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Vinexpo Daily 2018 - Day 1 Edition

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Key to Success<br />

Tscharke_s Place,<br />

Barossa Valley, SA<br />

© Ewen Bell - Wine Australia<br />

Wine Australia<br />

at the Australian wine stand and will offer an<br />

opportunity to learn more and try some of our<br />

famous wines.<br />

<strong>Vinexpo</strong> Hong Kong <strong>2018</strong> will also see the<br />

global premier of the Aroma Wall – a joint<br />

venture between Wine Australia and the<br />

Australian Wine Research Institute (AWRI). The<br />

large scale, interactive instillation represents<br />

some of the key aroma compounds that make<br />

Australian wines so iconic.<br />

We also have an interactive “Explore” wall<br />

to engage with. With two interactive screens,<br />

guests are invited to discover the history of<br />

Australian wine through immersive story-telling,<br />

video and imagery as well as engaging Google<br />

maps to explore our wine regions and wineries.<br />

What special events are being organised?<br />

During the 3-day event we are proud to be<br />

presenting a packed programme of talks and<br />

exclusive tastings that showcase the talent of<br />

Australian winemakers.<br />

We have regional focused themes covering the<br />

Barossa Valley, Coonawarra, Yarra Valley and<br />

McLaren Vale. On <strong>Vinexpo</strong>’s Grape Variety <strong>Day</strong>,<br />

insights will explore Australian Grenache and<br />

Pinot Noir, emerging varieties and a “coast to<br />

coast” tour of Cabernet Sauvignon winemaking.<br />

“Australia’s First Families of Wine’s” will be<br />

unlocking their cellars to share some of their<br />

most respected and revered wines and share the<br />

stories of success behind these iconic Australian<br />

wines.<br />

Australia’s unique terroirs will also come under<br />

the spotlight with a guide to the Langton’s<br />

Classification system, insights into working<br />

with old and young vines, and a ‘form guide’<br />

of Australia’s best performing and most prized<br />

wines.<br />

We are also presenting two conference sessions:<br />

“Ensuring authenticity and integrity of Australian<br />

wine” – this session focuses on Australia’s worldclass<br />

wine regulatory system and how recent<br />

changes to the regulations have strengthened<br />

Wine Australia’s ability to prevent the export of<br />

‘copycat’ wine brands. This event will provide<br />

an overview of the Australian wine regulatory<br />

system and explain the recent changes to the<br />

export controls.<br />

CHINA IS OUR<br />

NUMBER ONE AND<br />

FASTEST GROWING<br />

EXPORT MARKET,<br />

SO AUSTRALIA<br />

TAKING THE TITLE<br />

OF COUNTRY OF<br />

HONOUR WAS AN<br />

EASY DECISION<br />

FOR US TO HELP<br />

STRENGTHEN OUR<br />

POSITION IN THE<br />

MARKET<br />

“Growing Demand for Australian Wine”<br />

analyses the key to Australia’s success in Asia.<br />

The conference will cover the growing affluence<br />

across many parts of Asia; the dramatic growth<br />

in interest in diverse wine styles; and the<br />

increasing importance of addressing consumer<br />

demands and creating exciting opportunities for<br />

wine in Asia. To reflect on consumer trends and<br />

how major Brand Owners and Distributors have<br />

adapted for the future, we have assembled a<br />

panel of experts to discuss what is taking place<br />

in the market and what has already been done<br />

to begin to address rapidly evolving consumer<br />

expectations.<br />

All attendees are welcome to attend The Blend<br />

on May 30 th in the Grand Foyer. As Country of<br />

Honour, Australia will take centre stage with only<br />

Australian wines being presented. There are four<br />

wine bars at The Blend, each with an iconic<br />

Australian theme:<br />

1. Classic country – wines enjoyed in a classic<br />

country setting;<br />

2. Urban - interesting and alternative varieties<br />

found in trendy city wine bars;<br />

3. Coastal wines made for drinking by the<br />

beach;<br />

4. Red Centre - Australia’s great red wines<br />

SAVOUR THE WARES OF<br />

THE COUNTRY OF HONOUR:<br />

AUSTRALIA @ VINEXPO<br />

HONG KONG <strong>2018</strong><br />

Each day of <strong>Vinexpo</strong> will see a plethora of Australian wine<br />

master classes and conferences. Following is a précis of<br />

today’s events:<br />

OCEANS, ALTITUDE AND ATTITUDE:<br />

CONTEMPORARY AUSTRALIAN PINOT NOIR<br />

Phil Reedman, MW<br />

Mark Davidson, Education Manager US, Wine Australia<br />

10.00am to 11.30am<br />

Academy Room - Level 1 / N109-110<br />

A CELEBRATION OF 2017 BAROSSA WINE<br />

SHOW TROPHY WINNERS<br />

James March, Chief Executive, BGWA<br />

Ling Cheong, Assistant General Manager, AWSEC<br />

10:00am to 10:40am<br />

Australian Wine Master Class Area - Level 1 / BC-70<br />

COONAWARRA CABERNET:<br />

A TERROIR FOR CELLARING<br />

Jeremy Oliver, Australian Wine Writer,<br />

Presenter and Educator<br />

11.30am to 12.10pm<br />

Australian Wine Master Class Area - Level 1 / BC-70<br />

LANGTON’S CLASSIFICATION<br />

Andrew Caillard, MW<br />

1.00pm to 2.30pm<br />

Academy Room - Level 1 / N109-110<br />

AGEING AUSTRALIANS <strong>2018</strong><br />

Phil Reedman, MW<br />

1.00pm to 1.40pm<br />

Australian Wine Master Class Area - Level 1 / BC-70<br />

COAST TO COAST: AN EXPLORATION<br />

OF AUSTRALIAN CABERNET SAUVIGNON<br />

Corinne Mui, Senior Wine Educator, AWSEC<br />

2.30pm to 3.10pm<br />

Australian Wine Master Class Area - Level 1 / BC-70<br />

UNIQUE AUSTRALIAN TERROIRS DISCUSSION PANEL<br />

Dr Brian Croser, AO, Winemaker; Phil Reedman, MW;<br />

Andrew Caillard, MW and Fongyee Walker, MW<br />

4.00pm to 5.30pm<br />

Academy Room - Level 1 / N109-110<br />

A REGIONAL FOCUS ON ORANGE:<br />

WINE ABOVE THE SNOW LINE<br />

Yvonne Cheung, Director of Restaurants, Swire Hotels, Hong Kong<br />

4.00pm to 4.40pm<br />

Australian Wine Master Class Area - Level 1 / BC-70<br />

CONFERENCE: ENSURING AUTHENTICITY<br />

AND INTEGRITY OF AUSTRALIAN WINE<br />

Rachel Triggs, General Counsel, Wine Australia<br />

3.30pm - 4.30pm<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 1 / TUESDAY 29 TH MAY <strong>2018</strong> 7

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