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<strong>Build</strong><br />
<strong>Build</strong> business with build expo<br />
FEATURED SPEAKER<br />
TOM WOODCOCK<br />
Tom’s personal sales success is well documented and highly regarded.<br />
At nineteen, Tom took a $150,000 equipment territory and grew it to $2.5<br />
Million in one year. While at Caterpillar, he grew his territory from $2.5<br />
Million to $10 Million within 18 months while raising margins by 2%. Working<br />
on an even larger scale, Tom trained 325 sales reps for a $750 Million<br />
nationwide equipment firm. Tom knows how to get people to buy and<br />
manage a territory to success!<br />
Featured on CNN and in USA Today, regional and national media<br />
spotlights, Tom is quickly becoming a powerful voice in the sales industry<br />
at large. Tom’s energetic, entertaining and insightful approach is soundly<br />
based on the interpersonal dynamic that occurs at first contact, through<br />
bidding, quoting and retention of customers.<br />
In addition to speaking, Tom also writes for multiple publications<br />
educating his clients on the follow through on his effective sales system.<br />
INFORMATION IS COURTESY OF WWW.TOMWOODCOCKSEALTHEDEAL.COM<br />
DEVELOPING NEGOTIATING<br />
SKILLS<br />
WEDNESDAY :: 1:15PM - 2:15PM<br />
Often individuals in the<br />
construction industry make<br />
basic negotiating mistakes<br />
when trying to secure contracts.<br />
They follow procedures that are<br />
actually hurting their chances<br />
as opposed to helping. We’ll<br />
discuss the proper techniques<br />
and formats to use when<br />
negotiating to win work or get<br />
a favorable contract situation.<br />
These are sales principles rarely<br />
taught in the construction<br />
industry.<br />
MAXIMIZING ASSOCIATIONS TO<br />
GAIN CUSTOMERS<br />
THURSDAY :: 1:15PM - 2:15PM<br />
Many contractors never join<br />
relevant associations that can<br />
produce revenue for them.<br />
Even worse they spend the dues<br />
money and don’t maximize the<br />
effectiveness of the association.<br />
We will layout how to determine<br />
what associations to join, how<br />
to work them and get business<br />
from your involvement. The<br />
single greatest way to find<br />
grouped customers and<br />
network contacts is right in your<br />
backyard association! Work<br />
them to the fullest and you’ll<br />
never make a cold call again!<br />
FREE TO ATTEND<br />
WHY BUYERS BUY AND 10<br />
COMMON OBJECTIONS IN<br />
BIDDING AND QUOTING<br />
WEDNESDAY :: 9:30AM - 11:00AM<br />
Why Buyers Buy: Takes a look<br />
at the basic buying habits of<br />
people, both individually and in<br />
a corporate setting.<br />
• Get a hold of the Customer’s<br />
need<br />
• Customer’s buying priorities<br />
• Beating the lowest bid game<br />
10 Common Objections in<br />
Bidding, Estimating & Quoting:<br />
Tired of not winning projects or<br />
orders because you didn’t know<br />
how to counter the customer’s<br />
objections? Get past the “NO”<br />
and into the winners circle.<br />
WHY BUYERS BUY AND<br />
10 COMMON ERRORS IN<br />
CONSTRUCTION SALES<br />
THURSDAY :: 9:30AM - 11:00AM<br />
Why Buyers Buy: Takes a look<br />
at the basic buying habits of<br />
people, both individually and in<br />
a corporate setting.<br />
10 Common errors in<br />
construction sales: Many in the<br />
construction industry consistently<br />
make the same mistakes that<br />
kill their opportunity. There are<br />
many common errors and<br />
mentalities that hinder sales<br />
success. We’ll put a light on<br />
these problems and give the<br />
behaviors that counter them.<br />
Make sure your approach to<br />
the customer base is the most<br />
effective possible. These errors<br />
are often made without the<br />
contractor even realizing they’re<br />
making them. This cripples their<br />
chances of winning profitable<br />
projects and orders.<br />
LOCATED IN EXHIBIT HALL<br />
KEYNOTE<br />
LOCATED IN EXHIBIT HALL<br />
KEYNOTE<br />
Located in Room 504 Located in Room 504<br />
expo<br />
2<br />
www.buildexpousa.com :: 877.219.3976