CE China Daily 2018 - Day 2 Edition

DAY 2
FRIDAY
4 TH MAY 2018
By Cleverdis,
the publisher of
IFA International
BUYERS’ GUIDE
FRIDGES
E-Commerce 3.0 Comes Alive
CE China 2018 gives deep insights into latest trends
together with Asian distribution
SMART
IS COOL
The uptake of connected
appliances by consumers is
likely to be driven around
the refrigeration category,
which will manage
food provisions helping
consumers to waste less,
as well as eating a wider
variety of healthy foods,
ordering replacement
items and receiving
menu suggestions via
smartphone technology.
Find out more, in our
buyers’ guide, on page 7.
Roland Gerke
Chairman & President,
BSH Home Appliances
Holding (China) Co., Ltd.
Read page 5
Visitors to this year’s
edition of CE China will
have the opportunity to
get deep insights into latest
e-commerce trends. Today,
the E-Commerce Export
Forum will be hosted by
the Shenzhen E-commerce
Service Center, partner of
CE China. The E-Commerce
Export Forum is yet another
opportunity for brands,
manufacturers and retailers
to learn about latest
trends at CE China 2018.
Yesterday, the new IFA Retail
University offered a wide
range of power-briefings
from market research
companies, international
brands, manufacturers and
innovators.
Indeed, as China is a
global case example of
online product marketing,
top brands present at CE
China, such as BSH (see
our exclusive interview
– page 5) or Haier, with
their high-end Casarte
brand, are able to gain new
THE
E-COMMERCE
EXPORT FORUM
IS YET ANOTHER
OPPORTUNITY
FOR BRANDS,
MANUFACTURERS
AND RETAILERS
TO LEARN ABOUT
LATEST TRENDS AT
CE CHINA 2018
value from this exceptional
platform provided by CE
China. This year, Haier is
presenting the “Haier U+
Smart Life” in four zones
at CE China: Smart Living,
Smart Kitchen, Smart Bath
and Smart Sleeping.
With outstanding new
products on show, CE
China is again an excellent
platform for business
networking.
TRADE TALK
HOME APPLIANCES
Chen
Zhang
CTO, JD.com
The Chinese
e-commerce landscape
is already one of the
most developed in the
world, but continues
to see tremendous
changes. About 18%
of retail takes place
online in China, about
double that of the US.
» Read page 4
Natalia
Andrievskaya
Global Director,
Major Domestic
Appliances, GfK
Online channel is
still a driver of the
MDA market, adding
that this doesn’t
cannibalise offline,
but brings incremental
growth. In 2017, 25%
of global sales were
online, as opposed to
23.7% in 2016 and
21.7% in 2015.
» Read page 6

PREFACE
PREFACE
Richard Barnes
Opening Ceremony Attracts
Major Media Attention
Back to
the Roots
While this is the third edition of CE China in Shenzhen,
the roots of the event go much deeper. CE China is part
of the “global IFA events family”. It was in 1924 that the
first IFA took place, and over the years, the show became
the world’s leading event for consumer electronics and
home appliances. IFA is now known as the trade show for
connected living, and it was this concept that inspired CE
China. As Jens Heithecker, IFA Executive Director & Messe
Berlin Vice-President, CE China Chairman, explained in
his opening speech here yesterday, IFA is based on a very
specific and unique concept, addressing retailers as well
as brand products. It was this approach that made IFA
Berlin the most successful and the most international
efficient retail meeting, and because of this history and
experience, leading Chinese retailers asked Messe Berlin
to support them in getting connected with more western
brands. The idea to establish a new brand retail show
here in China was born and today, the baby is standing
on its own two feet
The opening ceremony of the third
edition of CE China saw a major
media turnout, with the cream of
the industry, along with Chinese
government representatives, on the
stage for a ribbon-cutting ceremony.
Jens Heithecker, IFA Executive Director
& Messe Berlin Vice-President, CE
China Chairman, received a warm
welcome from local delegations,
and took the time to underline his
organisation’s philosophy regarding
this event: “Firstly, CE China is about
helping the brand industry to get
personal access to qualified retail
instead of having to rely solely on
online distribution. Secondly, CE
China is about supporting retailers to
make a difference in quality to online
business. We help them to learn about
the opportunities of additional value
of brands and upselling strategies,
and following this approach, CE China
is developing in 2018 with more
western brands exhibiting.”
The IFA “boss” added, “We are
convinced that we serve the Chinese
consumer market more effectively
and that we correspond well with
the initiatives by the Chinese
government.”
Finally, Mr Heithecker gave some
Key Performance Indicators from last
year’s event. “86% of all visitors were
impressed by CE China and wanted
to revisit again this year. Even 90%
of the visitors had influence regarding
purchasing decisions. It is our joint task
to establish new business contacts
and to increase these figures.”
Dai Fengjun, Executive Vice-President
South China Region – Suning.com
group also addressed the audience,
stating, “Suning is now not only a
retail operator and internet company,
but also a technology enterprise. This
year, Suning put forward ‘smart retail
for a better life’ as well as the idea of
a good product, a good service and a
good life. We hope that through this
exhibition, we can introduce more
technology and more noble products.
And through the IFA platform, we
hope that Chinese products can be
placed on the global stage”
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Photo Credits and Copyright: All Rights Reserved.
Chu Jianzhong, General Manager Shenzhen Branch – Haier; Yang
Hongyu, Vice General Manager – Shenzhen Investment Holdings
Co., Ltd.; Hu Xiaoqing, Deputy Director-General - Economy, Trade
and Information Commission of Shenzhen Municipality; Chen Biao,
Vice Mayor - Shenzhen Municipal Government; Jens Heithecker, IFA
Executive Director & Messe Berlin Vice-President, CE China Chairman;
Dai Fengjun, Executive Vice-President South China Region - Suning.
com Group; Orient Zhu, China Vice President - IDG Group; Chen
Wenbing, National Sales Key Account General Manager - BSH Home
Appliances (China) Co., Ltd.; Sophie Shao, Brand Management
Director - Midea Group; and Wolfgang Niedermark, Chief
Representative - German Industry and Commerce Ltd.
2

NEWS
推 进 智 能 化
生 产
家 电 品 牌 格 兰 仕 为 “ 中
国 制 造 ” 正 名
Promoting Intelligent
Manufacturing
Galanz home appliance business changes
meaning of “Made in China”
中 国 家 电 品 牌 格 兰 仕 将 携 其 全 套 G+ 智 能 家 电
出 席 CE China。 专 门 从 事 家 电 制 造 行 业 39 年
的 格 兰 仕 以 其 在 微 波 炉 行 业 的 专 业 技 术 而 闻
名 , 但 如 今 其 业 务 范 围 已 经 拓 展 至 各 类 微 波
炉 , 空 调 , 冰 箱 , 洗 衣 机 , 干 衣 机 , 洗 碗 机
和 其 他 的 小 型 家 电 。
在 过 去 的 20 年 中 , 格 兰 仕 与 欧 洲 许 多 知 名 品
牌 建 立 了 战 略 合 作 关 系 , 有 近 2 亿 家 电 产 品 出
口 到 了 欧 洲 。 他 们 与 博 世 集 团 (Bosch) 的 战
略 合 作 从 微 波 炉 和 电 动 蒸 汽 炉 开 始 , 随 之 在
欧 洲 和 亚 洲 地 区 共 同 开 发 市 场 。 此 外 , 格 兰
仕 还 专 门 为 CASO( 德 国 家 电 品 牌 ) 针 对 中 高
端 用 户 群 定 制 了 i 系 列 微 波 产 品 。
The Chinese brand Galanz is present
at CE China with the whole set of G+
intelligent home appliances. Specialised in
manufacturing for 39 years, Galanz was
primarily known for its expertise in the
microwave trade, but its business now
covers a full supply of microwave ovens,
air conditioners, refrigerators, washing
machines, dryers, dish washers and other
small home appliances.
Over the past 20 years, Galanz has
established strategic partnerships with many
famous brands in Europe, with almost 200
million home appliances exported to Europe.
The strategic cooperation with Bosch Group
started from microwave to electric steam
stove, and co-developed markets in Europe
and Asia. Furthermore, I-series microwave
products have been customised for CASO
targeting middle and high-end user group.
At the same time, Galanz is developing
strategic cooperation with global
mainstream retail channels covering
products from kitchen appliances to white
goods and improving international strategic
cooperative value through independent
innovation and brand. Galanz has directly
entered into business with many mainstream
retail channels in Europe, such as Media
Markt, Saturn, METRO, Aldi South, Kaufland,
Carrefour (France), and Fillony.
Galanz has established subsidiaries and R&D
centres in Germany, UK and France, and
employed local talent to build local teams
for marketing, operation and quality control,
accelerating retail business development
as well as building local warehousing and
logistic distribution system in Europe
» STAND 9B08
与 此 同 时 , 格 兰 仕 正 与 全 球 各 主 流 零 售 平 台
发 展 战 略 合 作 伙 伴 关 系 , 涵 盖 的 产 品 包 括 了
从 各 类 厨 房 电 器 到 大 白 家 电 , 另 外 , 他 们 还
利 用 自 主 创 新 和 品 牌 来 提 升 国 际 战 略 合 作 价
值 。 如 今 格 兰 仕 产 品 借 助 与 欧 美 众 多 知 名 品
牌 结 成 的 战 略 伙 伴 关 系 直 接 进 入 欧 洲 市 场 ,
如 万 得 城 电 器 (Media Markt)、 土 星 电 器
(Saturn)、 麦 德 龙 集 团 (METRO)、 奥 乐
齐 连 锁 超 市 (Aldi South)、 考 夫 兰 特 超 市
(Kaufland)、 法 国 家 乐 福 (Carrefour) 和
翡 利 (Fillony)。
格 兰 仕 在 德 国 , 英 国 和 法 国 已 经 建 立 了 其 分
公 司 和 研 发 中 心 , 聘 请 了 当 地 人 才 并 组 建 了
本 地 团 队 进 行 市 场 营 销 、 操 作 运 营 和 质 量 控
制 , 以 此 加 快 其 零 售 业 务 的 发 展 、 建 立 其 本
地 仓 储 和 欧 洲 范 围 内 的 物 流 配 送 系 统
» STAND 9B08
CE China Daily • Friday 4 th May 2018
3

TRADE TALK
Drones, Autonomous Vehicles
and Automated Warehouses
Not the future; today – in China – with JD.com
Chen Zhang is JD.com’s CTO, overseeing the company’s
R&D capabilities with a focus on addressing the ecommerce
industry’s biggest technological challenges. At JD.com, he also
leads the company’s programmes to develop innovative and
cutting-edge technologies, its external collaboration programs,
and its development of international talent. The company
recently started testing robotic delivery services and building
drone delivery airports, as well as operating driverless delivery
by unveiling its first autonomous truck, so we asked Mr Chen
to tell us more.
We now have daily operations for
drone delivery in several locations
in China. We use drone delivery to
lower logistics costs and increase
efficiency in areas where complex
terrain and poor infrastructure make
“last mile” logistics challenging.
JD.com is also building out fullyautomated
warehouses, including
the first fully automated business-toconsumer
warehouse in the world,
which has already begun operations
in Shanghai. Meanwhile, we are
leveraging AI, deep learning and
image recognition technologies to
develop smart logistics solutions.
We’ve been testing autonomous
delivery vehicles in a few university
campuses in China. In the long
term we expect these vehicles to
make urban deliveries in locations
like corporate campuses and office
buildings.
Moreover, we are researching
autonomous light electric vans with
industrial partners for the delivery of
goods from JD’s distribution centres
to delivery stations in the future.
How is big data helping put your
company compete in the market?
JD.com’s advanced big data analytics
are increasingly providing brands and
consumers an enhanced shopping
experience.
Our dynamic pricing initiatives
maximise efficiency through
sophisticated algorithms that
provide real-time pricing for 4 million
products stored in JD warehouses.
JD.com has joined forces with
Tencent, Baidu and other internet
giants in China. The partnerships
give JD the most complete data set
of user habits of anyone in China’s
Internet space – extending JD.com’s
leadership in offering brands
unrivalled insights to help retailers
reach the right target consumers
quickly and effectively, providing
outstanding ROI.
What do you see as being the
key trends in the evolution of
consumer demand in China?
The Chinese e-commerce landscape
is already one of the most developed
in the world, but continues to see
tremendous changes. About 18%
of retail takes place online in China,
about double that of the US. By
2020, Chinese online purchases are
expected to exceed those of the US,
UK, France, Germany and Japan
combined.
China is a mobile-first commerce
market and Chinese consumers look
for the best consumer experience.
On JD.com, about 80% of our orders
come from mobile and for our users
in many parts of China, same-day
delivery is seen as a standard.
Another key evolution is that Chinese
consumers are becoming more
and more discerning. They look for
quality products and therefore, the
demand for imported goods is rising
sharply. The rapid growth of our
cross-border e-commerce platform
JD Worldwide is an illustration of
this trend.
Thoughts on omni-channel?
Today, reaching Chinese customers
means for brands developing an
omni-channel strategy using online
social media channels, CRM & omni
channel strategies.
JD.com has been a global leader in
the shift to omnichannel.
For instance, we have jointly
Chen Zhang
CTO, JD.com
deployed with Walmart a supply
chain and backend system to
integrate inventory management.
When a customer places an order
on JD.com, our order management
system will determine whether a
JD.com warehouse or Walmart
store is closer to the customer, and
dispatch a courier accordingly.
We also launched JD-Tencent Retail
Marketing Solution. We co-develop
a secure database of shopping data
that will give brands the ability to
better understand user preferences
and target potential consumers,
regardless of whether consumers
choose to shop online or in-store.
We are also rolling out offline “JD
Retail Experience Shops”, where
customers can touch and feel
products sourced from JD.com.
JD’s technology, powered by
predictive analytics using big data,
will keep offline stores stocked
with recommended categories and
suggested amounts of products,
while localizing the selection
depending on consumer buying
preferences in each location
BY 2020,
CHINESE ONLINE
PURCHASES
ARE EXPECTED
TO EXCEED
THOSE OF THE
US, UK, FRANCE,
GERMANY
AND JAPAN
COMBINED.
4

EXCLUSIVE INTERVIEW
BOSCH HA HAS
COLLABORATED WITH LIVE
STREAMING PLATFORM ON
SUNING.COM
Roland Gerke
Chairman & President,
BSH Home Appliances Holding (China) Co., Ltd.
Consumer Centricity, Digitalisation
& Localisation
BSH develops new categories and new functionality
in home appliances in Asia
BSH is back at CE China for its third year. We asked Roland
Gerke, Chairman & President of BSH Home Appliances Holding
(China) Co., Ltd. what the key elements are for his company’s
success in this market.
BSH Region Greater China was
particularly outstanding with an
18% jump in revenue including
categories of refrigerator, washing
machine and dishwasher. BSH
has been driven by the strategy of
consumer centricity, digitalisation
as well as localisation. BSH
actively expands online and offline
distribution channels and enhances
customer service experiences to
meet their demands while being
committed to develop premium
products.
What are the “sweet spots” in
the China market? What product
categories are shining?
The “sweet spots” of traditional
home appliances are new products,
new categories development
and new function upgrades. The
market growth points focus on
new categories like dishwasher and
oven. Traditional appliances like
refrigerator and washing machine
also shine in growth points, such
as dryer and washer-dryer. BSH’s
main products and advantages are
premium appliances such as multidoor
refrigerator, dishwasher and
dryer. With the intensifying trend of
consumption upgrade in China, BSH
has high expectations on emerging
categories like dishwasher and oven.
This is the third year BSH is one
of the biggest exhibitors at CE
China. What are your results like
from this show, and how do you
see its future?
As a premier trade show for
consumer electronics and home
appliances, CE China integrates retail
trade to bridge the gap between
manufacturers and customers.
This great opportunity allows BSH
to engage in networking and
collaboration activities with both
Chinese retailers and customers.
Though participating in CE China,
BSH would like to bring its premium
products, advanced technologies as
well as the concept of Healthy Living
to public while delivering higher
quality and healthy modern home
life to more Chinese customers.
We believe there will be more
manufacturers and brands to get
mutual communication, learning
and interactions with customers by
leveraging the platform of CE China.
What are the highlights of your
stand this year?
Bosch HA introduced Bosch
VitaFreshpro multi-door refrigerator
with our powerful Vita FreshPro
technology. This new product will
bring customers with brand-new
experience of freshness by providing
the food with accurate storage
temperature and humidity.
In addition, our washing machine,
dishwasher and vacuum cleaner
bring an overall experience of Clean
to visitors. All categories of our
products with the function of Home
Connect show the visitors with a
healthy and smart modern home life
scene. We would like to highlight
our theme of Simply Healthy, Simply
Goodness to the visitors.
Bosch HA has collaborated with
live streaming platform on Suning.
com by connecting the exhibition in
Shenzhen and our store in Nanjing
Suning to interact and discuss on
Healthy Living topic with customers.
China is by far the biggest
adopter of smart products. Why
so? And how are you meeting
this demand?
There is a good foundation of
internet ecological environment in
China. The level and structure of
consumers is changing, especially
the new generation of consumers
have broader perspectives and
prefer on smart home appliances.
BSH Home Appliances Group started
researching and developing smart
home solutions in 2007. Since that
time, BSH has been among the first
home appliances companies in the
world to invest in the development
of smart home solutions.
Home Connect is an open source
platform, and is the first solution in
the world that allows users to control
a variety of home appliances and
brands through a single app. The
app has now evolved from version
1.0 to version 2.0, which features
more advanced capabilities. BSH is
on track to proactively cooperate
with global and local partners –
including Google Nest and Alibaba
– to nurture the ecosystem and
provide more customer-tailored
smart home offerings.
At present, the full range of BSH
home appliances have been enabled
with “Home Connect”. Based on
its world-leading expertise and
technological know-how, BSH
is providing fully localised Home
Connect functionality to Chinese
consumers, with extra care on data
security and sensitivity
CE China Daily • Friday 4 th May 2018
5

HOME APPLIANCES
Natalia
Andrievskaya
Global Director,
Major Domestic
Appliances, GfK
Udo Jansen
Global Director,
Small Domestic Appliances,
GfK
Home Appliances Surf on a Wave of Success
GfK forecasts healthy growth for both major and small appliances for 2018
MAJOR APPLIANCES
According to GfK, 4.1%
market growth is expected
for global sales of major
domestic appliances in 2018.
Natalia Andrievskaya, Global
Director – Major Domestic
Appliances, GfK, told an
audience of journalists at the
IFA Global Press Conference
in Rome last month that
online channel is still a
driver of the MDA market,
adding that this doesn’t
cannibalise offline, but
brings incremental growth.
In 2017, 25% of global sales
were online, as opposed to
23.7% in 2016 and 21.7%
in 2015. Looking at freestanding
refrigerators and
washing machines, these
figures are higher, with
30% of fridges and 34%
of washing machines being
sold through online channel.
Smart Appliances
The onset of Smart
Appliances is particularly
strong in China. According
to GfK, 50% of consumers
worldwide are sure that
Smart Home will change
their lives in the near future,
however in China, this
figure is 75%. In Japan, only
19% of consumers agreed
with this statement. The
number of smart (major)
home appliances sold on the
global market has increased
exponentially from the early
days of the technology. While
in 2012, only seven products
were on the market, 4,131
smart products could be
found in 2017 and this year
the figure has climbed to
7,178. Likewise, the value
share of smart appliances
is increasing globally. APAC
has by far the highest
share, with 21.8% of major
appliances sold in February
2018 being “smart”, as
opposed to 9.3% in Western
Europe.
China has the highest
share of smart appliances
in the world, with 19.2%
of refrigerators, 36.3%
of washing machines and
40.2% of air conditioners
being “smart”.
“It’s fascinating to see that in
China, smart product groups
have already reached levels
we didn’t expect before”,
says Ms Andrievskaya. “Even
though China is one of the
most advanced countries in
the world, in terms of share
of smart appliances, we
still see big differences by
product.”
SMALL DOMESTIC
APPLIANCES
Udo Jansen – Global
Director, Small Domestic
Appliances, GfK, states
that in this category, the
key aspect today is more
than ever innovation. New
appliances and new product
categories are popping
up all the time, and major
growth is being seen in
such product categories
as handstick rechargeable
vacuum cleaners, robotic
vacuum cleaners, and air
fryers, where connectivity is
increasingly important.
According to GfK, the global
market for small appliances
in 2017 amounted to
US$65.2bn. That’s a rise of
8% over the previous year.
The sector is being boosted
by product categories that
didn’t exist before, such as
personal connected scales,
massage mats, and new
kinds of food preparation
machines.
Yet again China leads the
world in terms of market
share for connected small
devices. 50% of robot
vacuum cleaners sold
in China in 2017 were
connected, as opposed to
26% in 2016.
China has also become the
biggest virtual marketplace
in the world for small
appliances, with growth
of 38.7% in sales in 2017
to EUR6.4bn. At the same
time, Chinese consumers
are willing to accept
premium products and
better equipped appliances
over time. For example,
pistol-grip hair dryers in the
“over 150 CNY” category
made up for only 35% of
the market in 2016, but
leapt to 51% in 2017.
Overall, the global key trends
for SDAs are as follows:
1. Continuously good
growth rates – the positive
and dynamic trend
continues;
2. Trading up – consumers
are going for higher priced,
better equipped appliances;
3. Innovation & new market
segments – The SDA market
is driven by innovations and
smart appliances, as well as
new product categories;
4. Energy efficiency: EU
energy labels
5. Connectivity & smart
homes: This will bring new
benefits to consumers
6. Growth of internet sales:
This impacts SDA sales,
however share of online
sales differs greatly country
by country
CHINA
HIGHEST SHARE
OF SMART
APPLIANCES
IN THE WORLD
2,5%
Smart REF
(Sales Value %)
2015 2016
10,1% 19,2%
2017
2.4 9.2 18.4
(Sales Value, billion)
8,7%
Smart WM
(Sales Value %)
18,6%
2015 2016
36,3%
201701-10
5.7 12.7 20.7
(Sales Value, billion)
Smart Air-con
(Sales Value %)
40,2%
8,6%
22,9%
2015 2016 201701-10
10.6 30.0 56.1
(Sales Value, billion)
Source: GfK - IFA GPC 2018
REF
WM
Air-con
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BUYERS' GUIDE
FRIDGES
THE MARKET
In line with the global trends
towards built-in appliances, builtin
refrigerators are also on the
rise, as open kitchens become
more the norm around the globe.
In 2017, the trend was supported
by increased manufacturers’ new
launch activity.
CHINA GETS (EVEN) SMARTER
China has the highest share of
smart appliances in the world,
with 19.2% of refrigerators sold
in 2017 being smart, and the
trend continues. 75% of Chinese
consumers interviewed by GfK
said they thought smart home
would soon change their lives.
That means there’s still plenty of
room on the upside.
NOFROST DRIVING GROWTH
As consumers nowadays admit
to preferring to have more time
than money, convenience of
the NoFrost refrigerators comes
in handy. These appliances are
showing steady growth in sales.
The trend proves to be true not
only for freestanding, but also for
built-in.
THE FUTURE
There has been a significant
amount of product development
and innovation in the refrigeration
market. Manufacturers have
continued to add value through
introducing better technologies,
improved materials and advances in
design.
Consumers today have a wider
choice of sizes, combinations and
functionality than ever before, but
even so the standard fridge-freezer,
with one above the other, remains by
far the most popular format.
STATE OF PLAY
Innovation has touched almost every aspect of
design in the market for refrigeration, inspiring
consumers to trade up for better style, functionality
and different formats.
Today fridges and freezers come in a range of
colours, have a variety of storage solutions, are
more energy-efficient, keep food fresher for longer
and can even be a status symbol – something to
impress visitors.
Now the market is poised for a revolution in
connectivity as smart fridges are becoming
available at prices people can afford.
INNOVATIONS TO LOOK FOR AT CE CHINA
SMART PRODUCTS
The uptake of
connected appliances
by consumers is likely
to be driven around the
refrigeration category,
which will manage
food provisions helping
consumers to waste less,
as well as eating a wider
variety of healthy foods,
ordering replacement
items and receiving
menu suggestions via
smartphone technology.
PERSONALISATION
Manufacturers are tapping
into the growing trend for
personalisation, as people are
looking for products that suit
their specific requirements.
Featuring easy-to-use customisable
compartments and a cooling
system that preserves taste and
texture to a new level, is a highly
adaptive fridge storage system.
Inner-door storage allows
consumers to style their fridge
just the way they like it, which
may include plastic boxes that are
helpful for keeping ingredients
separate.
INNOVATING @ CE CHINA
ENTER THE ANTIOXIDANT ZONE…
WITH THE CASARTE F+ 520
• Original F+ design
There are 5 large spaces which are equipped with original
technology to customise exclusive storage space for the
family.
• MSA oxygen control preservation
Original oxygen-control and freshness technology,
separation of nitrogen and oxygen, delaying the oxidation
of food materials, to keep food fresher for a longer time.
• Flush insert concept
Integration of cabinets, freedom of personality,
achievement of high-end kitchens.
» STAND 9A02
ENERGY EFFICIENCY
Energy efficiency in home
appliances has pushed forward
significantly over the last few
years, and replacement can help
make sure the kitchen starts life
with high performance, bringing
cheaper bills and reductions in
greenhouse gas emissions.
The difference in running costs
between old and new appliances
can be significant. Some of the
biggest savings can be found in
refrigeration, which should not
come as a surprise as fridges and
freezers are working round the
clock.
STAR OF THE MIDEA BOOTH
– THE BCD-750WGPZV
• Wide Temperature range
The first fridge with exclusive temperature interval from -30°
to +20°C with precisely controlled zones;
• Smart
With AI REF 4.0 system, smart functions like real time food
monitoring, temperature remote control, customized options
based on health data are possible;
• Decorative
The KMI glass door combines the beauty of glass and steel,
enabling this fridge to match most furnishing styles? A 21.5-
inch HD screen is concealed in the glass whenever not in use.
» STAND 9A05
CE China Daily • Friday 4 th May 2018
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