security
Review, Cloud Security Testing, Wireless Security
Assessment, Penetration Testing, Device Configuration
Review, Endpoint Security Audit are included in
Infrastructure Security. The Application Penetration
Testing, Secure SDLC Consultancy, Secure Code Analysis,
Security Audit comes under Application Security Program
and the last security program is IS Compliance Audit,
which handling ISMS Health-Check Audit, Physical
Security Audit, PCI-DSS Health-Check Audit and IT
Security Audits.
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| January 2018 |

“
With a dedicated, committed
and focused team, we are expanding
our horizons to every section of
Information Security Industry
Kishor Sonawane, Founder
Information Security Trainings
CEH Training and Certification - The organization is
proffering Training Workshops for Mobile Hacking,
Network Penetration Testing, Application Security Testing,
Secure Code Review, ISMS Awareness Training, and
VSecure Ethical Hacking Workshop.
Secure Development Workshops - VSecure Mobile
Application Development for Android and iOS, VSecure
Web Application Development for JAVA, NET, PHP.
Moreover, the organization is offering Corporate Trainings
and Workshops for Secure Coding on most of the
development technologies.
Managed Security Services
Varutra offers highly reliable Managed Security Services
through consistent and effective monitoring and
management of security devices and systems. Varutra MSS
delivers real-time threat monitoring and analysis to
minimize any impact on business operations and reduce the
overall security risk to help organizations in improving the
business continuity and enhance the efficiency of the
security operations.
Mobile Security Products
MASTS: Mobile Application Security Testing Suite is a
patent pending (No. 201621005110 and 201621005111)
product developed at Varutra from its extensive research
and experience gain into Mobility and Applications
Security. The idea of MASTS was engineered with an aim
to create an easy to use and intelligent automated solution,
which simulates manual security testing as closely as
possible. It reduces manual efforts, false positives and
ensures effective testing results with minimal timelines.
MVD: Mobile Vulnerability Database, a unique place to
know about vulnerabilities reported worldwide for Mobile
Platforms. MVD provides an easy to use a web interface to
Search Vulnerabilities by Title, Version, KVID and CVE
ID.
“
OWASP KALP: OWASP KALP is a contribution from
Varutra to the InfoSec community. OWASP KALP Mobile
Project is for the users around the world who want to view
the OWASP Top 10 vulnerabilities, download the Top 10
list on their mobile device, and email it. This is light weight
information of OWASP Top 10 list, Cheat Sheets as well as
Prevention Cheat Sheets created from the OWASP site.
Reaching New Heights by tackling Obstacles
The major challenge that Varutra faced was in building a
talented team by finding and hiring the best talent who
understand Startup’s business environment and are ready to
take up challenges in their career. Sometimes it becomes
really difficult to find such resources, especially in the
critical Information Security industry, where everyone is
looking for the same type of technology skills. In general,
the companies get a number of resources with profiles
matching their requirements but a very less number of them
are focused, motivated and dedicated professionals, who are
essential for any organization.
Naturally, competition in InfoSec industry is fierce, as
virtually Varutra competes with every other organization
with near about similar kind of services and product that
they offer. It ranges from startups to the large enterprises.
Future Road Map of the Organization
Varutra is focused towards expanding their boundaries
across continents and creating a global presence. Moreover,
they have extensive plans for growth towards increasing
their human capital which will enable them to improve their
existing strength in manifolds.
Kishor describes, “In near future, we see Varutra as the
most preferred brand in InfoSec Trainings and
Certifications both in Corporates and Academics, Mobile
Security is the area where Varutra will continue its efforts to
achieve the next level of excellence in product and services.
We also have very aggressive plans to grow extensively in
our Managed Security Services offerings.”
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Xi Finserv Limited:
Offering the Most Convenient
Financial Services
The financial services industry plays a vital
intermediary role in the world economy as it
moves money from entities with excess funds to
those with a need for funds. It includes firms that are
engaged in activities such as investing, lending,
insurance, securities trading, and securities issuance. Xi
Finserv Limited is one such leading financial services
providing company with diversified and broad range of
financial products and services to a substantial client
base including Individuals to Industries.
Refined and Expanded Services of Xi Finserv
Founded in 2015, in Mumbai, Xi Finserv has offered
clients a convenient and friendly way to look at financial
services for over 3 years.
There are basically 11
partners and all from
different background of
finance and that is why they
carry the name Xi Finserv
(Eleven Finserv). The
company has multiple
companies in their portfolio
and domain but the major
company that they work in is Xi Finserv Limited. So
basically, the work is carried out on all the domains of
the clients such as insurance, loans, financing,
investment banking, stock marketing and the crypto
currencies, which is very new to India right now.
Over the years, Xi Finserv have refined and expanded its
services and have grown to become one of the largest
professional and Knowledge Bank and support Center in
the country dedicated to serving the financial and
banking sector. The company is now working in almost
all the possible domains where they can.
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The Remarkable Man behind Xi Finserv
Priyank Agarwal is the Chief Financial Controller at
Xi Finserv Limited. He worked before as an investment
banker with a thing in his mind to do something of his
own. He always wanted to create something new and
something good for the people of India, a developing
nation. Specifically finance, it is something which is
taken a bit like thing which is not very familiar or not
very friendly to people.
Priyank is an investment banker by profession and an
entrepreneur by heart. He has been working on with
multiple companies and multiple startups. He has also
been consulting couple of companies as a freelancer on
their fundraising
requirements, on their
corporate fundraising.
Post to Priyank worked
with different companies
for couple of years,
mentored a couple of
startups and then he
gradually took exit and
started his own
company.
“Even today in India, when we talk to people I am a
financer, give me some money for investment, they fear it.
They think that they will lose their money, and they will
lose their life earnings. That is not the case; finance is a
huge domain where things from basic financial planning
can be achieved with absolutely no risk. When there are
certain no risk taking investment options, there are
certain loans, there are lot many technicality feasible
loans and insurances. There are number of options in
| January 2018 |

“
Success or Failure is a part
of game, believe in execution
Priyank Agarwal, Chief Financial Controller
“
finance and we need to make people aware and make
them closer to what the finance is. I strongly believe that
finance is something that should be a part of everyone’s
life because that is how we can plan our future,” asserts
Priyank.
Quality of Service is the Key
Xi Finserv believes that their quality of service helps
them in maintaining long term relationship with clients.
In financial segment, they need to maintain a relationship
like a client and a professional. Most of the company’s
clients also invite the Co-founders on functions like
birthdays, weddings, anniversaries, dinner, and it’s more
like a relation between two friends. So this is how Xi
Finserv maintains relationship with all its clients. The
most interesting part is, in this two and a half years of
journey the clients of the company haven’ t withdrawn
any money from them, which is indeed appreciable.
The Values & Factors
Government regulations are bigger challenges in India
right now. According to Xi Finserv, there are lots of
challenges as a financial company in India. The foremost
challenge is the RBI regulations. Apart from this, from
client’s perspective and marketing perspective there is
not any challenge because this is a service oriented
business and as far as we are giving good and quality
service, we are good to go.
company does not work like most of the startups do right
now.
Believe in Yourself and Never Quit
According to Xi Finserv, their strength is their
employees. The company has an enthusiastic team
working for them and there were some instances when
Xi Finserv was not able to pay them enough salary. But
they never quit. They believed, “There will be a moment
not today but tomorrow.” Everyone in the team is
dedicated towards their work profile and salaries are the
secondary thing that Xi Finserv thinks of, but firstly they
are dedicated to achieve their goals and achieve their
timely targets, and that is the biggest strength the
company has.
The future plan of Xi Finserv is to come up with
government friendly Crypto currencies in India along
with new technology introduced in the sector of finance,
probably in the area of digital payments and digital
economy. The company is working on Artificial
Intelligence and a blockchain to create, so that they are
better version of digital currencies. The company is also
planning to launch it in 2018. They are working on some
technological background of Artificial Intelligence.
Xi Finserv believes that here is just one factor that is
helping them to succeed, which is the quality of service
and the way of working. They work in a very huge
manner, and basically in an old school manner. The
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