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Page 16 April Edition Seven Lakes News You may not be aware that Ballast Point Brewing Company, famed for its Sculpin IPA and fruity renditions of the same beer, was bought in 2015 for $1 billion by Constellation Brands, the company that owns Corona. Or that Lagunitas Brewing Company is now owned fully by Heineken or that Goose Island has since 2011 been a brand of Anheuser-Busch. These are just three of more than a dozen of the country’s most popular and beloved craft breweries that have been purchased by global beverage companies in the past seven years. Indeed, beer brands recently purchased by larger companies now almost dominate many supermarket or liquor store shelves. Caveat Emptor Is That Beer You Buy Tonight Really Brewed By An Independent??? According to Bob Pease CEO of Brewers Association, “the incursion began six or seven years ago, after large companies, eyeing craft beer’s growing market share, tried but essentially failed at brewing their own imitations of craft beer — like the short-lived Budweiser American Ale. “So in 2011, AB hit on this strategy dependently owned craft breweries. This has allowed larger beverage companies to strategically pressure beer distributors and retailers into dropping independently owned beers in favor of their own newly acquired brands. As a result, Pease says, small craft brands are being squeezed out of warehouses, delivery vans and, ultimately, supermarkets as shelves be- were that popular,’ and they aren’t,” Pease says. “The distributors are just pushing these brands out there.” The new craft brewery ownership has made it harder for smaller breweries like to get their beer into retail spaces. Convinced that consumers will support small breweries if they are able to identify them, the Brewers Association recently introduced a so-called “independent craft brewer seal.” and logo will only be issued to beer brands that meet the Brewers Association’s defi nition of the term “craft.” It isn’t clear how many consumers know this is happening or whether they would care if they did. It also remains to be seen how these transactions will affect how the newly acquired brands taste. But one thing is clear to craft beer brewers, lovers and lobbyists: They feel they’re under attack by what they bitterly call “Big Beer” or “Big of just buying the breweries that had the kind of mojo or street cred that they weren’t nimble enough to replicate in their own breweries,” he says. Today, AB alone owns 10 brands that until a few years ago were in- come increasingly stacked with what detractors like to call “crafty” beer. “You’ll fi nd Goose Island on tap practically everywhere across the country, and you’ll say, ‘I didn’t know they Will such a seal affect how beer drinkers make choices in the beer aisle? Probably to some degree, at least. Next time when you bring home a “Man of Law” beer from Southern Pines Brewing rest assured it is a “craft” beer. Edited By: Rick Levinger Check Out What’s New For 2018
Seven Lakes News April Edition Page 17 Seven Lakes Community Summer Of Seven Enjoy Concerts All Summer Long Beginning April 25th With the Band “Loaded Dice” Held At Lakehouse Bar and Grill
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April SLN

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