CE China Daily 2018 - Day 3 Edition

TRADE TALK
NEWEGG
HAS DEVELOPED
A TRULY NATIVE
MOBILE APP
TAILORED FOR
THE CHINESE
CONSUMER.
Newegg Global Marketplace was founded in 2011 as
an expansive business unit of Newegg.com. We asked
Sophia Tsao to give us the inside line…
Having been a PC components
and electronics retailer since
2001, our core business built
up a loyal and tech-savvy
customer base of over 36
million customers, who are
always looking for the latest and
greatest in tech products. Our
technical expertise that began
with consumer electronics and
computer hardware has now
personal invitation to qualified
sellers to come on-board and
operate a seller account.
As a basic requirement, sellers
are required to have a legitimate
business license, backed by
a dedicated customer service
line, and an operation that
fulfils orders within 72 business
hours. Aside from these basic
Companies looking to
penetrate the Chinese market
need to understand how the
demographics and ecosystem
operates because it’s uniquely
different than how the U.S.
market operates. Chinese
consumers, for example, heavily
utilize mobile shopping through
chat applications and prefer very
content-rich product pages. A lot
of how they access information
and make a purchase is through
their mobile device. Considering
these and other elements,
Newegg has developed a truly
How Marketplaces are
Accelerating Cross-Border Trade
Exclusive Interview – Sophia Tsao – Vice President – Newegg Global
Marketplace
Sophia Tsao
Vice President,
Newegg Global Marketplace
grown to other tech-related
fields such as home automation,
virtual reality, automotive
electronics, health-tech, drones
and STEM (Science, Technology,
Engineering, and Math),
sourcing products from both 1P
and 3P partners. Incorporating
this hybrid model offers our
customers a premier and wider
product assortment. As our
assortment grows, we recognise
the growing demand of our
international customers seeking
products from different parts of
the world, which propelled us
to open our platform to more
than 50 countries. Consumers
and sellers alike are now
connected to products globally
through a single e-commerce
platform. A localised look
and feel invites familiarity and
trust. We’re proud to say that
consumers who previously had
no access to certain products
are able to obtain them through
Newegg, while experiencing top
notch service.
How does your marketplace
work, and how is this kind of
activity developing?
Newegg is an invite-only
marketplace. We examine each
seller application carefully,
reviewing various factors such
as product assortment, content
quality, price competitiveness,
and seller rating. We extend a
selling requirements that ensure
quality of product and service to
Newegg customers, there are no
other requirements.
Newegg operates its online
Marketplace platform by making
ecommerce easy. The Newegg
advantage is that the seller could
pay a single commission rate,
which includes services such
as digital marketing, effective
merchandising, local return
service, local customer service,
payment processing and fraud
prevention. Newegg makes
selling to the U.S., China, and
globally to over 50 countries
easy, sellers can manage all their
online business transactions
though one Newegg Seller
Portal. Newegg Marketplace
also removes typical barriers to
entry caused by high security
deposits or unknown promotion
co-up fees. Sellers have access to
various logistic services powered
by Newegg ensuring seamless
cross-border transactions. All of
these things offered have one
goal in mind, provide the best
customer experience possible.
For more details on commission
rate with Newegg Global, sellers
can visit www.newegg.com/
sellers.
So how can companies trying
to get into the Chinese market
proceed?
native mobile app tailored for
the Chinese consumer.
The ttHigo app and ttHG.
com target a key niche within the
Chinese marketplace, offering
competitive pricing and first-tomarket
availability on authentic
branded goods. ttHigo provides
a localised shopping experience
while offering quality customer
service and a satisfaction
guarantee that is synonymous
with the Newegg brand.
Through ttHigo, sellers are
presented a simple commission
rate that houses all the services
required for success.
What are your thoughts
about the CE China show,
and its official show daily CE
China Daily?
The CE China show looks
to be a promising event for
Newegg since it connects us
to international manufacturers
eager to enter the Chinese
market. Additionally, it presents
opportunities for us to see what
new technological developments
specific to the Chinese
consumers will be presented.
We’re happy to be partnering
with a thought leader such as
CE China Daily that is devoted
to highlighting trends in the CE
space in one of the world’s most
important markets
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