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New York 2014 Build Expo Show Directory

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FEATURED SPEAKER<br />

TOM WOODCOCK<br />

Tom’s personal sales success is well documented and highly regarded.<br />

At nineteen, Tom took a $150,000 equipment territory and grew it to $2.5<br />

Million in one year. While at Caterpillar, he grew his territory from $2.5<br />

Million to $10 Million within 18 months while raising margins by 2%. Working<br />

on an even larger scale, Tom trained 325 sales reps for a $750 Million<br />

nationwide equipment firm. Tom knows how to get people to buy and<br />

manage a territory to success!<br />

Featured on CNN and in USA Today, regional and national media<br />

spotlights, Tom is quickly becoming a powerful voice in the sales industry<br />

at large. Tom’s energetic, entertaining and insightful approach is soundly<br />

based on the interpersonal dynamic that occurs at first contact, through<br />

bidding, quoting and retention of customers.<br />

In addition to speaking, Tom also writes for multiple publications<br />

educating his clients on the follow through on his effective sales system.<br />

INFORMATION IS COURTESY OF WWW.TOMWOODCOCKSEALTHEDEAL.COM<br />

DEVELOPING NEGOTIATING<br />

SKILLS<br />

WEDNESDAY :: 1:15PM - 2:15PM<br />

Often individuals in the<br />

construction industry make<br />

basic negotiating mistakes<br />

when trying to secure contracts.<br />

They follow procedures that are<br />

actually hurting their chances as<br />

opposed to helping. We’ll discuss<br />

the proper techniques and<br />

formats to use when negotiating<br />

to win work or get a favorable<br />

contract situation. These are<br />

sales principles rarely taught in<br />

the construction industry.<br />

MAXIMIZING ASSOCIATIONS TO<br />

GAIN CUSTOMERS<br />

THURSDAY :: 1:15PM - 2:15PM<br />

Many contractors never join<br />

relevant associations that can<br />

produce revenue for them.<br />

Even worse they spend the dues<br />

money and don’t maximize the<br />

effectiveness of the association.<br />

We will layout how to determine<br />

what associations to join, how<br />

to work them and get business<br />

from your involvement. The<br />

single greatest way to find<br />

grouped customers and<br />

network contacts is right in your<br />

backyard association! Work<br />

them to the fullest and you’ll<br />

never make a cold call again!<br />

FREE TO ATTEND<br />

WHY BUYERS BUY AND 10<br />

COMMON OBJECTIONS IN<br />

BIDDING AND QUOTING<br />

WEDNESDAY :: 9:30AM - 11:00AM<br />

Why Buyers Buy: Takes a look<br />

at the basic buying habits of<br />

people, both individually and in<br />

a corporate setting.<br />

• Get a hold of the Customer’s<br />

need<br />

• Customer’s buying priorities<br />

• Beating the lowest bid game<br />

10 Common Objections in<br />

Bidding, Estimating & Quoting:<br />

Tired of not winning projects or<br />

orders because you didn’t know<br />

how to counter the customer’s<br />

objections? Get past the “NO”<br />

and into the winners circle.<br />

WHY BUYERS BUY AND<br />

10 COMMON ERRORS IN<br />

CONSTRUCTION SALES<br />

THURSDAY :: 9:30AM - 11:00AM<br />

Why Buyers Buy: Takes a look<br />

at the basic buying habits of<br />

people, both individually and in<br />

a corporate setting.<br />

10 Common errors in construction<br />

sales: Many in the construction<br />

industry consistently make the<br />

same mistakes that kill their<br />

opportunity. There are many<br />

common errors and mentalities<br />

that hinder sales success. We’ll<br />

put a light on these problems<br />

and give the behaviors that<br />

counter them. Make sure your<br />

approach to the customer base<br />

is the most effective possible.<br />

These errors are often made<br />

without the contractor even<br />

realizing they’re making them.<br />

This cripples their chances of<br />

winning profitable projects and<br />

orders.<br />

LOCATED IN EXHIBIT HALL<br />

KEYNOTE<br />

LOCATED IN EXHIBIT HALL<br />

KEYNOTE<br />

LOCATED IN SEMINAR AREA 1 LOCATED IN SEMINAR AREA 1<br />

6<br />

www.buildexpousa.com

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