CE China Daily 2018 - Preview Edition

NEWS
© Photos: Messe BerlinGmbH
CE China 2017
It’s Just Around the Corner
Final preparations for CE China are under way
The third edition of CE
China is just around the
corner - scheduled from
3 to 5 May 2018. A
“global IFA event”, CE
China is designed to be
China’s premier trade show
for consumer electronics
and home appliances
brands in China.
As a global IFA event,
CE China is a welcome
addition to Messe Berlin’s
portfolio for the Chinese
market. Based on the
IFA concept, CE China
focuses on comprehensive
cooperation with
leading trade groups,
strong global industrial
partners, and the emotional
presentation of innovative
branded products. In
2017, 120 exhibitors
presented their latest
products, innovations,
and services to more than
11,500 visitors from 38
countries, covering 15,000
square meters of exhibition
space. The range of
global brands inspired the
more than 140 journalists,
15 percent of which came
from abroad.
IFA is the world’s most
significant trade show
for consumer electronics
taking place from 31
August to 5 September
2018 in Berlin, Germany.
A BROAD SELECTION
OF INTERNATIONAL
EXHIBITORS
Among others, CASO
Design, Clean Air, Ezviz,
Galanz, Gree, GYPI, Haier,
LIFAair, Midea, Severin,
Fakir and Richmond & Finch
will use the opportunity to
showcase their products
and innovations in
Shenzhen. Official partners
of CE China include
China’s largest retailers
such as Suning, Tmall,
Alibaba and JD.com.
CE China is a platform
that unites international
exhibitors with Chinese
retailers to bring new
products to their
customers.
FROM BBQ & FUN FOOD
TO MOBILE KITCHEN
APPLIANCES AND RETAIL
DELIVERY
The prestigious German
manufacturer of household
appliances Fakir presents
the new Air Wave
Technology for efficient
high performance. In
combination with HEPA and
ULPA filters to be allergy
sufferer friendly, they are
designed to present the
future of vacuum cleaning.
As yet another innovation,
the manufacturer will
also exhibit a cyclone
technology model with a
new LED alert system which
indicates the condition of
the filter.
LIFAair from Finland has
the reputation of having
developed several new
advanced methods for
air purification problems
previously thought to
be impossible. With
its ground-breaking
technologies, it has been at
the forefront of functional
and efficient solutions in
indoor air quality. Being one
of the few manufactures to
have ISO 9001 quality and
ISO14001 environmental
standards, its wide product
family ranging several types
of air purifiers to smart
ashtrays protects people at
home and work and also
during transportation.
Family-owned SEVERIN,
one of the largest
German manufacturers of
small electrical appliances,
has built a strong
reputation for reliability,
innovation and quality in
its more than 125 years of
history. The manufacturer
has core competences
in the areas of coffee
& tea, refrigeration &
freezing, microwave ovens,
BBQ & fun food – all to
be discovered at CE China.
CASO is one of the first
brands that addressed the
fusion of the kitchen with
daily living spaces through
mobile kitchen appliances.
CASO products stand for
strong functions combined
with aesthetic shapes –
whether it is a wine cooler,
a microwave cooker or a
blender with a powerful
rotation speed to get the
best out of trendy green
smoothies.
GYPI is king in shipping
CE products from Europe
all around the world.
Their retail delivery ranges
from small domestic
appliances to the big white
– including Hi-Fi, Audio,
Health Care products and
many more.
NEW: IFA RETAIL
UNIVERSITY
While Beurer, CASO
Design, Fakir, Severin and
Elgato are exhibiting, the
likewise will join the “IFA
Retail University”. This new
tool provides international
brands with maximum
attention from major
retailers in China, in “short
and sweet” 20-minute
power briefings. The idea
of the IFA Retail University
is to create great value
by bringing together
international brands and
Asian retail representatives,
among them the Chinese
Retail Giant Suning.
Retailers and buyers
will benefit from the
demand of the growing
Chinese middle class
for international brand
products
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