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Serving Southwest Riverside County Since 1989<br />
VOLUME 29, NUMBER 5<br />
And...<br />
Cryptocurrency and Estate<br />
Planning<br />
Temecula Valley Hospital<br />
Hosts an Open House<br />
Celebration of New Wing<br />
Remaining<br />
Emotionally Fit in<br />
Everyday Chaos<br />
page<br />
23<br />
MAY <strong>2018</strong><br />
<strong>2018</strong> Temecula<br />
Valley Souvenir<br />
Posters Now on<br />
Sale<br />
page 7<br />
PEOPLE<br />
Thornton Winery<br />
30th Annual Champagne<br />
Summer Series<br />
Understanding Your<br />
Data Usage for Companies like<br />
Google, Facebook<br />
Recent news regarding Facebook’s usage of customer data, such as selling<br />
to firms like Cambridge Analytica, has placed ‘big data’ at the forefront of<br />
many people’s minds. For the business owner, understanding what a vendor is<br />
doing with your data is of pre-eminent importance.<br />
by Tristan Collopy<br />
by Tom Plant<br />
SEE PAGE 15<br />
SEE PAGE 28<br />
Brad Neet<br />
Awarded ‘2017 Chairman’s<br />
Council Award’<br />
Congratulations to Brad Neet, CEO of Southwest Healthcare<br />
System for being awarded the 2017 Chairman’s<br />
Council Award from Universal Health Services, Inc.<br />
SEE PAGE 30<br />
Randon Lane<br />
Elected League of<br />
California Cities ®<br />
Second Vice-<br />
President<br />
The League of California Cities® has elected Murrieta Council<br />
Member Randon Lane as second Vice- President during the<br />
organization’s Board of Directors’ meeting in Sacramento. He was<br />
elected to serve the remainder of a vacated term and will hold the<br />
position until the League’s Annual Conference in September <strong>2018</strong>.<br />
SEE PAGE 15 SEE PAGE 24<br />
TEMECULA VALLEY<br />
LEARNING FORUM PRESENTS<br />
Chad Bianco<br />
page<br />
6<br />
COMMUNITY<br />
Dr. Robert Kleinhenz to<br />
present at the ‘<strong>2018</strong> SW<br />
Regional Economic<br />
Forecast’<br />
11<br />
COMMUNITY<br />
The Value of Disability<br />
Etiquette Training<br />
HEALTH 20
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
2 <strong>May</strong> <strong>2018</strong>
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
4 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Home Opens for Former Foster Youth<br />
The Lennar-led Honor Home project<br />
was completed and opened on Friday,<br />
March 23, <strong>2018</strong>. The Honor Home<br />
is a part of the Project Independence, a<br />
program of the local nonprofit Rancho<br />
Damacitas Children & Family Services<br />
targeting young adults with a history of<br />
foster care and child abuse.<br />
Under the leadership of Lennar,<br />
over 40 Trade Partners, companies, and<br />
community organizations came together<br />
to build a house where deserving young<br />
people can live in a stable home with<br />
resources to help them get on their feet<br />
and achieve independent adulthood.<br />
The 3,200 square foot home features<br />
5 bedrooms with a private bathroom<br />
and a separate two-bedroom apartment<br />
housing the live-in mentor.<br />
Greg McGuff, Regional President<br />
of Lennar and Member of the Board of<br />
Directors of Rancho Damacitas, was<br />
the visionary for the Home and worked<br />
hard to bring it to completion. “We are<br />
so excited to see these young people<br />
walk down the path toward success.”<br />
McGuff commented during the event.<br />
Also attending the celebration was<br />
Riverside County Supervisor, Chuck<br />
Washington and <strong>May</strong>or of Murrieta,<br />
Johnathan Ingram, representatives<br />
from the Murrieta/Wildomar Chamber<br />
of Commerce, and many other trade<br />
partners and supporters.<br />
The Honor Home will have the<br />
capacity to house five young adults.<br />
Residents are selected based on their<br />
ability to complete the lower level of<br />
the program by successfully maintaining<br />
employment, continuing their education,<br />
and managing their personal finances for<br />
the past year. Brandon, one of the youth<br />
present during the Honor Home Dedication<br />
and one of the first residents, is a<br />
currently studying Political Science and<br />
recently found a full time position with<br />
a local company. Brandon was thrilled<br />
with the opportunity to meet Supervisor<br />
Washington, <strong>May</strong>or Ingram and other<br />
Council Members and looks forward<br />
to the opportunity to learn more from<br />
their experience. Brandon will continue<br />
to pursue his career and work full time<br />
while living at the Honor Home.<br />
Financial support to complete the<br />
home was provided by Lennar, DeLuz<br />
Women’s Club, Murrieta Development,<br />
In-N-Out Burger Foundation, Pechanga<br />
Resort & Casino, Exit Alliance Realty,<br />
Southwest Healthcare Auxiliary, and<br />
many other caring individuals all committed<br />
to helping former foster youth<br />
receive opportunities to grow and thrive.<br />
The project was also possible thanks to<br />
the generous support of over 40 Trade<br />
Partners including PCS Professional<br />
Cabinet Solutions, Blake Roofing Inc.,<br />
OC Hills, Up On The Roof, Inc., Ortega<br />
Construction, and Leonard Roofing, Inc..<br />
Founded in 1983, Rancho Damacitas<br />
is a local nonprofit that offers four<br />
unique programs targeting at-risk families<br />
and young adults empowering them<br />
become self-sufficient, thriving, and<br />
contributing members of our community.<br />
The Project Independence program<br />
was started in 2012 and currently has<br />
three homes housing 14 young adults<br />
all 100% employed.<br />
For more information on Rancho<br />
Damacitas, please visit www.4kidsfirst.<br />
org or call (951)302-2317.<br />
Photo: Cal Winslow, CEO; Brandon, Honor Home Resident;<br />
Riverside County Supervisor Chuck Washington; Todd<br />
Bourguignon, Lennar; Greg McGuff, Lennar Regional President<br />
and Rancho Damacitas Board of Directors
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
6 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Nafe (National Association<br />
Female Executives)<br />
Wins ‘<strong>2018</strong> Champion<br />
of Women Award’<br />
www.TheValleyBusinessJournal.com<br />
www.facebook/<br />
thevalleybusinessjournal<br />
For questions, comments, or story ideas, please<br />
e-mail publishertvbj@verizon.net or<br />
call (951) 461-0400.<br />
Robbie Motter, Nafe Global Coordinator<br />
and a resident of Menifee, CA<br />
was presented with the ‘Champion of<br />
Women Award’ by the Women of Influence<br />
Organization Luncheon<br />
at the Hilton Hotel in Orange<br />
County. Nafe was a finalist<br />
with 8 other companies for this<br />
award and then was declared<br />
the winner at the event on the<br />
stage.<br />
Nafe’s mission is to help<br />
women grow both personally<br />
and professionally, Robbie<br />
also recently started a 501<br />
c3 non-profit called Global<br />
Society Female Entrepreneurs<br />
which will partner with Nafe<br />
on education workshops, and<br />
the annual conference Robbie<br />
does every year. On the stage<br />
Robbie said, “this award is for<br />
all Nafe members across the<br />
country and in the audience<br />
as well as all women in the<br />
audience that do great things<br />
every day to touch a life and<br />
make a difference”.<br />
Nafe has 11 networks that meet<br />
monthly at various locations in Southern<br />
California including Beverly Hills,<br />
Carlsbad, Long Beach, Marina del<br />
Rey, Menifee, Murrieta, Riverside, San<br />
Fernando Valley, San Juan Capistrano,<br />
Temecula and West Hollywood. More<br />
are planned for the future.<br />
Several of her Nafe members were<br />
also finalists for the event as well.<br />
They were Shelly Ruffin a Temecula<br />
Businesswoman, co-director of Temecula<br />
Nafe and Menifee resident for<br />
Gamechanger Award, Pamela Moffat<br />
from Dana Point and a member of the<br />
San Juan Capistrano Nafe for Lifetime<br />
Legacy award and Dr. Cherilyn Lee,<br />
Co-Director Marina del Rey Nafe and<br />
LA resident for Woman Breaking Barriers<br />
Award and a Beverly Hills Resident.<br />
Nafe gets involved in many community<br />
projects and loves helping others<br />
soar to greatness, says Robbie Motter,<br />
Nafe Global Coordinator. Check out our<br />
website at www.wrnafe.com.<br />
EDITOR/PUBLISHER/CEO<br />
Linda Wunderlich<br />
Email: publishertvbj@verizon.net<br />
ADVERTISING SALES INFORMATION<br />
(951) 461-0400<br />
CREATIVE DIRECTOR<br />
Helen M. Ryan<br />
www.HelenMRyan.com<br />
VP OF DISTRIBUTION<br />
Dane Wunderlich<br />
STAFF WRITERS/<br />
CONTRIBUTING WRITERS<br />
Gene Wunderlich<br />
Ted Saul<br />
Helen M. Ryan<br />
Stefani Laszko<br />
Nicole Albrecht<br />
Julie Ngo<br />
Tracey Papke<br />
Tom Plant<br />
Esther Phahla<br />
Dr. Dennis Petersen<br />
Steve Amante<br />
Dr. Derek Albrecht<br />
Monique deGroot<br />
John Messina<br />
Andrea Shoup<br />
Gloria Wolnick<br />
Dr. Drake Levasheff<br />
Tim Freese<br />
Mary Gram<br />
John & Christine Hamby<br />
Heather Petersen<br />
David Grabhorn<br />
Temecula Valley<br />
LEARNING FORUM to feature<br />
Chad Bianco<br />
CONTRIBUTING PHOTOGRAPHERS<br />
Cy Rathbun<br />
Todd Montgomery<br />
Kip A. Cothran<br />
Tom Plant<br />
Criteria for Submitting Articles:<br />
The Temecula Valley Learning<br />
Forum will meet on Tuesday, <strong>May</strong><br />
1st from 9:00 – 10:00 am at Mercedes-Benz<br />
of Temecula.<br />
The featured speaker will be Chad<br />
Bianco, candidate for Riverside County<br />
Sheriff <strong>2018</strong>.<br />
Chad Bianco is a Riverside resident.<br />
He is married to Denise and<br />
together they have four adult children.<br />
Chad has been with the Riverside<br />
County Sheriff’s Department for 25<br />
years. He has promoted through the<br />
ranks from Deputy Sheriff to his current<br />
position of Lieutenant.<br />
Chad has an extensive background<br />
consisting of corrections, patrol, vice,<br />
narcotics, gangs, traffic, Internal Affairs,<br />
supervision and management. He<br />
has over twelve years of direct experience<br />
with the budget process including<br />
two years management of our largest<br />
contract city. A highlight of his career<br />
was spearheading a sting operation many<br />
know as “To Catch a Predator.” The sting<br />
resulted in 52 arrests for sexual abuse of<br />
a minor.<br />
Throughout his career he has earned<br />
the respect of his peers, supervisors,<br />
subordinates, and colleague’s in outside<br />
agencies. Chad is a well-respected leader<br />
within the Sheriff’s Department and currently<br />
has the support and endorsement of<br />
the men and women of Riverside County<br />
Law Enforcement that work day in and<br />
day out to keep our neighborhoods safe.<br />
1. Since the publication of articles is an added<br />
public relations feature for our advertisers,<br />
their articles will be given first priority. Other<br />
articles will be published on a space available<br />
basis.<br />
2. Articles should be submitted as a Word<br />
document file.<br />
3. Articles must be business-oriented and<br />
pertain to the author’s area of expertise. A<br />
photo of the writer is appropriate.<br />
4. All submissions are subject to editing by the<br />
publisher.<br />
5. Send completed articles by e-mail to:<br />
publishertvbj@verizon.net<br />
6. Article and advertising deadlines are the 15th<br />
of each month for the next issue.<br />
The Valley Business Journal is a California Corporation.<br />
All rights reserved. Reproduction in any form, in whole or<br />
in part, without the written permission of the Publisher<br />
is prohibited. The publication is published monthly. The<br />
opinions and views expressed in these pages are those<br />
of the writer or person interviewed and not necessarily<br />
those of The Valley Business Journal. The Valley Business<br />
Journal hereby expressly limits its liability resulting<br />
from any and all misprints, errors and/or inaccuracies<br />
any advertisement or editorial may contain, to the<br />
credit of the specific advertising payment and/or the<br />
running of a corrected advertisement or editorial<br />
correction notice.
<strong>May</strong> <strong>2018</strong><br />
<strong>2018</strong> Temecula Valley<br />
Souvenir Posters<br />
Now on Sale<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
With 35 hot air balloons filling the<br />
skies above and an interpretive splash<br />
of red and sparkling wines, Gayle<br />
Durivage’s original pastel artwork was<br />
chosen for the <strong>2018</strong> Temecula Valley<br />
Balloon & Wine Festival poster. The<br />
posters are currently on sale at the Festival<br />
office, 41755 Rider Way, Unit 1 in<br />
Temecula.<br />
This is Durivage’s second win for<br />
the Festival Official Souvenir poster.<br />
Her previous winning poster was a<br />
pastel and pencil rendition in 2005.<br />
Durivage has often been a featured artist<br />
in the Temecula Valley, winning the<br />
Temecula Street Painting Festival’s Best<br />
of Show numerous times for her spectacular<br />
10 foot by 10-foot murals painted<br />
onto the asphalt. Durivage most recently<br />
completed several murals at Callie Kirkpatrick<br />
Elementary in Menifee.<br />
Durivage owns Shadow Dance<br />
Glass, a company that features her original<br />
fused glass jewelry with intricate<br />
one-of-a-kind illustrations, and unique<br />
decorative pieces of fused glass made<br />
from wine bottles.<br />
The <strong>2018</strong> souvenir posters cost $10.<br />
The artist series, a limited edition of<br />
signed archivable prints, are $25.<br />
The Temecula Valley Balloon &<br />
Wine Festival is June 1-3 and features<br />
dawn hot air balloon launches Saturday<br />
and Sunday, free morning tethered rides,<br />
premium wine tasting, microbrew tasting,<br />
food pairing, chef demonstrations,<br />
a full international food court, arts and<br />
crafts, and a kid’s faire. Friday and<br />
Saturday evenings also feature the popular<br />
evening balloon glow. All balloon<br />
events are weather permitting.<br />
Check www.tvbwf.com for scheduled<br />
times and activities or call (951)<br />
676-6713.<br />
7<br />
In this issue<br />
Estate Planning and Succession for Family Businesses 1<br />
Brad Neet Awarded ‘2017 Chairman’s Council Award’ 1<br />
Understanding Your Data Usage for Companies like Google, Facebook 1<br />
Randon Lane League of California Cities® Second Vice- President 1<br />
Community 4-12<br />
Liberty Real Estate Services 13<br />
Planning for the Future 14<br />
Cryptocurrency & Estate Planning: How to Pass on Digital Assets 16<br />
Temecula’s April Students of the Month Honored 18<br />
Is Professional Development Monkey Business? 19<br />
Azusa Pacific University Murrieta Regional Campus Preview Night 19<br />
Time to Get Ready for Summer 20<br />
The Value of Disability Etiquette Training 20<br />
What to Do if You Get Sick on Vacation 21<br />
<strong>May</strong> is National Osteoporosis Awareness Month 22<br />
Remaining Emotionally Fit in Everyday Chaos 23<br />
TVH Hosts an Open House Celebration of New Wing 24<br />
No Bubble (yet) 26<br />
35 Year Celebration - TVBWF 27<br />
Temecula Entrepreneurs – Kat Ellis and Tom Plant 27<br />
Arts & Entertainment 27-31<br />
<strong>May</strong> ‘18
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
8 <strong>May</strong> <strong>2018</strong>
<strong>May</strong> <strong>2018</strong><br />
Follow-Up Strategies That Will Get<br />
More Clients and<br />
Close More Sales<br />
Topic for Temecula Nafe Meeting<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
9<br />
You are invited to join Robbie Motter,<br />
Director and Shelly Rufin Co-Director<br />
to the Temecula Nafe meeting at our<br />
new location on Tuesday, <strong>May</strong> 1st at 6pm<br />
at Texas Lil’s Mesquite Grill, 28498 Old<br />
Town Front Street in Temecula.<br />
Our speaker is Wanda Allen who is<br />
terrific and also a Nafe member. She is<br />
coming from San Diego to speak for us. If<br />
follow up is a ‘hard heavy to do’, then the<br />
Follow-Up Sales Strategies Presentation<br />
is for you. You’ll learn that follow-up is<br />
merely a matter of having effective habits<br />
and good systems in place. If you struggle<br />
getting your follow up work done, it’s not<br />
because you don’t have time, you’re not<br />
organized or you’re not good at sales.<br />
It’s because you haven’t learned the right<br />
systems and skill set. Understanding this<br />
will help put you in the flow of ease of<br />
getting this all-important work done on<br />
a daily basis.<br />
In the Follow-Up Sales Strategies<br />
Presentation, you’ll learn:<br />
• Why using a system is critical for success<br />
• Follow-up systems that don’t work<br />
• How the right mindset will make the<br />
follow up process easier<br />
• Surprising sales statistics<br />
• The real reason people don’t follow up<br />
• 3 strategies that will improve your<br />
follow up efforts immediately<br />
Improving your follow up skills will<br />
help you get more clients and close more<br />
sales!<br />
Meet our speaker Wanda Allen:<br />
Wanda Allen is a national speaker, coach,<br />
author and award-winning business owner.<br />
She’s the author of Follow-Up Savvy<br />
and Follow-Up Sales Strategies. Wanda<br />
had a 25- year corporate career where she<br />
held the position of Senior Vice President<br />
for 15 years. She has a sales background<br />
and worked with sales teams throughout<br />
her corporate career. She gained extensive<br />
training on business development,<br />
maintaining client relationships and customer<br />
service. She has a strong skill set<br />
for developing systems and applied this<br />
skill to the follow up process. What she<br />
teaches is tried, tested and proven. After<br />
leaving the corporate world to pursue her<br />
own business ventures, Wanda founded<br />
her business, Follow Up Sales Strategies.<br />
She is an expert in helping entrepreneurs,<br />
business owners and sales professionals<br />
improve sales performance, increase<br />
pipelines and client retention and become<br />
more referable by developing strong<br />
follow up skills.<br />
Date: Tuesday, <strong>May</strong> 1st.<br />
Time: 6pm<br />
Location: Texas Lil’s Mesquite Grill<br />
28498 Old Town Front Street, Temecula,<br />
CA.<br />
Cost: $10.00 for members, $15.00 for<br />
guests, then you order food and pay<br />
the restaurant direct.<br />
RSVP to Robbie Motter 951-255-<br />
9200 or rmotter@aol.com<br />
Nafe has been serving women over<br />
48 years, their mission to help you grow<br />
both personally and professionally. Go<br />
to www.wrnafe.com or www.nafe.com<br />
and check us out.<br />
Looking forward to seeing you at<br />
the meeting. Please RSVP as I need to<br />
give restaurant and speaker a count.<br />
Thankyou...also please remember when<br />
you come to the meeting to pay your<br />
meeting fee...$10.00 for members and<br />
$15.00 for guests.<br />
“<br />
If you struggle getting your follow up work<br />
done, it’s not because you don’t have time,<br />
you’re not organized or you’re not good at<br />
sales. It’s because you haven’t learned the<br />
right systems and skill set.
THE VALLEY BUSINESS JOURNAL<br />
10 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Project Expects to Help Improve Lake Water<br />
Quality, Quantity<br />
The Lake Elsinore Advanced<br />
Pumped Storage Project (LEAPS) is<br />
working closely with local water agencies<br />
to study Lake Elsinore and potential<br />
positive project impacts, attendees at<br />
the <strong>2018</strong> LESJWA Water Summit heard<br />
today.<br />
“We believe the LEAPS project is a<br />
critical step in solving the questions of<br />
water quality and quantity in Lake Elsinore,<br />
and by storing renewable energy<br />
for when it is needed, we can generate the<br />
cash flow to fund studies and projects to<br />
improve the lake,” said LEAPS project<br />
co-ordinator Greg Kahlen. “We are in<br />
talks regarding sources of new water.<br />
We need water for a hydro project, but<br />
it will be recycled and we will not drain<br />
the lake.”<br />
Kahlen explained how pumped storage<br />
electrical generation projects work,<br />
using inexpensive surplus power to pump<br />
water to a proposed reservoir in Decker<br />
Canyon, and flowing it back into Lake<br />
Elsinore to generate electricity when<br />
demand and prices are high. This allows<br />
surplus renewable solar and wind energy<br />
to be “stored” in the reservoir and used<br />
when it’s needed by consumers.<br />
As a new member of LESJWA’s<br />
TMDL (Total Maximum Daily Load)<br />
Task Force, Kahlen noted his team is<br />
excited to see how LEAPS can help<br />
achieve the objectives of this Summit. He<br />
described how LEAPS is funding expert<br />
research into the effects of different water<br />
sources on water quality, on water levels,<br />
and operational strategies to optimize<br />
water quality and lake levels. The study<br />
will include 3-D hydrodynamic water<br />
quality-ecosystem modeling and Computational<br />
fluid dynamics (CFD) modeling.<br />
“While this is substantially the same<br />
project we brought forward before, we<br />
have a larger team, are more engaged<br />
with local agencies, and have a strong<br />
and committed financial partner that lets<br />
us address many issues, including water<br />
purchases,” says Nevada Hydro President<br />
Rex Wait. “The electricity market has<br />
changed dramatically, with advances in<br />
wind and solar technology, California’s<br />
commitment to renewables, and the closure<br />
of nuclear facilities. This makes a<br />
project like LEAPS really attractive to<br />
consumers because it will help address<br />
supply and reliability issues.”<br />
Founded in 1997, Nevada Hydro is<br />
headquartered in Vista, CA. The company<br />
develops and permits hydroelectric<br />
facilities, specifically large scale pumped<br />
storage applications. Nevada Hydro<br />
is committed to providing large-scale,<br />
renewable energy to Southern California<br />
that generates peaking power and<br />
provides on-demand balancing during<br />
off-peak hours.
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
11<br />
TVCC Announces Dr. Robert Kleinhenz to<br />
present at the ‘<strong>2018</strong> Southwest Regional<br />
Economic Forecast’<br />
The <strong>2018</strong> Southwest Regional<br />
Economic Forecast “Ride the Wave<br />
to Success” is scheduled for Thursday,<br />
June 14, <strong>2018</strong> from 7:30am to<br />
9:30am at the beautiful South Coast<br />
Winery Resort & Spa. This event is<br />
presented by Loma Linda University<br />
Medical Center Murrieta and Southwest<br />
Riverside County Association of<br />
Realtors (SRCAR). Join us to receive<br />
an engaging economic report and projection<br />
of Southern Riverside County.<br />
The Temecula Valley Chamber of<br />
Commerce is proud to partner with<br />
UC Riverside School of Business<br />
Center for Economic Forecasting who<br />
boasts the most rigorous, accurate<br />
and unbiased economic forecast and<br />
analysis available.<br />
Event Keynote Speaker: Robert<br />
Kleinhenz, PhD, Economist and<br />
Executive Director of Research, UC<br />
Riverside School of Business Center<br />
for Economic Forecasting and<br />
Development. Robert Kleinhenz is<br />
Economist and Executive Director of<br />
Research at the UC Riverside School<br />
of Business Center for Economic<br />
Forecasting and Development. Dr.<br />
Kleinhenz is a much sought-after<br />
specialist for his deep knowledge of<br />
the California and U.S. economies<br />
and their industries.<br />
Tapping nearly 30 years of experience<br />
in analyzing the national<br />
and state economies, as well as the<br />
economies of California’s many diverse<br />
regions, he oversees economic<br />
research and public policy analysis<br />
at the Center. His is also Executive<br />
Director of Research at Beacon Economics<br />
LLC.<br />
In his work, Dr. Kleinhenz produces<br />
a wide variety of economic<br />
forecasts, impact studies, and public<br />
policy analyses. Some of his recent<br />
projects have included spearheading<br />
an economic impact analysis for the<br />
City of Los Angeles’s 2024 Olympic<br />
bid, and policy research related to<br />
California’s growing demand for<br />
housing. Dr. Kleinhenz formerly<br />
served as Chief Economist of the<br />
Kyser Center for Economic Research<br />
at the Los Angeles County Economic<br />
Development Corporation (LAEDC).<br />
A leading voice in Los Angles<br />
and beyond, Dr. Kleinhenz is an<br />
in-demand speaker. Dr. Kleinhenz<br />
holds a PhD in Economics from the<br />
University of Southern California<br />
with a specialty in urban and regional<br />
economics. He also holds an M.A.<br />
degree in economics from the University<br />
of Southern California and a<br />
B.A. degree in economics from the<br />
University of Michigan.<br />
Local City development updates will<br />
be delivered by:<br />
Aaron Adams, City Manager,<br />
City of Temecula<br />
Grant Taylor, Director of Community<br />
Development, City of Lake<br />
Elsinore<br />
Armando Villa, City Manager, City<br />
of Menifee<br />
Ivan Holler, Assistant City Manager,<br />
City of Murrieta<br />
Gary Nordquist, City Manager,<br />
City of Wildomar<br />
Reservations are $50 per attendee<br />
and $600 for a corporate table of 10<br />
guests. For more information, please<br />
visit www.temecula.org or call 951-<br />
676-5090.<br />
“<br />
Some of his recent projects have included<br />
spearheading an economic impact<br />
analysis for the City of Los Angeles’ 2024<br />
Olympic bid, and policy research related<br />
to California’s growing demand for<br />
housing.
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
12 <strong>May</strong> <strong>2018</strong>
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
13<br />
KEN CALVERT<br />
ENDORSED BY<br />
AMERICA’S LEADING SMALL BUSINESS<br />
ORGANIZATION<br />
Last month, the National Federation<br />
of Independent Business (NFIB)<br />
announced it endorsed Ken Calvert’s<br />
re-election to represent California’s<br />
42nd Congressional District in the<br />
House of Representatives. NFIB is<br />
the nation’s leading small business<br />
advocacy organization.<br />
“It is an honor to receive the support<br />
of American job creators who are<br />
the backbone of our economy,” said<br />
Calvert. “I proudly delivered on my<br />
promise to support long overdue tax<br />
reform that gives our small businesses<br />
and taxpayers much needed relief. I<br />
will continue to work with our entrepreneurs<br />
to enact solutions that allow<br />
them to succeed and grow.”<br />
In announcing its endorsement,<br />
the NFIB indicated Congressman<br />
Calvert’s re-election is critical to the<br />
small businesses in the 42nd Congressional<br />
District, and they look<br />
forward to continue working with<br />
him on important issues. Specifically,<br />
NFIB is focused on issues important<br />
to small businesses, including health<br />
care, regulations and taxes.<br />
“As a former small business owner,<br />
I know what it’s like to sign the<br />
front of a paycheck and how much<br />
those paychecks mean to hardworking<br />
families,” added Calvert. “I will<br />
continue to support policies that create<br />
jobs and grow wages.”<br />
Congressman Calvert is a former<br />
small business owner from Corona<br />
currently serving as a senior member<br />
of the House Appropriations Committee.<br />
Prior to Congress, Ken was a<br />
successful businessman in restaurants<br />
and commercial brokerage and development.<br />
“I supported tax cuts because you<br />
deserve to keep more of your hardearned<br />
money. I also voted to eliminate<br />
job killing red-tape so American<br />
businesses can better compete in the<br />
global economy,” said Calvert. “These<br />
votes resulted in bonuses, higher wages,<br />
and investments to expand small<br />
businesses. “<br />
Calvert’s legislative work has<br />
received top ratings from the Americans<br />
for Tax Reform, U.S. Chamber<br />
of Commerce, League of Private<br />
Property Voters, National Federation<br />
of Independent Businesses, 60 Plus<br />
Association, Small Business Survival<br />
Committee and Citizens for a Sound<br />
Economy.<br />
Liberty Real Estate Services –<br />
Property Management and 1031<br />
Exchange Accommodator<br />
Hi, I’m Scott Chappell. In my<br />
decades in real estate, I’ve heard all<br />
sorts of stories. Many of them cause<br />
me to shake my head. Not too long<br />
ago I was speaking with a woman<br />
who owned rental properties. She<br />
was also a lender, so she was in the<br />
real estate industry. When I asked her<br />
if she was working with a property<br />
manager, she answered, “No, $100<br />
a month is too expensive! I can take<br />
care of it myself.”<br />
A few months later, I learned her<br />
tenants had trashed one of her rentals.<br />
Another had also been damaged badly.<br />
As a result, she had to do a total<br />
rehab on both properties at a cost of<br />
about $15,000 each. Not only that,<br />
she went without the rental income<br />
from both for a full six months. In all<br />
it cost her approximately $55,000.<br />
The saying penny wise, pound-foolish<br />
comes to mind when I hear something<br />
like this. Her huge loss could<br />
have been avoided completely with<br />
a small monthly fee. An experienced<br />
property manager can actually make<br />
you money.<br />
I also spoke with a woman,<br />
someone I considered to be real estate<br />
savvy, who sold a property and made<br />
substantial capital gains on the sale.<br />
She wound up paying $75,000 in capital<br />
gains tax. Had she hired an expert<br />
1031 Exchange Accommodator, most,<br />
if not all of those taxes could have<br />
been deferred or eliminated.<br />
What you don’t know can hurt<br />
you. Not only can I help if you need<br />
a property manager or 1031 Exchange<br />
Accommodator, my team and I can<br />
help you when you’re in the market<br />
to buy or sell real estate.<br />
Call me at (951) 313-4350 or<br />
email scottlouischappell@gmail.com.<br />
Visit our website amazingtemeculavalleyhomes.com<br />
“<br />
As a result, she had to do a total rehab on<br />
both properties at a cost of about $15,000<br />
each. Not only that, she went without the rental<br />
income from both for a full six months. In all it<br />
cost her approximately $55,000.
THE VALLEY BUSINESS JOURNAL<br />
14 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
PLANNING FOR THE FUTURE<br />
The business world would be<br />
simpler if decisions could be made<br />
on impulse without giving thought<br />
to consequences. The savvy business<br />
leader however understands<br />
that this is not reality. Planning is<br />
necessary whether it be for growth<br />
or mitigation.<br />
While the list of different “plans”<br />
can be lengthy there are some that are<br />
key. Give thought to which of the<br />
following will be most beneficial to<br />
your company today.<br />
The “business plan” will provide<br />
an in-depth look at the company and<br />
focus on how it will make money.<br />
Typically used during the startup of<br />
a business to attract financing and<br />
investors, it can also be useful as a<br />
roadmap during the business launch.<br />
It’s a good idea to return to the plan<br />
regularly to see where deviation from<br />
the mission and vision may have<br />
taken place.<br />
An “operational plan” puts focus<br />
on the process of selling products and<br />
services. It can help determine more<br />
efficient methods to ensure the success<br />
of the business and answer the question,<br />
where can we do better? Use it to keep<br />
an eye on expenses and revenue in order<br />
to catch negative trends before too much<br />
loss is incurred.<br />
It can reveal how technology is<br />
affecting the business and uncover<br />
inefficiencies of IT systems and other<br />
tools used day to day.<br />
The marketing plan will focus on<br />
getting the word out about your products<br />
and company. Rarely does this<br />
happen on its own, so a plan is required<br />
to ensure visibility in the market place.<br />
Besides traditional advertising,<br />
strategize on how to use social media<br />
most effectively. Since social media can<br />
be an interactive tool, be sure to define<br />
how to respond to reviews and concerns<br />
posted by customers in public.<br />
Today’s marketing relies heavily<br />
on big data and analytics which can<br />
reveal critical information about customer<br />
buying habits, demographics and<br />
industry trends. The end result of this<br />
plan should be a clear understanding of<br />
how to best use the funds budgeted for<br />
marketing and advertising.<br />
Finally, a Digital Transformation plan<br />
will focus on new methods of engaging<br />
with your customers. How you sell and<br />
service to the consumer needs to keep up<br />
with today’s technology so include what<br />
equipment refreshes will be necessary,<br />
research on competitors campaigns and<br />
“<br />
Finally, a Digital<br />
Transformation plan<br />
will focus on new<br />
methods of engaging<br />
with your customers.<br />
how your company may become the<br />
next disruptor in your industry.<br />
Ted Saul is a business coach that<br />
assists with Business Plans and Project<br />
Management. He holds a master<br />
certificate in project management<br />
and has earned his MBA from Regis<br />
University. Ted can be reached<br />
on LinkedIn, TedS787 on Twitter or<br />
emailing Ted@tsaul.com.<br />
by<br />
by<br />
Ted Saul,<br />
Steve Fillingim<br />
Sr. Staff Writer<br />
Send us your news!<br />
Email photos and news to publishertvbj@verizon.net
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
15<br />
Understanding Your Data Usage<br />
CONTINUED FROM PAGE 1<br />
The aphorism amongst technical<br />
people regarding companies like<br />
Facebook is that “if the service is free,<br />
YOU are the product.” Indeed, many<br />
people in the Information Technology<br />
field seemed somewhat perplexed at the<br />
outrage Facebook faced when it became<br />
clear that they were selling the data they<br />
collected on users of their services to<br />
data analytics firms. This is because<br />
treatment of data in this way is not the<br />
exception—it is the business model.<br />
The first encounter many people<br />
would have with this type of business<br />
model is the usage of free email account<br />
services, like Gmail, Hotmail, Yahoo,<br />
etc. I think that anyone would agree<br />
that the Googles and Microsofts of the<br />
world are not running charities. Why<br />
then do they provide email services<br />
at no cost to consumers? Surely there<br />
is hard cost associated with providing<br />
these services. Indeed, the backend<br />
infrastructure needed to accommodate<br />
email services for even a small-to-medium<br />
businesses can be substantial;<br />
the cost of providing a similar service<br />
to millions of users is substantial. The<br />
question then becomes, why do these<br />
companies do it? If it is not out of the<br />
goodness of their hearts, so to speak,<br />
there must be something in it for them.<br />
There is of course, and it is the data they<br />
are able to collect from the emails the<br />
users of these services send and receive.<br />
At first glance this might seem<br />
scary, but in the case of free email<br />
services the use case is relatively<br />
innocuous, though potentially aggravating—targeted<br />
ads. Providers of free<br />
“<br />
Facebook is the<br />
scaled up version of<br />
this model. Using the<br />
information that<br />
users essentially ‘turn<br />
over’ about<br />
themselves, they<br />
serve those users<br />
both content that<br />
they might be<br />
interested in, and<br />
targeted<br />
advertisements.<br />
email services use sophisticated algorithms<br />
to search for keywords within the<br />
subjects and bodies of email messages.<br />
These keywords are then used to serve<br />
you targeted ads advertising products<br />
or services that the algorithm ‘decides’<br />
you might be interested in. In fact, this<br />
is how much of the advertisement you<br />
encounter online is generated.<br />
Facebook is the scaled up version of<br />
this model. Using the information that<br />
users essentially ‘turn over’ about themselves,<br />
they serve those users both content<br />
that they might be interested in, and<br />
targeted advertisements. As you might<br />
imagine, data analytics of this nature<br />
are can be put to even more powerful<br />
use for things like political campaigns,<br />
crime statistics and prediction, and any<br />
number of other ‘big data’ uses.<br />
The next question you might be<br />
asking yourself is how this could have<br />
happened, thinking that you don’t remember<br />
giving Facebook consent to<br />
use your data. This part of the Facebook<br />
saga will likely be further litigated, but<br />
the position of Facebook, and other firms<br />
that provide similar services, is that by<br />
agreeing to their Terms and Conditions,<br />
often called the EULA or End User<br />
License Agreement, you DID in fact<br />
consent to their use of your data, often<br />
in whatever way they see fit.<br />
What does all this mean for the<br />
business owner? As with any contract,<br />
it is important to review the terms of the<br />
EULA to be certain you are comfortable<br />
with the provisions contained within the<br />
license agreement. Oftentimes this can<br />
be a daunting task, as the agreement itself<br />
will run to many tens if not hundreds<br />
of pages. Oftentimes, however, up to<br />
date summaries and breakdowns of the<br />
agreements themselves can be found<br />
online. Be confident of the manner in<br />
which your data is to be used, where it<br />
is to be stored, and who will have access<br />
to view it. And remember nothing is<br />
truly free.<br />
Mythos Technology is an IT consulting<br />
and management firm that provides<br />
Managed Services including hosted<br />
cloud solutions. For more information,<br />
please visit www.mythostech.com or<br />
call (951) 813-2672.<br />
www.mythostech.com<br />
TECHNOLOGY<br />
by<br />
by<br />
Tristan<br />
Steve Fillingim<br />
Collopy<br />
Your Local Chambers<br />
Temecula Valley Chamber of Commerce<br />
www.temecula.org<br />
Murrieta/Wildomar Chamber of Commerce<br />
www.MWCoC.org<br />
Menifee Valley Chamber of Commerce<br />
www.menifeevalleychamber.com<br />
Lake Elsinore Valley Chamber<br />
www.lakeelsinorechamber.com<br />
Hemet/San Jacinto Valley<br />
Chamber of Commerce<br />
www.hsjvc.com<br />
See how the chambers can<br />
help your business.
THE VALLEY BUSINESS JOURNAL<br />
16 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Cryptocurrency and Estate Planning:<br />
How to Pass on Your Digital Assets<br />
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As more people begin to hold<br />
cryptocurrencies such as Bitcoin for<br />
investment or as a store of wealth, it<br />
raises an important question for estate<br />
planning purposes. The unique way<br />
that cryptocurrencies are held in the<br />
digital ‘blockchain’ or ledger presents<br />
issues of access and transfer after<br />
death. Unlike bank accounts or real<br />
property, digital assets rely exclusively<br />
on direct, secured codes that are the<br />
sole means of access.<br />
There are two ways that a<br />
cryptocurrency can be held: in a<br />
third-party exchange or in a private<br />
wallet. The first is simple from an<br />
estate planning perspective, since it<br />
more like a bank account, and the<br />
private code or ‘key’ is held by the<br />
exchange. But when Bitcoin is held<br />
in a private wallet (either virtual or<br />
on phone or laptop), access may be<br />
difficult without knowing the private<br />
key set up by the owner.<br />
Options for Including Your Private<br />
Wallet in Your Estate Plan - The<br />
bottom line is that without the private<br />
key to a Bitcoin wallet, those assets<br />
can never be accessed by anyone. So,<br />
it is essential to set up a way for your<br />
heirs to obtain the key, without compromising<br />
the security of your wallet<br />
while you are still alive.<br />
The first step is to put the public<br />
key (wallet ID number) in your will or<br />
trust. That informs your executor or<br />
administrator and heirs that there are<br />
digital assets in the estate. Next, you<br />
have to decide where to put the private<br />
key, so those assets can be accessed<br />
and distributed.<br />
Here are your basic choices:<br />
• Put the private key directly in the<br />
will or trust, along with the public<br />
key. This may be the simplest, but<br />
least secure method depending on<br />
where you keep the documents.<br />
• Put the private key in some form<br />
of separate ‘cold storage’ such as a<br />
flash drive or a piece of paper, and<br />
let a trusted party know the location.<br />
• With the cold storage method, you<br />
can couple this with a third-party<br />
digital storage service, or even a<br />
safe deposit box with limited access.<br />
With any of these methods, security<br />
of the private key has to be<br />
balanced against the ability for access<br />
after death. The important point to<br />
remember is that anyone with both<br />
the public and private key can access<br />
your Bitcoin, so some measure of<br />
separation is advisable.<br />
Your estate planning attorney can<br />
be helpful with storing and transferring<br />
cryptocurrency and can help secure<br />
the private key, as well as divide<br />
digital assets among heirs just like<br />
other property.<br />
Call Attorney Andrea K. Shoup at<br />
951-445-4114 to discuss how you can<br />
protect your digital assets.<br />
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“<br />
But when Bitcoin is held in a private wallet<br />
(either virtual or on phone or laptop),<br />
access may be difficult without knowing<br />
the private key set up by the owner.<br />
New hires? Awards? Promotions?<br />
Share your news with us on Facebook
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
17<br />
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18 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Temecula’s April Students of the Month Honored<br />
Pictured from left to right Front row: GOHS - Delaney O’Kray-Murphy;<br />
Linfield Christian HS -Mariana Arino; Temecula Prep HS - Cole Kitchell;<br />
Rancho Christian HS - Savannah Page; TVHS -Nabel Azhand; CHS –<br />
Sofia Jamarillo.<br />
Pictured in the back row are administrative representatives<br />
The “heartbeat” of Student of the Month is the student who makes a difference<br />
in their home, school, and community with sincerity and passion.<br />
The Temecula Valley Chamber of Commerce (TVCC) Student of the Month<br />
Program was founded by entrepreneur and community leader Sally Myers over<br />
26 years ago. The program brings together local businesses, government representatives,<br />
and Temecula valley families to spotlight local students during their<br />
senior year.<br />
The Student of the Month Program’s defining mission is: To bring the community<br />
together to honor and praise our local high school seniors for demonstrating<br />
character, integrity, love of learning, involvement in school activities, athletics,<br />
and community service. Or the ability to overcome challenging life circumstances<br />
without compromising their education. The “heartbeat” of Student of the Month<br />
is the student who makes a difference in their home, school, and community with<br />
sincerity and passion. They must be college or trade school bound.<br />
Since this is a Temecula Valley program, students from high schools throughout<br />
Temecula, both private and public, are invited to participate in the monthly<br />
recognition program. Collectively, the TVCC Student of the Month Program has<br />
recognized over 2,200 students since its inception.<br />
It is our sincere pleasure to introduce the six Temecula high school seniors who<br />
were honored as TVCC Students of the Month on Thursday, April 19, <strong>2018</strong>.<br />
Great Oak High School Delaney O-Kray-Murphy - Delaney is described as<br />
“instinctively moral.” He has the natural ability to do the right thing. He will be<br />
attending UC Santa Barbara in the fall.<br />
Linfield Christian HS Mariana Arino - Mariana is described as accomplished,<br />
brilliant, a dual enrollment student, three-sport athlete, leader of the cheer program,<br />
musician, and community volunteer. Mariana will be attending UCLA in the fall<br />
studying pre-med. Her ultimate goal is to work with medical missions in other<br />
countries.<br />
Temecula Prep HS Cole Kitchell - Cole is described as academically brilliant<br />
and one of the few students that wrestles with views of heart and mind. He seeks<br />
the truth wherever that may take him and displays his honor of character in the way<br />
that he approaches his life. Cole plans to attend Dixie State University in the fall<br />
and major in history.<br />
Rancho Christian HS Savannah Page - Savannah is described as uplifting,<br />
poised, kind, gracious and always encouraging. She shared that one of the biggest<br />
lessons she has learned in life is that every day we have a choice to choose our attitude.<br />
Savannah plans on attending Mt. San Jacinto College and then transferring<br />
to a 4-year university to major in kinesiology. Her ultimate career goal is to be a<br />
physical therapist serving students with special needs.<br />
Temecula Valley High School Nabeel Azhand - Nabeel is described as a young<br />
man that has an excitement about him but in a very calm way. He has wonderful<br />
aspirations and he wants to follow in his family’s footsteps and go into medicine.<br />
He plans to attend UC Irvine in the fall and study pre-med.<br />
Chaparral High School Sofia Jaramillo - Sofia is described as a scholar leader<br />
and example for others. She is kind, commanding, and articulate. Her principal<br />
shared, “Sofia has left an incredible mark and legacy behind.” Sofia will take her<br />
leadership skills with her to UC Santa Cruz this fall.
<strong>May</strong> <strong>2018</strong><br />
EDUCATION<br />
by<br />
by<br />
Drake Levasheff, PhD.<br />
Steve Fillingim<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Is Professional Development Monkey Business?<br />
How might hearing a colleague’s<br />
story about a monkey showing up at her<br />
campus out of nowhere help me with my<br />
job? It has everything to do with the value<br />
of professional development.<br />
I spent much of the last week in Hershey,<br />
Pennsylvania. I could have used<br />
the time in the office, and I would have<br />
liked to of been with my family. But, as I<br />
reflect on what I have gained this week,<br />
I am thankful that I traveled across the<br />
country for a conference with other higher<br />
education leaders.<br />
We have all the heard the anecdote<br />
about sharpening the axe. After we have<br />
chopped for some time and cut through a<br />
quantity of trees, our blade is going to get<br />
dull. Effectiveness lags, returns diminish,<br />
and we end up exhausted. At a certain<br />
point, it becomes much more efficient for<br />
us to pause and sharpen the blade so that<br />
we can return to our work with renewed<br />
perspective and vigor.<br />
I cannot say enough about what I<br />
gained while I was away last week! Listening<br />
to consultants and colleagues talk<br />
about my field has caused me to rethink<br />
a few things and provided insights about<br />
the way forward. Even the work that I<br />
did preparing to present at the conference<br />
helped me; it caused me to reevaluate what<br />
I am doing in my work and why am doing<br />
it. The trip to Hershey influenced my<br />
thinking and broadened my perspective.<br />
But new perspective is not all I<br />
gained. I also benefited from the chance to<br />
connect with peers from across the country.<br />
They have reminded me why I do what<br />
I do. They let me know that I am not alone<br />
in my work and not only one facing the<br />
challenges before me. And their friendship<br />
serves they are an insurance policy against<br />
future challenges; I know that I will be<br />
able to talk to someone who understands<br />
when difficult circumstances arise.<br />
Now, about the monkey: on the last<br />
night of the conference, I spoke with a<br />
colleague who had had an awful year.<br />
They have faced leadership turmoil,<br />
natural disasters, and strange, unforeseen<br />
occurrences. The appearance of a monkey<br />
on her campus was the cherry on top of a<br />
tumultuous season. As we laughed about<br />
the situation, I was reminded that it can<br />
always be worse at work. And more importantly,<br />
we were able to share stories and<br />
know that we are not alone. Such simple,<br />
human occurrences often make the difference<br />
between success and failure at work.<br />
So, I have been reminded why professional<br />
development is so important. And<br />
I found myself thankful that I don’t have<br />
any monkeys running around my campus.<br />
Dr. Drake Levasheff is Senior Director<br />
of Azusa Pacific University’s Murrieta<br />
Regional Campus. He can be reached via<br />
email at dlevasheff@apu.edu.<br />
19<br />
Azusa Pacific University Murrieta<br />
Regional Campus Hosts<br />
June 12th Preview Night<br />
Are you considering going back<br />
to school to complete your degree?<br />
Do you want to advance your career<br />
and are looking to pursue a graduate<br />
degree? If you find yourself asking<br />
these questions, we would like to invite<br />
you to Azusa Pacific University (APU)<br />
Murrieta Regional Campus for our next<br />
information session, Preview Night.<br />
This free event will be held on Tuesday,<br />
June 12, <strong>2018</strong>, from 6:00 – 8:00 pm<br />
at 40508 Murrieta Hot Springs Road,<br />
Murrieta (to the right of Sam’s Club).<br />
Designed for adult students, APU<br />
Preview Night gives you an opportunity<br />
to meet faculty and staff, learn about<br />
academic programs, the admission<br />
process, financial assistance, and career<br />
opportunities within the following<br />
graduate and degree completions programs<br />
offered at the Murrieta Regional<br />
Campus:<br />
• Teacher Education: Master’s Degrees<br />
& Credentials<br />
• School Counseling & Psychology:<br />
Master’s Degrees<br />
• Business: Bachelor’s & Master’s<br />
Degrees<br />
• Psychology: Bachelor’s Degree<br />
• Criminal Justice: Bachelor’s Degree<br />
Preview Night will also include a<br />
complimentary dinner, raffle prizes and<br />
campus tours.<br />
Azusa Pacific University is a military-friendly<br />
college committed to<br />
honoring those who serve our country by<br />
making a quality education for military<br />
members, veterans, and their families<br />
an affordable reality. A representative<br />
from APU’s Military & Veteran Services<br />
will be on hand to talk about how the<br />
students may use their military benefits.<br />
APU proudly participates in the Yellow<br />
Ribbon Program.<br />
APU is a leading Christian university<br />
and is recognized annually among the<br />
nation’s best colleges by U.S. News &<br />
World Report and The Princeton Review.<br />
The APU Murrieta Regional Campus is<br />
proud to be a part of Southwest Riverside<br />
County for over 30 years.<br />
The June 12th “APU Preview<br />
Night” is for adults and their guests (age<br />
18+). If you have questions or would<br />
like to RSVP, please call (951) 304-3400<br />
or email: murrieta@apu.edu. To learn<br />
more about APU and these programs<br />
visit apu.edu/Murrieta.
THE VALLEY BUSINESS JOURNAL<br />
20 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Time to Get Ready for Summer<br />
Healthy<br />
Living<br />
by<br />
Tina Monique M. Gottlieb, deGroot D.C.<br />
Can you believe that summer is<br />
just around the corner? Whether you’re<br />
ready to slip into that new bathing suit<br />
or feeling completely unprepared, here<br />
are some easy beauty tips to help prepare<br />
you for the heat!<br />
Use a Tinted Primer or Moisturizer<br />
with SPF – not everyone wants to<br />
wear full coverage foundation in the<br />
summer because of the heavy feel. Also,<br />
we tend to sweat a little more making our<br />
makeup slide around. A great solution<br />
is a tinted primer or moisturizer with an<br />
SPF. Glominerals has a great one and it<br />
gives you a little coverage with the protection<br />
you need without a cakey effect.<br />
Protect Your Hair – wearing SPF<br />
on any exposed part of the body (especially<br />
the face) should be a given by now.<br />
But many people don’t think about protecting<br />
their hair the same way. The sun,<br />
sand, ocean, and even pool water can<br />
leave hair feeling brittle and fried. Moroccan<br />
Oil has a Glimmer Shine Spray<br />
that protects hair from moisture-zapping<br />
environmental elements while giving a<br />
beautiful shine in the process.<br />
Facials are a Must – Regular facials<br />
are so important especially in the summer<br />
months when you’re exposed to the<br />
most damage. Even if you’re not able to<br />
get a facial done monthly doing regular<br />
at-home peels can help. Murad came<br />
out with Rapid Resurfacing Peel Wipes<br />
that smooth and exfoliate the skin with<br />
a powerful punch of Vitamin C. You can<br />
use them at home in between facials!<br />
Try a Gel Manicure – Have you<br />
ever gotten a manicure and 2 days later<br />
it’s chipping away? Upgrading to gel<br />
polish gives you the natural look of normal<br />
polish but can last anywhere from<br />
7 to 14 days. There are no drills used or<br />
damage done to the nails. The manicurist<br />
will just cure the special polish under a<br />
UV lamp and viola! You’re left with a set<br />
of beautiful nails that will actually last<br />
your whole vacation. Special Tip: Put<br />
sunscreen on your hands when you drive.<br />
It will prevent age spots and wrinkles!<br />
These are just some quick and easy<br />
tips to make sure you’re ready for some<br />
fun in the sun. Also, make sure to stay<br />
hydrated! That is always a great way<br />
to make your hair, skin, and nails stay<br />
healthy.<br />
Monique deGroot is the owner of Murrieta<br />
Day Spa which is located at 41885<br />
Ivy St. in Murrieta.<br />
The Value of Disability Etiquette Training<br />
Healthy<br />
Living<br />
by<br />
Tina Rick M. Hayden Gottlieb, D.C.<br />
The Americans with Disabilities Act<br />
of 1990 was conceived with the goal<br />
of integrating people with disabilities<br />
into all aspects of life, particularly the<br />
workplace and the marketplace. Sensibility<br />
towards people with disabilities<br />
is not only in the spirit of the ADA, it<br />
makes good business sense. As a business<br />
owner you may have an employee<br />
or employees who have a disability.<br />
Are you feel comfortable interacting<br />
with them? If the answer is no, then<br />
you would probably like to remedy the<br />
situation because a happy employee is<br />
far more productive than one that is not.<br />
So, how can you change this scenario?<br />
You’ll want to schedule a workshop on<br />
Disability Etiquette.<br />
The Southern California Chapter of<br />
the United Spinal Association offers this<br />
service, we can customize a “Disability<br />
Etiquette” training session at a reasonable<br />
cost for your company, organization<br />
or institution. We have experienced<br />
staff who can plan a program based on<br />
your needs. The information shared in<br />
our Disability Etiquette workshop was<br />
developed by the staff of the United<br />
Spinal Association, a large non-profit<br />
agency based in New York. It has been<br />
refined over the years and is time tested.<br />
Don’t let a comment or action,<br />
intended to be a positive, become a<br />
misunderstanding that results in conflict,<br />
we’re here to help.<br />
Rick Hayden is the Executive Director<br />
for the Southern California Chapter of<br />
the United Spinal Association and can<br />
be reached by phone 951-775-2561 or<br />
email rick@scchapter.org.<br />
“<br />
Wearing SPF on any exposed part of<br />
the body (especially the face) should<br />
be a given by now. But many people<br />
don’t think about protecting their hair<br />
the same way
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
21<br />
8 Nutrition Trends,<br />
Explained<br />
What to Do if You Get<br />
Sick on Vacation<br />
You’ve spent months planning this<br />
vacation… and there you are, in the<br />
mountains of Nepal, on the beaches of<br />
Greece, or 2000 miles from home…<br />
and you’re sick. This certainly isn’t<br />
what you envisioned, but we can’t<br />
always plan for every circumstance.<br />
Sometimes illness strikes at the worst<br />
times.<br />
Obviously, it’s easier to prevent<br />
illness than to treat it afterward. That’s<br />
why we have sayings like “An apple a<br />
day keeps the doctor away” or “Don’t<br />
drink the water” (in reference to vacationing<br />
in foreign countries). Despite<br />
your best efforts, however, illness<br />
can and does happen on vacations.<br />
So, here’s what you should do, in the<br />
event that you get sick while away<br />
from home.<br />
Call your health insurance company<br />
before you leave. Ask them about<br />
your coverage in another state or foreign<br />
country. In an absolute emergency,<br />
you will seek medical treatment right<br />
away, no matter what. Having this<br />
information and knowing how to handle<br />
medical care in a non-emergency<br />
situation can help you decide if you<br />
want to seek treatment or try to get<br />
home quickly.<br />
Check with your concierge. Many<br />
hotels, particularly those that cater to<br />
foreign travelers, offer resources to help<br />
sick guests. They can help you find a<br />
nearby clinic or offer first aid for injuries.<br />
Most hotels have gift shops where<br />
you can purchase over-the-counter<br />
meds to help relieve your symptoms.<br />
Carry the right documentation. It’s<br />
easy to panic when you’re far from<br />
home and become very ill, but don’t<br />
forget to take your personal information,<br />
travel papers, and health insurance<br />
card to the doctor’s office when you go.<br />
As you do at home, take your medications<br />
with you as well. Your doctor<br />
needs to know about anything you’re<br />
currently taking.<br />
Stay hydrated. Drink plenty of<br />
clear fluids. If you’re stuck on a plane<br />
when illness strikes, notify a flight<br />
amanteandassociates.com<br />
attendant and ask for an extra bottle<br />
of water.<br />
Consider changing your schedule.<br />
Getting sick in a hotel is one thing; having<br />
to actually travel while sick could<br />
be a nightmare. Consider changing<br />
your itinerary so that you can stay in<br />
one place until you feel better. On the<br />
other hand, if you’ve decided to return<br />
home right away (to seek treatment),<br />
you might wish to upgrade to a firstclass<br />
flight for more comfort.<br />
If you’re unsure about your insurance<br />
coverage, contact your agent or<br />
call the number on the back of your<br />
card. If you’re sick and need medical<br />
attention, you may want to make sure<br />
you access care the proper way and stay<br />
within the guidelines of your policy.<br />
Call your doctor at home. If you’re<br />
worried about complications from a<br />
chronic condition, or you have concerns<br />
about the medical advice you’ve<br />
received, double check with your regular<br />
physician. He or she can’t offer a<br />
definitive diagnosis over the phone but<br />
can probably help to ease your mind.<br />
Steve Amante is the owner of<br />
Amante & Associates Insurance Solutions,<br />
Inc. He can be reached at 951-<br />
676-8800 - www.amanteandassociates.<br />
com<br />
“ Despite your best<br />
efforts, however,<br />
illness can and does<br />
happen on vacations.<br />
Healthy<br />
Living<br />
by presented by<br />
by presented by<br />
Tina Steve M. Amante Gottlieb, D.C.<br />
Tina Steve M. Amante Gottlieb, D.C.<br />
Advertise with a proven winner!<br />
(951) 461-0400
THE VALLEY BUSINESS JOURNAL<br />
22 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
<strong>May</strong> is National Osteoporosis Awareness Month<br />
Being aware of its effects can help with both prevention and relief!<br />
Healthy<br />
Living<br />
by by<br />
Tina Yvonne M. Gottlieb, Parsons D.C.<br />
Either you or someone you know<br />
will be affected by the disease of Osteoporosis.<br />
But there is good news. More<br />
and more people are becoming aware<br />
of the effects of “Osteoporosis” and its<br />
predecessor “Osteopenia” and are taking<br />
preventive measures to insure that it does<br />
not lead to fractures and other serious<br />
consequences.<br />
Current statistics indicate that half of<br />
all women and a third of all men over 50<br />
will break a bone because of Osteoporosis<br />
and it remains the 3rd leading cause of<br />
death after the age of 65. National Osteoporosis<br />
Awareness Month is designed to<br />
get people to realize just how important<br />
bone health is. The skeletal system is the<br />
foundation for our bodies. It provides<br />
more than just strength and protection<br />
and is arguably one of our most critical<br />
systems.<br />
The U.S. Department of Health and<br />
Human Services Report on Bone Health<br />
and Osteoporosis describes the problem:<br />
“Osteoporosis, or porous bone is a disease<br />
characterized by low bone mass and<br />
structural deterioration of bone tissue,<br />
leading to bone fragility and an increased<br />
risk of fractures of the hip, spine, and<br />
wrist. It is often called a “silent” disease<br />
because it has no discernable symptoms<br />
until there is a bone fracture. Like other<br />
tissues in the body, bone tissue is in a<br />
state of constant flux – remodeling and<br />
rebuilding. There are many influences on<br />
bone mass and strength, such as genetics,<br />
hormones, physical exercise and diet<br />
(especially intake of calcium, phosphate,<br />
vitamin D, and other nutrients). Osteoporosis<br />
occurs when there are problems<br />
with these factors, resulting in more bone<br />
loss than bone rebuilding.<br />
Osteoporosis can strike at any age<br />
and affects both men and women. In the<br />
United States today, more than 40 million<br />
people either already have osteoporosis<br />
or are at high risk for fractures due to low<br />
bone mass.”<br />
Yesterday: Osteoporosis was considered<br />
a “woman’s menopausal problem”<br />
and didn’t recognize that men, too,<br />
can also have the disease which poses a<br />
significant threat to their mobility and<br />
independence. There were few diagnostic<br />
tools available to diagnose the disease.<br />
Today: Now, health care professionals<br />
recognize that the devastating<br />
consequences of low bone mass such as<br />
broken bones, can be prevented!!! Bone<br />
mineral density of the hip is the best<br />
predictor of fracture. Studies showed<br />
that body weight, diet, physical activity,<br />
family history and medication use are<br />
important risk factors.<br />
Tomorrow: Advances in scientific<br />
knowledge have ushered in a new era in<br />
bone health, one in which bone fractures<br />
can be prevented in the vast majority<br />
of individuals and identified early and<br />
treated effectively in those who do get<br />
them. Consider that we are an aging<br />
population. Today’s Baby Boomer and<br />
Gen-Xer is tomorrow’s Super Senior. A<br />
Super Senior is defined as someone 65 or<br />
older whom, according to Dr. Scott Olson<br />
of the Living Well Daily Blog, as “someone<br />
who looks 20 years younger than they<br />
are… still running circles around peers,<br />
kids, grandkids and on the golf course.”<br />
These Super Seniors have chosen a<br />
healthy lifestyle that includes nutrition,<br />
exercise that keeps them moving, maintaining<br />
strong relationships, continuing<br />
lifelong learning and depending more on<br />
therapeutic wellness than medications to<br />
keep them active.<br />
Let’s face a fun fact. We are all going<br />
to live longer. Being aware of how we<br />
can impact our health to allow us to enjoy<br />
living longer, including being aware<br />
of our bone health, will only make the<br />
journey better!<br />
Guest author and associate, Yvonne<br />
Parsons, is the owner of OsteoStrong<br />
Santa Barbara and a Peer Educator<br />
for American Bone Health, the world’s<br />
largest non-profit advocating for bone<br />
health. She holds a Baylor University<br />
certification for Nutrition and Kinesiology.<br />
Yvonne and her husband, James<br />
Parsons, also have a home in Canyon<br />
Lake California.
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
23<br />
Remaining Emotionally Fit in Everyday Chaos<br />
by Dr. Candace E. Walters<br />
Albert Einstein said, “Life is<br />
like riding a bicycle. To keep your<br />
balance, you must keep moving.”<br />
As women we mentally function<br />
from many different levels—wearing<br />
a different pair of “shoes” on<br />
each step, juggling family, work,<br />
bills, or even our own health. Granted,<br />
we attempt to keep our emotions<br />
leveled, but it can be an inevitable<br />
defeat. Balance is what we’re told we<br />
must procure for wellness; however,<br />
a balanced life is not a one-sizefits-all.<br />
Discovering a stable mental<br />
place, where happiness can flourish,<br />
while accepting despondency, is the<br />
actual key.<br />
Often, women are taught to find<br />
optimism while placing our adverse<br />
emotions to the back. Yet, there are<br />
times when pessimism is valid, even<br />
welcomed. Suppressing our true<br />
emotions to move onto the next task<br />
is seldom favorable, emotionally,<br />
or otherwise. And with life’s challenges,<br />
finding total peace can be an<br />
emotional struggle that is partial to<br />
no one or state of mind.<br />
However, a positive, emotional<br />
state is not only healthy, but it is<br />
also empowering, and it allows us<br />
to see the end of a journey even in<br />
the darkest of moments. Sometimes<br />
we develop conflicting feelings, but<br />
acknowledging our emotional state<br />
is an important part of self-care.<br />
There are several steps you can take<br />
to help balance your emotional state<br />
for an improved life.<br />
1. Allow yourself to feel and express<br />
your emotions, rationally;<br />
don’t dismiss your mental state.<br />
In fact, it’s okay to be angry,<br />
providing a rational approach is<br />
used when dissolving the issue.<br />
2. 2. Ask for assistance, talk<br />
to someone you trust, or seek<br />
professional help on how to deal<br />
with your emotions.<br />
3. Dedicate time to yourself to reflect<br />
on your emotions, weekly.<br />
Take an Emotional Inventory.<br />
Before you start working on your<br />
emotional skills, try to measure<br />
your current emotional balance.<br />
4. Identify your Emotional strengths<br />
and weaknesses. Jealously and<br />
anger can be uncomfortable emotions,<br />
but they are still real factors<br />
in the realm of life. Agreeing<br />
to discuss your feelings and their<br />
related reasons will help suppress<br />
the negativity, and you’ll gain<br />
an understanding of the balance<br />
your own emotions can create<br />
within yourself.<br />
5. Each day, adopt quality and quiet<br />
time for yourself. Women who<br />
fail to take time to recharge their<br />
physical and emotional batteries<br />
often experience overwhelming<br />
stress and depleted wellness.<br />
Learning different techniques will<br />
assist you on the journey to acquiring<br />
emotional balance. If you, or someone<br />
you know, are having difficulty<br />
balancing emotionally, contact The<br />
Walters Group for a 60-minute complimentary<br />
consultation. You’ll be<br />
glad you did.<br />
Dr. Candace is CEO for The Walters<br />
Group. Dr. Candace often affirms<br />
“Not every woman requires therapy,<br />
most of us just need an accountability<br />
partner”. Contact number is 951-<br />
541-4986.<br />
“ As women we<br />
mentally function<br />
from many different<br />
levels—wearing a<br />
different pair of<br />
“shoes” on each step,<br />
juggling family, work,<br />
bills, or even our own<br />
health.
THE VALLEY BUSINESS JOURNAL<br />
24 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
Temecula Valley Hospital Hosts an Open House<br />
Celebration of New Wing<br />
Temecula Valley Hospital’s new wing<br />
is set to open this summer. The new wing<br />
is a 29,000 square foot addition to the<br />
first floor on the east side of the hospital.<br />
This addition will allow TVH to expand<br />
cardiovascular and neuroscience services<br />
while advancing the capabilities of these<br />
programs.<br />
The 1st floor addition includes two<br />
additional cardiac catheterization laboratories<br />
(cath labs), a neuro-interventional<br />
operating room, an endovascular<br />
hybrid operating room, seven additional<br />
Post-Anesthesia Care Unit bays, seven<br />
additional Ambulatory Care Unit bays,<br />
an additional CT scanner and a large<br />
community room for educational presentations<br />
and events. These additions<br />
will help TVH better meet the health<br />
care needs of the growing community<br />
and allow the hospital to bring advanced<br />
care to our residents.<br />
By adding two additional cath labs,<br />
TVH will be able to nearly double the<br />
number of cardiac procedures that are<br />
currently performed.<br />
The neuro-interventional operating<br />
room will support TVH’s efforts to be the<br />
only hospital in the region to provide advanced<br />
multidisciplinary stroke services.<br />
This new capability will allow residents<br />
to receive advanced neuroscience care at<br />
TVH and avoid emergency air transport<br />
out of the area to a tertiary medical center.<br />
The endovascular hybrid operating<br />
room will support high-quality interventional<br />
imaging. It will allow physicians<br />
to perform procedures using real-time<br />
image guidance and assess effectiveness<br />
while managing perioperative complications.<br />
Development of an endovascular<br />
hybrid operating room will allow TVH to<br />
establish a high-quality, integrated heart<br />
and vascular program. The strength and<br />
collaboration within the hospital’s medical<br />
staff provides a strong foundation for<br />
building this program.<br />
The Community Room will seat up<br />
to 100 attendees and will be dedicated to<br />
our local heroes. The beautiful photos<br />
that will be displayed in this new room<br />
will feature our first responders; fire,<br />
police and our dedicated active military<br />
and veterans.<br />
The Open House celebration of the<br />
new addition is happening on Saturday,<br />
June 2nd. We invite the community to<br />
join in the fun with tours of the new<br />
hospital wing, activities for families and<br />
a special presentation of the new Heroes<br />
Community Room. The Open House<br />
will be from 9:30 am- 12:30 pm. The<br />
special opening ceremony presentation<br />
will happen at 10 am in the new TVH<br />
Community Room.<br />
“We are excited about the opportunities<br />
that this new wing will provide<br />
to the hospital,” said Darlene Wetton,<br />
Chief Executive Officer, Temecula<br />
Valley Hospital. “The additional services<br />
will allow TVH to better meet the<br />
needs of the community as well as help<br />
the hospital develop programs that will<br />
continue to enhance the outcomes of our<br />
patients. We look forward to having our<br />
community as a part of our celebration<br />
on June 2, <strong>2018</strong>!”<br />
About Temecula Valley Hospital<br />
- Temecula Valley Hospital brings<br />
advanced technology, innovative programs,<br />
patient centered and family<br />
sensitive care to area residents. The<br />
hospital features 140 private patient<br />
rooms; emergency care featuring ER<br />
Reserve; advanced cardiac and stroke<br />
care; orthopedics; and general and<br />
surgical specialties. TVH is nationally<br />
recognized for Patient Safety by The<br />
Leapfrog Group, with a 2017 Top<br />
Hospital Award and 3 consecutive<br />
“A” Grades for Patient Safety in Fall<br />
2016, Spring 2017 and Fall 2017. The<br />
hospital also recently received a 4 Star<br />
Medicare Hospital Compare Rating<br />
and the honor of the Inland Empire’s<br />
Top Workplaces 2017.<br />
For more information, visit www.<br />
temeculavalleyhospital.com<br />
RANDON LANE<br />
CONTINUED FROM PAGE 1<br />
“It is an honor to be selected to serve<br />
as the League’s second vice president<br />
and to assume a leadership role in an<br />
organization that is the leading voice for<br />
California cities. We have many opportunities<br />
and challenges at the local level<br />
and it is more important than ever to<br />
ensure that statewide and federal policies<br />
support California cities.” said Council<br />
Member Randon Lane.<br />
First elected to the Murrieta City<br />
Council in 2008, Lane served as <strong>May</strong>or<br />
in 2011 and 2016. He became involved<br />
in local government when he joined the<br />
Murrieta Planning Commission in 2003.<br />
In addition to serving his city, Council<br />
Member Lane is active regionally,<br />
serving the Riverside Transit Agency,<br />
the Southern California Association of<br />
Governments and the Western Riverside<br />
Council of Governments.<br />
Engaged with the League in a number<br />
of capacities, Council Member<br />
Lane served on the League Board of<br />
Directors from 2011–2015 and starting<br />
again in 2017. In addition, he has been<br />
a member of the League’s Public Safety<br />
Policy Committee since 2009. Council<br />
Member Lane served on the National<br />
League of Cities Board of Directors from<br />
2011–2013.<br />
Professionally, Council Member<br />
Lane has a background in business and<br />
has worked in both the public and private<br />
sectors including several Fortune 500<br />
companies. In 2006, he joined the staff of<br />
Assembly Member Kevin Jeffries, gaining<br />
valuable experience, and working<br />
with local residents on important issues.<br />
“As second vice president, Council<br />
Member Lane will continue to be a leading<br />
voice for his city and cities across<br />
the state by advocating for policies that<br />
strengthen our communities. He brings<br />
his expertise in local government, experience<br />
working with a member of the<br />
Legislature and background in business<br />
to his new role serving the League,”<br />
said League Executive Director Carolyn<br />
Coleman. “California cities have a great<br />
deal at stake this year and I know Council<br />
Member Lane will make a valuable contribution<br />
to our team of leaders, working<br />
hard to advance policy solutions to help<br />
maintain the vibrancy of our local communities.”<br />
In addition to electing Lane to serve<br />
as the League’s second vice president, the<br />
board also elected Grass Valley Council<br />
Member Jan Arbuckle to serve as first<br />
vice president. South San Francisco<br />
Council Member Rich Garbarino continues<br />
to serve as the League’s president.<br />
Lodi <strong>May</strong>or Pro Tem JoAnne Mounce<br />
remains immediate past president.<br />
Established in 1898, the League of<br />
California Cities is a nonprofit statewide<br />
association that advocates for cities with<br />
the state and federal governments and<br />
provides education and training services<br />
to elected and appointed city officials.
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
25<br />
THORNTON WINERY’S<br />
FRIDAY NIGHT LIVE MUSIC<br />
MAY 4<br />
JASON WEBER<br />
No Cover<br />
MAY 11<br />
DEREK BORDEAUX<br />
No Cover<br />
MAY 18<br />
FRIENZ BAND<br />
No Cover<br />
MAY 25<br />
SANTANAWAYS<br />
SANTANA TRIBUTE<br />
$10 Cover<br />
JUNE 1<br />
JOHN DEMPS<br />
No Cover<br />
JUNE 8<br />
B.I.G.<br />
$10 Cover<br />
JUNE 15<br />
MISSY ANDERSEN<br />
No Cover<br />
JUNE 22<br />
STEAL DAWN<br />
No Cover<br />
JUNE 29<br />
CLAPTON ROAD<br />
ERIC CLAPTON TRIBUTE<br />
$10 Cover
THE VALLEY BUSINESS JOURNAL<br />
26 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
No Bubble (yet)<br />
REAL ESTATE<br />
by by<br />
Gene Steve Wunderlich Fillingim<br />
February <strong>2018</strong>: You’ll never match<br />
last year’s incredible 30% February to<br />
March sales hike.<br />
March <strong>2018</strong>: Hold my beer!<br />
With just a 14% increase in pending<br />
sales coming into March, I figured<br />
we’d be lucky to get half the monthover-month<br />
boost we did last year. But<br />
the rains sprouted new listings, sales<br />
quickly followed and when the dust<br />
settled, another 30% month-over-month<br />
increase was in the books – 648 / 926.<br />
We needed the boost. At 926 units<br />
sold, that was 97 units less than sold in<br />
March 2017.<br />
Our sales through the 1st Quarter<br />
are lagging Q1’17 by 7%, 2,434/2,256.<br />
We had a four-year streak of increasing<br />
sales, adding 11% to our volume between<br />
2014 and last year. We dropped<br />
7% of that gain last quarter leaving a lot<br />
of ground to make up. Pending sales,<br />
that precursor or next month’s volume,<br />
is up 10% going into April so that’s a<br />
good sign.<br />
If history is any indication, <strong>May</strong><br />
will be even better, and we’ll hit our<br />
stride about June or July before starting<br />
our glide into year-end. The question,<br />
of course, is how good these next few<br />
months will be. We still suffer from a<br />
lack of inventory, interest rates will be<br />
rising, gas prices impact our commuter<br />
homeowners, tax consequences may<br />
affect some segments of the market, and<br />
rising home prices will cut further into<br />
affordability. Nobody I’ve heard from<br />
point to a market correction anytime<br />
soon, but they will caution that growth<br />
may be slower this year as the demand<br />
softens. <strong>May</strong>be.<br />
Of course, prices continue apace.<br />
Median price for the region increased<br />
a modest 3% month-over-month but<br />
maintained a 9% edge over March 2017.<br />
($339,322/ $370,277) Our 1st Quarter<br />
median has risen a total of 56% since the<br />
trough in 2012, increasing from $200,001<br />
to $365,975. Our increase over Q1’17<br />
was 8% with no sign of that abating any<br />
time soon.<br />
Even slower sales aren’t impacting<br />
prices. Yet. If anything, the market is<br />
showing buyer frustration by reducing<br />
median days to sell across the region<br />
to just 19 days! In March, Temecula<br />
properties sold in 12 days on average at<br />
a 12% price premium over last year, and<br />
most other cities close behind. Properties<br />
across the region are currently selling at<br />
99.1% of their asking price.<br />
At recent summits discussing the<br />
housing market, reputable prognosticators<br />
were pretty much in agreement<br />
that the fundamentals of the market are<br />
sound and there is NO BUBBLE! Despite<br />
renewed radio ads advising us that ‘your<br />
home is your bank’, there is significantly<br />
less equity extraction than we experienced<br />
a decade ago. Hopefully part of<br />
that is due to painful lessons learned,<br />
part is due to a much slower appreciation.<br />
When home values are rising 30%<br />
a year, as they did on average between<br />
2001 – 2006, it’s harder for consumers<br />
to ignore the siren song of ‘easy’ money.<br />
Fortunately, this time around people are<br />
not treating their home like an ATM and<br />
now that interest rates are rising, refi’s are<br />
down nearly half in the past year.<br />
Further indication of market strength<br />
includes no crazy loans; no construction<br />
boom; full employment; and restrictive<br />
lending policies. 97% of current FHFA<br />
backed loans are financed in equity purchases<br />
with interest rates of 3% - 4%.<br />
Those loans will not be in jeopardy even<br />
with a moderate correction in pricing,<br />
but those same people will also be more<br />
reluctant to move up as rising interest<br />
rates offset purchase power.<br />
Supply = Solution. Thank you.<br />
Gene Wunderlich is the Government Affairs<br />
Director for Southwest Riverside<br />
County Association of Realtors. If you<br />
have questions on the market, please<br />
contact me at GAD@srcar.org or to<br />
keep up with the latest legislative and<br />
real estate trends go to http://gadblog.<br />
srcar.org/.<br />
The question, of course, is how<br />
good these next few months<br />
will be. We still suffer from a<br />
lack of inventory, interest rates<br />
will be rising, gas prices impact<br />
our commuter homeowners,<br />
tax consequences may affect<br />
some segments of the market,<br />
and rising home prices will cut<br />
further into affordability.
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
35 Year Celebration Includes a<br />
Powerful Concert Lineup at the<br />
Temecula Valley Balloon & Wine Festival<br />
Pulling off an impressive<br />
concert lineup for the 3-day<br />
event, the Temecula Valley<br />
Balloon & Wine Festival will<br />
celebrate their 35th year with<br />
30 bands and top names like<br />
The Wallflowers, Lifehouse,<br />
Sugar Ray, Justin Moore,<br />
Spin Doctors, Pablo Cruise,<br />
Tyler Farr, Fuel, Rae Lynn,<br />
Hoobastank and Lao Tizer.<br />
It all begins Friday night,<br />
June 1 with a Beach Party<br />
Concert, featuring Sugar Ray<br />
with Mark McGrath, Spin Doctors and<br />
Safety Orange. Sugar Ray has a slew of<br />
feel-good, party-in-the-sand hits like slew<br />
of hits including “Every Morning,” “Someday,”<br />
“Falls Apart,” “When It’s Over,”<br />
“Fly,” and “Under The Sun.”<br />
Multi-talented McGrath is best known<br />
for his four years as a co-host of the entertainment<br />
show “Extra.” He has also<br />
appeared on “Celebrity Apprentice,”<br />
“Celebrity Wife Swap,” and “The Office.”<br />
Co-headlining is the 1990s grunge/<br />
rock/pop band The Spin Doctors, best<br />
known for hits “Two Princes” and “Little<br />
Miss Can’t Be Wrong.” Their 1992 album<br />
“Pocketful of Kryptonite” produced five<br />
hit singles for the band, and went triple<br />
platinum, eventually selling over five<br />
million copies. Hits include “What Time<br />
Is It,” “How Could You Want Him (When<br />
You Know You Could Have Me?),” and<br />
“Jimmy Olsen’s Blues.”<br />
Safety Orange is a San Diego based<br />
SoCal Vibe band with originals and cover<br />
tunes. Led by Sol Turpin on vocals, Safety<br />
Orange is booked regularly throughout<br />
Southern California, Arizona and Nevada.<br />
Saturday is packed with heavy weights<br />
including The Wallflowers, Lifehouse,<br />
Hoobastank and Fuel. The Wallflowers are<br />
best known for the 1996 album “Bringing<br />
Down the Horse.” Hit songs include “One<br />
Headlight,” “6th Avenue Heartache,” “The<br />
Difference,” and “Three Marlenas.” Lead<br />
singer Jakob Dylan, is the son of folk rock<br />
legend Bob Dylan.<br />
Lifehouse’s 2000 debut album “No<br />
Name No Face” placed them on the Billboard<br />
Top Ten and sold over 15 million<br />
records worldwide. Hit singles include<br />
“You and Me,” “First Time,” “Whatever<br />
It Takes,” Broken,” “Halfway Gone,” and<br />
“Hurricane.” Lifehouse was touring last<br />
summer with Switchfoot when Hurricane<br />
Harvey hit Houston. Wade teamed up with<br />
Switchfoot’s Jon Foreman to raise funds<br />
for the victims with a track called “Shine<br />
Like Gold.”<br />
Fuel celebrates the 20th anniversary of<br />
their first studio album “Sunburn” this year.<br />
“Sunburn” catapulted the band to the top<br />
of both Rock and Alternative Charts and<br />
spawned the hit single “Shimmer.” Fuel<br />
is known for the mega-hit “Hemorrhage”<br />
from their second studio album “Something<br />
Like Human.”<br />
Hoobastank hits the Temecula Valley<br />
Balloon & Wine Festival’s Saturday lineup<br />
having one of the top 100 YouTube Rock<br />
videos with “The Reason.” To date, the<br />
video has had over 405 million views. The<br />
album by the same name went double platinum<br />
and produced the hits “Disappear,”<br />
“Same Direction,” and “Out of<br />
Control.” Hoobastank recently<br />
announced that their new album<br />
“Push Pull” will release <strong>May</strong><br />
25, with a single “More Beautiful”<br />
released April 4.<br />
Sunday Country Funday<br />
has three-top selling performers<br />
– Justin Moore, Tyler Farr<br />
and RaeLynn. Platinum-selling<br />
Moore’s recent album, Kind of<br />
Don’t Care, debuted at #1 and<br />
so far, has produced two #1<br />
hits, “You Look Like I Need<br />
A Drink,” and “Somebody Else Will.”<br />
Moore’s previous album, Off the Beaten<br />
Path, also debuted at #1, and included hits<br />
“Point At You” and “Lettin’ The Night<br />
Roll.”<br />
Singer/Songwriter Tyler Farr is known<br />
for his hits “Redneck Crazy,” “A Guy<br />
Walks Into a Bar,” and “Whiskey In My<br />
Water.” A classically-trained opera singer,<br />
Farr has a voice degree from Missouri<br />
State University. He co-wrote the songs<br />
“Hey Y’all” for Cole Swindell and “She’s<br />
Just Like That” for Joe Nichols.<br />
RaeLynn, nominated for <strong>2018</strong> Best<br />
New Female Vocalist of the Year,23, was<br />
only 17 when she first appeared on “The<br />
Voice.” Her debut single “God Made<br />
Girls” was certified-gold in 2014 and has<br />
the recent hit “Queens Don’t.”<br />
The Wine Stage will offer headliners<br />
Kalimba-The Earth Wind & Fire Experience<br />
on Friday, The Lao Tizer Band featuring<br />
Chieli Menucci and Karen Briggs<br />
on Saturday and Pablo Cruise on Sunday.<br />
The Temecula Valley Balloon and<br />
Wine Festival will feature 18 wineries,<br />
up to 40 Hot Air Balloons including the<br />
DreamShip, a wheel-chair accessible hot<br />
air balloon, with a canopy full of children’s<br />
drawings.<br />
Fans can win tickets and campsites,<br />
Saturday, April 14 at Promenade Temecula<br />
when they kick off the Festival season with<br />
the popular wine barrel races. Race cars<br />
made from barrels will race for reserved<br />
seats, weekend passes and campsites. The<br />
races start at 1 p.m.<br />
Held at Lake Skinner Recreation Area,<br />
at the edge of Temecula’s Wine Country,<br />
the Festival features dawn hot air balloon<br />
launches and flights, evening balloon<br />
glows, food pairings, and headline concerts<br />
on the main stage. Additional bands<br />
are featured on the wine garden stage.<br />
Concerts are in general admission ticket<br />
price. Reserved seats are available for an<br />
additional fee. Admission is $25 to $45<br />
for adults and $5 for juniors age 6-12. For<br />
information visit www.tvbwf.com or call<br />
(951) 676-6713.<br />
MORE INFORMATION:<br />
Festival website: www.tvbwf.com<br />
Visit Temecula Valley/travel info: www.<br />
VisitTemeculaValley.com<br />
Bands:<br />
http://www.thewallflowers.com<br />
https://lifehousemusic.com/<br />
http://www.fuelrocks.com/bio.php<br />
http://www.hoobastank.com/bio.html<br />
http://justinmooremusic.com<br />
http://tylerfarr.com<br />
http://www.raelynn.com<br />
Temecula Entrepreneurs –<br />
Kat Ellis and Tom Plant<br />
Kat Ellis and Tom Plant are longtime<br />
friends who share a lot in common.<br />
Both love music. Both are avid photographers.<br />
They’re both entrepreneurs.<br />
Following a series of strange incidents<br />
in 2016, they became a couple.<br />
Kat is a native Southern Californian<br />
and has lived in the Temecula Valley<br />
since the 1980s. Twice widowed, her<br />
late husband Roger Ellis was the drummer<br />
for local rock band Bluefish. Her<br />
photographs are magnificent with her<br />
favorite subjects being live music, clouds<br />
and nature.<br />
Tom was born in the San Francisco<br />
Bay Area and moved to the Temecula<br />
Valley in 2002. The son of a hotel man,<br />
his dad handed him a camera when he<br />
was in his adolescence and he remembers<br />
shooting his first roll film at San<br />
Francisco’s Palace of Fine Arts. There<br />
was always good wine around the Plant<br />
household. It’s only natural he developed<br />
a passion for wine.<br />
Five years ago, Kat came up<br />
with an idea for a radio show.<br />
Why not pair music with wine,<br />
she asked herself. Thus, Chords<br />
and Vines was born. Tom joined<br />
her as the show’s permanent<br />
cohost in 2015. With her partner<br />
Shawna Smoot, owner of the<br />
Temecula Valley Cheese Company,<br />
they launched Sassy Mamas<br />
mustards in 2014. They now<br />
27<br />
have more than 20 flavors, including<br />
Provocative Apricot Jalapeño, Pompous<br />
Pomegranate and Cheeky Cilantro Lime.<br />
In 2009, Tom said farewell to his<br />
career in real estate and at a friend’s urging<br />
launched WINEormous, a food wine<br />
and travel blog. A year later he started<br />
offering winery and brewery tours in<br />
Temecula Wine Country. This year he<br />
received ‘Tour Guide of the Year’ for<br />
California from Luxury Travel Guide<br />
based in Birmingham, England. It’s the<br />
third consecutive year he has received<br />
recognition from them.<br />
Both Kat and Tom are passionate about<br />
the Temecula Valley and love living here.<br />
You can taste her mustards at the Cheese<br />
Company in Old Town or call Tom to<br />
book one of his tours at (951) 907-9701.<br />
Chords and Vines airs every Sunday at<br />
3:00 pm online at www.chordsandvines.<br />
com
THE VALLEY BUSINESS JOURNAL<br />
28 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
THORNTON WINERY CONCERT SERIES<br />
CONTINUED FROM PAGE 1<br />
When this year’s Champagne Summer<br />
Concert Series gets underway<br />
at Thornton Winery, it will mark a<br />
milestone. 30 years of great music at<br />
Temecula’s landmark winery. The full<br />
schedule was recently released, and you<br />
can find it in this month’s entertainment<br />
section. Director of Operations, Tonya<br />
Wake, told me most artists have already<br />
been confirmed. Jeffrey Osborne, Dave<br />
Koz, Kenny G, Michael McDonald,<br />
Chris Botti, Brian Culbertson and<br />
Chris Isaak will all be returning to the<br />
Thornton Champagne stage. “Most of<br />
the best ones will be here along with a<br />
few new people.”<br />
Formerly known as the Champagne<br />
Jazz series, Wake felt it was important to<br />
recognize it’s not just jazz, noting artists<br />
including Boz Scaggs, Melissa Etheridge<br />
and America have all performed<br />
at Thornton. Winery Chairman, John<br />
Thornton, says he’s delighted to reach<br />
the 30-year mark, but pledges “31 will<br />
be even better!” Thornton also offers<br />
Friday night concerts, with a tribute<br />
band scheduled the last Friday of the<br />
month through the end of October.<br />
Executive Chef, Ceasar Solarzano,<br />
will continue the popular Gourmet Supper<br />
Package, but he “wants to change<br />
them up a bit.” After having lunch with<br />
both John and Steve Thornton and<br />
Tonya at Café Champagne, I can attest<br />
diners will be in for a real treat.<br />
The venue has a capacity of about<br />
650 people who come not just from the<br />
Temecula Valley, but from far and wide,<br />
too. Guests regularly visit from both Nevada<br />
and Arizona and many come year<br />
after year. The intimate setting allows<br />
concertgoers to feel like they’re part of<br />
something extraordinary.<br />
Winemaker, David Vergari, has<br />
been racking up awards left and right.<br />
Thornton’s sparkling wines have recently<br />
received six gold medals. The Brut<br />
Reserve picked up platinum. “We’re<br />
winning just one after another,” John<br />
Thornton said. “Compared to the others<br />
in the competitions, they’re just the<br />
best.” You can enjoy these award-winning<br />
wines while attending any of the<br />
concerts this summer.<br />
Thornton Winery is located at 32575<br />
Rancho California Road in Temecula.<br />
You can check out this year’s lineup at<br />
thorntonwine.com.<br />
thorntonwine.com.
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
29
THE VALLEY BUSINESS JOURNAL<br />
30 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2018</strong><br />
14th Annual Temecula Wine and Music Festival<br />
On Sunday, <strong>May</strong> 27th, join worldclass<br />
entertainers as they grace the<br />
stage at the Temecula Wine and Music<br />
Festival, one of the most prestigious<br />
music events in Southern California.<br />
This year’s event will take place at the<br />
beautiful Hawk Ranch in Murrieta,<br />
California. Coupled with a unique wine<br />
tasting experience, the Temecula Wine<br />
& Music Festival will feature Grammy<br />
nominated and award-winning artists<br />
as they set the rhythm for a great day of<br />
Pop, Jazz and R&B tunes in an atmosphere<br />
of relaxation and good times at<br />
Hawk Ranch all to benefit the Boys &<br />
Girls Clubs of Southwest County.<br />
This year’s entertainment line-up<br />
includes Kalapana, Gail Johnson, Michael<br />
Paulo, Paul Brown, Blake Aaron,<br />
Gregg Karukas, Benji Soul, Rene Paulo<br />
and Kanzaki. Along with great music<br />
the festival will also be featuring wine<br />
tasting from ten local and international<br />
wineries.<br />
“We have moved the Festival to<br />
Hawk Ranch and we are very excited<br />
about this new location”, says Michael<br />
Paulo, Festival Director. Hawk<br />
Ranch is within an hour drive from Los<br />
Angeles, Orange, Riverside, San Diego<br />
and San Bernardino counties. From the<br />
I-15 or I-215 freeways, Hawk Ranch is<br />
located off Murrieta Hot Springs Road.<br />
Tickets for Temecula Wine & Music<br />
Festival can be purchased at Tix.com.<br />
Ticket prices start at $40. For additional<br />
event information, call 951-696-0184 or<br />
visit TemeculaWineAndMusicFestival.<br />
com.<br />
ABOUT THE ARTISTS<br />
Michael Paulo: World Renowned<br />
Saxophonist, Festival Host and Producer,<br />
Paulo has traveled the world as<br />
an ambassador of jazz. Hailing from<br />
Hawaii his personal style and energy<br />
in his performances has electrified his<br />
audiences everywhere.<br />
Kalapana: Their songs have<br />
bridged generations and they remain<br />
the most popular band of all time from<br />
Hawaii. With over twenty recordings<br />
throughout their career, they have a popular<br />
following in Asia and California.<br />
They recently were recognized at The<br />
Grammy’s for their contribution to the<br />
Hawaiian Pop music history.<br />
Gail Johnson: She is known s the<br />
first lady of Smooth Jazz but her talent<br />
bridges the gap from straight ahead<br />
Jazz, R&B, Funk and Gospel. She has<br />
performed at major festivals around the<br />
world and is the leader of the popular<br />
band Jazz in Pink.<br />
Paul Brown: With over 70 number<br />
one hit songs as a producer and<br />
artist, Paul has been one of the biggest<br />
influences in the smooth jazz and R&B<br />
genres. His unique guitar style is reminiscent<br />
of jazz greats Wes Montgomery,<br />
Eric Gale and BB King.<br />
Blake Aaron: Guitarist Blake Aaron<br />
has recently released his new record<br />
Soul Stories. His unique style ranges<br />
from Rock, Jazz, R&B, Fusion and<br />
Latin music. He is a master of the guitar.<br />
Gregg Karukas: Grammy<br />
award-winning pianist/composer brings<br />
his unique sound to this year’s festival.<br />
He is the most sought-after keyboardist<br />
and has performed with the top names<br />
in the genre.<br />
Benja Soul: Making his Southern<br />
California Debut, Benja is a vocalist,<br />
pianist, composer, flutist, choir director<br />
and minister to mention a few of his<br />
many facets. His songs deliver positive<br />
messages and his music is heartfelt.<br />
Rene Paulo: Father of Michael<br />
Paulo, Rene is the senior member at the<br />
Festival. He was a child prodigy playing<br />
the piano at 4 years old. Rene’s accolades<br />
include Hoku and Fil Am Lifetime<br />
Achievement Awards for his musical<br />
contributions. At 85 years young, Rene<br />
continues to amaze audiences with his<br />
virtuosity and flamboyant style.<br />
Kanzaki: From Japan, this Japanese<br />
sax legend is a festival regular<br />
representing Yanigasawa Saxophones.<br />
They are a Festival supporter and contributor<br />
to our local charities.<br />
14th Annual Temecula Wine and Music<br />
Festival is at Hawk Ranch, 42149 Elm<br />
Street in Murrieta.<br />
Brad Neet<br />
CONTINUED FROM PAGE 1<br />
UHS honors individuals who<br />
inspire and build exceptional teams<br />
that are dedicated to advancing their<br />
facilities. Award winners lead their<br />
teams to strong financial performance,<br />
the highest level of patient satisfaction<br />
and improved patient outcomes.<br />
“It’s an honor to be the recipient<br />
of this recognition and I am<br />
fortunate to work alongside an<br />
amazing group of people. It really<br />
does take an entire team to make<br />
things happen like this,” stated<br />
Brad Neet.<br />
Southwest Healthcare System operates<br />
both Rancho Springs Medical<br />
Center in Murrieta and Inland Valley<br />
Medical Center in Wildomar. The<br />
hospital system has been recognized<br />
for its outstanding level of care by<br />
earning the Joint Commission’s Gold<br />
Seal of Approval for Advanced Certification<br />
in Knee and Hip Surgery,<br />
Blue Distinction for a higher level of<br />
service provided in both Maternity<br />
Care and Bariatric Surgery, and<br />
Joint Commission certification as a<br />
Primary Stroke Center.
<strong>May</strong> <strong>2018</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
31
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
32 <strong>May</strong> <strong>2018</strong>