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Inspiring Women Summer 2018

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Connecticut: FAWCO is “a-Twitter” on Social Media<br />

ELINOR BADANES<br />

FAUSA and American <strong>Women</strong> of Surrey,<br />

England<br />

From: Bloomington, Indiana<br />

Lives: New Canaan, Connecticut<br />

Not long ago, on the occasion of my<br />

daughter’s 30 th birthday, I was asked to<br />

speak about my own 30 th birthday. What<br />

an opportunity to think about my first 30<br />

years and to think about where life had<br />

taken me. On that day I was in a<br />

reflective mood as I had just turned 60 as<br />

she was turning 30. I know my first 30<br />

years were most influential in shaping<br />

who I am today. From hometown roots a<br />

mile from the campus of Indiana<br />

University, I remember dreaming of the<br />

day I would jump in my Chevy Camaro<br />

(my dream car at the time) and move to<br />

the city. My dream didn’t really define<br />

which city, but it was a city. I am here to say that sometimes dreams really do come true. A<br />

month after I graduated from IU, I did in fact jump in my car (a Chevy Chevette) and I moved<br />

to Cincinnati. From there I moved to New York and on to Copenhagen with my new husband,<br />

Alan. My journey continued back to New York and on to London where we would stay for 12<br />

years. Home is now one hour from Manhattan in Connecticut.<br />

It’s hard to think of a time when I wasn’t surrounded by words. As the daughter of a university<br />

professor, verbal and written skills were valued. I have three books on my shelf today written by<br />

my father. For any misbehavior, my brother, sister or I would be sent to our rooms to pen an<br />

essay on the topic he assigned. This seemed quite brutal at the time but perhaps was, in fact, a<br />

gift. As kids, we were offered money to read volumes of the encyclopedia during our summer<br />

holidays. The cash was quite tempting, I recall. I had a childhood book of poems which I read<br />

until it was tattered. After college, when I started my career as a retail buyer I became<br />

engrossed in all things fashion and read trade publications, books and magazines. I loved giving<br />

presentations and writing. Looking back, I think my childhood surrounded by academia while<br />

balanced by a Mother who had lived in Paris, served me well.<br />

I have always embraced technology. I remember joining Twitter back in March 2008, exactly<br />

two years after it launched. I was slightly dismayed when an organist from Portland, a perfect<br />

stranger, followed me. Of course, that was the whole point of social media; sharing, listening<br />

and learning from others. The challenge of expressing oneself in 140 characters or less was<br />

revolutionary. Since those early days Twitter has become relevant and newsworthy to people<br />

across the globe. Over the years, I’ve live tweeted events, I’ve tweeted about pajamas,<br />

pajama days, family travels, coffee, my pets, lunch, seasons, pizza, my mugs, TED Talks,<br />

conferences, webinars, news of the day and the joys of lounging and being idle. I’ve been<br />

followed by colleagues in my field of e-commerce and online marketing, I’ve been followed by<br />

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