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Serving Southwest Riverside County Since 1989<br />

VOLUME 29, NUMBER 5<br />

And...<br />

Cryptocurrency and Estate<br />

Planning<br />

Temecula Valley Hospital<br />

Hosts an Open House<br />

Celebration of New Wing<br />

Remaining<br />

Emotionally Fit in<br />

Everyday Chaos<br />

page<br />

23<br />

MAY <strong>2018</strong><br />

<strong>2018</strong> Temecula<br />

Valley Souvenir<br />

Posters Now on<br />

Sale<br />

page 7<br />

PEOPLE<br />

Thornton Winery<br />

30th Annual Champagne<br />

Summer Series<br />

Understanding Your<br />

Data Usage for Companies like<br />

Google, Facebook<br />

Recent news regarding Facebook’s usage of customer data, such as selling<br />

to firms like Cambridge Analytica, has placed ‘big data’ at the forefront of<br />

many people’s minds. For the business owner, understanding what a vendor is<br />

doing with your data is of pre-eminent importance.<br />

by Tristan Collopy<br />

by Tom Plant<br />

SEE PAGE 15<br />

SEE PAGE 28<br />

Brad Neet<br />

Awarded ‘2017 Chairman’s<br />

Council Award’<br />

Congratulations to Brad Neet, CEO of Southwest Healthcare<br />

System for being awarded the 2017 Chairman’s<br />

Council Award from Universal Health Services, Inc.<br />

SEE PAGE 30<br />

Randon Lane<br />

Elected League of<br />

California Cities ®<br />

Second Vice-<br />

President<br />

The League of California Cities® has elected Murrieta Council<br />

Member Randon Lane as second Vice- President during the<br />

organization’s Board of Directors’ meeting in Sacramento. He was<br />

elected to serve the remainder of a vacated term and will hold the<br />

position until the League’s Annual Conference in September <strong>2018</strong>.<br />

SEE PAGE 15 SEE PAGE 24<br />

TEMECULA VALLEY<br />

LEARNING FORUM PRESENTS<br />

Chad Bianco<br />

page<br />

6<br />

COMMUNITY<br />

Dr. Robert Kleinhenz to<br />

present at the ‘<strong>2018</strong> SW<br />

Regional Economic<br />

Forecast’<br />

11<br />

COMMUNITY<br />

The Value of Disability<br />

Etiquette Training<br />

HEALTH 20


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

2 <strong>May</strong> <strong>2018</strong>


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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THE VALLEY BUSINESS JOURNAL<br />

4 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Home Opens for Former Foster Youth<br />

The Lennar-led Honor Home project<br />

was completed and opened on Friday,<br />

March 23, <strong>2018</strong>. The Honor Home<br />

is a part of the Project Independence, a<br />

program of the local nonprofit Rancho<br />

Damacitas Children & Family Services<br />

targeting young adults with a history of<br />

foster care and child abuse.<br />

Under the leadership of Lennar,<br />

over 40 Trade Partners, companies, and<br />

community organizations came together<br />

to build a house where deserving young<br />

people can live in a stable home with<br />

resources to help them get on their feet<br />

and achieve independent adulthood.<br />

The 3,200 square foot home features<br />

5 bedrooms with a private bathroom<br />

and a separate two-bedroom apartment<br />

housing the live-in mentor.<br />

Greg McGuff, Regional President<br />

of Lennar and Member of the Board of<br />

Directors of Rancho Damacitas, was<br />

the visionary for the Home and worked<br />

hard to bring it to completion. “We are<br />

so excited to see these young people<br />

walk down the path toward success.”<br />

McGuff commented during the event.<br />

Also attending the celebration was<br />

Riverside County Supervisor, Chuck<br />

Washington and <strong>May</strong>or of Murrieta,<br />

Johnathan Ingram, representatives<br />

from the Murrieta/Wildomar Chamber<br />

of Commerce, and many other trade<br />

partners and supporters.<br />

The Honor Home will have the<br />

capacity to house five young adults.<br />

Residents are selected based on their<br />

ability to complete the lower level of<br />

the program by successfully maintaining<br />

employment, continuing their education,<br />

and managing their personal finances for<br />

the past year. Brandon, one of the youth<br />

present during the Honor Home Dedication<br />

and one of the first residents, is a<br />

currently studying Political Science and<br />

recently found a full time position with<br />

a local company. Brandon was thrilled<br />

with the opportunity to meet Supervisor<br />

Washington, <strong>May</strong>or Ingram and other<br />

Council Members and looks forward<br />

to the opportunity to learn more from<br />

their experience. Brandon will continue<br />

to pursue his career and work full time<br />

while living at the Honor Home.<br />

Financial support to complete the<br />

home was provided by Lennar, DeLuz<br />

Women’s Club, Murrieta Development,<br />

In-N-Out Burger Foundation, Pechanga<br />

Resort & Casino, Exit Alliance Realty,<br />

Southwest Healthcare Auxiliary, and<br />

many other caring individuals all committed<br />

to helping former foster youth<br />

receive opportunities to grow and thrive.<br />

The project was also possible thanks to<br />

the generous support of over 40 Trade<br />

Partners including PCS Professional<br />

Cabinet Solutions, Blake Roofing Inc.,<br />

OC Hills, Up On The Roof, Inc., Ortega<br />

Construction, and Leonard Roofing, Inc..<br />

Founded in 1983, Rancho Damacitas<br />

is a local nonprofit that offers four<br />

unique programs targeting at-risk families<br />

and young adults empowering them<br />

become self-sufficient, thriving, and<br />

contributing members of our community.<br />

The Project Independence program<br />

was started in 2012 and currently has<br />

three homes housing 14 young adults<br />

all 100% employed.<br />

For more information on Rancho<br />

Damacitas, please visit www.4kidsfirst.<br />

org or call (951)302-2317.<br />

Photo: Cal Winslow, CEO; Brandon, Honor Home Resident;<br />

Riverside County Supervisor Chuck Washington; Todd<br />

Bourguignon, Lennar; Greg McGuff, Lennar Regional President<br />

and Rancho Damacitas Board of Directors


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

5


THE VALLEY BUSINESS JOURNAL<br />

6 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Nafe (National Association<br />

Female Executives)<br />

Wins ‘<strong>2018</strong> Champion<br />

of Women Award’<br />

www.TheValleyBusinessJournal.com<br />

www.facebook/<br />

thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or<br />

call (951) 461-0400.<br />

Robbie Motter, Nafe Global Coordinator<br />

and a resident of Menifee, CA<br />

was presented with the ‘Champion of<br />

Women Award’ by the Women of Influence<br />

Organization Luncheon<br />

at the Hilton Hotel in Orange<br />

County. Nafe was a finalist<br />

with 8 other companies for this<br />

award and then was declared<br />

the winner at the event on the<br />

stage.<br />

Nafe’s mission is to help<br />

women grow both personally<br />

and professionally, Robbie<br />

also recently started a 501<br />

c3 non-profit called Global<br />

Society Female Entrepreneurs<br />

which will partner with Nafe<br />

on education workshops, and<br />

the annual conference Robbie<br />

does every year. On the stage<br />

Robbie said, “this award is for<br />

all Nafe members across the<br />

country and in the audience<br />

as well as all women in the<br />

audience that do great things<br />

every day to touch a life and<br />

make a difference”.<br />

Nafe has 11 networks that meet<br />

monthly at various locations in Southern<br />

California including Beverly Hills,<br />

Carlsbad, Long Beach, Marina del<br />

Rey, Menifee, Murrieta, Riverside, San<br />

Fernando Valley, San Juan Capistrano,<br />

Temecula and West Hollywood. More<br />

are planned for the future.<br />

Several of her Nafe members were<br />

also finalists for the event as well.<br />

They were Shelly Ruffin a Temecula<br />

Businesswoman, co-director of Temecula<br />

Nafe and Menifee resident for<br />

Gamechanger Award, Pamela Moffat<br />

from Dana Point and a member of the<br />

San Juan Capistrano Nafe for Lifetime<br />

Legacy award and Dr. Cherilyn Lee,<br />

Co-Director Marina del Rey Nafe and<br />

LA resident for Woman Breaking Barriers<br />

Award and a Beverly Hills Resident.<br />

Nafe gets involved in many community<br />

projects and loves helping others<br />

soar to greatness, says Robbie Motter,<br />

Nafe Global Coordinator. Check out our<br />

website at www.wrnafe.com.<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

www.HelenMRyan.com<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Gene Wunderlich<br />

Ted Saul<br />

Helen M. Ryan<br />

Stefani Laszko<br />

Nicole Albrecht<br />

Julie Ngo<br />

Tracey Papke<br />

Tom Plant<br />

Esther Phahla<br />

Dr. Dennis Petersen<br />

Steve Amante<br />

Dr. Derek Albrecht<br />

Monique deGroot<br />

John Messina<br />

Andrea Shoup<br />

Gloria Wolnick<br />

Dr. Drake Levasheff<br />

Tim Freese<br />

Mary Gram<br />

John & Christine Hamby<br />

Heather Petersen<br />

David Grabhorn<br />

Temecula Valley<br />

LEARNING FORUM to feature<br />

Chad Bianco<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Cy Rathbun<br />

Todd Montgomery<br />

Kip A. Cothran<br />

Tom Plant<br />

Criteria for Submitting Articles:<br />

The Temecula Valley Learning<br />

Forum will meet on Tuesday, <strong>May</strong><br />

1st from 9:00 – 10:00 am at Mercedes-Benz<br />

of Temecula.<br />

The featured speaker will be Chad<br />

Bianco, candidate for Riverside County<br />

Sheriff <strong>2018</strong>.<br />

Chad Bianco is a Riverside resident.<br />

He is married to Denise and<br />

together they have four adult children.<br />

Chad has been with the Riverside<br />

County Sheriff’s Department for 25<br />

years. He has promoted through the<br />

ranks from Deputy Sheriff to his current<br />

position of Lieutenant.<br />

Chad has an extensive background<br />

consisting of corrections, patrol, vice,<br />

narcotics, gangs, traffic, Internal Affairs,<br />

supervision and management. He<br />

has over twelve years of direct experience<br />

with the budget process including<br />

two years management of our largest<br />

contract city. A highlight of his career<br />

was spearheading a sting operation many<br />

know as “To Catch a Predator.” The sting<br />

resulted in 52 arrests for sexual abuse of<br />

a minor.<br />

Throughout his career he has earned<br />

the respect of his peers, supervisors,<br />

subordinates, and colleague’s in outside<br />

agencies. Chad is a well-respected leader<br />

within the Sheriff’s Department and currently<br />

has the support and endorsement of<br />

the men and women of Riverside County<br />

Law Enforcement that work day in and<br />

day out to keep our neighborhoods safe.<br />

1. Since the publication of articles is an added<br />

public relations feature for our advertisers,<br />

their articles will be given first priority. Other<br />

articles will be published on a space available<br />

basis.<br />

2. Articles should be submitted as a Word<br />

document file.<br />

3. Articles must be business-oriented and<br />

pertain to the author’s area of expertise. A<br />

photo of the writer is appropriate.<br />

4. All submissions are subject to editing by the<br />

publisher.<br />

5. Send completed articles by e-mail to:<br />

publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the 15th<br />

of each month for the next issue.<br />

The Valley Business Journal is a California Corporation.<br />

All rights reserved. Reproduction in any form, in whole or<br />

in part, without the written permission of the Publisher<br />

is prohibited. The publication is published monthly. The<br />

opinions and views expressed in these pages are those<br />

of the writer or person interviewed and not necessarily<br />

those of The Valley Business Journal. The Valley Business<br />

Journal hereby expressly limits its liability resulting<br />

from any and all misprints, errors and/or inaccuracies<br />

any advertisement or editorial may contain, to the<br />

credit of the specific advertising payment and/or the<br />

running of a corrected advertisement or editorial<br />

correction notice.


<strong>May</strong> <strong>2018</strong><br />

<strong>2018</strong> Temecula Valley<br />

Souvenir Posters<br />

Now on Sale<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

With 35 hot air balloons filling the<br />

skies above and an interpretive splash<br />

of red and sparkling wines, Gayle<br />

Durivage’s original pastel artwork was<br />

chosen for the <strong>2018</strong> Temecula Valley<br />

Balloon & Wine Festival poster. The<br />

posters are currently on sale at the Festival<br />

office, 41755 Rider Way, Unit 1 in<br />

Temecula.<br />

This is Durivage’s second win for<br />

the Festival Official Souvenir poster.<br />

Her previous winning poster was a<br />

pastel and pencil rendition in 2005.<br />

Durivage has often been a featured artist<br />

in the Temecula Valley, winning the<br />

Temecula Street Painting Festival’s Best<br />

of Show numerous times for her spectacular<br />

10 foot by 10-foot murals painted<br />

onto the asphalt. Durivage most recently<br />

completed several murals at Callie Kirkpatrick<br />

Elementary in Menifee.<br />

Durivage owns Shadow Dance<br />

Glass, a company that features her original<br />

fused glass jewelry with intricate<br />

one-of-a-kind illustrations, and unique<br />

decorative pieces of fused glass made<br />

from wine bottles.<br />

The <strong>2018</strong> souvenir posters cost $10.<br />

The artist series, a limited edition of<br />

signed archivable prints, are $25.<br />

The Temecula Valley Balloon &<br />

Wine Festival is June 1-3 and features<br />

dawn hot air balloon launches Saturday<br />

and Sunday, free morning tethered rides,<br />

premium wine tasting, microbrew tasting,<br />

food pairing, chef demonstrations,<br />

a full international food court, arts and<br />

crafts, and a kid’s faire. Friday and<br />

Saturday evenings also feature the popular<br />

evening balloon glow. All balloon<br />

events are weather permitting.<br />

Check www.tvbwf.com for scheduled<br />

times and activities or call (951)<br />

676-6713.<br />

7<br />

In this issue<br />

Estate Planning and Succession for Family Businesses 1<br />

Brad Neet Awarded ‘2017 Chairman’s Council Award’ 1<br />

Understanding Your Data Usage for Companies like Google, Facebook 1<br />

Randon Lane League of California Cities® Second Vice- President 1<br />

Community 4-12<br />

Liberty Real Estate Services 13<br />

Planning for the Future 14<br />

Cryptocurrency & Estate Planning: How to Pass on Digital Assets 16<br />

Temecula’s April Students of the Month Honored 18<br />

Is Professional Development Monkey Business? 19<br />

Azusa Pacific University Murrieta Regional Campus Preview Night 19<br />

Time to Get Ready for Summer 20<br />

The Value of Disability Etiquette Training 20<br />

What to Do if You Get Sick on Vacation 21<br />

<strong>May</strong> is National Osteoporosis Awareness Month 22<br />

Remaining Emotionally Fit in Everyday Chaos 23<br />

TVH Hosts an Open House Celebration of New Wing 24<br />

No Bubble (yet) 26<br />

35 Year Celebration - TVBWF 27<br />

Temecula Entrepreneurs – Kat Ellis and Tom Plant 27<br />

Arts & Entertainment 27-31<br />

<strong>May</strong> ‘18


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

8 <strong>May</strong> <strong>2018</strong>


<strong>May</strong> <strong>2018</strong><br />

Follow-Up Strategies That Will Get<br />

More Clients and<br />

Close More Sales<br />

Topic for Temecula Nafe Meeting<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

9<br />

You are invited to join Robbie Motter,<br />

Director and Shelly Rufin Co-Director<br />

to the Temecula Nafe meeting at our<br />

new location on Tuesday, <strong>May</strong> 1st at 6pm<br />

at Texas Lil’s Mesquite Grill, 28498 Old<br />

Town Front Street in Temecula.<br />

Our speaker is Wanda Allen who is<br />

terrific and also a Nafe member. She is<br />

coming from San Diego to speak for us. If<br />

follow up is a ‘hard heavy to do’, then the<br />

Follow-Up Sales Strategies Presentation<br />

is for you. You’ll learn that follow-up is<br />

merely a matter of having effective habits<br />

and good systems in place. If you struggle<br />

getting your follow up work done, it’s not<br />

because you don’t have time, you’re not<br />

organized or you’re not good at sales.<br />

It’s because you haven’t learned the right<br />

systems and skill set. Understanding this<br />

will help put you in the flow of ease of<br />

getting this all-important work done on<br />

a daily basis.<br />

In the Follow-Up Sales Strategies<br />

Presentation, you’ll learn:<br />

• Why using a system is critical for success<br />

• Follow-up systems that don’t work<br />

• How the right mindset will make the<br />

follow up process easier<br />

• Surprising sales statistics<br />

• The real reason people don’t follow up<br />

• 3 strategies that will improve your<br />

follow up efforts immediately<br />

Improving your follow up skills will<br />

help you get more clients and close more<br />

sales!<br />

Meet our speaker Wanda Allen:<br />

Wanda Allen is a national speaker, coach,<br />

author and award-winning business owner.<br />

She’s the author of Follow-Up Savvy<br />

and Follow-Up Sales Strategies. Wanda<br />

had a 25- year corporate career where she<br />

held the position of Senior Vice President<br />

for 15 years. She has a sales background<br />

and worked with sales teams throughout<br />

her corporate career. She gained extensive<br />

training on business development,<br />

maintaining client relationships and customer<br />

service. She has a strong skill set<br />

for developing systems and applied this<br />

skill to the follow up process. What she<br />

teaches is tried, tested and proven. After<br />

leaving the corporate world to pursue her<br />

own business ventures, Wanda founded<br />

her business, Follow Up Sales Strategies.<br />

She is an expert in helping entrepreneurs,<br />

business owners and sales professionals<br />

improve sales performance, increase<br />

pipelines and client retention and become<br />

more referable by developing strong<br />

follow up skills.<br />

Date: Tuesday, <strong>May</strong> 1st.<br />

Time: 6pm<br />

Location: Texas Lil’s Mesquite Grill<br />

28498 Old Town Front Street, Temecula,<br />

CA.<br />

Cost: $10.00 for members, $15.00 for<br />

guests, then you order food and pay<br />

the restaurant direct.<br />

RSVP to Robbie Motter 951-255-<br />

9200 or rmotter@aol.com<br />

Nafe has been serving women over<br />

48 years, their mission to help you grow<br />

both personally and professionally. Go<br />

to www.wrnafe.com or www.nafe.com<br />

and check us out.<br />

Looking forward to seeing you at<br />

the meeting. Please RSVP as I need to<br />

give restaurant and speaker a count.<br />

Thankyou...also please remember when<br />

you come to the meeting to pay your<br />

meeting fee...$10.00 for members and<br />

$15.00 for guests.<br />

“<br />

If you struggle getting your follow up work<br />

done, it’s not because you don’t have time,<br />

you’re not organized or you’re not good at<br />

sales. It’s because you haven’t learned the<br />

right systems and skill set.


THE VALLEY BUSINESS JOURNAL<br />

10 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Project Expects to Help Improve Lake Water<br />

Quality, Quantity<br />

The Lake Elsinore Advanced<br />

Pumped Storage Project (LEAPS) is<br />

working closely with local water agencies<br />

to study Lake Elsinore and potential<br />

positive project impacts, attendees at<br />

the <strong>2018</strong> LESJWA Water Summit heard<br />

today.<br />

“We believe the LEAPS project is a<br />

critical step in solving the questions of<br />

water quality and quantity in Lake Elsinore,<br />

and by storing renewable energy<br />

for when it is needed, we can generate the<br />

cash flow to fund studies and projects to<br />

improve the lake,” said LEAPS project<br />

co-ordinator Greg Kahlen. “We are in<br />

talks regarding sources of new water.<br />

We need water for a hydro project, but<br />

it will be recycled and we will not drain<br />

the lake.”<br />

Kahlen explained how pumped storage<br />

electrical generation projects work,<br />

using inexpensive surplus power to pump<br />

water to a proposed reservoir in Decker<br />

Canyon, and flowing it back into Lake<br />

Elsinore to generate electricity when<br />

demand and prices are high. This allows<br />

surplus renewable solar and wind energy<br />

to be “stored” in the reservoir and used<br />

when it’s needed by consumers.<br />

As a new member of LESJWA’s<br />

TMDL (Total Maximum Daily Load)<br />

Task Force, Kahlen noted his team is<br />

excited to see how LEAPS can help<br />

achieve the objectives of this Summit. He<br />

described how LEAPS is funding expert<br />

research into the effects of different water<br />

sources on water quality, on water levels,<br />

and operational strategies to optimize<br />

water quality and lake levels. The study<br />

will include 3-D hydrodynamic water<br />

quality-ecosystem modeling and Computational<br />

fluid dynamics (CFD) modeling.<br />

“While this is substantially the same<br />

project we brought forward before, we<br />

have a larger team, are more engaged<br />

with local agencies, and have a strong<br />

and committed financial partner that lets<br />

us address many issues, including water<br />

purchases,” says Nevada Hydro President<br />

Rex Wait. “The electricity market has<br />

changed dramatically, with advances in<br />

wind and solar technology, California’s<br />

commitment to renewables, and the closure<br />

of nuclear facilities. This makes a<br />

project like LEAPS really attractive to<br />

consumers because it will help address<br />

supply and reliability issues.”<br />

Founded in 1997, Nevada Hydro is<br />

headquartered in Vista, CA. The company<br />

develops and permits hydroelectric<br />

facilities, specifically large scale pumped<br />

storage applications. Nevada Hydro<br />

is committed to providing large-scale,<br />

renewable energy to Southern California<br />

that generates peaking power and<br />

provides on-demand balancing during<br />

off-peak hours.


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

11<br />

TVCC Announces Dr. Robert Kleinhenz to<br />

present at the ‘<strong>2018</strong> Southwest Regional<br />

Economic Forecast’<br />

The <strong>2018</strong> Southwest Regional<br />

Economic Forecast “Ride the Wave<br />

to Success” is scheduled for Thursday,<br />

June 14, <strong>2018</strong> from 7:30am to<br />

9:30am at the beautiful South Coast<br />

Winery Resort & Spa. This event is<br />

presented by Loma Linda University<br />

Medical Center Murrieta and Southwest<br />

Riverside County Association of<br />

Realtors (SRCAR). Join us to receive<br />

an engaging economic report and projection<br />

of Southern Riverside County.<br />

The Temecula Valley Chamber of<br />

Commerce is proud to partner with<br />

UC Riverside School of Business<br />

Center for Economic Forecasting who<br />

boasts the most rigorous, accurate<br />

and unbiased economic forecast and<br />

analysis available.<br />

Event Keynote Speaker: Robert<br />

Kleinhenz, PhD, Economist and<br />

Executive Director of Research, UC<br />

Riverside School of Business Center<br />

for Economic Forecasting and<br />

Development. Robert Kleinhenz is<br />

Economist and Executive Director of<br />

Research at the UC Riverside School<br />

of Business Center for Economic<br />

Forecasting and Development. Dr.<br />

Kleinhenz is a much sought-after<br />

specialist for his deep knowledge of<br />

the California and U.S. economies<br />

and their industries.<br />

Tapping nearly 30 years of experience<br />

in analyzing the national<br />

and state economies, as well as the<br />

economies of California’s many diverse<br />

regions, he oversees economic<br />

research and public policy analysis<br />

at the Center. His is also Executive<br />

Director of Research at Beacon Economics<br />

LLC.<br />

In his work, Dr. Kleinhenz produces<br />

a wide variety of economic<br />

forecasts, impact studies, and public<br />

policy analyses. Some of his recent<br />

projects have included spearheading<br />

an economic impact analysis for the<br />

City of Los Angeles’s 2024 Olympic<br />

bid, and policy research related to<br />

California’s growing demand for<br />

housing. Dr. Kleinhenz formerly<br />

served as Chief Economist of the<br />

Kyser Center for Economic Research<br />

at the Los Angeles County Economic<br />

Development Corporation (LAEDC).<br />

A leading voice in Los Angles<br />

and beyond, Dr. Kleinhenz is an<br />

in-demand speaker. Dr. Kleinhenz<br />

holds a PhD in Economics from the<br />

University of Southern California<br />

with a specialty in urban and regional<br />

economics. He also holds an M.A.<br />

degree in economics from the University<br />

of Southern California and a<br />

B.A. degree in economics from the<br />

University of Michigan.<br />

Local City development updates will<br />

be delivered by:<br />

Aaron Adams, City Manager,<br />

City of Temecula<br />

Grant Taylor, Director of Community<br />

Development, City of Lake<br />

Elsinore<br />

Armando Villa, City Manager, City<br />

of Menifee<br />

Ivan Holler, Assistant City Manager,<br />

City of Murrieta<br />

Gary Nordquist, City Manager,<br />

City of Wildomar<br />

Reservations are $50 per attendee<br />

and $600 for a corporate table of 10<br />

guests. For more information, please<br />

visit www.temecula.org or call 951-<br />

676-5090.<br />

“<br />

Some of his recent projects have included<br />

spearheading an economic impact<br />

analysis for the City of Los Angeles’ 2024<br />

Olympic bid, and policy research related<br />

to California’s growing demand for<br />

housing.


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

12 <strong>May</strong> <strong>2018</strong>


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

13<br />

KEN CALVERT<br />

ENDORSED BY<br />

AMERICA’S LEADING SMALL BUSINESS<br />

ORGANIZATION<br />

Last month, the National Federation<br />

of Independent Business (NFIB)<br />

announced it endorsed Ken Calvert’s<br />

re-election to represent California’s<br />

42nd Congressional District in the<br />

House of Representatives. NFIB is<br />

the nation’s leading small business<br />

advocacy organization.<br />

“It is an honor to receive the support<br />

of American job creators who are<br />

the backbone of our economy,” said<br />

Calvert. “I proudly delivered on my<br />

promise to support long overdue tax<br />

reform that gives our small businesses<br />

and taxpayers much needed relief. I<br />

will continue to work with our entrepreneurs<br />

to enact solutions that allow<br />

them to succeed and grow.”<br />

In announcing its endorsement,<br />

the NFIB indicated Congressman<br />

Calvert’s re-election is critical to the<br />

small businesses in the 42nd Congressional<br />

District, and they look<br />

forward to continue working with<br />

him on important issues. Specifically,<br />

NFIB is focused on issues important<br />

to small businesses, including health<br />

care, regulations and taxes.<br />

“As a former small business owner,<br />

I know what it’s like to sign the<br />

front of a paycheck and how much<br />

those paychecks mean to hardworking<br />

families,” added Calvert. “I will<br />

continue to support policies that create<br />

jobs and grow wages.”<br />

Congressman Calvert is a former<br />

small business owner from Corona<br />

currently serving as a senior member<br />

of the House Appropriations Committee.<br />

Prior to Congress, Ken was a<br />

successful businessman in restaurants<br />

and commercial brokerage and development.<br />

“I supported tax cuts because you<br />

deserve to keep more of your hardearned<br />

money. I also voted to eliminate<br />

job killing red-tape so American<br />

businesses can better compete in the<br />

global economy,” said Calvert. “These<br />

votes resulted in bonuses, higher wages,<br />

and investments to expand small<br />

businesses. “<br />

Calvert’s legislative work has<br />

received top ratings from the Americans<br />

for Tax Reform, U.S. Chamber<br />

of Commerce, League of Private<br />

Property Voters, National Federation<br />

of Independent Businesses, 60 Plus<br />

Association, Small Business Survival<br />

Committee and Citizens for a Sound<br />

Economy.<br />

Liberty Real Estate Services –<br />

Property Management and 1031<br />

Exchange Accommodator<br />

Hi, I’m Scott Chappell. In my<br />

decades in real estate, I’ve heard all<br />

sorts of stories. Many of them cause<br />

me to shake my head. Not too long<br />

ago I was speaking with a woman<br />

who owned rental properties. She<br />

was also a lender, so she was in the<br />

real estate industry. When I asked her<br />

if she was working with a property<br />

manager, she answered, “No, $100<br />

a month is too expensive! I can take<br />

care of it myself.”<br />

A few months later, I learned her<br />

tenants had trashed one of her rentals.<br />

Another had also been damaged badly.<br />

As a result, she had to do a total<br />

rehab on both properties at a cost of<br />

about $15,000 each. Not only that,<br />

she went without the rental income<br />

from both for a full six months. In all<br />

it cost her approximately $55,000.<br />

The saying penny wise, pound-foolish<br />

comes to mind when I hear something<br />

like this. Her huge loss could<br />

have been avoided completely with<br />

a small monthly fee. An experienced<br />

property manager can actually make<br />

you money.<br />

I also spoke with a woman,<br />

someone I considered to be real estate<br />

savvy, who sold a property and made<br />

substantial capital gains on the sale.<br />

She wound up paying $75,000 in capital<br />

gains tax. Had she hired an expert<br />

1031 Exchange Accommodator, most,<br />

if not all of those taxes could have<br />

been deferred or eliminated.<br />

What you don’t know can hurt<br />

you. Not only can I help if you need<br />

a property manager or 1031 Exchange<br />

Accommodator, my team and I can<br />

help you when you’re in the market<br />

to buy or sell real estate.<br />

Call me at (951) 313-4350 or<br />

email scottlouischappell@gmail.com.<br />

Visit our website amazingtemeculavalleyhomes.com<br />

“<br />

As a result, she had to do a total rehab on<br />

both properties at a cost of about $15,000<br />

each. Not only that, she went without the rental<br />

income from both for a full six months. In all it<br />

cost her approximately $55,000.


THE VALLEY BUSINESS JOURNAL<br />

14 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

PLANNING FOR THE FUTURE<br />

The business world would be<br />

simpler if decisions could be made<br />

on impulse without giving thought<br />

to consequences. The savvy business<br />

leader however understands<br />

that this is not reality. Planning is<br />

necessary whether it be for growth<br />

or mitigation.<br />

While the list of different “plans”<br />

can be lengthy there are some that are<br />

key. Give thought to which of the<br />

following will be most beneficial to<br />

your company today.<br />

The “business plan” will provide<br />

an in-depth look at the company and<br />

focus on how it will make money.<br />

Typically used during the startup of<br />

a business to attract financing and<br />

investors, it can also be useful as a<br />

roadmap during the business launch.<br />

It’s a good idea to return to the plan<br />

regularly to see where deviation from<br />

the mission and vision may have<br />

taken place.<br />

An “operational plan” puts focus<br />

on the process of selling products and<br />

services. It can help determine more<br />

efficient methods to ensure the success<br />

of the business and answer the question,<br />

where can we do better? Use it to keep<br />

an eye on expenses and revenue in order<br />

to catch negative trends before too much<br />

loss is incurred.<br />

It can reveal how technology is<br />

affecting the business and uncover<br />

inefficiencies of IT systems and other<br />

tools used day to day.<br />

The marketing plan will focus on<br />

getting the word out about your products<br />

and company. Rarely does this<br />

happen on its own, so a plan is required<br />

to ensure visibility in the market place.<br />

Besides traditional advertising,<br />

strategize on how to use social media<br />

most effectively. Since social media can<br />

be an interactive tool, be sure to define<br />

how to respond to reviews and concerns<br />

posted by customers in public.<br />

Today’s marketing relies heavily<br />

on big data and analytics which can<br />

reveal critical information about customer<br />

buying habits, demographics and<br />

industry trends. The end result of this<br />

plan should be a clear understanding of<br />

how to best use the funds budgeted for<br />

marketing and advertising.<br />

Finally, a Digital Transformation plan<br />

will focus on new methods of engaging<br />

with your customers. How you sell and<br />

service to the consumer needs to keep up<br />

with today’s technology so include what<br />

equipment refreshes will be necessary,<br />

research on competitors campaigns and<br />

“<br />

Finally, a Digital<br />

Transformation plan<br />

will focus on new<br />

methods of engaging<br />

with your customers.<br />

how your company may become the<br />

next disruptor in your industry.<br />

Ted Saul is a business coach that<br />

assists with Business Plans and Project<br />

Management. He holds a master<br />

certificate in project management<br />

and has earned his MBA from Regis<br />

University. Ted can be reached<br />

on LinkedIn, TedS787 on Twitter or<br />

emailing Ted@tsaul.com.<br />

by<br />

by<br />

Ted Saul,<br />

Steve Fillingim<br />

Sr. Staff Writer<br />

Send us your news!<br />

Email photos and news to publishertvbj@verizon.net


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

15<br />

Understanding Your Data Usage<br />

CONTINUED FROM PAGE 1<br />

The aphorism amongst technical<br />

people regarding companies like<br />

Facebook is that “if the service is free,<br />

YOU are the product.” Indeed, many<br />

people in the Information Technology<br />

field seemed somewhat perplexed at the<br />

outrage Facebook faced when it became<br />

clear that they were selling the data they<br />

collected on users of their services to<br />

data analytics firms. This is because<br />

treatment of data in this way is not the<br />

exception—it is the business model.<br />

The first encounter many people<br />

would have with this type of business<br />

model is the usage of free email account<br />

services, like Gmail, Hotmail, Yahoo,<br />

etc. I think that anyone would agree<br />

that the Googles and Microsofts of the<br />

world are not running charities. Why<br />

then do they provide email services<br />

at no cost to consumers? Surely there<br />

is hard cost associated with providing<br />

these services. Indeed, the backend<br />

infrastructure needed to accommodate<br />

email services for even a small-to-medium<br />

businesses can be substantial;<br />

the cost of providing a similar service<br />

to millions of users is substantial. The<br />

question then becomes, why do these<br />

companies do it? If it is not out of the<br />

goodness of their hearts, so to speak,<br />

there must be something in it for them.<br />

There is of course, and it is the data they<br />

are able to collect from the emails the<br />

users of these services send and receive.<br />

At first glance this might seem<br />

scary, but in the case of free email<br />

services the use case is relatively<br />

innocuous, though potentially aggravating—targeted<br />

ads. Providers of free<br />

“<br />

Facebook is the<br />

scaled up version of<br />

this model. Using the<br />

information that<br />

users essentially ‘turn<br />

over’ about<br />

themselves, they<br />

serve those users<br />

both content that<br />

they might be<br />

interested in, and<br />

targeted<br />

advertisements.<br />

email services use sophisticated algorithms<br />

to search for keywords within the<br />

subjects and bodies of email messages.<br />

These keywords are then used to serve<br />

you targeted ads advertising products<br />

or services that the algorithm ‘decides’<br />

you might be interested in. In fact, this<br />

is how much of the advertisement you<br />

encounter online is generated.<br />

Facebook is the scaled up version of<br />

this model. Using the information that<br />

users essentially ‘turn over’ about themselves,<br />

they serve those users both content<br />

that they might be interested in, and<br />

targeted advertisements. As you might<br />

imagine, data analytics of this nature<br />

are can be put to even more powerful<br />

use for things like political campaigns,<br />

crime statistics and prediction, and any<br />

number of other ‘big data’ uses.<br />

The next question you might be<br />

asking yourself is how this could have<br />

happened, thinking that you don’t remember<br />

giving Facebook consent to<br />

use your data. This part of the Facebook<br />

saga will likely be further litigated, but<br />

the position of Facebook, and other firms<br />

that provide similar services, is that by<br />

agreeing to their Terms and Conditions,<br />

often called the EULA or End User<br />

License Agreement, you DID in fact<br />

consent to their use of your data, often<br />

in whatever way they see fit.<br />

What does all this mean for the<br />

business owner? As with any contract,<br />

it is important to review the terms of the<br />

EULA to be certain you are comfortable<br />

with the provisions contained within the<br />

license agreement. Oftentimes this can<br />

be a daunting task, as the agreement itself<br />

will run to many tens if not hundreds<br />

of pages. Oftentimes, however, up to<br />

date summaries and breakdowns of the<br />

agreements themselves can be found<br />

online. Be confident of the manner in<br />

which your data is to be used, where it<br />

is to be stored, and who will have access<br />

to view it. And remember nothing is<br />

truly free.<br />

Mythos Technology is an IT consulting<br />

and management firm that provides<br />

Managed Services including hosted<br />

cloud solutions. For more information,<br />

please visit www.mythostech.com or<br />

call (951) 813-2672.<br />

www.mythostech.com<br />

TECHNOLOGY<br />

by<br />

by<br />

Tristan<br />

Steve Fillingim<br />

Collopy<br />

Your Local Chambers<br />

Temecula Valley Chamber of Commerce<br />

www.temecula.org<br />

Murrieta/Wildomar Chamber of Commerce<br />

www.MWCoC.org<br />

Menifee Valley Chamber of Commerce<br />

www.menifeevalleychamber.com<br />

Lake Elsinore Valley Chamber<br />

www.lakeelsinorechamber.com<br />

Hemet/San Jacinto Valley<br />

Chamber of Commerce<br />

www.hsjvc.com<br />

See how the chambers can<br />

help your business.


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Cryptocurrency and Estate Planning:<br />

How to Pass on Your Digital Assets<br />

Water, Flood, Fire, Smoke, Mold Damage?<br />

With Pulido you are family.<br />

We will get you through this.<br />

The most trusted Restoration company in<br />

the Temecula valley since 1989<br />

As more people begin to hold<br />

cryptocurrencies such as Bitcoin for<br />

investment or as a store of wealth, it<br />

raises an important question for estate<br />

planning purposes. The unique way<br />

that cryptocurrencies are held in the<br />

digital ‘blockchain’ or ledger presents<br />

issues of access and transfer after<br />

death. Unlike bank accounts or real<br />

property, digital assets rely exclusively<br />

on direct, secured codes that are the<br />

sole means of access.<br />

There are two ways that a<br />

cryptocurrency can be held: in a<br />

third-party exchange or in a private<br />

wallet. The first is simple from an<br />

estate planning perspective, since it<br />

more like a bank account, and the<br />

private code or ‘key’ is held by the<br />

exchange. But when Bitcoin is held<br />

in a private wallet (either virtual or<br />

on phone or laptop), access may be<br />

difficult without knowing the private<br />

key set up by the owner.<br />

Options for Including Your Private<br />

Wallet in Your Estate Plan - The<br />

bottom line is that without the private<br />

key to a Bitcoin wallet, those assets<br />

can never be accessed by anyone. So,<br />

it is essential to set up a way for your<br />

heirs to obtain the key, without compromising<br />

the security of your wallet<br />

while you are still alive.<br />

The first step is to put the public<br />

key (wallet ID number) in your will or<br />

trust. That informs your executor or<br />

administrator and heirs that there are<br />

digital assets in the estate. Next, you<br />

have to decide where to put the private<br />

key, so those assets can be accessed<br />

and distributed.<br />

Here are your basic choices:<br />

• Put the private key directly in the<br />

will or trust, along with the public<br />

key. This may be the simplest, but<br />

least secure method depending on<br />

where you keep the documents.<br />

• Put the private key in some form<br />

of separate ‘cold storage’ such as a<br />

flash drive or a piece of paper, and<br />

let a trusted party know the location.<br />

• With the cold storage method, you<br />

can couple this with a third-party<br />

digital storage service, or even a<br />

safe deposit box with limited access.<br />

With any of these methods, security<br />

of the private key has to be<br />

balanced against the ability for access<br />

after death. The important point to<br />

remember is that anyone with both<br />

the public and private key can access<br />

your Bitcoin, so some measure of<br />

separation is advisable.<br />

Your estate planning attorney can<br />

be helpful with storing and transferring<br />

cryptocurrency and can help secure<br />

the private key, as well as divide<br />

digital assets among heirs just like<br />

other property.<br />

Call Attorney Andrea K. Shoup at<br />

951-445-4114 to discuss how you can<br />

protect your digital assets.<br />

LEGAL<br />

by by<br />

Andrea Steve Fillingim Shoup<br />

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“<br />

But when Bitcoin is held in a private wallet<br />

(either virtual or on phone or laptop),<br />

access may be difficult without knowing<br />

the private key set up by the owner.<br />

New hires? Awards? Promotions?<br />

Share your news with us on Facebook


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

17<br />

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THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Temecula’s April Students of the Month Honored<br />

Pictured from left to right Front row: GOHS - Delaney O’Kray-Murphy;<br />

Linfield Christian HS -Mariana Arino; Temecula Prep HS - Cole Kitchell;<br />

Rancho Christian HS - Savannah Page; TVHS -Nabel Azhand; CHS –<br />

Sofia Jamarillo.<br />

Pictured in the back row are administrative representatives<br />

The “heartbeat” of Student of the Month is the student who makes a difference<br />

in their home, school, and community with sincerity and passion.<br />

The Temecula Valley Chamber of Commerce (TVCC) Student of the Month<br />

Program was founded by entrepreneur and community leader Sally Myers over<br />

26 years ago. The program brings together local businesses, government representatives,<br />

and Temecula valley families to spotlight local students during their<br />

senior year.<br />

The Student of the Month Program’s defining mission is: To bring the community<br />

together to honor and praise our local high school seniors for demonstrating<br />

character, integrity, love of learning, involvement in school activities, athletics,<br />

and community service. Or the ability to overcome challenging life circumstances<br />

without compromising their education. The “heartbeat” of Student of the Month<br />

is the student who makes a difference in their home, school, and community with<br />

sincerity and passion. They must be college or trade school bound.<br />

Since this is a Temecula Valley program, students from high schools throughout<br />

Temecula, both private and public, are invited to participate in the monthly<br />

recognition program. Collectively, the TVCC Student of the Month Program has<br />

recognized over 2,200 students since its inception.<br />

It is our sincere pleasure to introduce the six Temecula high school seniors who<br />

were honored as TVCC Students of the Month on Thursday, April 19, <strong>2018</strong>.<br />

Great Oak High School Delaney O-Kray-Murphy - Delaney is described as<br />

“instinctively moral.” He has the natural ability to do the right thing. He will be<br />

attending UC Santa Barbara in the fall.<br />

Linfield Christian HS Mariana Arino - Mariana is described as accomplished,<br />

brilliant, a dual enrollment student, three-sport athlete, leader of the cheer program,<br />

musician, and community volunteer. Mariana will be attending UCLA in the fall<br />

studying pre-med. Her ultimate goal is to work with medical missions in other<br />

countries.<br />

Temecula Prep HS Cole Kitchell - Cole is described as academically brilliant<br />

and one of the few students that wrestles with views of heart and mind. He seeks<br />

the truth wherever that may take him and displays his honor of character in the way<br />

that he approaches his life. Cole plans to attend Dixie State University in the fall<br />

and major in history.<br />

Rancho Christian HS Savannah Page - Savannah is described as uplifting,<br />

poised, kind, gracious and always encouraging. She shared that one of the biggest<br />

lessons she has learned in life is that every day we have a choice to choose our attitude.<br />

Savannah plans on attending Mt. San Jacinto College and then transferring<br />

to a 4-year university to major in kinesiology. Her ultimate career goal is to be a<br />

physical therapist serving students with special needs.<br />

Temecula Valley High School Nabeel Azhand - Nabeel is described as a young<br />

man that has an excitement about him but in a very calm way. He has wonderful<br />

aspirations and he wants to follow in his family’s footsteps and go into medicine.<br />

He plans to attend UC Irvine in the fall and study pre-med.<br />

Chaparral High School Sofia Jaramillo - Sofia is described as a scholar leader<br />

and example for others. She is kind, commanding, and articulate. Her principal<br />

shared, “Sofia has left an incredible mark and legacy behind.” Sofia will take her<br />

leadership skills with her to UC Santa Cruz this fall.


<strong>May</strong> <strong>2018</strong><br />

EDUCATION<br />

by<br />

by<br />

Drake Levasheff, PhD.<br />

Steve Fillingim<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Is Professional Development Monkey Business?<br />

How might hearing a colleague’s<br />

story about a monkey showing up at her<br />

campus out of nowhere help me with my<br />

job? It has everything to do with the value<br />

of professional development.<br />

I spent much of the last week in Hershey,<br />

Pennsylvania. I could have used<br />

the time in the office, and I would have<br />

liked to of been with my family. But, as I<br />

reflect on what I have gained this week,<br />

I am thankful that I traveled across the<br />

country for a conference with other higher<br />

education leaders.<br />

We have all the heard the anecdote<br />

about sharpening the axe. After we have<br />

chopped for some time and cut through a<br />

quantity of trees, our blade is going to get<br />

dull. Effectiveness lags, returns diminish,<br />

and we end up exhausted. At a certain<br />

point, it becomes much more efficient for<br />

us to pause and sharpen the blade so that<br />

we can return to our work with renewed<br />

perspective and vigor.<br />

I cannot say enough about what I<br />

gained while I was away last week! Listening<br />

to consultants and colleagues talk<br />

about my field has caused me to rethink<br />

a few things and provided insights about<br />

the way forward. Even the work that I<br />

did preparing to present at the conference<br />

helped me; it caused me to reevaluate what<br />

I am doing in my work and why am doing<br />

it. The trip to Hershey influenced my<br />

thinking and broadened my perspective.<br />

But new perspective is not all I<br />

gained. I also benefited from the chance to<br />

connect with peers from across the country.<br />

They have reminded me why I do what<br />

I do. They let me know that I am not alone<br />

in my work and not only one facing the<br />

challenges before me. And their friendship<br />

serves they are an insurance policy against<br />

future challenges; I know that I will be<br />

able to talk to someone who understands<br />

when difficult circumstances arise.<br />

Now, about the monkey: on the last<br />

night of the conference, I spoke with a<br />

colleague who had had an awful year.<br />

They have faced leadership turmoil,<br />

natural disasters, and strange, unforeseen<br />

occurrences. The appearance of a monkey<br />

on her campus was the cherry on top of a<br />

tumultuous season. As we laughed about<br />

the situation, I was reminded that it can<br />

always be worse at work. And more importantly,<br />

we were able to share stories and<br />

know that we are not alone. Such simple,<br />

human occurrences often make the difference<br />

between success and failure at work.<br />

So, I have been reminded why professional<br />

development is so important. And<br />

I found myself thankful that I don’t have<br />

any monkeys running around my campus.<br />

Dr. Drake Levasheff is Senior Director<br />

of Azusa Pacific University’s Murrieta<br />

Regional Campus. He can be reached via<br />

email at dlevasheff@apu.edu.<br />

19<br />

Azusa Pacific University Murrieta<br />

Regional Campus Hosts<br />

June 12th Preview Night<br />

Are you considering going back<br />

to school to complete your degree?<br />

Do you want to advance your career<br />

and are looking to pursue a graduate<br />

degree? If you find yourself asking<br />

these questions, we would like to invite<br />

you to Azusa Pacific University (APU)<br />

Murrieta Regional Campus for our next<br />

information session, Preview Night.<br />

This free event will be held on Tuesday,<br />

June 12, <strong>2018</strong>, from 6:00 – 8:00 pm<br />

at 40508 Murrieta Hot Springs Road,<br />

Murrieta (to the right of Sam’s Club).<br />

Designed for adult students, APU<br />

Preview Night gives you an opportunity<br />

to meet faculty and staff, learn about<br />

academic programs, the admission<br />

process, financial assistance, and career<br />

opportunities within the following<br />

graduate and degree completions programs<br />

offered at the Murrieta Regional<br />

Campus:<br />

• Teacher Education: Master’s Degrees<br />

& Credentials<br />

• School Counseling & Psychology:<br />

Master’s Degrees<br />

• Business: Bachelor’s & Master’s<br />

Degrees<br />

• Psychology: Bachelor’s Degree<br />

• Criminal Justice: Bachelor’s Degree<br />

Preview Night will also include a<br />

complimentary dinner, raffle prizes and<br />

campus tours.<br />

Azusa Pacific University is a military-friendly<br />

college committed to<br />

honoring those who serve our country by<br />

making a quality education for military<br />

members, veterans, and their families<br />

an affordable reality. A representative<br />

from APU’s Military & Veteran Services<br />

will be on hand to talk about how the<br />

students may use their military benefits.<br />

APU proudly participates in the Yellow<br />

Ribbon Program.<br />

APU is a leading Christian university<br />

and is recognized annually among the<br />

nation’s best colleges by U.S. News &<br />

World Report and The Princeton Review.<br />

The APU Murrieta Regional Campus is<br />

proud to be a part of Southwest Riverside<br />

County for over 30 years.<br />

The June 12th “APU Preview<br />

Night” is for adults and their guests (age<br />

18+). If you have questions or would<br />

like to RSVP, please call (951) 304-3400<br />

or email: murrieta@apu.edu. To learn<br />

more about APU and these programs<br />

visit apu.edu/Murrieta.


THE VALLEY BUSINESS JOURNAL<br />

20 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Time to Get Ready for Summer<br />

Healthy<br />

Living<br />

by<br />

Tina Monique M. Gottlieb, deGroot D.C.<br />

Can you believe that summer is<br />

just around the corner? Whether you’re<br />

ready to slip into that new bathing suit<br />

or feeling completely unprepared, here<br />

are some easy beauty tips to help prepare<br />

you for the heat!<br />

Use a Tinted Primer or Moisturizer<br />

with SPF – not everyone wants to<br />

wear full coverage foundation in the<br />

summer because of the heavy feel. Also,<br />

we tend to sweat a little more making our<br />

makeup slide around. A great solution<br />

is a tinted primer or moisturizer with an<br />

SPF. Glominerals has a great one and it<br />

gives you a little coverage with the protection<br />

you need without a cakey effect.<br />

Protect Your Hair – wearing SPF<br />

on any exposed part of the body (especially<br />

the face) should be a given by now.<br />

But many people don’t think about protecting<br />

their hair the same way. The sun,<br />

sand, ocean, and even pool water can<br />

leave hair feeling brittle and fried. Moroccan<br />

Oil has a Glimmer Shine Spray<br />

that protects hair from moisture-zapping<br />

environmental elements while giving a<br />

beautiful shine in the process.<br />

Facials are a Must – Regular facials<br />

are so important especially in the summer<br />

months when you’re exposed to the<br />

most damage. Even if you’re not able to<br />

get a facial done monthly doing regular<br />

at-home peels can help. Murad came<br />

out with Rapid Resurfacing Peel Wipes<br />

that smooth and exfoliate the skin with<br />

a powerful punch of Vitamin C. You can<br />

use them at home in between facials!<br />

Try a Gel Manicure – Have you<br />

ever gotten a manicure and 2 days later<br />

it’s chipping away? Upgrading to gel<br />

polish gives you the natural look of normal<br />

polish but can last anywhere from<br />

7 to 14 days. There are no drills used or<br />

damage done to the nails. The manicurist<br />

will just cure the special polish under a<br />

UV lamp and viola! You’re left with a set<br />

of beautiful nails that will actually last<br />

your whole vacation. Special Tip: Put<br />

sunscreen on your hands when you drive.<br />

It will prevent age spots and wrinkles!<br />

These are just some quick and easy<br />

tips to make sure you’re ready for some<br />

fun in the sun. Also, make sure to stay<br />

hydrated! That is always a great way<br />

to make your hair, skin, and nails stay<br />

healthy.<br />

Monique deGroot is the owner of Murrieta<br />

Day Spa which is located at 41885<br />

Ivy St. in Murrieta.<br />

The Value of Disability Etiquette Training<br />

Healthy<br />

Living<br />

by<br />

Tina Rick M. Hayden Gottlieb, D.C.<br />

The Americans with Disabilities Act<br />

of 1990 was conceived with the goal<br />

of integrating people with disabilities<br />

into all aspects of life, particularly the<br />

workplace and the marketplace. Sensibility<br />

towards people with disabilities<br />

is not only in the spirit of the ADA, it<br />

makes good business sense. As a business<br />

owner you may have an employee<br />

or employees who have a disability.<br />

Are you feel comfortable interacting<br />

with them? If the answer is no, then<br />

you would probably like to remedy the<br />

situation because a happy employee is<br />

far more productive than one that is not.<br />

So, how can you change this scenario?<br />

You’ll want to schedule a workshop on<br />

Disability Etiquette.<br />

The Southern California Chapter of<br />

the United Spinal Association offers this<br />

service, we can customize a “Disability<br />

Etiquette” training session at a reasonable<br />

cost for your company, organization<br />

or institution. We have experienced<br />

staff who can plan a program based on<br />

your needs. The information shared in<br />

our Disability Etiquette workshop was<br />

developed by the staff of the United<br />

Spinal Association, a large non-profit<br />

agency based in New York. It has been<br />

refined over the years and is time tested.<br />

Don’t let a comment or action,<br />

intended to be a positive, become a<br />

misunderstanding that results in conflict,<br />

we’re here to help.<br />

Rick Hayden is the Executive Director<br />

for the Southern California Chapter of<br />

the United Spinal Association and can<br />

be reached by phone 951-775-2561 or<br />

email rick@scchapter.org.<br />

“<br />

Wearing SPF on any exposed part of<br />

the body (especially the face) should<br />

be a given by now. But many people<br />

don’t think about protecting their hair<br />

the same way


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

21<br />

8 Nutrition Trends,<br />

Explained<br />

What to Do if You Get<br />

Sick on Vacation<br />

You’ve spent months planning this<br />

vacation… and there you are, in the<br />

mountains of Nepal, on the beaches of<br />

Greece, or 2000 miles from home…<br />

and you’re sick. This certainly isn’t<br />

what you envisioned, but we can’t<br />

always plan for every circumstance.<br />

Sometimes illness strikes at the worst<br />

times.<br />

Obviously, it’s easier to prevent<br />

illness than to treat it afterward. That’s<br />

why we have sayings like “An apple a<br />

day keeps the doctor away” or “Don’t<br />

drink the water” (in reference to vacationing<br />

in foreign countries). Despite<br />

your best efforts, however, illness<br />

can and does happen on vacations.<br />

So, here’s what you should do, in the<br />

event that you get sick while away<br />

from home.<br />

Call your health insurance company<br />

before you leave. Ask them about<br />

your coverage in another state or foreign<br />

country. In an absolute emergency,<br />

you will seek medical treatment right<br />

away, no matter what. Having this<br />

information and knowing how to handle<br />

medical care in a non-emergency<br />

situation can help you decide if you<br />

want to seek treatment or try to get<br />

home quickly.<br />

Check with your concierge. Many<br />

hotels, particularly those that cater to<br />

foreign travelers, offer resources to help<br />

sick guests. They can help you find a<br />

nearby clinic or offer first aid for injuries.<br />

Most hotels have gift shops where<br />

you can purchase over-the-counter<br />

meds to help relieve your symptoms.<br />

Carry the right documentation. It’s<br />

easy to panic when you’re far from<br />

home and become very ill, but don’t<br />

forget to take your personal information,<br />

travel papers, and health insurance<br />

card to the doctor’s office when you go.<br />

As you do at home, take your medications<br />

with you as well. Your doctor<br />

needs to know about anything you’re<br />

currently taking.<br />

Stay hydrated. Drink plenty of<br />

clear fluids. If you’re stuck on a plane<br />

when illness strikes, notify a flight<br />

amanteandassociates.com<br />

attendant and ask for an extra bottle<br />

of water.<br />

Consider changing your schedule.<br />

Getting sick in a hotel is one thing; having<br />

to actually travel while sick could<br />

be a nightmare. Consider changing<br />

your itinerary so that you can stay in<br />

one place until you feel better. On the<br />

other hand, if you’ve decided to return<br />

home right away (to seek treatment),<br />

you might wish to upgrade to a firstclass<br />

flight for more comfort.<br />

If you’re unsure about your insurance<br />

coverage, contact your agent or<br />

call the number on the back of your<br />

card. If you’re sick and need medical<br />

attention, you may want to make sure<br />

you access care the proper way and stay<br />

within the guidelines of your policy.<br />

Call your doctor at home. If you’re<br />

worried about complications from a<br />

chronic condition, or you have concerns<br />

about the medical advice you’ve<br />

received, double check with your regular<br />

physician. He or she can’t offer a<br />

definitive diagnosis over the phone but<br />

can probably help to ease your mind.<br />

Steve Amante is the owner of<br />

Amante & Associates Insurance Solutions,<br />

Inc. He can be reached at 951-<br />

676-8800 - www.amanteandassociates.<br />

com<br />

“ Despite your best<br />

efforts, however,<br />

illness can and does<br />

happen on vacations.<br />

Healthy<br />

Living<br />

by presented by<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

Advertise with a proven winner!<br />

(951) 461-0400


THE VALLEY BUSINESS JOURNAL<br />

22 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

<strong>May</strong> is National Osteoporosis Awareness Month<br />

Being aware of its effects can help with both prevention and relief!<br />

Healthy<br />

Living<br />

by by<br />

Tina Yvonne M. Gottlieb, Parsons D.C.<br />

Either you or someone you know<br />

will be affected by the disease of Osteoporosis.<br />

But there is good news. More<br />

and more people are becoming aware<br />

of the effects of “Osteoporosis” and its<br />

predecessor “Osteopenia” and are taking<br />

preventive measures to insure that it does<br />

not lead to fractures and other serious<br />

consequences.<br />

Current statistics indicate that half of<br />

all women and a third of all men over 50<br />

will break a bone because of Osteoporosis<br />

and it remains the 3rd leading cause of<br />

death after the age of 65. National Osteoporosis<br />

Awareness Month is designed to<br />

get people to realize just how important<br />

bone health is. The skeletal system is the<br />

foundation for our bodies. It provides<br />

more than just strength and protection<br />

and is arguably one of our most critical<br />

systems.<br />

The U.S. Department of Health and<br />

Human Services Report on Bone Health<br />

and Osteoporosis describes the problem:<br />

“Osteoporosis, or porous bone is a disease<br />

characterized by low bone mass and<br />

structural deterioration of bone tissue,<br />

leading to bone fragility and an increased<br />

risk of fractures of the hip, spine, and<br />

wrist. It is often called a “silent” disease<br />

because it has no discernable symptoms<br />

until there is a bone fracture. Like other<br />

tissues in the body, bone tissue is in a<br />

state of constant flux – remodeling and<br />

rebuilding. There are many influences on<br />

bone mass and strength, such as genetics,<br />

hormones, physical exercise and diet<br />

(especially intake of calcium, phosphate,<br />

vitamin D, and other nutrients). Osteoporosis<br />

occurs when there are problems<br />

with these factors, resulting in more bone<br />

loss than bone rebuilding.<br />

Osteoporosis can strike at any age<br />

and affects both men and women. In the<br />

United States today, more than 40 million<br />

people either already have osteoporosis<br />

or are at high risk for fractures due to low<br />

bone mass.”<br />

Yesterday: Osteoporosis was considered<br />

a “woman’s menopausal problem”<br />

and didn’t recognize that men, too,<br />

can also have the disease which poses a<br />

significant threat to their mobility and<br />

independence. There were few diagnostic<br />

tools available to diagnose the disease.<br />

Today: Now, health care professionals<br />

recognize that the devastating<br />

consequences of low bone mass such as<br />

broken bones, can be prevented!!! Bone<br />

mineral density of the hip is the best<br />

predictor of fracture. Studies showed<br />

that body weight, diet, physical activity,<br />

family history and medication use are<br />

important risk factors.<br />

Tomorrow: Advances in scientific<br />

knowledge have ushered in a new era in<br />

bone health, one in which bone fractures<br />

can be prevented in the vast majority<br />

of individuals and identified early and<br />

treated effectively in those who do get<br />

them. Consider that we are an aging<br />

population. Today’s Baby Boomer and<br />

Gen-Xer is tomorrow’s Super Senior. A<br />

Super Senior is defined as someone 65 or<br />

older whom, according to Dr. Scott Olson<br />

of the Living Well Daily Blog, as “someone<br />

who looks 20 years younger than they<br />

are… still running circles around peers,<br />

kids, grandkids and on the golf course.”<br />

These Super Seniors have chosen a<br />

healthy lifestyle that includes nutrition,<br />

exercise that keeps them moving, maintaining<br />

strong relationships, continuing<br />

lifelong learning and depending more on<br />

therapeutic wellness than medications to<br />

keep them active.<br />

Let’s face a fun fact. We are all going<br />

to live longer. Being aware of how we<br />

can impact our health to allow us to enjoy<br />

living longer, including being aware<br />

of our bone health, will only make the<br />

journey better!<br />

Guest author and associate, Yvonne<br />

Parsons, is the owner of OsteoStrong<br />

Santa Barbara and a Peer Educator<br />

for American Bone Health, the world’s<br />

largest non-profit advocating for bone<br />

health. She holds a Baylor University<br />

certification for Nutrition and Kinesiology.<br />

Yvonne and her husband, James<br />

Parsons, also have a home in Canyon<br />

Lake California.


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

23<br />

Remaining Emotionally Fit in Everyday Chaos<br />

by Dr. Candace E. Walters<br />

Albert Einstein said, “Life is<br />

like riding a bicycle. To keep your<br />

balance, you must keep moving.”<br />

As women we mentally function<br />

from many different levels—wearing<br />

a different pair of “shoes” on<br />

each step, juggling family, work,<br />

bills, or even our own health. Granted,<br />

we attempt to keep our emotions<br />

leveled, but it can be an inevitable<br />

defeat. Balance is what we’re told we<br />

must procure for wellness; however,<br />

a balanced life is not a one-sizefits-all.<br />

Discovering a stable mental<br />

place, where happiness can flourish,<br />

while accepting despondency, is the<br />

actual key.<br />

Often, women are taught to find<br />

optimism while placing our adverse<br />

emotions to the back. Yet, there are<br />

times when pessimism is valid, even<br />

welcomed. Suppressing our true<br />

emotions to move onto the next task<br />

is seldom favorable, emotionally,<br />

or otherwise. And with life’s challenges,<br />

finding total peace can be an<br />

emotional struggle that is partial to<br />

no one or state of mind.<br />

However, a positive, emotional<br />

state is not only healthy, but it is<br />

also empowering, and it allows us<br />

to see the end of a journey even in<br />

the darkest of moments. Sometimes<br />

we develop conflicting feelings, but<br />

acknowledging our emotional state<br />

is an important part of self-care.<br />

There are several steps you can take<br />

to help balance your emotional state<br />

for an improved life.<br />

1. Allow yourself to feel and express<br />

your emotions, rationally;<br />

don’t dismiss your mental state.<br />

In fact, it’s okay to be angry,<br />

providing a rational approach is<br />

used when dissolving the issue.<br />

2. 2. Ask for assistance, talk<br />

to someone you trust, or seek<br />

professional help on how to deal<br />

with your emotions.<br />

3. Dedicate time to yourself to reflect<br />

on your emotions, weekly.<br />

Take an Emotional Inventory.<br />

Before you start working on your<br />

emotional skills, try to measure<br />

your current emotional balance.<br />

4. Identify your Emotional strengths<br />

and weaknesses. Jealously and<br />

anger can be uncomfortable emotions,<br />

but they are still real factors<br />

in the realm of life. Agreeing<br />

to discuss your feelings and their<br />

related reasons will help suppress<br />

the negativity, and you’ll gain<br />

an understanding of the balance<br />

your own emotions can create<br />

within yourself.<br />

5. Each day, adopt quality and quiet<br />

time for yourself. Women who<br />

fail to take time to recharge their<br />

physical and emotional batteries<br />

often experience overwhelming<br />

stress and depleted wellness.<br />

Learning different techniques will<br />

assist you on the journey to acquiring<br />

emotional balance. If you, or someone<br />

you know, are having difficulty<br />

balancing emotionally, contact The<br />

Walters Group for a 60-minute complimentary<br />

consultation. You’ll be<br />

glad you did.<br />

Dr. Candace is CEO for The Walters<br />

Group. Dr. Candace often affirms<br />

“Not every woman requires therapy,<br />

most of us just need an accountability<br />

partner”. Contact number is 951-<br />

541-4986.<br />

“ As women we<br />

mentally function<br />

from many different<br />

levels—wearing a<br />

different pair of<br />

“shoes” on each step,<br />

juggling family, work,<br />

bills, or even our own<br />

health.


THE VALLEY BUSINESS JOURNAL<br />

24 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

Temecula Valley Hospital Hosts an Open House<br />

Celebration of New Wing<br />

Temecula Valley Hospital’s new wing<br />

is set to open this summer. The new wing<br />

is a 29,000 square foot addition to the<br />

first floor on the east side of the hospital.<br />

This addition will allow TVH to expand<br />

cardiovascular and neuroscience services<br />

while advancing the capabilities of these<br />

programs.<br />

The 1st floor addition includes two<br />

additional cardiac catheterization laboratories<br />

(cath labs), a neuro-interventional<br />

operating room, an endovascular<br />

hybrid operating room, seven additional<br />

Post-Anesthesia Care Unit bays, seven<br />

additional Ambulatory Care Unit bays,<br />

an additional CT scanner and a large<br />

community room for educational presentations<br />

and events. These additions<br />

will help TVH better meet the health<br />

care needs of the growing community<br />

and allow the hospital to bring advanced<br />

care to our residents.<br />

By adding two additional cath labs,<br />

TVH will be able to nearly double the<br />

number of cardiac procedures that are<br />

currently performed.<br />

The neuro-interventional operating<br />

room will support TVH’s efforts to be the<br />

only hospital in the region to provide advanced<br />

multidisciplinary stroke services.<br />

This new capability will allow residents<br />

to receive advanced neuroscience care at<br />

TVH and avoid emergency air transport<br />

out of the area to a tertiary medical center.<br />

The endovascular hybrid operating<br />

room will support high-quality interventional<br />

imaging. It will allow physicians<br />

to perform procedures using real-time<br />

image guidance and assess effectiveness<br />

while managing perioperative complications.<br />

Development of an endovascular<br />

hybrid operating room will allow TVH to<br />

establish a high-quality, integrated heart<br />

and vascular program. The strength and<br />

collaboration within the hospital’s medical<br />

staff provides a strong foundation for<br />

building this program.<br />

The Community Room will seat up<br />

to 100 attendees and will be dedicated to<br />

our local heroes. The beautiful photos<br />

that will be displayed in this new room<br />

will feature our first responders; fire,<br />

police and our dedicated active military<br />

and veterans.<br />

The Open House celebration of the<br />

new addition is happening on Saturday,<br />

June 2nd. We invite the community to<br />

join in the fun with tours of the new<br />

hospital wing, activities for families and<br />

a special presentation of the new Heroes<br />

Community Room. The Open House<br />

will be from 9:30 am- 12:30 pm. The<br />

special opening ceremony presentation<br />

will happen at 10 am in the new TVH<br />

Community Room.<br />

“We are excited about the opportunities<br />

that this new wing will provide<br />

to the hospital,” said Darlene Wetton,<br />

Chief Executive Officer, Temecula<br />

Valley Hospital. “The additional services<br />

will allow TVH to better meet the<br />

needs of the community as well as help<br />

the hospital develop programs that will<br />

continue to enhance the outcomes of our<br />

patients. We look forward to having our<br />

community as a part of our celebration<br />

on June 2, <strong>2018</strong>!”<br />

About Temecula Valley Hospital<br />

- Temecula Valley Hospital brings<br />

advanced technology, innovative programs,<br />

patient centered and family<br />

sensitive care to area residents. The<br />

hospital features 140 private patient<br />

rooms; emergency care featuring ER<br />

Reserve; advanced cardiac and stroke<br />

care; orthopedics; and general and<br />

surgical specialties. TVH is nationally<br />

recognized for Patient Safety by The<br />

Leapfrog Group, with a 2017 Top<br />

Hospital Award and 3 consecutive<br />

“A” Grades for Patient Safety in Fall<br />

2016, Spring 2017 and Fall 2017. The<br />

hospital also recently received a 4 Star<br />

Medicare Hospital Compare Rating<br />

and the honor of the Inland Empire’s<br />

Top Workplaces 2017.<br />

For more information, visit www.<br />

temeculavalleyhospital.com<br />

RANDON LANE<br />

CONTINUED FROM PAGE 1<br />

“It is an honor to be selected to serve<br />

as the League’s second vice president<br />

and to assume a leadership role in an<br />

organization that is the leading voice for<br />

California cities. We have many opportunities<br />

and challenges at the local level<br />

and it is more important than ever to<br />

ensure that statewide and federal policies<br />

support California cities.” said Council<br />

Member Randon Lane.<br />

First elected to the Murrieta City<br />

Council in 2008, Lane served as <strong>May</strong>or<br />

in 2011 and 2016. He became involved<br />

in local government when he joined the<br />

Murrieta Planning Commission in 2003.<br />

In addition to serving his city, Council<br />

Member Lane is active regionally,<br />

serving the Riverside Transit Agency,<br />

the Southern California Association of<br />

Governments and the Western Riverside<br />

Council of Governments.<br />

Engaged with the League in a number<br />

of capacities, Council Member<br />

Lane served on the League Board of<br />

Directors from 2011–2015 and starting<br />

again in 2017. In addition, he has been<br />

a member of the League’s Public Safety<br />

Policy Committee since 2009. Council<br />

Member Lane served on the National<br />

League of Cities Board of Directors from<br />

2011–2013.<br />

Professionally, Council Member<br />

Lane has a background in business and<br />

has worked in both the public and private<br />

sectors including several Fortune 500<br />

companies. In 2006, he joined the staff of<br />

Assembly Member Kevin Jeffries, gaining<br />

valuable experience, and working<br />

with local residents on important issues.<br />

“As second vice president, Council<br />

Member Lane will continue to be a leading<br />

voice for his city and cities across<br />

the state by advocating for policies that<br />

strengthen our communities. He brings<br />

his expertise in local government, experience<br />

working with a member of the<br />

Legislature and background in business<br />

to his new role serving the League,”<br />

said League Executive Director Carolyn<br />

Coleman. “California cities have a great<br />

deal at stake this year and I know Council<br />

Member Lane will make a valuable contribution<br />

to our team of leaders, working<br />

hard to advance policy solutions to help<br />

maintain the vibrancy of our local communities.”<br />

In addition to electing Lane to serve<br />

as the League’s second vice president, the<br />

board also elected Grass Valley Council<br />

Member Jan Arbuckle to serve as first<br />

vice president. South San Francisco<br />

Council Member Rich Garbarino continues<br />

to serve as the League’s president.<br />

Lodi <strong>May</strong>or Pro Tem JoAnne Mounce<br />

remains immediate past president.<br />

Established in 1898, the League of<br />

California Cities is a nonprofit statewide<br />

association that advocates for cities with<br />

the state and federal governments and<br />

provides education and training services<br />

to elected and appointed city officials.


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

25<br />

THORNTON WINERY’S<br />

FRIDAY NIGHT LIVE MUSIC<br />

MAY 4<br />

JASON WEBER<br />

No Cover<br />

MAY 11<br />

DEREK BORDEAUX<br />

No Cover<br />

MAY 18<br />

FRIENZ BAND<br />

No Cover<br />

MAY 25<br />

SANTANAWAYS<br />

SANTANA TRIBUTE<br />

$10 Cover<br />

JUNE 1<br />

JOHN DEMPS<br />

No Cover<br />

JUNE 8<br />

B.I.G.<br />

$10 Cover<br />

JUNE 15<br />

MISSY ANDERSEN<br />

No Cover<br />

JUNE 22<br />

STEAL DAWN<br />

No Cover<br />

JUNE 29<br />

CLAPTON ROAD<br />

ERIC CLAPTON TRIBUTE<br />

$10 Cover


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

No Bubble (yet)<br />

REAL ESTATE<br />

by by<br />

Gene Steve Wunderlich Fillingim<br />

February <strong>2018</strong>: You’ll never match<br />

last year’s incredible 30% February to<br />

March sales hike.<br />

March <strong>2018</strong>: Hold my beer!<br />

With just a 14% increase in pending<br />

sales coming into March, I figured<br />

we’d be lucky to get half the monthover-month<br />

boost we did last year. But<br />

the rains sprouted new listings, sales<br />

quickly followed and when the dust<br />

settled, another 30% month-over-month<br />

increase was in the books – 648 / 926.<br />

We needed the boost. At 926 units<br />

sold, that was 97 units less than sold in<br />

March 2017.<br />

Our sales through the 1st Quarter<br />

are lagging Q1’17 by 7%, 2,434/2,256.<br />

We had a four-year streak of increasing<br />

sales, adding 11% to our volume between<br />

2014 and last year. We dropped<br />

7% of that gain last quarter leaving a lot<br />

of ground to make up. Pending sales,<br />

that precursor or next month’s volume,<br />

is up 10% going into April so that’s a<br />

good sign.<br />

If history is any indication, <strong>May</strong><br />

will be even better, and we’ll hit our<br />

stride about June or July before starting<br />

our glide into year-end. The question,<br />

of course, is how good these next few<br />

months will be. We still suffer from a<br />

lack of inventory, interest rates will be<br />

rising, gas prices impact our commuter<br />

homeowners, tax consequences may<br />

affect some segments of the market, and<br />

rising home prices will cut further into<br />

affordability. Nobody I’ve heard from<br />

point to a market correction anytime<br />

soon, but they will caution that growth<br />

may be slower this year as the demand<br />

softens. <strong>May</strong>be.<br />

Of course, prices continue apace.<br />

Median price for the region increased<br />

a modest 3% month-over-month but<br />

maintained a 9% edge over March 2017.<br />

($339,322/ $370,277) Our 1st Quarter<br />

median has risen a total of 56% since the<br />

trough in 2012, increasing from $200,001<br />

to $365,975. Our increase over Q1’17<br />

was 8% with no sign of that abating any<br />

time soon.<br />

Even slower sales aren’t impacting<br />

prices. Yet. If anything, the market is<br />

showing buyer frustration by reducing<br />

median days to sell across the region<br />

to just 19 days! In March, Temecula<br />

properties sold in 12 days on average at<br />

a 12% price premium over last year, and<br />

most other cities close behind. Properties<br />

across the region are currently selling at<br />

99.1% of their asking price.<br />

At recent summits discussing the<br />

housing market, reputable prognosticators<br />

were pretty much in agreement<br />

that the fundamentals of the market are<br />

sound and there is NO BUBBLE! Despite<br />

renewed radio ads advising us that ‘your<br />

home is your bank’, there is significantly<br />

less equity extraction than we experienced<br />

a decade ago. Hopefully part of<br />

that is due to painful lessons learned,<br />

part is due to a much slower appreciation.<br />

When home values are rising 30%<br />

a year, as they did on average between<br />

2001 – 2006, it’s harder for consumers<br />

to ignore the siren song of ‘easy’ money.<br />

Fortunately, this time around people are<br />

not treating their home like an ATM and<br />

now that interest rates are rising, refi’s are<br />

down nearly half in the past year.<br />

Further indication of market strength<br />

includes no crazy loans; no construction<br />

boom; full employment; and restrictive<br />

lending policies. 97% of current FHFA<br />

backed loans are financed in equity purchases<br />

with interest rates of 3% - 4%.<br />

Those loans will not be in jeopardy even<br />

with a moderate correction in pricing,<br />

but those same people will also be more<br />

reluctant to move up as rising interest<br />

rates offset purchase power.<br />

Supply = Solution. Thank you.<br />

Gene Wunderlich is the Government Affairs<br />

Director for Southwest Riverside<br />

County Association of Realtors. If you<br />

have questions on the market, please<br />

contact me at GAD@srcar.org or to<br />

keep up with the latest legislative and<br />

real estate trends go to http://gadblog.<br />

srcar.org/.<br />

The question, of course, is how<br />

good these next few months<br />

will be. We still suffer from a<br />

lack of inventory, interest rates<br />

will be rising, gas prices impact<br />

our commuter homeowners,<br />

tax consequences may affect<br />

some segments of the market,<br />

and rising home prices will cut<br />

further into affordability.


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

35 Year Celebration Includes a<br />

Powerful Concert Lineup at the<br />

Temecula Valley Balloon & Wine Festival<br />

Pulling off an impressive<br />

concert lineup for the 3-day<br />

event, the Temecula Valley<br />

Balloon & Wine Festival will<br />

celebrate their 35th year with<br />

30 bands and top names like<br />

The Wallflowers, Lifehouse,<br />

Sugar Ray, Justin Moore,<br />

Spin Doctors, Pablo Cruise,<br />

Tyler Farr, Fuel, Rae Lynn,<br />

Hoobastank and Lao Tizer.<br />

It all begins Friday night,<br />

June 1 with a Beach Party<br />

Concert, featuring Sugar Ray<br />

with Mark McGrath, Spin Doctors and<br />

Safety Orange. Sugar Ray has a slew of<br />

feel-good, party-in-the-sand hits like slew<br />

of hits including “Every Morning,” “Someday,”<br />

“Falls Apart,” “When It’s Over,”<br />

“Fly,” and “Under The Sun.”<br />

Multi-talented McGrath is best known<br />

for his four years as a co-host of the entertainment<br />

show “Extra.” He has also<br />

appeared on “Celebrity Apprentice,”<br />

“Celebrity Wife Swap,” and “The Office.”<br />

Co-headlining is the 1990s grunge/<br />

rock/pop band The Spin Doctors, best<br />

known for hits “Two Princes” and “Little<br />

Miss Can’t Be Wrong.” Their 1992 album<br />

“Pocketful of Kryptonite” produced five<br />

hit singles for the band, and went triple<br />

platinum, eventually selling over five<br />

million copies. Hits include “What Time<br />

Is It,” “How Could You Want Him (When<br />

You Know You Could Have Me?),” and<br />

“Jimmy Olsen’s Blues.”<br />

Safety Orange is a San Diego based<br />

SoCal Vibe band with originals and cover<br />

tunes. Led by Sol Turpin on vocals, Safety<br />

Orange is booked regularly throughout<br />

Southern California, Arizona and Nevada.<br />

Saturday is packed with heavy weights<br />

including The Wallflowers, Lifehouse,<br />

Hoobastank and Fuel. The Wallflowers are<br />

best known for the 1996 album “Bringing<br />

Down the Horse.” Hit songs include “One<br />

Headlight,” “6th Avenue Heartache,” “The<br />

Difference,” and “Three Marlenas.” Lead<br />

singer Jakob Dylan, is the son of folk rock<br />

legend Bob Dylan.<br />

Lifehouse’s 2000 debut album “No<br />

Name No Face” placed them on the Billboard<br />

Top Ten and sold over 15 million<br />

records worldwide. Hit singles include<br />

“You and Me,” “First Time,” “Whatever<br />

It Takes,” Broken,” “Halfway Gone,” and<br />

“Hurricane.” Lifehouse was touring last<br />

summer with Switchfoot when Hurricane<br />

Harvey hit Houston. Wade teamed up with<br />

Switchfoot’s Jon Foreman to raise funds<br />

for the victims with a track called “Shine<br />

Like Gold.”<br />

Fuel celebrates the 20th anniversary of<br />

their first studio album “Sunburn” this year.<br />

“Sunburn” catapulted the band to the top<br />

of both Rock and Alternative Charts and<br />

spawned the hit single “Shimmer.” Fuel<br />

is known for the mega-hit “Hemorrhage”<br />

from their second studio album “Something<br />

Like Human.”<br />

Hoobastank hits the Temecula Valley<br />

Balloon & Wine Festival’s Saturday lineup<br />

having one of the top 100 YouTube Rock<br />

videos with “The Reason.” To date, the<br />

video has had over 405 million views. The<br />

album by the same name went double platinum<br />

and produced the hits “Disappear,”<br />

“Same Direction,” and “Out of<br />

Control.” Hoobastank recently<br />

announced that their new album<br />

“Push Pull” will release <strong>May</strong><br />

25, with a single “More Beautiful”<br />

released April 4.<br />

Sunday Country Funday<br />

has three-top selling performers<br />

– Justin Moore, Tyler Farr<br />

and RaeLynn. Platinum-selling<br />

Moore’s recent album, Kind of<br />

Don’t Care, debuted at #1 and<br />

so far, has produced two #1<br />

hits, “You Look Like I Need<br />

A Drink,” and “Somebody Else Will.”<br />

Moore’s previous album, Off the Beaten<br />

Path, also debuted at #1, and included hits<br />

“Point At You” and “Lettin’ The Night<br />

Roll.”<br />

Singer/Songwriter Tyler Farr is known<br />

for his hits “Redneck Crazy,” “A Guy<br />

Walks Into a Bar,” and “Whiskey In My<br />

Water.” A classically-trained opera singer,<br />

Farr has a voice degree from Missouri<br />

State University. He co-wrote the songs<br />

“Hey Y’all” for Cole Swindell and “She’s<br />

Just Like That” for Joe Nichols.<br />

RaeLynn, nominated for <strong>2018</strong> Best<br />

New Female Vocalist of the Year,23, was<br />

only 17 when she first appeared on “The<br />

Voice.” Her debut single “God Made<br />

Girls” was certified-gold in 2014 and has<br />

the recent hit “Queens Don’t.”<br />

The Wine Stage will offer headliners<br />

Kalimba-The Earth Wind & Fire Experience<br />

on Friday, The Lao Tizer Band featuring<br />

Chieli Menucci and Karen Briggs<br />

on Saturday and Pablo Cruise on Sunday.<br />

The Temecula Valley Balloon and<br />

Wine Festival will feature 18 wineries,<br />

up to 40 Hot Air Balloons including the<br />

DreamShip, a wheel-chair accessible hot<br />

air balloon, with a canopy full of children’s<br />

drawings.<br />

Fans can win tickets and campsites,<br />

Saturday, April 14 at Promenade Temecula<br />

when they kick off the Festival season with<br />

the popular wine barrel races. Race cars<br />

made from barrels will race for reserved<br />

seats, weekend passes and campsites. The<br />

races start at 1 p.m.<br />

Held at Lake Skinner Recreation Area,<br />

at the edge of Temecula’s Wine Country,<br />

the Festival features dawn hot air balloon<br />

launches and flights, evening balloon<br />

glows, food pairings, and headline concerts<br />

on the main stage. Additional bands<br />

are featured on the wine garden stage.<br />

Concerts are in general admission ticket<br />

price. Reserved seats are available for an<br />

additional fee. Admission is $25 to $45<br />

for adults and $5 for juniors age 6-12. For<br />

information visit www.tvbwf.com or call<br />

(951) 676-6713.<br />

MORE INFORMATION:<br />

Festival website: www.tvbwf.com<br />

Visit Temecula Valley/travel info: www.<br />

VisitTemeculaValley.com<br />

Bands:<br />

http://www.thewallflowers.com<br />

https://lifehousemusic.com/<br />

http://www.fuelrocks.com/bio.php<br />

http://www.hoobastank.com/bio.html<br />

http://justinmooremusic.com<br />

http://tylerfarr.com<br />

http://www.raelynn.com<br />

Temecula Entrepreneurs –<br />

Kat Ellis and Tom Plant<br />

Kat Ellis and Tom Plant are longtime<br />

friends who share a lot in common.<br />

Both love music. Both are avid photographers.<br />

They’re both entrepreneurs.<br />

Following a series of strange incidents<br />

in 2016, they became a couple.<br />

Kat is a native Southern Californian<br />

and has lived in the Temecula Valley<br />

since the 1980s. Twice widowed, her<br />

late husband Roger Ellis was the drummer<br />

for local rock band Bluefish. Her<br />

photographs are magnificent with her<br />

favorite subjects being live music, clouds<br />

and nature.<br />

Tom was born in the San Francisco<br />

Bay Area and moved to the Temecula<br />

Valley in 2002. The son of a hotel man,<br />

his dad handed him a camera when he<br />

was in his adolescence and he remembers<br />

shooting his first roll film at San<br />

Francisco’s Palace of Fine Arts. There<br />

was always good wine around the Plant<br />

household. It’s only natural he developed<br />

a passion for wine.<br />

Five years ago, Kat came up<br />

with an idea for a radio show.<br />

Why not pair music with wine,<br />

she asked herself. Thus, Chords<br />

and Vines was born. Tom joined<br />

her as the show’s permanent<br />

cohost in 2015. With her partner<br />

Shawna Smoot, owner of the<br />

Temecula Valley Cheese Company,<br />

they launched Sassy Mamas<br />

mustards in 2014. They now<br />

27<br />

have more than 20 flavors, including<br />

Provocative Apricot Jalapeño, Pompous<br />

Pomegranate and Cheeky Cilantro Lime.<br />

In 2009, Tom said farewell to his<br />

career in real estate and at a friend’s urging<br />

launched WINEormous, a food wine<br />

and travel blog. A year later he started<br />

offering winery and brewery tours in<br />

Temecula Wine Country. This year he<br />

received ‘Tour Guide of the Year’ for<br />

California from Luxury Travel Guide<br />

based in Birmingham, England. It’s the<br />

third consecutive year he has received<br />

recognition from them.<br />

Both Kat and Tom are passionate about<br />

the Temecula Valley and love living here.<br />

You can taste her mustards at the Cheese<br />

Company in Old Town or call Tom to<br />

book one of his tours at (951) 907-9701.<br />

Chords and Vines airs every Sunday at<br />

3:00 pm online at www.chordsandvines.<br />

com


THE VALLEY BUSINESS JOURNAL<br />

28 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

THORNTON WINERY CONCERT SERIES<br />

CONTINUED FROM PAGE 1<br />

When this year’s Champagne Summer<br />

Concert Series gets underway<br />

at Thornton Winery, it will mark a<br />

milestone. 30 years of great music at<br />

Temecula’s landmark winery. The full<br />

schedule was recently released, and you<br />

can find it in this month’s entertainment<br />

section. Director of Operations, Tonya<br />

Wake, told me most artists have already<br />

been confirmed. Jeffrey Osborne, Dave<br />

Koz, Kenny G, Michael McDonald,<br />

Chris Botti, Brian Culbertson and<br />

Chris Isaak will all be returning to the<br />

Thornton Champagne stage. “Most of<br />

the best ones will be here along with a<br />

few new people.”<br />

Formerly known as the Champagne<br />

Jazz series, Wake felt it was important to<br />

recognize it’s not just jazz, noting artists<br />

including Boz Scaggs, Melissa Etheridge<br />

and America have all performed<br />

at Thornton. Winery Chairman, John<br />

Thornton, says he’s delighted to reach<br />

the 30-year mark, but pledges “31 will<br />

be even better!” Thornton also offers<br />

Friday night concerts, with a tribute<br />

band scheduled the last Friday of the<br />

month through the end of October.<br />

Executive Chef, Ceasar Solarzano,<br />

will continue the popular Gourmet Supper<br />

Package, but he “wants to change<br />

them up a bit.” After having lunch with<br />

both John and Steve Thornton and<br />

Tonya at Café Champagne, I can attest<br />

diners will be in for a real treat.<br />

The venue has a capacity of about<br />

650 people who come not just from the<br />

Temecula Valley, but from far and wide,<br />

too. Guests regularly visit from both Nevada<br />

and Arizona and many come year<br />

after year. The intimate setting allows<br />

concertgoers to feel like they’re part of<br />

something extraordinary.<br />

Winemaker, David Vergari, has<br />

been racking up awards left and right.<br />

Thornton’s sparkling wines have recently<br />

received six gold medals. The Brut<br />

Reserve picked up platinum. “We’re<br />

winning just one after another,” John<br />

Thornton said. “Compared to the others<br />

in the competitions, they’re just the<br />

best.” You can enjoy these award-winning<br />

wines while attending any of the<br />

concerts this summer.<br />

Thornton Winery is located at 32575<br />

Rancho California Road in Temecula.<br />

You can check out this year’s lineup at<br />

thorntonwine.com.<br />

thorntonwine.com.


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

29


THE VALLEY BUSINESS JOURNAL<br />

30 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2018</strong><br />

14th Annual Temecula Wine and Music Festival<br />

On Sunday, <strong>May</strong> 27th, join worldclass<br />

entertainers as they grace the<br />

stage at the Temecula Wine and Music<br />

Festival, one of the most prestigious<br />

music events in Southern California.<br />

This year’s event will take place at the<br />

beautiful Hawk Ranch in Murrieta,<br />

California. Coupled with a unique wine<br />

tasting experience, the Temecula Wine<br />

& Music Festival will feature Grammy<br />

nominated and award-winning artists<br />

as they set the rhythm for a great day of<br />

Pop, Jazz and R&B tunes in an atmosphere<br />

of relaxation and good times at<br />

Hawk Ranch all to benefit the Boys &<br />

Girls Clubs of Southwest County.<br />

This year’s entertainment line-up<br />

includes Kalapana, Gail Johnson, Michael<br />

Paulo, Paul Brown, Blake Aaron,<br />

Gregg Karukas, Benji Soul, Rene Paulo<br />

and Kanzaki. Along with great music<br />

the festival will also be featuring wine<br />

tasting from ten local and international<br />

wineries.<br />

“We have moved the Festival to<br />

Hawk Ranch and we are very excited<br />

about this new location”, says Michael<br />

Paulo, Festival Director. Hawk<br />

Ranch is within an hour drive from Los<br />

Angeles, Orange, Riverside, San Diego<br />

and San Bernardino counties. From the<br />

I-15 or I-215 freeways, Hawk Ranch is<br />

located off Murrieta Hot Springs Road.<br />

Tickets for Temecula Wine & Music<br />

Festival can be purchased at Tix.com.<br />

Ticket prices start at $40. For additional<br />

event information, call 951-696-0184 or<br />

visit TemeculaWineAndMusicFestival.<br />

com.<br />

ABOUT THE ARTISTS<br />

Michael Paulo: World Renowned<br />

Saxophonist, Festival Host and Producer,<br />

Paulo has traveled the world as<br />

an ambassador of jazz. Hailing from<br />

Hawaii his personal style and energy<br />

in his performances has electrified his<br />

audiences everywhere.<br />

Kalapana: Their songs have<br />

bridged generations and they remain<br />

the most popular band of all time from<br />

Hawaii. With over twenty recordings<br />

throughout their career, they have a popular<br />

following in Asia and California.<br />

They recently were recognized at The<br />

Grammy’s for their contribution to the<br />

Hawaiian Pop music history.<br />

Gail Johnson: She is known s the<br />

first lady of Smooth Jazz but her talent<br />

bridges the gap from straight ahead<br />

Jazz, R&B, Funk and Gospel. She has<br />

performed at major festivals around the<br />

world and is the leader of the popular<br />

band Jazz in Pink.<br />

Paul Brown: With over 70 number<br />

one hit songs as a producer and<br />

artist, Paul has been one of the biggest<br />

influences in the smooth jazz and R&B<br />

genres. His unique guitar style is reminiscent<br />

of jazz greats Wes Montgomery,<br />

Eric Gale and BB King.<br />

Blake Aaron: Guitarist Blake Aaron<br />

has recently released his new record<br />

Soul Stories. His unique style ranges<br />

from Rock, Jazz, R&B, Fusion and<br />

Latin music. He is a master of the guitar.<br />

Gregg Karukas: Grammy<br />

award-winning pianist/composer brings<br />

his unique sound to this year’s festival.<br />

He is the most sought-after keyboardist<br />

and has performed with the top names<br />

in the genre.<br />

Benja Soul: Making his Southern<br />

California Debut, Benja is a vocalist,<br />

pianist, composer, flutist, choir director<br />

and minister to mention a few of his<br />

many facets. His songs deliver positive<br />

messages and his music is heartfelt.<br />

Rene Paulo: Father of Michael<br />

Paulo, Rene is the senior member at the<br />

Festival. He was a child prodigy playing<br />

the piano at 4 years old. Rene’s accolades<br />

include Hoku and Fil Am Lifetime<br />

Achievement Awards for his musical<br />

contributions. At 85 years young, Rene<br />

continues to amaze audiences with his<br />

virtuosity and flamboyant style.<br />

Kanzaki: From Japan, this Japanese<br />

sax legend is a festival regular<br />

representing Yanigasawa Saxophones.<br />

They are a Festival supporter and contributor<br />

to our local charities.<br />

14th Annual Temecula Wine and Music<br />

Festival is at Hawk Ranch, 42149 Elm<br />

Street in Murrieta.<br />

Brad Neet<br />

CONTINUED FROM PAGE 1<br />

UHS honors individuals who<br />

inspire and build exceptional teams<br />

that are dedicated to advancing their<br />

facilities. Award winners lead their<br />

teams to strong financial performance,<br />

the highest level of patient satisfaction<br />

and improved patient outcomes.<br />

“It’s an honor to be the recipient<br />

of this recognition and I am<br />

fortunate to work alongside an<br />

amazing group of people. It really<br />

does take an entire team to make<br />

things happen like this,” stated<br />

Brad Neet.<br />

Southwest Healthcare System operates<br />

both Rancho Springs Medical<br />

Center in Murrieta and Inland Valley<br />

Medical Center in Wildomar. The<br />

hospital system has been recognized<br />

for its outstanding level of care by<br />

earning the Joint Commission’s Gold<br />

Seal of Approval for Advanced Certification<br />

in Knee and Hip Surgery,<br />

Blue Distinction for a higher level of<br />

service provided in both Maternity<br />

Care and Bariatric Surgery, and<br />

Joint Commission certification as a<br />

Primary Stroke Center.


<strong>May</strong> <strong>2018</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

31


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

32 <strong>May</strong> <strong>2018</strong>

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