Vinexpo Daily 2018 - Day 1 Edition

DAY 1 EDITION 

TUESDAY 29 TH MAY 2018 

LEVEL 1 

ENTRANCE D 

DAILY 

EXCLUSIVE INTERVIEW 

David Lucas 

Regional General Manager, China, Wine Australia 

…we do fully expect the volume and value 

growth to continue at a significant pace, but with 

continued emphasis on premiumisation. See page 6 

SPECIAL FEATURE 

CHAMPAGNES 

& SPARKLING WINES 

Sparkling wine sales are forecast to grow by an 

average 2% year-on-year to 2021. See page 9 

TRADE TALK 

Kate Tan 

CEO, Grand Vin Pte Ltd. 

REGIONAL SPOTLIGHT 

AUSTRALIA 

VINEXPO HONG KONG’S 

COUNTRY OF HONOUR 

PERPETUATING MAJOR SALES 

GROWTH IN CHINA AND 

BEYOND 

Go to page 13 

In recent years, we have seen a marked 

demand in Burgundies, not just for the renowned 

names like our crown gem: Domaine de la 

Romanée Conti. See page 8

EDITORIAL 

Parès Baltà wine cellar Penedes 

Richard Barnes 

Editor-in-chief, 

Vinexpo Daily 

WELCOME TO 

HONG KONG… 

AND THE FUTURE 

As Vinexpo Hong Kong this year celebrates its 

20th birthday, the show has more than ever 

become a harbinger of the future of the global 

wine and spirits industry. 

The epitome of this comes in the shape of Tmall’s 

“Future Bar” which is being revealed at the show. 

Tmall, China’s leading B2C online marketplace 

owned by Alibaba Group is inviting Vinexpo 

Hong Kong’s attendees to experience the future 

of wine with Tmall robot waiters, face scanning 

technology, a new smart wine cooler and much 

more to discover on their stand. 

Redefining commerce by enabling seamless 

engagement between the online and offline 

world, building a retail ecosystem that combines 

both channels, making the shopping experience 

more personal, engaging and convenient: all 

these new technologies are part of Alibaba’s 

“New Retail” strategy that will be disclosed at 

their stand, and in a press conference tomorrow 

at the show. 

So interestingly, as winemaking increasingly gets 

“back to the basics”, its distribution is becoming 

more and more high tech. It’s just as well Vinexpo 

is here to inform and educate the industry, 

creating an unmatched networking platform! 

DAILY 

VINEXPO DAILY is a CLEVERDIS Publication. 

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participation of: Bettina Badon, Borhan Moussa, Finn-Georg Sander, Wenchao Wang 

>>>>To contact them : first name.last name@vinexpodaily.com 

Cover: McLaren Vale, SA © Ewen Bell - Wine Australia 

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Printing: Magnum (Offset) Printing Co. Ltd. - Hong Kong 

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Passion for the Natural 

World of Organic Wines! Growing 

in Importance 

The production of organic and biodynamic 

wine is becoming increasingly important, 

underpinned at Vinexpo Hong Kong by WOW! 

(World of Organic Wines!). 

Visitors will have the chance to discover some 

highly interesting products on show here for 

the first time. A great example is the Spanish 

producer Parés Baltà. The environmentally 

respectful cultivation of the vines is key to Parés 

Baltà’s sense of identity. 100% of their wines 

are certified as organic and their vineyards are 

biodynamic (by Demeter). 

Another highly interesting aspect of their 

production is in the vinification. 2,000 years 

ago, the Iberians used clay from the Foix 

mountains to make amphorae. Today, Parés 

Vinexpo’s organisers have come 

up with a novel idea to underline 

the 20 th anniversary of the show in 

Hong Kong. 

20 milestone images, marking 

the 20 virtues that have helped 

position Vinexpo Hong Kong as the 

benchmark trade show in Asia-Pacific 

make up an inspiring panorama – 

a way of thanking everyone who 

has been part of this success story 

over the past 20 years. The display, 

located at the show entrance, traces 

the history of an inspiring success 

story, depicted as 20 key values 

shared universally by Vinexpo, wine 

and spirits producers, buyers and 

the city of Hong Kong 

Baltà takes their legacy to ferment their wines 

in amphorae, also made with the clay coming 

from their vineyards. A natural wine is thus 

made with as little chemical and technological 

intervention as possible: both while growing 

the grapes and when proceeding them into 

wine. Strictly speaking, Natural Wines are 

wines produced without adding or removing 

anything during the winemaking process. 

After harvesting by hand the grapes of the old 

Xarel·lo vines, the wine arises from a natural 

alcoholic fermentation in the clay amphorae. 

The porosity of those amphorae causes a hyper 

oxidation and leads all the oxidisable particles 

to the bottom. The result is a crystal-clear wine 

Level 3 / Stand M-54 

CELEBRATING 20 YEARS 

TOGETHER 

vinexpodaily.com 

VINEXPO DAILY / DAY 1 / TUESDAY 29 TH MAY 2018 3

Practical Guide 

LEVEL 1 LEVEL 3 

LEVEL 3 / Stand V45 LEVEL 3 / Stand T45 LEVEL 3 / Stand TU 39

EDITOR PROGRAMME 

TUESDAY 29 MAY 2018 

10:00am - 11:30am 

GRAND CERCLE DES VINS DE 

BORDEAUX - VINTAGE 2015 

Masterclass - Free admission 

Level 1 / N104-105 

10:00am - 11:30am 

UNVEIL SOME OF THE MYSTERIES 

OF “CLIMATS“ DE BOURGOGNE 


Level 1 / N106-107-108 

10:00am - 11:30am 

CONTEMPORARY AUSTRALIAN 

PINOT NOIR MASTERCLASS 

Masterclass, Country of Honour 

- Free admission 

Level 1 / N109-110 

10:00am -11:30am 

THE DIVERSITY OF CHÂTEAUNEUF-DU-PAPE 

Masterclass - By invitation only 

Level 1 / N111-112 

10:00am - 10:40am 

A CELEBRATION OF 2017 BAROSSA WINE 

SHOW TROPHY WINNERS MASTERCLASS 



Wine Australia Masterclass Area, 

Level 1 / Stand BC70 

11:00am - 3:00pm 

2015 VINTAGE TASTING – 

UNION DES GRANDS CRUS DE BORDEAUX 

Tasting - Free admission 

Level 3 / Grand Foyer 

11:00am - 12:30pm 

PROCESS TO BUY A FRENCH VINEYARD 

Conference - Free admission 

Level 1 / N101B 

11:30am - 12:10 

COONAWARRA CABERNET – 

A CLASSIC COMBINATION FOR CELLARING 





1:00pm - 2:30pm 

PENFOLDS WHITE COLLECTION 

LAUNCH MASTERCLASS 


Level 1 / N104-105 

1:00pm - 2:30pm 

WHY VINTAGE MATTERS: 

ICONIC WINES FROM CHILE 


Level 1 / N106-107-108 

1:00pm - 2:30pm 

LANGTON’S CLASSIFICATION MASTERCLASS 



Level 1 / N109-110 

1:00pm - 2:30pm 

OLD WORLD GRAPES IN NEW WORLD REGIONS 


Level 1 / N111-112 

2:00pm - 4:00pm 

LAND OF DISCOVERIES – 

BOURGOGNE-FRANCHE-COMTÉ 


Level 1 / N101A 

2:00pm - 3:30pm 

CHINA WINE MARKET 

Vinexpo’s event - Free admission 

Level 1 / N101B 

3:45pm - 4:30pm 

ENSURING AUTHENTICITY 

AND INTEGRITY OF AUSTRALIAN WINE 

Country of Honour - Free admission 

Level 3 / The Cellar 

4:00pm - 5:30pm 

TOP ITALIAN SPIRITS MASTERCLASS 


Level 1 / N104-105 

4:00pm - 5:30pm 

AUSTRIAN WINE MASTERCLASS 


Level 1 / N106-107-108 

4:00pm - 5:30pm 

UNIQUE AUSTRALIAN TERROIRS 



Level 1 / N109-110 

4:00pm - 5:30pm 

DISCOVER THE ORIGINAL FRENCH 

GRAPES VARIETIES 


Level 1 / N111-112 

4:00pm - 4:40pm 

WINE ABOVE THE SNOW LINE 





6:00pm - 8:00pm 

VINEXPO EXPLORER SONOMA 

COUNTY RECEPTION 

Tasting - By invitation only 

Level 3 / The Cellar 

© Michel Jolyot - Vinexpo 

© Nicolas Dhuez - Vinexpo 



EXCLUSIVE INTERVIEW 

Diversity, Value and Distribution - The 

for Australian Wine Exports to China 

Exclusive Interview: David Lucas, Regional General Manager, China, 

© Wine Australia 

Australian wine exports to China (including Hong Kong and Macau) have increased 

by 51% to AU$1.04 bn for the year to March 2018 – a first for exports to a 

single country. We asked David Lucas, Regional General Manager, China for Wine 

Australia for his thoughts on this incredible growth. 

David Lucas 

Regional General Manager, 

China, Wine Australia 

AS THIS YEAR’S 

COUNTRY OF HONOUR, 

AUSTRALIA HAS 151 

EXHIBITORS AT VINEXPO 

HONG KONG WHO ARE 

SHOWCASING OVER 225 

WINE BRANDS 

Clearly, the percentage of growth cannot 

continue at this level, however we do fully 

expect the volume and value growth to 

continue at a significant pace, but with 

continued emphasis on premiumisation. 

Why is Australian wine so popular in this 

country? 

The overall image of Australian wine in China 

is very positive. Australia is an innovative 

winemaking country and home to talented 

winemakers who are passionate about 

crafting premium quality wine. Australia’s 

climate, unspoilt land and ancient geology is 

so unique it allows us to produce an incredibly 

diverse range of wine. Chinese consumers are 

increasingly interested in the styles of wines 

that are produced in Australia – some are 

fruitier, and some a little sweet – these styles 

are over and above the more conventional 

wine styles that people are familiar with. 

This diversity of wine from Australia and the 

changing tastes, are now matching very well. 

In addition, the reduction of duty on wines from 

Australia has made the prices more attractive 

and with overall improvements in distribution, 

especially within e-commerce, Australian 

wines are reaching the consumer more easily, 

at prices that are more acceptable and with 

styles that suit the changes in taste. 

Which Australian wine-growing regions are 

the most popular for Chinese buyers, and are 

you seeing an emergence of certain lesser 

known regions? 

Australia is home to 65 wine regions that 

produce a diverse range of premium quality 

wine. Our world-renowned regions such as 

Barossa Valley, McLaren Vale and Coonawarra 

are the most likely to be recognised, popular 

regions for Chinese consumers, but we are 

also seeing an increase in exports from many 

other regions across Australia. Wines from the 

likes of Clare Valley, Heathcote and Hunter 

Valley have definitely increased their presence 

in China. If you visit the Australian wine stand 

(Level 1, Entrance D) you will be able to 

discover terrific wines from over 50 regions 

across Australia, including some lesser known 

regions you may never have had the chance to 

experience before. 

Why did Wine Australia decide to partner 

with Vinexpo Hong Kong this year, and 

what are you hoping to achieve from this 

partnership? 

The landscape of Australian wine has never 

looked more exciting. Vinexpo Hong Kong 

offers a brilliant opportunity to shine the light 

on Australia’s thrilling and diverse wine scene. 

China is our number one and fastest growing 

export market, so Australia taking the title of 

Country of Honour was an easy decision for 

us to help strengthen our position in the market, 

and enable us to showcase the breadth of fine 

Australian wine to some of the most influential 

people in the region. Vinexpo itself has a strong 

reputation too, and that ensures the people 

who visit the exhibition already have a good 

sense of the fact that the show will be well 

organised and will attract many of the world’s 

major wineries. 

What can visitors expect to see at the 

Australian wine stand? 

As this year’s Country of Honour, Australia has 

151 exhibitors at Vinexpo Hong Kong who 

are showcasing over 225 wine brands. We 

are representing 51 of Australia’s wine regions 

allowing delegates to discover wines from 

some our most renowned regions, to the lesser 

known. 

On-stand, we are pleased to be presenting a 

series of master classes in the Australian Wine 

Master Class Area conducted by leading 

Australian and international wine experts. 

The program will examine a range of topics, 

including how different grape varieties have 

come to thrive in Australia, regional focuses, 

and the qualities of the unique terroir which 

have made Australian wines among the 

foremost in the world. 

All attendees are invited to visit our Australian 

Wine Tasting Bar to explore a range of 

different Australian wines and experience 

intimate tastings with some of our master class 

presenters and winemakers. 

We have six regional bars representing 

Barossa, McLaren Vale, Coonawarra, Orange, 

Yarra Valley and Margaret River will transport 

you to some of Australian’s iconic wine regions 

6 VINEXPO DAILY / DAY 1 / TUESDAY 29 TH MAY 2018

Key to Success 

Tscharke_s Place, 

Barossa Valley, SA 

© Ewen Bell - Wine Australia 

Wine Australia 

at the Australian wine stand and will offer an 

opportunity to learn more and try some of our 

famous wines. 

Vinexpo Hong Kong 2018 will also see the 

global premier of the Aroma Wall – a joint 

venture between Wine Australia and the 

Australian Wine Research Institute (AWRI). The 

large scale, interactive instillation represents 

some of the key aroma compounds that make 

Australian wines so iconic. 

We also have an interactive “Explore” wall 

to engage with. With two interactive screens, 

guests are invited to discover the history of 

Australian wine through immersive story-telling, 

video and imagery as well as engaging Google 

maps to explore our wine regions and wineries. 

What special events are being organised? 

During the 3-day event we are proud to be 

presenting a packed programme of talks and 

exclusive tastings that showcase the talent of 

Australian winemakers. 

We have regional focused themes covering the 

Barossa Valley, Coonawarra, Yarra Valley and 

McLaren Vale. On Vinexpo’s Grape Variety Day, 

insights will explore Australian Grenache and 

Pinot Noir, emerging varieties and a “coast to 

coast” tour of Cabernet Sauvignon winemaking. 

“Australia’s First Families of Wine’s” will be 

unlocking their cellars to share some of their 

most respected and revered wines and share the 

stories of success behind these iconic Australian 

wines. 

Australia’s unique terroirs will also come under 

the spotlight with a guide to the Langton’s 

Classification system, insights into working 

with old and young vines, and a ‘form guide’ 

of Australia’s best performing and most prized 

wines. 

We are also presenting two conference sessions: 

“Ensuring authenticity and integrity of Australian 

wine” – this session focuses on Australia’s worldclass 

wine regulatory system and how recent 

changes to the regulations have strengthened 

Wine Australia’s ability to prevent the export of 

‘copycat’ wine brands. This event will provide 

an overview of the Australian wine regulatory 

system and explain the recent changes to the 

export controls. 

CHINA IS OUR 

NUMBER ONE AND 

FASTEST GROWING 

EXPORT MARKET, 

SO AUSTRALIA 

TAKING THE TITLE 

OF COUNTRY OF 

HONOUR WAS AN 

EASY DECISION 

FOR US TO HELP 

STRENGTHEN OUR 

POSITION IN THE 

MARKET 

“Growing Demand for Australian Wine” 

analyses the key to Australia’s success in Asia. 

The conference will cover the growing affluence 

across many parts of Asia; the dramatic growth 

in interest in diverse wine styles; and the 

increasing importance of addressing consumer 

demands and creating exciting opportunities for 

wine in Asia. To reflect on consumer trends and 

how major Brand Owners and Distributors have 

adapted for the future, we have assembled a 

panel of experts to discuss what is taking place 

in the market and what has already been done 

to begin to address rapidly evolving consumer 

expectations. 

All attendees are welcome to attend The Blend 

on May 30 th in the Grand Foyer. As Country of 

Honour, Australia will take centre stage with only 

Australian wines being presented. There are four 

wine bars at The Blend, each with an iconic 

Australian theme: 

1. Classic country – wines enjoyed in a classic 

country setting; 

2. Urban - interesting and alternative varieties 

found in trendy city wine bars; 

3. Coastal wines made for drinking by the 

beach; 

4. Red Centre - Australia’s great red wines 

SAVOUR THE WARES OF 

THE COUNTRY OF HONOUR: 

AUSTRALIA @ VINEXPO 

HONG KONG 2018 

Each day of Vinexpo will see a plethora of Australian wine 

master classes and conferences. Following is a précis of 

today’s events: 

OCEANS, ALTITUDE AND ATTITUDE: 

CONTEMPORARY AUSTRALIAN PINOT NOIR 

Phil Reedman, MW 

Mark Davidson, Education Manager US, Wine Australia 

10.00am to 11.30am 

Academy Room - Level 1 / N109-110 

A CELEBRATION OF 2017 BAROSSA WINE 

SHOW TROPHY WINNERS 

James March, Chief Executive, BGWA 

Ling Cheong, Assistant General Manager, AWSEC 

10:00am to 10:40am 

Australian Wine Master Class Area - Level 1 / BC-70 

COONAWARRA CABERNET: 

A TERROIR FOR CELLARING 

Jeremy Oliver, Australian Wine Writer, 

Presenter and Educator 

11.30am to 12.10pm 


LANGTON’S CLASSIFICATION 

Andrew Caillard, MW 

1.00pm to 2.30pm 


AGEING AUSTRALIANS 2018 

Phil Reedman, MW 

1.00pm to 1.40pm 


COAST TO COAST: AN EXPLORATION 

OF AUSTRALIAN CABERNET SAUVIGNON 

Corinne Mui, Senior Wine Educator, AWSEC 

2.30pm to 3.10pm 


UNIQUE AUSTRALIAN TERROIRS DISCUSSION PANEL 

Dr Brian Croser, AO, Winemaker; Phil Reedman, MW; 

Andrew Caillard, MW and Fongyee Walker, MW 

4.00pm to 5.30pm 


A REGIONAL FOCUS ON ORANGE: 

WINE ABOVE THE SNOW LINE 

Yvonne Cheung, Director of Restaurants, Swire Hotels, Hong Kong 

4.00pm to 4.40pm 


CONFERENCE: ENSURING AUTHENTICITY 

AND INTEGRITY OF AUSTRALIAN WINE 

Rachel Triggs, General Counsel, Wine Australia 

3.30pm - 4.30pm 



TRADE TALK 

PRESS CORNER 

Kate Tan 

CEO, Grand Vin Pte Ltd. 

Tommy Keeling 

President, 

IWSR Asia Pacific Office 

The Name Says It All 

Grand Vin was founded by Derek Lee, a pioneer in the wine 

industry in Singapore for more than 20 years. We asked Kate Tan, 

CEO, Grand Vin Pte Ltd., to firstly tell us his story. 

Mr Lee left Seagram and started 

Grand Vin Pte Ltd in 1996. He 

launched his operation in Singapore 

after more than 20 years of service 

as a wine specialist with prestigious 

brands like Domaine de la Romanée 

Conti, Domaines Barons de Rothschild 

(Laffite), E. Guigal, and Domaine 

Leflaive. Mr Lee is succeeded by his 

management team, who combined, 

have 50 years of experience behind 

them in the wine business. With 

an experienced team at the helm, 

Grand Vin continues to hold multiple 

exclusive wine agencies and grow its 

portfolio with prestigious fine wines. 

Grand Vin has, in recent years, also 

acquired new agencies like Te Mata, 

Amelia Park, Domaine Billaud-Simon, 

Nittardi and Castello del Terriccio. 

Grand Vin’s Mission Statement is to 

be the fine wine merchant of choice 

in Singapore and rest of Asia with 

an extensive but exclusive portfolio of 

fine wine brands. 

How are sales progressing, and 

what product categories are your 

“sweet spots” at the moment? 

Sales have been growing consistently 

over the years for Grand Vin due to 

the strength of our portfolio. In recent 

years, we have seen a marked 

demand in Burgundies, not just for 

the renowned names like our crown 

gem: Domaine de la Romanée Conti. 

There is also an increase in interest 

Domaine Faiveley and Domaine 

Billaud Simon, together with Domaine 

Leflaive. Asia seems to have built an 

insatiable appetite for Burgundies! 

Australia is this year’s country of 

honour. How do you work with 

Australian wines? 

We represent Amelia Park in our 

portfolio and enjoy a wonderful 

working relationship with Amelia 

Park. There are many popular wines 

from Australia but at Grand Vin, we 

also strive to promote outstanding 

wines crafted by very passionate wine 

makers. Jeremy Gordon, a highlydecorated 

partner of Amelia Park is 

one such character. Since launching 

Amelia Park in 2009, Jeremy has 

won multiple trophies at high caliber 

wine shows including Australia’s most 

coveted: Jimmy Watson Memorial 

Trophy. Amelia Park was again 

awarded 5 Red Stars in the latest 

edition of James Halliday’s Wine 

Companion, confirming it as one of 

the Best Wineries in the Margaret 

River Region. 

What are your key reasons for 

coming to Vinexpo HK? 

Vinexpo HK is a great way to catch 

up with all our agencies in a span 

of 3 days. Market reviews, new 

product updates and product tasting, 

understanding new industry trends, 

exchange of new sales strategies, 

and so on, are only a mere 3-hour 

plane ride away. It is a very wellexecuted 

show in the vibrant city 

of Hong Kong where stands are 

well laid out. Vinexpo has “quality” 

stamped all over it, which is its key 

selling point 

VINEXPO HAS “QUALITY” 

STAMPED ALL OVER IT, WHICH 

IS ITS KEY SELLING POINT 

IWSR 

STAYING IN 

TOUCH WITH THE 

MARKET 

Tommy Keeling is the President of the 

IWSR Asia Pacific Office, based in 

Singapore and responsible for covering 

north and south east Asian markets. We 

asked him to tell us a little more about 

his organisation. 

The IWSR is the world’s top source of 

market intelligence for alcoholic drinks and 

maintains an unparalleled database of drinks 

brands in over 150 countries, with data 

going back over 20 years. We also publish 

the highly respected IWSR Magazine, which 

is compiled using our data and insights that 

our analysts gather in the course of their 

research. 

What are you primarily looking for at Vinexpo 

2018? 

I will be at Vinexpo Hong Kong to take part in 

the Wine in China conference and I will also 

be looking to make new contacts in the drinks 

business, as well as being on the lookout for 

any new trends and developments. Australian 

wines have done well in the region in recent 

years, especially in China. They benefit from 

having some big companies that can really 

invest and develop the category and from 

geographic proximity. This will be my first 

Vinexpo, so I am really looking forward to it, 

as it is one of the premier drinks trade fairs 


SPECIAL FEATURE: CHAMPAGNES & SPARKLING WINES 

GLOBAL SPARKLING WINE 

CONSUMPTION SET TO GROW 

2% PER ANNUM 

According to the latest Vinexpo/IWSR report, 

sparkling wine sales are forecast to grow by an 

average 2% year-on-year to 2021. 

The market will be driven predominantly by North 

America, but is also showing strong growth in the 

UK and Asia-Pacific countries such as Australia 

and Japan. Those two countries helped to push 

sparkling wine in Asia-Pacific to a total value 

of $2.79 billion in 2016 for 9 million cases. 

© iStockPhoto 

By 2021 that figure is forecast to rise to $3.73 

billion (15.8 million cases). 

Prosecco will outstrip other major categories such 

as Champagne and Cava by 2021 when world 

Prosecco consumption is set to reach 40 million 

cases. In the UK, the world’s largest sparkling 

wine importer, Prosecco is an outstanding 

success. Nonetheless, the USA is expected 

to show the most growth in consumption of 

Prosecco by 2021, while remaining number two 

behind the UK. 

Champagne’s shift in focus from Europe to 

emerging markets looks set to accelerate. 

Europe’s share of global Champagne volume 

is forecast to have decreased by 4 percentagepoints 

on the 2021 horizon, from 80% recorded 

in 2016. 

Again this year, Vinexpo will give an excellent 

cross-section of the sparkling wines market, and 

you’ll find some of the highlights in the next 

pages 

ADVERTORIAL 

Traditional or Submarine? 

Champagne Drappier has announced the 

release of two products that will allow consumers 

to directly compare its wines matured in seawater 

compared with the traditional wine cellar. 

In June 2015, the Champagne house submerged 

a number of its bottles in the sea, off the coast of 

Brest, in Brittany. The project, called “Immersion”, 

was inspired by the seas that covered 

Champagne 155 million years ago, depositing 

billions of small shells that were later transformed 

into the region’s acclaimed Jurassic kimmeridgian 

limestone. Underwater, the bottles were kept at 

the same temperature and light level as those 

stored in Drappier’s cellars. The wine was stored 

at a depth equal to the pressure that compresses 

gas in the bottle. Available in selected retail stores 

in the UK, France, Italy and Japan, Drappier has 

released a giftbox of two bottles, containing 

one bottle aged under water, the other in its 

cellars. 

CHAMPAGNE 

IMMERSED 

IN THE ATLANTIC 

Housed in a wooden box, complete with ink 

illustrations by the house’s creative director, 

Charline Drappier, the Immersion series offers 

a unique tasting experience that provides the 

chance to compare different ageing conditions. 

Each “immersed bottle” is delicately packaged 

so that the shells, which grew on the bottle as it 

aged, are not damaged 

Level 3 / Stand T-60 



特色收录 : 香槟 & 起泡葡萄酒 

伯兰爵 

(BOLLINGER) 

迎来新任总经理 

去年 9 月 , 伯兰爵 (Bollinger) 宣布任命 Charles Armand 

de Belenet 为新的董事总经理。在今年三月份之前的半年 

中 ,Belenet 经历了所谓的 “ 过渡 ” 时期 , 而现在随着香槟 

酒庄参展 Vinexpo Hong Kong, 他在这个新的角色中大 

展身手。 

来自法国勃艮第地区的 Belenet 之前曾就职于 Pernod 

Ricard( 保乐力加集团 ), 自 2006 年以来一直为法国和 

韩国的跨国饮料集团工作。并在过去的五年中担任了 

Martell( 马爹利 )、Mumm 和 Perrier Jouët( 巴黎之花 ) 

的国际市场总监。 

VINEXPO 2018 “ 闪亮 ” 新闻简报 

众多酒庄将在今年展会上发布新闻介绍他们的新产品。以下是相 

当出色的部分参与者和推动者的名单 ! 

全球发布 - 法国高端起泡葡萄酒 Louis Perdrier 

在其成立 140 周年之际 , 全新改版 : 新品牌形 

象 , 新品质和新包装。 

3 层 / V-81 号展位 

Gosset 香槟展示了其欢庆超天然香槟 

(CELEBRIS extra brut) 系列的最新版 :2007 

年份葡萄酒。一款出色的复古葡萄酒将呈现在 

改良的高级时装盒中。 

3 层 / S-32 号展位 

他接手了如今在 Société Jacques Bollinger( 法国雅克堡林 

爵 ) 掌舵的 Jérôme Philippon 先前的工作。 

Charles Armand 

de Belenet 

董事总经理 

全新推出 - Veuve du Vernay 限量版 1 号 : 其第 

一款限量版黑色优雅、清新神秘的包装缀以金 

色 , 给人温暖和闪耀之感。 

3 层 / V-81 号展位 

总部位于德国的 Henkell 集团宣布修改了 

Mionetto 的设计 , 为这款成功的 Prosecco 打造 

了新的品牌形象。 

1 层 / FG-41 号展位 

Bruno Michel 香槟首次亮相 Vinexpo Hong 

Kong, 将郑重宣布其新设计 :“ 调配酒 : 天 

然 - 超天然香槟及桃红葡萄酒 ”。 

3 层 / M-21 号展位 

为了寻求新的感觉 ,Sovex Grands Châteaux 将 

推出独创的新产品 :Toquade, 一种全新的不 

可抗拒的法国起泡酒。 

3 层 / S-68 号展位 



ADVERTORIAL 

A Touch of French Sparkle 

Jaillance, France’s leading producer of AOC sparkling wines – 

festive, friendly and fun 

The Rhône Valley – one of the most 

beautiful regions in France and home to 

Jaillance, a winery based on the core 

values of respect for nature and the quest 

for quality. The Jaillance Winery was 

founded in 1950 in the village of Die, by 

a group of passionate, forward-looking 

winemakers who saw cooperation as 

a means to consolidate their expertise 

and achieve nationwide recognition 

for their sparkling wines. Jaillance have 

since expanded into Bordeaux and the 

Loire Valley, and are gradually setting a 

gold standard for terroir-driven French 

sparkling wines. 

Jaillance is France’s leading producer of 

several AOC sparkling wines, including 

Clairette de Die, Crémant de Die, 

Crémant de Bordeaux, Crémant de Loire, 

Vouvray and Saumur. The company’s 

premium-quality sparkling AOC wines 

regularly win awards in the world’s most 

prestigious competitions. With a unique 

combination of experience and skill, 

Jaillance know how to make their terroirs 

sparkle! 

The Jaillance range is full and varied, 

every wine specifically adapted to suit 

its chosen market. The wines reflect the 

individual character of each region, while 

the company’s name and reputation give 

the consumer a guarantee of consistent 

high quality. The Jaillance brand – 

festive, friendly and fun! 

QUALITY AND SUSTAINABILITY 

For decades, Jaillance have been 

committed to a policy of quality and 

sustainability in a number of key 

areas. People come first, and here 

Jaillance pledge to develop individual 

and collective skills; then comes land 

and the importance of protecting the 

environment and our natural resources; 

and finally, economic sustainability, 

including creating and sharing value and 

maintaining high performance standards. 

With the help and support of their 

members, Jaillance are constantly 

researching new ways to improve 

sustainability processes in the vineyard 

and winery. Because waste prevention, 

and finding new waste treatment and 

recovery solutions, ultimately benefits 

everyone - not least the region’s 

winegrowers. 

INNOVATIONS AND FUTURE 

DEVELOPMENT 

Jaillance aspire to give greater 

recognition to the work of their members 

and to respond quickly to the needs of 

customers, both in France and abroad. 

This is one of the main reasons why 

significant investments have been made 

in the Die and Bordeaux production sites 

over the last three years. 

The same reasoning lies behind Jaillance’s 

recent investments in the Loire. Their new 

AOC terroirs, Crémant de Loire, Saumur 

and Vouvray, are a natural complement 

to the existing Jaillance range – fresh, 

elegant Loire wines, painting a true 

picture of the Loire’s most iconic grape 

varietals: Chenin, Cabernet Franc and 

Grolleau. 

For the Jaillance brand, innovation is 

always at the top of the agenda. This 

translates as a focus on terroir (or more 

precisely on individual plot), on our 

members and their exemplary work as 

they develop distinctive new products, 

on biodynamic and estate wines, single 

vineyard wines and the new Clairette 

Rosé, on tailoring our organic products 

to meet the needs of French and 

international markets, and on improving 

competitiveness. 

With its precise focus on quality, 

innovation and sustainability, Jaillance is 

looking to consolidate the brand across 

all distribution channels. The Jaillance 

brand already accounts for 75% of 

total volume sales across the group, 

and the ongoing strategy is to continue 

positioning it in the premium segment, 

developing it as a distinctive, top quality 

product. Meanwhile the goal is also to 

broaden the range of Jaillance products 

across other appellations, to increase 

share for Brut, and to double export 

market share to 20% 

Level 3 / Stand S-46 




ADVERTORIAL 

A TRUE HOMAGE 

TO THE POTENTIAL OF 

RESERVE WINES 

With its name inspired by the powerful 

and free warriors of ancient times, the 

troubling and mysterious women of 

legend, the Amazone cuvée takes on 

some of their power and magic. 

Amazone, from Palmer & Co, pays true 

homage to the potential of reserve wines. 

It is a rare growth selected from among 

the best wines in the Palmer’s collection 

for its structure, complementarity and 

suitability for ageing. The uniqueness 

of its style, an exclusive choice of 

Grands and Premiers Crus, extended 

ageing in the chalky cradle of the 

cellars, manual riddling on wooden 

racks and the stunning oval shape 

of its bottle, AMAZONE DE PALMER 

is truly an exceptional champagne. 

Palmer & Co asked the renowned artist 

Alain Bonnefoit to express his vision of 

Amazone de Palmer on the gift box, 

and the result is a rare and unique 

inspiration. 

On the palate, Amazone is complex, 

rich and intense while at the same time 

exuding a remarkable freshness 

Level 3 / Stand V-42 

VINEXPO 2018 

“SPARKLING” NEWS BRIEFS 

Numerous houses have news at the 

show this year about new product. 

Following is a shortlist of some of the 

most interesting movers and shakers! 

Worldwide Launch – On the occasion of 

its 140 th anniversary, Louis Perdrier, 

high-end sparkling wine from France, has 

been entirely revamped: a new brand 

identity, new quality and new packaging. 

LEVEL 3 / STAND V-81 

New – Veuve du Vernay Edition 

Limitée N°1: For their first limitededition 

package, black, symbol of 

elegance, sobriety and mystery, is 

associated with gold, that brings warmth 

and brilliance. 

LEVEL 3 / STAND V-81 

For their first participation in Vinexpo 

Hong Kong, Champagne Bruno 

Michel is proud to announce its new 

design: “Assemblée: Brut - Extra Brut and 

Rosé”. 

LEVEL 3 / STAND M-21 

Gosset Champagne has revealed 

the latest addition to its CELEBRIS extra 

brut collection: vintage 2007. 

An exceptional vintage presented inside 

a revamped haute couture box. 

LEVEL 3 / STAND S-32 

German-based Henkell group has 

announced the revised design of 

Mionetto, sharpening the brand image 

of this successful Prosecco. 

LEVEL 1 / STAND FG-41 

In its quest for new sensations, Sovex 

Grands Châteaux is offering an 

original creation: Toquade, a new and 

irresistible French sparkling wine. 

LEVEL 3 / STAND S-68 


REGIONAL SPOTLIGHT: AUSTRALIA 

© Ewen Bell - Wine Australia 

© Kimberley Low - Wine Australia 

Mount Mary Vineyards, 

Yarra Valley, VIC 

Giant Steps cellar, VIC 

Australian Wine Exports Booming 

Over AU$1bn to China over past year – a first! 

Australian wine exports continue to 

set records, with a new high for the 

average value of bottled wine exports of 

AU$5.74 per litre and exports to China 

(including Hong Kong and Macau) 

increasing by 51% for the year to March 

2018 to reach AU$1.04 billion – a first 

for Australian wine exports to a single 

country. 

The 12 months to March saw exports 

increase by 16% in value to reach 

AU$2.65 billion – the highest value in 

a decade – and volume also increased 

by 10% to a near-record level of 844 

million litres or 94 million 9-litre case 

equivalents. 

The high quality of Australian wine plus 

historically low Northern Hemisphere 

harvests are driving the demand for 

Australian wine exported in bulk 

containers, leading to growth in both 

volume, which grew by 10% to 462 

million litres, and the total value of 

exported bulk wine, which grew by 

19% to AU$486 million. 

Wine Australia CEO, Andreas Clark 

said, “Excellent vintage conditions in 

Australia would sustain the sector’s 

growth as the relatively cool, dry summer 

had produced high-quality grapes 

and winemakers are excited about the 

exceptional quality of the 2018 vintage 

wines”. 

AU$50 MILLION PACKAGE 

– NEW AND BIGGER 

OPPORTUNITIES 

The Australian Government’s AU$50 

million Export and Regional Wine 

Support Package (the AU$50m 

Package) is an exciting, one–off 

allocation of AU$50 million, which 

aims to grow the Australian wine 

sector by showcasing the nation’s wine 

tourism offering and driving demand for 

Australian wine exports. 

With the support of the Australian 

Government’s AU$50 million Export 

and Regional Wine Support Package, 

Australia’s presence at Vinexpo Hong 

Kong, is bigger, bolder and better than 

ever before. 

POPULAR VARIETIES OF 

AUSTRALIAN WINE IN CHINA 

(INCLUDING HONG KONG 

AND MACAU) 

Sweeter wines and white wine are 

becoming more popular in China. The 

most popular varieties of Australian 

wine exported into China are 

Shiraz, Cabernet Sauvignon, Merlot, 

Chardonnay and Grenache. 

“Red wine resonates strongly in the 

China market, and it is over 90% of 

our exports”, said Clark, adding, “The 

success we have had is because we 

have really worked hard in the market.” 

AUSTRALIA’S 65 WINE 

REGIONS 

When it comes to regions, Australian 

wine used to be comparatively 

straightforward, for the consumer at 

least. There were the classic regions 

that most had heard of – Coonawarra, 

the Barossa, Clare Valley, Margaret 

River etc. – and there were a few others 

that the more informed were aware 

of; Geelong, the Yarra Valley and 

Padthaway for example. 

In the past few years, however, 

awareness of Australia’s collection 

of distinct wine regions has grown 

phenomenally. There are now 65 

recognised Australian wine regions, 

areas that range from Tasmania and the 

Adelaide Hills to the Canberra District 

right out to Western Australian centres 

including Manjimup and the Swan 

River. This proliferation has been caused 

in-part by a greater understanding of 

regions and Australian terroir coupled 

with the re-emergence of regions that 

had fallen from view. 

VARIETY VARIATION 

Because of Australia’s vast land, 

winemakers are able to showcase 

wide-ranging grape varieties and styles 

across many diverse regions. 

It’s not just Australian wine regions that 

have proliferated of late; the collection 

of grape varieties has also expanded 

in tandem with the styles of wine 

that are being produced. Through a 

combination of winemakers’ desire to 

try new things, an increased awareness 

of the vineyards they are working with 

and rising environmental changes, 

new varieties are popping up across 

Australia, often with spectacular results. 

A decade ago, were you to go in 

search of an Australian Nebbiolo, Nero 

d’Avola or Assyrtiko, your search may 

have been long and ultimately fruitless. 

Today all these wines are available 

in Australia and their quality is turning 

heads 

Level 1 / Entrance D 



REGIONAL SPOTLIGHT: AUSTRALIA 

Hunter Valley 

sunrise aerial 

© Kimberley Low - Wine Australia 

COONAWARRA 

VIGNERONS AT 

VINEXPO HONG KONG 

Biggest 

Ever Wine 

Showcase from 

Down Under 

151 exhibitors from 

Australia as “Country 

of Honour” at Vinexpo 

Hong Kong 2018 

Australia’s largest-ever showcase of 151 

exhibitors representing over 35 wine regions 

is headlining Vinexpo Hong Kong 2018, with 

the support of the Australian Government’s 

$50 million Export and Regional Wine 

Support Package. 

With a five-fold increase in floor space for 

Australian wine compared to Vinexpo Hong 

Kong 2016, this year’s record presence 

is being complemented with a series of 26 

master classes conducted by some of the top 

experts in Australian wine. 

Assistant Minister for Agriculture and Water 

Resources, Anne Ruston said, “There’s a real 

excitement and momentum building for this 

year’s Vinexpo Hong Kong. With the support 

of the $50m Package, Wine Australia is 

working hard to ensure Australia’s presence 

as the Country of Honour is big, bold and 

full of impact, so that the Chinese demand for 

Australian wine continues to grow” 

Level 1 / Entrance D 

Luke and Rebecca Trotter (left of picture) have 

come to Vinexpo in Hong Kong to showcase 

their wines from The Blok Estate Coonawarra 

Coonawarra Vignerons is excited to be one of 51 Australian 

Wine regions showcasing at Vinexpo Hong Kong this year. 

Seven Coonawarra wineries have travelled to Hong Kong 

to feature at the event. 

Coonawarra Vignerons Executive Officer, Olivia Nunn, 

is accompanying the wineries featuring at the event and 

is excited about the opportunities the event provides, 

“Vinexpo is a fantastic platform for all seven wineries to 

showcase their wine internationally. In addition to the 

regional bar presence, Coonawarra will be presenting two 

masterclasses hosted by Jeremy Oliver. These masterclasses 

will introduce Coonawarra’s classic combination for 

cellaring and our single vineyard estates, with a focus on 

Cabernet Sauvignon,” Ms Nunn said 

Level 1 / Stand DE-74 - B27 

PHILIP SHAW BACK @ VINEXPO 

Renowned Australian winemaker Philip Shaw is back 

for the 2018 event, this time underpinned by a more 

general promotion of wines from the Orange region of 

New South Wales. 

Shaw’s search for an Australian region capable of 

making classic wines with elegance, depth and bright 

fruit came to rest in 1988 when he discovered the 

undulating hills of the high-altitude, cool-climate region 

of Orange. Philip Shaw Wines are sourced entirely from 

Shaw’s 47 hectare Koomooloo Vineyard. Purchased in 

1988 and planted in 1989 on red loam over limestone, 

this cool climate vineyard rises to an altitude of 900m. 

This immaculately tended vineyard has already 

produced the ”Prix D’Excellence” Chardonnay at the 

1998 Vinexpo in Bordeaux and the “Best Red Wine” at 

the 2002 National Wine Show in Canberra. The fruit 

from Koomooloo has clearly defined varietal character 

that displays elegance, power, and length. 

The Orange wine region is uniquely classified by both 

geographical and altitudinal boundaries. Located 

approximately 260km west of Sydney on the slopes of 

Philip Shaw 

TASMANIAN WINES 

ARRIVE AT VINEXPO 

HONG KONG 

A first at Vinexpo Hong Kong – Tasmanian 

wines from Terra Verde – new to the market. 

The brand is based on “Pure adventure: 

wild, pristine and natural”. On the market 

since October with a Sauvignon Blanc and 

a Pinot Noir, the manufacturer claims to 

“believe passionately in the provenance and 

unique qualities of Tasmania, its people and 

its produce. Our pristine, clean and beautiful 

natural environment defines our unique sense 

of place in the world. Sophisticated wines from 

an amazing place” 

Level 1 / Stand CD-72 - C7 

the Great Dividing Range, the Orange Geographical 

Indication (GI) begins at 600 meters with vineyards 

planted as high as 1,100 meters. Due to the high 

elevation, the climate of the Orange wine region is one 

of the coolest in Australia. 

A special conference session will be dedicated to the 

Orange region at 4pm today in the Australian Wine 

Master Class Area 

Level 1 / Stand BC-70 - D3 


© Chensiyuan 

HOSPITALITY / RESTAURANTS / BARS 

WHERE 

TO GO 

IN 

Hong Kong 

CLUBS / EVENTS / SHOPPING / CULTURE 

Hong Kong – Going from Strength to Strength 

as a Global MICE Hub 

What are the key assets of HK as a business destination and how is business tourism developing in 

Hong Kong? We put the question to Anthony Lau, Executive Director, Hong Kong Tourism Board. 

Anthony Lau 

Executive Director, 

Hong Kong Tourism Board 

With its strategic location, safe and business friendly 

environment, visa-free policy for visitors from over 170 

countries and regions, and superb aviation connectivity 

with the region’s key financial markets, Hong Kong is 

recognised as the world’s premier Meetings, Incentive, 

Conventions and Exhibitions (MICE) destination and 

business hub of Asia. Last year, we welcomed close to 

2-million MICE visitors to Hong Kong, representing a 2% 

increase from the previous year. 

This year is the 20th anniversary of Vinexpo in Hong 

Kong. What are your thoughts on this show? 

With regards to the wine and spirits business, Hong Kong 

was the first duty-free wine port among major economies 

when all wine duties were removed in 2008, and since 

then, we have managed to maintain our position as one 

of the largest wine auction centres in the world. This year 

marks the 20th anniversary of Vinexpo. Since its inception 

in 1998, the premier wine and spirits event has become 

one of the most influential trade exhibitions in Asia-Pacific. 

The HKTB is pleased to offer our support again this year 

as an event partner on this remarkable occasion. We 

specially built a “Hong Kong Tea House” booth for all 

visitors attending the event to taste some of the city’s 

traditional treats, including egg tarts and milk tea, and to 

discover some of the diverse authentic experiences Hong 

Kong has to offer. 

What can we expect in the coming year, or what could 

change the face of tourism here? 

Before the end of this year, we will see the completion and 

commencement of operations of two major infrastructure 

projects – the Hong Kong–Zhuhai–Macao Bridge and 

the Express Rail Link Hong Kong Section – which will put 

Hong Kong within one hour’s reach of the fast-developing 

Greater Bay Area and connected with the 20,000 kmlong 

national high-speed rail network, which covers most 

major mainland cities. These exciting developments will 

further strengthen Hong Kong’s unrivalled position as 

the super-connector to the high-growth Mainland China 

market and reinforce the city’s edge as the premier 

business hub in Asia. The HKTB will continue to build on 

Hong Kong’s strengths and work closely with our trade 

partners to fuel the further growth of the MICE business 

of Hong Kong.

Vinexpo Daily 2018 - Day 1 Edition

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