Vinexpo Daily 2018 - Review Edition
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REVIEW EDITION<br />
TUESDAY 12 TH JUNE <strong>2018</strong><br />
DAILY<br />
EXCLUSIVE INTERVIEW<br />
Andreas Clark<br />
CEO, Wine Australia<br />
I think we will look back at <strong>Vinexpo</strong> Hong<br />
Kong and say “this was a pivotal moment”<br />
See page 14<br />
© Phil Labeguerie - <strong>Vinexpo</strong><br />
HIGHLIGHTS<br />
OF VINEXPO<br />
HONG KONG <strong>2018</strong><br />
HITTING<br />
NEW HIGHS:<br />
A RECORD<br />
SHOW<br />
STAND OUT STANDS<br />
A selection of some of the most outstanding<br />
stands at this year’s show<br />
From page 15<br />
PRESS CORNER<br />
Simon Nash MW<br />
Director of MN Consultancy<br />
I encourage all the people I work with and<br />
know in New Zealand to come here, because<br />
this is where things are happening. See page 13
EDITORIAL<br />
Richard Barnes<br />
Editor-in-chief,<br />
<strong>Vinexpo</strong> <strong>Daily</strong><br />
© Phil Labeguerie - <strong>Vinexpo</strong><br />
© Phil Labeguerie - <strong>Vinexpo</strong><br />
SEE YOU ALL IN<br />
BORDEAUX…<br />
AND PARIS!<br />
As attendees of <strong>Vinexpo</strong> Hong Kong <strong>2018</strong> busily re-sort<br />
the countless business cards gathered at the event, and<br />
linger over the exceptional experiences they had at the<br />
show, planning has already begun for the next edition<br />
– <strong>Vinexpo</strong> Bordeaux 2019, followed by Paris 2020!<br />
<strong>Vinexpo</strong> Bordeaux is the profession’s foremost meeting<br />
place, next year taking place from 13 to 16 May<br />
2019 at the Bordeaux Exhibition Centre. At the request<br />
of buyers, <strong>Vinexpo</strong> brought the date of the world-famous<br />
event forward by 1 month, while keeping it a resolutely<br />
spring fixture. The event will retain its lively format over<br />
the four days punctuated by meetings, discoveries and<br />
networking opportunities among the major players in<br />
the sector from all over the world.<br />
Meanwhile, the Group continues to grow with the launch<br />
of <strong>Vinexpo</strong> Paris. The first Paris exhibition will take place<br />
13-15 January 2020 at the Paris Convention Centre<br />
(Porte de Versailles). There are some major advantages<br />
to holding an international wine and spirits exhibition<br />
in the French capital: its attractiveness, its accessibility<br />
and its impartiality. Running the show in January also<br />
means <strong>Vinexpo</strong> Paris will be the very first event in the<br />
agenda, and will therefore optimise sales potential.<br />
After its success in Asia and the launch of <strong>Vinexpo</strong> New<br />
York, <strong>Vinexpo</strong> Paris will target buyers from across the<br />
world and especially Europe which still consumes over<br />
60% of the world’s wine.<br />
It’s all cause for celebration. We can hear the corks<br />
popping already!<br />
DAILY<br />
VINEXPO DAILY is a CLEVERDIS Publication.<br />
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+10% Chinese Attendance,<br />
Record Appearance for Australia<br />
<strong>Vinexpo</strong> Hong Kong says “cheers” to a highly<br />
successful 20 th anniversary edition<br />
<strong>Vinexpo</strong> Hong Kong cemented its position and reputation as<br />
Asia-Pacific’s most important, must-attend trade event for industry<br />
professionals over its three-day show held at the Hong<br />
Kong Convention and Exhibition Centre from May 29–31.<br />
The trade-only event is<br />
internationally recognised for<br />
the quality of its exhibitors and<br />
the depth, range and diversity<br />
of its exhibition programme,<br />
and as expected, the 20th<br />
anniversary edition surpassed<br />
all expectations with a strong<br />
international presence and a<br />
higher attendance of visitors<br />
from Mainland China, up<br />
10% compared to 2016,<br />
reflecting the country’s<br />
remarkable growth in wine<br />
consumption.<br />
Overall, exhibitors increased<br />
to an unprecedented 1,465<br />
representing 30 countries,<br />
this included 305 new<br />
exhibitors. In addition, there<br />
were 62 exhibitors from 11<br />
countries in the WOW! -<br />
World of Organic Wines -<br />
zone and this year’s Country<br />
of Honour, Australia, made its<br />
biggest ever appearance at<br />
an international trade show,<br />
with 225 wine brands.<br />
China was also well<br />
represented with 27 exhibitors<br />
including the official state<br />
wine organisation, Great<br />
Wall / Chateau Sungold.<br />
Meanwhile, overall visitor<br />
figures were up 2% on 2016<br />
and represented a wide crosssection<br />
of Asian markets with<br />
Mainland Chinese visitors<br />
in pole position, followed in<br />
turn by Hong Kong, Taiwan,<br />
South Korea and Australia<br />
reinforcing the show’s<br />
position as the wine hub of<br />
Asia-Pacific.<br />
South-East Asia’s dynamic<br />
market followed with<br />
increased representation<br />
from Singapore, Thailand,<br />
Vietnam, Malaysia, and The<br />
Philippines.<br />
Andreas Clark, Chief<br />
Executive of Wine Australia<br />
commented: “<strong>Vinexpo</strong> Kong<br />
Kong is an excellent platform<br />
to meet and build on our<br />
existing relationships with<br />
importers from all over Asia-<br />
Pacific and to connect with<br />
influential trade professionals,<br />
create leads and break into<br />
new markets.”<br />
Once again, <strong>Vinexpo</strong>’s<br />
Academy reinforced the<br />
show’s reputation as the<br />
global trade event with<br />
an unrivalled programme<br />
including 50 Master Classes,<br />
seminars, conferences and<br />
tastings conducted by worldrenowned<br />
wine experts and<br />
aficionados for the benefit of<br />
visitors.<br />
The One to Wine Meetings,<br />
a new initiative encouraging<br />
trade interaction and<br />
networking was an integral<br />
part of the Hong Kong<br />
event this year, building on<br />
its introduction in 2016.<br />
Deemed a great success with<br />
1,609 scheduled business<br />
meetings taking place during<br />
the show, the meetings<br />
enabled tailor-made business<br />
appointments between<br />
exhibitors and specificallytargeted<br />
trade executives.<br />
2 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
NEWS<br />
Commenting at the close of the show, <strong>Vinexpo</strong><br />
CEO, Guillaume Deglise, said: “The ability of<br />
<strong>Vinexpo</strong> to meet exhibitors’ business objectives<br />
by bringing visiting professionals together is<br />
second to none. That’s why we continue to attract<br />
such a wide variety of countries and why key<br />
professionals in the industry consider this a mustattend<br />
event.”<br />
Once again, a highlight of the <strong>Vinexpo</strong> Academy<br />
was The China Market Conference, with a panel<br />
of leading professionals and experts presenting<br />
an insightful overview. This year’s focus was<br />
on the exponential growth of e-commerce and<br />
its importance to the millennial generation as it<br />
relates to the future of wine consumption in China.<br />
Another highlight of the 20 th anniversary show<br />
was a dedicated Grenache Day, only the second<br />
for a grape variety as part of the Asia show.<br />
<strong>Vinexpo</strong> selected top wineries from around the<br />
world to create further awareness of this noble<br />
international grape.<br />
Australia as the Country of Honour created<br />
continuous excitement throughout the show with<br />
26 Masterclasses of their own and as hosts of the<br />
signature networking event, The Blend.<br />
© Phil Labeguerie - <strong>Vinexpo</strong><br />
CHINA WINE MARKET CONFERENCE<br />
REVEALS HOW SMALLER BRANDS<br />
CAN CONNECT WITH THE CONSUMER<br />
NEXT STOPS: New York March 2019–Bordeaux<br />
May 2019–Paris January 2020<br />
Next year, following on from a successful<br />
inaugural <strong>2018</strong> show, New York shows again<br />
in March; <strong>Vinexpo</strong> celebrates its new start date<br />
in Bordeaux from May 13-16 with a refreshed<br />
programme of unique B2B events to explore<br />
and learn about the latest trends, innovations<br />
and new directions being taken in the industry,<br />
and a repeat of 2017’s four-day format friendly<br />
to overseas and long-distance visitors and<br />
exhibitors.<br />
<strong>Vinexpo</strong> Bordeaux expects some 40,000<br />
international visitors from all five continents.<br />
Following that is <strong>Vinexpo</strong> Paris at the start of the<br />
year in 2020: a first for <strong>Vinexpo</strong>, a first for the<br />
industry – as <strong>Vinexpo</strong> continues to lead the way<br />
in international wine and spirits exhibitions for<br />
trade professionals<br />
The fully-subscribed China Market<br />
Conference at <strong>Vinexpo</strong> Hong Kong featured<br />
a distinguished line-up of industry experts<br />
comprising moderator Don St Pierre, CEO<br />
of Vinfolio; and panelists Master of Wine<br />
Sarah Heller; Alberto Fernandez, Managing<br />
Partner of Torres China; Mike Hu, President of<br />
the FMCG Business Unit of Alibaba’s Tmall;<br />
and Tommy Keeling, Head of Asia Pacific<br />
Research at IWSR.<br />
Changes in the structure of the wine industry<br />
in China have seen the previous dominance<br />
of a handful of large and established brands<br />
such as Margaux, Concha y Toro, Penfold’s<br />
and Torres gradually making way for smaller<br />
brands, much like the trends seen in the<br />
fashion and beauty industries, the panelists<br />
noted.<br />
Alberto Fernandez of Torres said that while<br />
wine producers previously relied heavily<br />
on a single importer to represent them,<br />
now wholesalers were often going to wine<br />
producers directly, changing the nature of the<br />
market significantly. However, some concerns<br />
were expressed that this has made it harder to<br />
build brand equity in the China wine market.<br />
“There is definitely interest among Chinese<br />
consumers to explore new brands that fit with<br />
their lifestyle, but wine producers need to invest<br />
in providing more content and engaging with<br />
wine influencers and key opinion leaders to<br />
create interest in their brands,” said Tmall’s<br />
Mike Hu<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 3
NEWS<br />
ADVERTORIAL<br />
The Wine Wizards of Oz<br />
Australian winemakers demonstrate their magic at <strong>Vinexpo</strong> <strong>2018</strong><br />
The magic of Australian wines and the mysteries of the nation’s littler-known regions<br />
were all revealed to a highly admiring pack of Asian and global buyers at <strong>Vinexpo</strong><br />
<strong>2018</strong>. Not only was Australia the Country of Honour, it played its role to a tee, with<br />
master classes, conferences, tastings and of course the “Blend” evening, which added<br />
a little entertainment to the more serious side of the business. While there were far too<br />
many exhibitors to give justice to all in one article, we asked just a few how the show<br />
went for them…<br />
CASELLA FAMILY BRANDS<br />
Malcolm Paul Davies,<br />
Export Manager – APAC and Emerging Markets<br />
We’ve been meeting with a number of important<br />
distributors every day. We’ve had people<br />
come up that I wasn’t expecting to see, which I am<br />
hoping will do very well for us in our business. Initially,<br />
I just thought it was just about having a presence and<br />
showcasing our wines, but this has actually worked<br />
out to be much more than that. It’s a big set-up. There<br />
are a lot of Australians and Australian wine in the<br />
room, and the response from customers and distributors<br />
coming through has been very positive, and the<br />
networking session – the Blend – was pretty amazing!<br />
THE PAWN WINE CO<br />
Zachary Tom Keelan,<br />
Director, Winemaker, Crayon Control<br />
It’s my first time in Hong Kong, and for me, it’s<br />
been a bit of an educational tour to be honest.<br />
I came in eyes wide open, with no huge expectations<br />
of what was going to be the outcome, but I have learnt<br />
so much in the past three days in terms of what the<br />
market is, what they want, pricing, and labelling. Especially<br />
labelling in fact – it’s incredible the amount of<br />
attention to detail that some of the customers have on<br />
labels. The show has been a success. I have a suitcase<br />
full of business cards, and it will take a good<br />
week or two when I get back to Adelaide to go<br />
contact all these people. And now I am an expert on<br />
WeChat, which is fantastic!<br />
ROWLEE SINGLE VINEYARD<br />
WINES – ORANGE<br />
Nicole Samodol, Principal<br />
We have had two master classes through<br />
<strong>Vinexpo</strong> and also had the regional bar so it<br />
has given us an opportunity to introduce them to the<br />
Orange region, and explain why it’s different to<br />
other regions, with the cool climate and high altitude<br />
delivering elegant, lovely textured wines. Feedback<br />
has been very positive, with great engagement. The<br />
show has been a big success.<br />
FINE WINES<br />
OF AUSTRALIA<br />
Ryan G Hale, Director<br />
It’s all about Sinful 8: bringing out a<br />
new brand to the Asian markets from the<br />
Riverina area – basically from the wine to the<br />
bottle to the label – everything has been done<br />
with no expenses spared. Reaction has been<br />
fantastic. Everyone I talked to knew I was here,<br />
and this was my first <strong>Vinexpo</strong>. It’s been great.<br />
Everyone has at least stopped by and taken<br />
photos. Wine Australia has done a fantastic<br />
job.<br />
CW WINES (COONAWARRA)<br />
Denise Tranter,<br />
Director (and husband Jason)<br />
We sell a lot of bulk wine, we do about seven million litres a year, but we are<br />
getting into buyer’s own brands of bottled stock from McLaren Vale and Barossa,<br />
and predominantly Coonawarra and the Limestone Coast, from entry-level right through to<br />
high end. We know that for the China market, labelling is extremely important, and we<br />
are working with John Jewell for this. He has a good handle on the latest and greatest<br />
labels and that’s a great help. The show has been very busy. We’ve made a lot of<br />
contacts, and I think you’ve just got to keep coming back every year and keep at it.<br />
4 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
NEWS<br />
ADVERTORIAL<br />
St Hugo Showcases<br />
Several New-to-<br />
Market Releases at<br />
<strong>Vinexpo</strong> Hong Kong<br />
Fresh from the<br />
Barossa Valley<br />
Innovations from Jacob’s Creek<br />
@ <strong>Vinexpo</strong> Hong Kong<br />
Jacob’s Creek launched their latest innovation<br />
from the revolutionary Double<br />
Barrel range, as well as unveiling the<br />
“Le Petit Rosé” wine at <strong>Vinexpo</strong> Hong<br />
Kong, in a first for the Asia market.<br />
The world’s first Chardonnay to be<br />
aged in Scotch whisky barrels was<br />
launched as part of the Double Barrel<br />
range joining the Cabernet Sauvignon<br />
and Shiraz. Both the reds and whites<br />
go through two types of barrel treatment,<br />
hence the name Double Barrel.<br />
Jacob’s Creek has just released the<br />
2017 Double Barrel Chardonnay. To<br />
make Double Barrel Chardonnay, the<br />
juice is split in halves. The first half is<br />
fermented in whisky barrels, and then<br />
matured in wine barrels. The second<br />
half is fermented in wine barrels, and<br />
then finished in whisky barrels. This<br />
provides two very different flavour<br />
profiles, which are then blended together<br />
to create an exceptional palate<br />
which is both unique and unexpected.<br />
Matured in wine barrels, the red wines<br />
are finished in aged whisky barrels for<br />
a richer, deeper and smoother finish.<br />
The 2015 Double Barrel Cabernet<br />
Sauvignon and 2016 Double Barrel<br />
Shiraz are finished in aged Irish and<br />
Scotch whisky barrels respectively.<br />
Jacob’s Creek also introducing its Le<br />
Petit Rosé wine at <strong>Vinexpo</strong> Hong Kong.<br />
Launched in Australia in late 2016, it<br />
quickly became the nation’s number<br />
one Rosé wine, a position it still holds.<br />
Le Petit Rosé is made from Australian<br />
grapes (Pinot Noir, Grenache, Mataro)<br />
by Australian winemakers, but reflects<br />
the style most common in Provence,<br />
France. It captures the elegant and<br />
savoury style of French Rosé, with the<br />
freshness and purity of Australian fruit<br />
Barossa Valley based St Hugo<br />
launched its first-ever white wines –<br />
a Riesling and Chardonnay on the<br />
Asian market at <strong>Vinexpo</strong> Hong Kong.<br />
The Chardonnay had just been released<br />
in Australia, while the Riesling<br />
was released in late 2017. <strong>Vinexpo</strong><br />
Hong Kong is the launchpad for these<br />
wines in Asia.<br />
The 2017 Eden Valley Riesling has<br />
had outstanding success. Last month<br />
it was awarded “Master” status, just<br />
one of five wines to receive the accolade,<br />
at the grape variety’s peak competition,<br />
the 2017 Global Riesling<br />
Masters. At the Barossa Wine Show<br />
2017 it received the Trophy for Best<br />
2017 Riesling and Trophy for Most<br />
Outstanding Barossa White Wine.<br />
Further to this, it’s received gold<br />
medals at the Barossa Wine Show<br />
2017, Royal Melbourne Wine Awards<br />
2017 and National Wine Show of<br />
Australia 2017.<br />
These white wines build on the legacy<br />
of St Hugo of crafting wines of power<br />
and elegance, which all began with<br />
the 1980 St Hugo Coonawarra Cabernet<br />
Sauvignon. This flagship wine,<br />
and its following vintages, has gone<br />
onto win more than 1,000 awards,<br />
including 30 trophies and 170 gold<br />
medals.<br />
Another new range was introduced<br />
at <strong>Vinexpo</strong> Hong Kong – the Private<br />
Collection, which are fine wines from<br />
specially-selected vineyards. These<br />
wines have, up until now, been available<br />
only through St Hugo’s home<br />
in the Barossa Valley and selected<br />
travel retail. Available to taste were<br />
the 2013 St Hugo Private Collection<br />
Barossa Marananga Shiraz, 2013 St<br />
Hugo Private Collection Eden Valley<br />
Shiraz, and 2012 St Hugo Private<br />
Collection Coonawarra Cabernet<br />
Sauvignon.<br />
Chief Winemaker Daniel Swincer<br />
was present at <strong>Vinexpo</strong> Hong Kong to<br />
talk about these new releases, alongside<br />
other classic fine wines from the<br />
winery<br />
A LITTLE HISTORY…<br />
Located 60 km from Adelaide, the<br />
famous Barossa wine region has a<br />
long history of making full-bodied reds,<br />
fortified and robust white wines.<br />
As well as its 70+ wineries, the Barossa<br />
is home to award-winning restaurants,<br />
stone churches and heritage buildings,<br />
in a uniquely Australian landscape of<br />
gum trees and vineyards. The Barossa’s<br />
winemaking and grape growing<br />
heritage dates back to 1842, when the<br />
first vines were planted by European<br />
immigrants. Today the region is home<br />
to sixth-generation winemakers who<br />
work with some of the world’s oldest<br />
vines, as well as a dynamic community<br />
of artisan food producers<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 5
NEWS<br />
<strong>Vinexpo</strong> Explorer Heads<br />
for Sonoma – a Foretaste<br />
Exclusive Interview - Caroline Shaw - Executive<br />
Vice President, Jackson Family Wines &<br />
President, Sonoma County Vintners Association<br />
George<br />
Sandeman<br />
President,<br />
WiM Association<br />
In the United States, Sonoma County continues to be the leader in sustainable<br />
wine production - to grow and make high quality grapes and wine. We asked<br />
Caroline Shaw - Executive Vice President, Jackson Family Wines & President,<br />
Sonoma County Vintners Association to tell us more…<br />
These sustainable vineyard and winery<br />
practices conserve water and energy,<br />
maintain healthy soil, protect air and water<br />
quality, enhance relations with employees<br />
and communities, preserve local ecosystems<br />
and wildlife habitat, and improve the<br />
economic vitality of vineyards and wineries.<br />
The end result is the highest quality of wines<br />
that are better for our planet. Right now,<br />
one of our biggest initiatives is for Sonoma<br />
County to be the first 100 percent sustainable<br />
wine growing region in the United States by<br />
2019.<br />
What do you feel will be the key results of<br />
the <strong>Vinexpo</strong> Explorer coming to Sonoma?<br />
First and foremost, every participant attending<br />
<strong>Vinexpo</strong> Explorer Sonoma County will leave<br />
as a Sonoma County Ambassador. The<br />
programme we have planned will leave them<br />
wanting to come back. They will also return<br />
home and share the stories of this beautiful<br />
region and its wines.<br />
Second, business will be conducted and<br />
contracts will be signed. The explorer<br />
programme will grow Sonoma County’s<br />
export market, because wineries of all sizes<br />
and varietals will have the opportunity to<br />
engage one on one with buyers from key<br />
markets around the world.<br />
Lastly, hosting an influential group like<br />
<strong>Vinexpo</strong> and its participants elevates the<br />
awareness of “Brand Sonoma County”.<br />
I think this is especially important after the<br />
wildfires last October where vineyards acted<br />
Caroline Shaw<br />
Executive Vice President,<br />
Jackson Family Wines & President,<br />
Sonoma County Vintners Association<br />
as natural firebreaks. The world will learn we<br />
are open for business and ready to showcase<br />
to the quality of our wines.<br />
How are export markets evolving for<br />
Sonoma wines?<br />
Export markets are becoming more and<br />
more important to Sonoma wineries. Global<br />
premiumization is on the rise, and Sonoma<br />
wines are well positioned to take advantage<br />
of this increase in demand because of the<br />
quality wines we produce and the numerous<br />
varietals in the region. While Sonoma County<br />
is mostly known for the high-end production of<br />
Chardonnay (29%) and Pinot Noir (18%), we<br />
also produce premium Cabernet Sauvignon<br />
(22%), Merlot (14%), Zinfandel (9%) and<br />
Sauvignon Blanc (4%).<br />
We continue to see strong growth in key<br />
regions like Canada, the EU member<br />
countries, Hong Kong, Japan, China, South<br />
Korea, and Mexico. <strong>Vinexpo</strong> Explorer will<br />
help us increase sales these markets as well<br />
as new areas.<br />
Do you feel Sonoma is well known enough<br />
on the international wine stage?<br />
We wish more people knew about Sonoma<br />
County and its high-quality wines. This is one<br />
of the important goals of <strong>Vinexpo</strong> Explorer.<br />
In 2017, 380 million litres of wine were<br />
exported from the United States. 97% of that<br />
wine was from California, yet many buyers<br />
still do not sell California wine or even know<br />
where Sonoma County is on a map<br />
Wine:<br />
Enjoy, Understand<br />
and Savour…<br />
in Moderation<br />
The WiM Association manages the global Wine in Moderation<br />
Programme, coordinating the adaptation to local needs and<br />
cultural diversity. We asked association president George<br />
Sandeman to tell us more.<br />
Wine in Moderation started in<br />
2008 as a social responsibility<br />
commitment by the international<br />
wine community to answer the<br />
challenge set by the health<br />
community to reduce alcohol<br />
related harm.<br />
The Wine in Moderation not-forprofit<br />
association has developed<br />
since then to be a recognised<br />
reference of the wine sector’s<br />
work to show that moderate<br />
wine consumption can be a<br />
part of a healthy lifestyle when<br />
combined with a balanced<br />
diet and exercise. Recognised<br />
as a good practice in alcohol<br />
and health policy by National,<br />
European and International<br />
Authorities, the challenge of Wine<br />
in Moderation has been to evolve<br />
from a policy commitment to an<br />
international movement which<br />
creates a sustainable wine culture<br />
and encourages well-being and<br />
healthy lifestyles.<br />
The programme continues to<br />
gain momentum and has been<br />
established as the reference<br />
in Sustainability and Social<br />
Responsibility within the worldwide<br />
wine business. Reaching our 10th<br />
anniversary, we are extremely<br />
happy to see that what started as the<br />
vision of few leading personalities,<br />
is now a well-respected and<br />
credible programme synonymous<br />
with social responsibility and<br />
sustainability.<br />
What does your partnership with<br />
<strong>Vinexpo</strong> mean, and what are the<br />
goals of the partnership?<br />
<strong>Vinexpo</strong> is an international<br />
brand specializing in creating<br />
and developing major wine<br />
trade events worldwide. As an<br />
ambassador of international<br />
business trends and of the cultural<br />
values of wines, we believe the<br />
partnership with <strong>Vinexpo</strong> will grow<br />
the Wine in Moderation-Art de<br />
Vivre message globally<br />
6 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
NEWS<br />
Wines from Moldova:<br />
Crafted for You to Enjoy<br />
The wines of Moldova in Eastern Europe are becoming ever more<br />
successful. Rooted in its astonishingly rich history, but equally fresh<br />
and modern, “Wine of Moldova” continues its success path on<br />
international markets, surprising consumers with new generation<br />
wines. Especially blends of international and indigenous grape<br />
offer a true expression of Moldovan terroir and a response to the<br />
increased interest of wine lovers in discovering new tastes and<br />
styles.<br />
“Wine of Moldova” is the direct and<br />
tangible result of Republic of Moldova<br />
reforming its wine sector, focusing on<br />
quality and performance. In 2013,<br />
the National Office for Vine and Wine<br />
(ONVV) was established, and ever<br />
since, it has been the organisation’s<br />
0 solemn duty to implement several of<br />
programmes aiming to support market<br />
diversification and export growth<br />
of quality wines. With a system<br />
based on the EU model of protected<br />
geographical indications, covering<br />
the Four growing areas of “Valul lui<br />
Traian”, “Stefan Voda”, “Codru”<br />
and “Divin”, Moldova has evolved<br />
impressively well in upgrading the<br />
quality of wines during the past<br />
five years. As strong proofs of the<br />
achieved results stand 239 medals<br />
received in 2017 by Moldovan<br />
wines at the most renowned and<br />
prestigious international wine contests<br />
such as: Decanter World Wine<br />
Awards, Mundus Vini, Concours<br />
Mondial du Bruxelles, International<br />
Wine Challenge, etc.<br />
The national wine brand became<br />
a quality sign legally enforced by<br />
the National Office for Vine and<br />
Wine and is displayed on products<br />
which pass rigorous quality control,<br />
providing guarantees and building<br />
up credibility of consumers in bearing<br />
wines.<br />
Due to the largest density of vineyards<br />
in the world, Moldova is able to<br />
propose wines for the most demanding<br />
consumer both from international and<br />
indigenous varieties such as Viorica,<br />
Rara Neagra, Feteasca Neagra,<br />
Feteasca Alba, and Feteasca<br />
Regala. But the most expressive and<br />
unique are the blends through which<br />
Moldovan winemakers utter their<br />
skills and expertise, expressing the<br />
character of Moldovan terroir.<br />
Moldova’s millennial heritage of<br />
winemaking began around 3,000<br />
BC, and the first vines were recorded<br />
there around 7,000 years BC.<br />
Throughout its history, wine and vine<br />
have been deeply enrooted in the<br />
culture, myths, folklore and legends of<br />
Moldova. Even the map of the modern<br />
Republic of Moldova is shaped like a<br />
bunch of grapes! The white stork, the<br />
protagonist of many local legends,<br />
is the symbol of the Moldovan wine<br />
industry, as well as the symbol of the<br />
continuous revival of Moldova. That is<br />
why a redesigned image was chosen<br />
to represent the reborn wine industry<br />
of Moldova and introduced into a<br />
newly created national wine brand -<br />
“Wine of Moldova. A Legend alive”.<br />
Guided by the main brand’s<br />
statement - “Our wine has been<br />
crafted by generations of winemakers<br />
in the largest cellars in the world,<br />
appreciated by consumers in both<br />
east and west and supported by<br />
Legends that everyone can embrace”<br />
- Wine of Moldova continues to<br />
conquer the big wine world.<br />
Moldovan wine is now sold in 63<br />
countries, mostly in European Union<br />
markets, registering a steady increase<br />
over the last 5 years<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 7
NEWS<br />
Austrian Gold Award<br />
Medal Winner at <strong>Vinexpo</strong><br />
Hong Kong <strong>2018</strong><br />
Ludwig Holzer, Sales Director of Winzer<br />
Krems EG, Austria was all smiles at<br />
<strong>Vinexpo</strong> Hong Kong, with his company’s<br />
product, Kremser Wachtberg Grüner<br />
Veltliner DAC Reserve 2016, Kremstal,<br />
Niederösterreich, Austria, having just<br />
won the <strong>2018</strong> Decanter World Wine<br />
Awards Gold Medal.<br />
“Grüner Veltliner is the pride of Austria.<br />
It’s our indigenous unique grape, and<br />
it’s 50% of our production”, says Holzer,<br />
adding, “Reaction here at <strong>Vinexpo</strong><br />
Hong Kong has been really good.<br />
Much better than I expected to be<br />
honest, because we always thought that<br />
dry, fruity white wines would be quite<br />
difficult to place in this market, but we<br />
have had a lot of interest, especially<br />
from restaurants. Sommeliers have been<br />
very interested, as there are a number of<br />
Austrians coming to this area”<br />
Ludwig Holzer<br />
Sales Director, Winzer Krems EG<br />
CHAMPAGNE ON ICE…<br />
YES, WE CAN!<br />
In the hot climes of South East<br />
Asia, many people over the years<br />
had become used to putting ice<br />
in Champagne to keep it chilled.<br />
While some saw this as sacrilege,<br />
Champagne Pommery decided, ‘If<br />
you can’t beat ‘em, join ‘em,” and<br />
designed a Champagne specially<br />
for drinking on the rocks. Originally<br />
launched in Asia at <strong>Vinexpo</strong> Hong<br />
Kong 2016, distribution is growing<br />
constantly, and the cool coloured<br />
product display is particularly eyecatching.<br />
A company spokesperson<br />
told us, “This Champagne is ideal<br />
for climates like this, for consumption<br />
outdoors on a terrace, for relaxed,<br />
glamourous and fun moments, but it<br />
is, above all, a Champagne elaborated specifically for this.<br />
It corresponds to a trend in consumption, and thus could be<br />
seen as quite avant-garde”. Pommery already innovated<br />
with its nomadic “Pop” Champagne, and this new edition<br />
appears to be hitting another sweet spot<br />
FIVE TOP SAUTERNES<br />
IN ONE BOTTLE<br />
The top five grands crus classés of Sauternes in<br />
1855, announced at <strong>Vinexpo</strong> Hong Kong that<br />
they had joined forces for the creation of an<br />
oenological dream: revealing in one bottle one<br />
of the great terroirs of Sauternes, the terroir of<br />
Bommes.<br />
Châteaux Sigalas Rabaud, Rayne Vigneau,<br />
Lafaurie Peyraguey, la Tour Blanche, and Rabaud<br />
Promis announced the world premiere.<br />
Endowed with 5 different personalities, their<br />
diversity and singularity compose a unique<br />
wine: the 5+. This wine is produced in extremely<br />
limited quantities from the 2016 vintage. It will be<br />
available in the autumn of <strong>2018</strong> and distributed<br />
by the “place de Bordeaux”.<br />
The 5+ is the continuity of a strong dynamic<br />
between these 5 Châteaux. Their agreement has<br />
led to a joint “market launch in primeurs” since<br />
the 2016 vintage and the successful launch of the<br />
“5 Stars Sauternes” case in February <strong>2018</strong><br />
First Appearance for Great<br />
Wall at <strong>Vinexpo</strong> Hong Kong<br />
China’s Great Wall wine exhibited<br />
for the first time at <strong>Vinexpo</strong> Hong<br />
Kong this year, on an area of 113<br />
square metres.<br />
With five strategic sub-brands and<br />
16 products in total, forming the<br />
Great Wall wine range, their team<br />
underlined the oriental charm<br />
of “China’s Great Wall and red<br />
national wine”. Visitors were<br />
able to taste wines from the Great<br />
Wall wine Shacheng Huaizhuo<br />
Basin Production Region, Changli<br />
Jieshishan Production Region,<br />
Penglai Coastal Wine Region,<br />
Ningxia Helanshan Eastern Foothills<br />
Production Region and Xinjiang<br />
Tianshan Production Region –<br />
constituting the five strategic<br />
products of the group.<br />
Great Wall wine boasts a high-level<br />
of product quality and rich oriental<br />
culture connotation. The company’s<br />
aim at <strong>Vinexpo</strong> was to boost<br />
domestic wine internationalisation,<br />
letting visitors and exhibitors from<br />
different countries and regions<br />
know more about the characteristics<br />
of Chinese wine, and to taste some<br />
excellent vintages<br />
8 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
NEWS<br />
Jérôme Durand<br />
Director General, Cognac Larsen<br />
Hong Kong a Strategic<br />
Hub for Larsen<br />
Successful launch for new Cognac Larsen<br />
Products at <strong>Vinexpo</strong> Hong Kong<br />
Jérôme Durand, Director General, of<br />
Cognac Larsen reports a highly successful<br />
<strong>Vinexpo</strong> <strong>2018</strong> edition. Larsen<br />
launched two new Cognacs at <strong>Vinexpo</strong><br />
Hong Kong. Larsen VSOP Reserve<br />
and Larsen XO Reserve have been<br />
created especially for the Asian market<br />
and follow Larsen’s new long-term<br />
exclusive partnership with Asiaeuro,<br />
signed in December 2017.<br />
Asiaeuro is now distributing the entire Larsen<br />
range in China and Hong Kong, Macau,<br />
Singapore, Malaysia and Indonesia.<br />
“The feedback has been very good. We<br />
have made very good contacts”, says<br />
Durand, adding, “<strong>Vinexpo</strong> Hong Kong is<br />
the most important fair in Asia for Cognac<br />
Larsen. We had two objectives here. The first<br />
one was to continue to build our network,<br />
which is doing quite well, due to qualitative<br />
people all around the fair. Secondly, it was<br />
to activate and animate our clients and<br />
end-consumers, and for that it is also quite<br />
interesting to have the high quality of the<br />
population in this area.”<br />
The Larsen MD says Hong Kong is a<br />
hub for all of Asia for his company. “We<br />
are meeting mainly our Chinese clients,<br />
which is the second biggest market in the<br />
world for Cognacs with more 4-million<br />
cases and really, really dynamic last<br />
year - +38% for the shipments from Cognac,<br />
so it’s clearly booming again, and it’s a<br />
strategic market for us. It’s essential for us to<br />
support our clients and their end-customers by<br />
being here.”<br />
The Larsen VSOP Reserve, and Larsen<br />
XO Reserve are exclusive for Asia, both in<br />
blends and packaging. Larsen XO Reserve<br />
is a blend of eaux-de-vie from mainly the Fins<br />
Bois and Petite Champagne Crus. Robert<br />
Andrieux, Master Blender at Larsen, has used<br />
40 different eaux-de-vies, the youngest 10<br />
years-old and the oldest between 20 and<br />
30 years-old. Long barrel-ageing gives the<br />
Cognac a deep, amber colour, while the<br />
palate is a complex layering of ripe fruit,<br />
prunes, nuts, toasted cocoa beans, liquorice<br />
and moka. The mouthfeel is soft and silky and<br />
the finish is long and aromatic.<br />
“Asia is strategic for us and the house clearly<br />
has a role to play here,” continues Durand.<br />
“Our strategy today consists of presenting two<br />
new Cognacs – Larsen VSOP Reserve and<br />
Larsen XO Reserve – developed specifically<br />
for Asia. We have the ambition to become<br />
one of the most dynamic players after the big<br />
3: Hennessy, Martell, Rémy Martin. Asiaeuro<br />
is a great partner that has skill and experience<br />
in brand-building and distribution. We are in<br />
the initial stages of our partnership, but we<br />
want to invest significantly to accompany the<br />
strong potential growth. We are very excited<br />
about future Larsen projects that are in the<br />
pipeline with Asiaeuro”<br />
A.E. DOR LAUNCHES FOUR<br />
SEASONS OF COGNAC<br />
ON ASIAN MARKETS<br />
The “Seasons” case from the<br />
cognac house AE Dor consists<br />
of four different cognacs that try<br />
to capture the taste of the four<br />
seasons.<br />
It comprises the following:<br />
Printemps (Spring): A young,<br />
vibrant cognac that’s uniquely<br />
floral, with notes of lilac and<br />
almonds. The finish brings with it<br />
delicious notes of violets.<br />
Ete (Summer): A young,<br />
expressive Cognac that shines<br />
with an unexpected depth of<br />
quality. Fruity, fresh, and floral<br />
with aromas of apricot, peach,<br />
plum, and orange.<br />
LA VIE EN OR<br />
Automne (Autumn): A Cognac<br />
that’s been aged for 4-5<br />
years, proving delightfully warm,<br />
with notes of cinnamon, vanilla,<br />
ginger, and caramel.<br />
Hiver (Winter): Golden in colour,<br />
aged for 4-5 years, it’s well named,<br />
offering the taster spicy aromas<br />
of coffee, grilled hazelnuts, and<br />
pepper.<br />
The four seasons reflect the passion<br />
of this celebrated producer for the<br />
extraordinary. Each bottle is 20cl<br />
in size and the set is presented in<br />
an elegant black gift box<br />
LVO Cognac from Deau was first launched a couple of years ago at<br />
the Mandarin Oriental in Hong Kong, and the bottle was definitely<br />
one of the stars of the show.<br />
Packaged in a luxurious decanter designed by the Parisian jeweller<br />
Arthus Bertrand, it is layered with gold leaf, it is a blend of the<br />
finest, oldest Grande Champagne eaux-de-vies from the cellars of<br />
the house of Deau<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 9
NEWS<br />
Fontanafredda Named<br />
“European Winery of the<br />
Year”<br />
Gerard Bertrand<br />
Announces New Successes<br />
in Asia-Pacific<br />
<strong>Vinexpo</strong> Hong-Kong has been a unique<br />
occasion to discover and taste the<br />
emblematic wines from Gerard Bertrand’s<br />
family Estates. Record attendance was<br />
recorded for the most recognised winemaker<br />
of the Languedoc Roussillon region in the<br />
South of France.<br />
The high point this year was a double<br />
accolade Master at the Global Pinot Noir<br />
Masters <strong>2018</strong> and at the Global Rosé<br />
Masters <strong>2018</strong> by an impressive judging<br />
panel of Masters of Wine, and Masters of<br />
the Drinks Business.<br />
Global Pinot Noir Masters <strong>2018</strong> was<br />
awarded to L’Aigle Royal 2016, rated<br />
97/100, and Global Rose Masters <strong>2018</strong><br />
was awarded to Chateau La Sauvageonne<br />
La Villa 2017, noted 97/100, best rosé<br />
in the world for the second year in a row.<br />
Showcased at the <strong>Vinexpo</strong> Hong-Kong,<br />
premium wines from the biodynamic<br />
estates, including the iconic Clos d’Ora<br />
AOP Minervois-La-Liviniere, the reference<br />
Domaine de Cigalus IGP Aude Hauterive,<br />
the Grands Vins including the emblematic<br />
Château l’Hospitalet AOP La Clape,<br />
produced and aged at the flagship estate<br />
of Gerard Bertrand’s group.<br />
Presented in an exclusive Asian preview is<br />
“Diving Into Hampton Water”, the premium<br />
rosé conceived by Gerard Bertrand in<br />
collaboration with the icon of the American<br />
rock world, Jon Bon Jovi and his son Jesse<br />
GODET ANTARCTICA GAINS<br />
MOMENTUM<br />
In March 2008, Jean-Jacques Godet (of the<br />
House of Godet) and a crew of ten broke<br />
all records by landing a small yacht on<br />
the continent of Antarctica, the smallest yacht<br />
ever to achieve such a feat. To celebrate the<br />
achievement, Antarctica was launched onto<br />
the world market, produced 100% from Folle<br />
Blanche grapes, with aging over 7 years.<br />
The leading Piedmontese winery Fontanafredda was present at <strong>Vinexpo</strong> Hong Kong<br />
along with other companies of the Italian Signature Wines Academy, with cause for<br />
celebration.<br />
In <strong>2018</strong>, Fontanafredda celebrates its 160th Anniversary and also recognition<br />
as “European Winery of the Year” by the influential American magazine, Wine<br />
Enthusiast. Each year, the magazine awards this title to companies that have left their<br />
mark in the wine world for their innovative vision and for their significant achievements.<br />
But that’s not all: thanks to an investment of more than €2m, <strong>2018</strong> will also be the<br />
first harvest with the official certification of Organic Agriculture for Fontanafredda.<br />
This means that in the vineyards, the company has returned to simple agricultural<br />
procedures like working the soil and on the vigour of the plant, using natural fertilisers,<br />
green manuring, and reinserting the vine into its natural system so as to eliminate the<br />
use of chemicals<br />
Roberto Bruno,<br />
Managing Director,<br />
and Sylvia Eisentraut,<br />
Export Director,<br />
Fontanafredda<br />
LABEL DESIGN TRENDS<br />
AT VINEXPO HONG KONG<br />
It is often said that more than<br />
anywhere else, labelling<br />
plays an essential role in the<br />
Chinese wine market. John<br />
Jewell of John Jewell Design<br />
has a finger on the pulse of<br />
the market, so we asked him<br />
what’s trending.<br />
“Incredibly important for millennial<br />
buyers, the Crazy Craft designs<br />
are the leader in the UK, China<br />
and Australia at the moment.<br />
The key buyers are going to<br />
be females, 32-36 years old.<br />
It’s very unusual here, the wine<br />
marketers, being traditional,<br />
often don’t understand this, but<br />
the buyers do. And people who<br />
have been here at the show for<br />
three days are starting to realise<br />
that this is what they want. The<br />
other trending style is just a flash<br />
of colour – an image on the<br />
front, with no text whatsoever.<br />
If you don’t have a label in that<br />
range, people think you’re old<br />
fashioned. Typographic labels<br />
and high finishes on good quality<br />
paper stock are also trending<br />
around the world”<br />
In 1870, Folle Blanche grapes were all but<br />
wiped out by Phylloxera, but thanks to careful<br />
cultivation some survived, and the Godet<br />
family now claim to be the biggest owners of<br />
cultivated Folle Blanche grapes in the world.<br />
Godet have developed a unique filtration<br />
and distilling process which leaves the cognac<br />
pure and clear. This, of course, has brought in<br />
a whole new customer base of spirit drinkers<br />
10 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
新 闻<br />
香 槟 加 冰 ... 没 问 题 !<br />
在 东 南 亚 炎 热 的 气 候 下 , 多<br />
年 来 人 们 习 惯 在 香 槟 中 加 入<br />
冰 块 , 以 保 持 其 冰 镇 状 态 。 虽<br />
然 有 些 人 认 为 这 是 对 香 槟 的 亵<br />
渎 , 但 伯 瑞 香 槟 (Champagne<br />
Pommery) 却 决 定 “ 如 果 阻 止<br />
不 了 他 们 , 就 加 入 他 们 ”, 并<br />
设 计 了 一 款 专 门 加 冰 饮 用 的<br />
香 槟 。 这 款 香 槟 的 首 次 推 出<br />
在 是 亚 洲 的 <strong>Vinexpo</strong> 2016, 此<br />
后 其 销 售 量 不 断 增 加 , 其 色 彩<br />
炫 酷 的 产 品 设 计 也 格 外 引 人 注<br />
目 。 该 公 司 的 一 名 发 言 人 告 诉<br />
我 们 :“ 这 款 香 槟 非 常 适 合 这<br />
样 的 气 候 。 你 可 以 在 室 外 露 台<br />
上 饮 用 它 , 享 受 各 种 轻 松 、 有<br />
趣 和 使 人 陶 醉 的 时 刻 , 但 最 重<br />
要 的 是 , 这 款 香 槟 就 是 专 门 为<br />
此 精 心 制 作 的 。 它 顺 应 了 消 费<br />
趋 势 , 因 此 被 认 为 是 相 当 前 卫<br />
的 。” 伯 瑞 还 大 胆 创 新 推 出 了<br />
其 伯 瑞 POP 香 槟 系 列 , 而 他 们<br />
这 款 新 设 计 正 好 击 中 了 消 费 趋<br />
势 的 另 一 个 红 心 点 。<br />
© Phil Labeguerie<br />
长 城 首 次 亮 相 <strong>Vinexpo</strong><br />
Hong Kong<br />
五 大 索 泰 尔 讷 葡 萄<br />
酒 汇 于 一 瓶<br />
1855 年 被 列 级 的 索 泰 尔 讷 五<br />
大 酒 庄 在 本 次 <strong>Vinexpo</strong> Hong<br />
Kong 展 会 中 宣 布 他 们 将 联<br />
手 打 造 一 个 酿 酒 梦 : 在 一 瓶<br />
酒 中 展 现 索 泰 尔 讷 区 和 博 姆<br />
区 的 风 土 。<br />
斯 格 拉 哈 宝 酒 庄 (Château<br />
Sigalas Rabaud)、 唯 侬<br />
酒 庄 (Château de Rayne<br />
Vigneau)、 拉 佛 瑞 佩 拉<br />
酒 庄 (Château Lafaurie-<br />
Peyraguey)、 白 塔 酒<br />
庄 (Château La Tour<br />
Blanche) 和 哈 宝 普 诺 酒 庄<br />
(Château Rabaud-Promis)<br />
共 同 宣 布 了 他 们 的 全 球 首<br />
推 。<br />
Château Lafaurie-Peyraguey<br />
拥 有 着 5 种 不 同 的 特 性 , 他<br />
们 的 多 样 性 和 独 特 性 打 造 了<br />
这 款 独 特 的 葡 萄 酒 :5+。 这<br />
款 葡 萄 酒 中 2016 年 份 之 后 的<br />
产 量 非 常 有 限 。 它 将 在 <strong>2018</strong><br />
年 秋 季 正 式 上 市 , 并 在 波<br />
尔 多 红 酒 交 易 机 制 “Place de<br />
Bordeaux” 下 发 行 销 售 。<br />
这 款 5+ 葡 萄 酒 将 是 5 个 酒 庄<br />
之 间 强 劲 又 有 活 力 的 延 续 。<br />
从 2016 年 开 始 , 他 们 达 成 的<br />
协 议 迎 来 了 一 个 联 合 “ 新 兴<br />
市 场 发 布 ”, 在 <strong>2018</strong> 年 2 月 又<br />
成 功 推 出 了 “5 星 索 泰 尔 讷 ”。<br />
中 国 长 城 葡 萄 酒 首 次 亮 相 于 <strong>Vinexpo</strong> Hong<br />
Kong, 展 台 面 积 占 地 113 平 方 米 。<br />
凭 借 5 个 子 品 牌 策 略 以 及 组 成 长 城 葡 萄 酒 系<br />
列 的 16 个 产 品 , 他 们 的 团 队 彰 显 了 “ 中 国 长<br />
城 和 红 色 国 酒 ” 的 东 方 魅 力 。 展 会 参 观 者 们<br />
品 尝 到 了 许 多 不 同 的 长 城 葡 萄 酒 , 它 们 分<br />
别 来 自 沙 城 怀 涿 盆 地 、 昌 黎 县 碣 石 山 、 蓬<br />
莱 、 宁 夏 贺 兰 山 东 部 山 麓 和 新 疆 天 山 产 区<br />
- 构 成 了 该 集 团 的 五 大 战 略 产 品 。<br />
长 城 葡 萄 酒 积 极 展 示 了 其 具 有 高 水 平 的 产<br />
品 质 量 和 其 丰 富 的 东 方 文 化 内 涵 。 他 们 本<br />
次 参 展 <strong>Vinexpo</strong> 的 目 标 是 促 进 国 内 葡 萄 酒 国<br />
际 化 , 让 不 同 国 家 和 地 区 的 参 观 者 和 参 展<br />
商 们 更 多 地 了 解 中 国 葡 萄 酒 的 特 色 , 品 尝<br />
其 中 出 色 的 代 表 酒 。<br />
<strong>Vinexpo</strong> Hong Kong <strong>2018</strong> 中 奥<br />
地 利 金 奖 获 得 者<br />
奥 地 利 公 司 Winzer Krems EG 销 售 总 监<br />
Ludwig Holzer 带 着 其 公 司 的 产 品 在 <strong>Vinexpo</strong><br />
Hong Kong 笑 逐 颜 开 。 他 所 带 的 这 款 酒 来<br />
自 奥 地 利 Niederösterreich 地 区 DAC 产 区 克<br />
雷 姆 斯 谷 (Kremstal), 名 为 :Kremser<br />
Wachtberg Grüner Veltliner DAC Reserve<br />
2016, 它 刚 刚 在 <strong>2018</strong> 年 Decanter 世 界 葡 萄 酒<br />
大 赛 上 获 得 金 奖 。<br />
“ 绿 维 特 利 纳 (Grüner Veltliner) 是 奥 地 利<br />
的 骄 傲 。 它 是 我 们 本 土 独 特 的 葡 萄 , 占 了<br />
我 们 产 量 的 50%”,Holzer 表 示 , 他 还 补 充<br />
说 到 :“ 在 <strong>Vinexpo</strong> Hong Kong 的 反 响 非 常<br />
好 。 老 实 说 , 比 我 预 期 的 好 很 多 。 我 们 一<br />
直 以 为 不 甜 的 、 果 味 的 白 葡 萄 酒 很 难 在 这<br />
个 市 场 上 销 售 , 但 我 们 居 然 得 到 了 很 多 的<br />
关 注 , 这 些 关 注 大 多 来 自 各 大 餐 厅 。 随 着<br />
现 在 大 批 的 奥 地 利 人 来 到 这 儿 , 侍 酒 师 也<br />
受 到 了 非 常 多 的 关 注 ”。<br />
Ludwig Holzer<br />
Sales Director, Winzer Krems EG<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 11
TRADE TALK<br />
Mike Hu,<br />
President, FMCG BU, Tmall, Alibaba group<br />
and Stuart Barclay,<br />
General Manager, Marketing, Wine Australia<br />
Wine Australia Signs Chinese E-commerce<br />
MoU with Alibaba<br />
During <strong>Vinexpo</strong> <strong>2018</strong>, Wine Australia<br />
and Alibaba signed a Memorandum<br />
of Understanding (MoU) to better<br />
showcase Australian wine via Tmall.<br />
The MoU complements Wine Australia’s<br />
investment in China’s e-commerce sector<br />
as part of the Australian Government’s<br />
AU$50 million Export and Regional<br />
Wine Support Package. Australia’s<br />
Country of Honour role is one of<br />
the major activities supported by the<br />
package that aims to further drive<br />
demand for Australian wine and to<br />
build premium cues and consumer<br />
engagement.<br />
Assistant Minister for Agriculture and<br />
Water Resources, Senator Anne Ruston,<br />
said this strategic partnership is an<br />
important and significant development<br />
for the Australian wine sector: “With the<br />
changing face of online retail in China,<br />
it’s critical for our wineries to significantly<br />
improve their online presence, and to<br />
do so in the right way.”<br />
Wine Australia Chief Executive Andreas<br />
Clark said the signing of this MoU<br />
recognised the strong engagement<br />
of Chinese consumers in online<br />
retail and their growing interest in<br />
Australian wine. “Working with Tmall<br />
will significantly enhance the ultimate<br />
consumer engagement. By partnering<br />
with Tmall, we can collaborate on<br />
many aspects and activities that further<br />
promote genuine Australian wine and<br />
do so in a way that supports the integrity<br />
of the brands.”<br />
“It’s also an opportunity to educate<br />
Alibaba staff about the quality and<br />
diversity of Australia’s premium wines<br />
through education and awareness<br />
development”, he added<br />
CHINA SETS<br />
RETAIL TREND<br />
The future of retail revealed by<br />
Alibaba at <strong>Vinexpo</strong> Hong Kong<br />
For wine producers from around the world, the<br />
Chinese market represents new opportunities<br />
with great potential. But the question always<br />
remains as to how to enter the market. At<br />
<strong>Vinexpo</strong> Hong Kong, Alibaba demonstrated the<br />
most up-to-the-minute techniques for reaching<br />
the end consumer, including the “store of the<br />
future”.<br />
China is systematically and rapidly doing<br />
away with paper money and coins, and<br />
people in major Chinese cities are using their<br />
smartphones to pay for just about everything —<br />
to pay rent, buy groceries, and even donate to<br />
charity. Even buskers playing on the streets of a<br />
number of Chinese cities have put up boards<br />
with QR codes, so that passers-by can easily<br />
transfer them tips directly.<br />
Tmall.com is China’s premier online branded<br />
shopping platform and the most visited businessto-consumer<br />
(B2C) online retail website in<br />
China. Today, Tmall is leveraging the power<br />
of big data to achieve integration between<br />
offline stores, merchandise, logistics and<br />
payment tools with the ultimate aim of elevating<br />
efficiency and overall consumer experience.<br />
Daniel Zhang, CEO of Alibaba Group said,<br />
“New retail reimagines the relationship between<br />
consumers, merchandise and retail space by<br />
leveraging mobile Internet and big data. It will<br />
upend the traditional manufacturing and supply<br />
chain, the connection between merchant and<br />
consumer, as well as the overall consumer<br />
experience. Businesses will increasingly<br />
embrace big data and new innovations to<br />
better identify, reach, analyse and serve their<br />
customers, and their digital transformation will<br />
be empowered by Alibaba’s ecosystem.”<br />
The Tmall system works by scanning labels at a<br />
distance in order to calculate the total amount to<br />
be paid, the store “recognises” the client, and<br />
automatically debits his or her Alipay account<br />
as they step outside.<br />
In Tmall, an increasing number of flagship<br />
stores of this kind are emerging each year.<br />
Also interacting with all of Alibaba’s retail<br />
venues, Tmall also cooperates with offline<br />
hypermarkets. No matter where consumers are,<br />
they can always access product information,<br />
purchase goods, place orders online, and get<br />
fast delivery.<br />
It’s all powered by Alibaba’s data platform,<br />
which integrates big data and the largest cloud<br />
computing technologies to provide business<br />
empowerment for overseas businesses. New<br />
retail business elements are enhanced, including<br />
traffic flow, products and logistics, enabling the<br />
accurate identification of consumers and direct<br />
communication<br />
12 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
PRESS CORNER<br />
The Kiwi Connection @ <strong>Vinexpo</strong><br />
Simon Nash MW, Director of MN Consultancy, gives his thoughts and<br />
opinions on this year’s <strong>Vinexpo</strong> Hong Kong<br />
Simon Nash is not your normal kind of wine writer. His articles appear<br />
in Wine NZ magazine – New Zealand’s premium quarterly independent<br />
wine journal, but he also judges wines as a Master of Wine. We asked<br />
him what his key tasks were at <strong>Vinexpo</strong> Hong Kong.<br />
I came up to <strong>Vinexpo</strong> Hong Kong<br />
partly to report back to our readers in<br />
New Zealand as to what’s going on,<br />
especially in the Asia region, and there<br />
is no other window like this. I do a lot of<br />
work in the trade in New Zealand, and<br />
I keep wondering why are there not a<br />
lot more people from New Zealand in<br />
the retail channels and also distributors,<br />
importers and so on, coming to <strong>Vinexpo</strong><br />
Hong Kong. It’s a unique once every<br />
two-year window. I am a huge fan of<br />
the show.<br />
The other half of what you do is<br />
commercial. Tell us a little more about<br />
that.<br />
I do quite a bit of matchmaking between<br />
producers and importers from around the<br />
world. It goes both ways – either New<br />
Zealand out to the world, or other brands<br />
into New Zealand.<br />
that’s not quite where the Chinese market<br />
is at. They still stay safe with red wines,<br />
but you won’t see too many Chinese men<br />
drinking Rosé now… But they will, once<br />
Rosé gets more critical acclaim in its own<br />
right here.<br />
What do you like most about this<br />
show?<br />
I regularly go to <strong>Vinexpo</strong> Hong Kong and<br />
also <strong>Vinexpo</strong> Bordeaux, and I find the<br />
Bordeaux event is more oriented towards<br />
even versus the last one two years ago.<br />
There are more and more routes into<br />
the market being developed, we don’t<br />
need bricks and mortar, obviously. But it’s<br />
gone beyond that; it’s wine clubs, and<br />
all kinds of other routes to the market,<br />
and I think that’s where this show is really<br />
cutting edge. That’s why I encourage all<br />
the people I work with and know in New<br />
Zealand to come here, because this is<br />
where things are happening. It’s just<br />
happening so fast.<br />
Thoughts on <strong>Vinexpo</strong> <strong>Daily</strong>?<br />
It’s great. I love it. I’ve got my three<br />
copies – day one, day two, day three,<br />
and I just think it’s brilliant<br />
I ENCOURAGE<br />
ALL THE PEOPLE<br />
I WORK WITH<br />
AND KNOW IN<br />
NEW ZEALAND<br />
TO COME HERE,<br />
BECAUSE THIS IS<br />
WHERE THINGS<br />
ARE HAPPENING<br />
What have your thoughts been about<br />
this show?<br />
The ongoing growth of interest by China<br />
in the world of wine is the most important<br />
factor of course. At the last show, China<br />
was just huge, but at this show we can<br />
see a deepening of the understanding.<br />
I think that’s what is coming through<br />
with me. More and more of the Asian<br />
attendees I’m seeing here are beyond<br />
the point of “This is red and this is<br />
white, or who are you?”, and now it’s<br />
“I know this brand, and I like it, but I<br />
wonder what the new vintage is like?”.<br />
It’s very encouraging for the future.<br />
The attendance at the workshops and<br />
master classes is incredible. People were<br />
queuing down the corridors to get into<br />
them. I think that’s phenomenal.<br />
Rosés still have a way to go here<br />
though…<br />
Indeed. Neither do people here know<br />
sparkling wine very well, if you think<br />
about it. In the third issue of <strong>Vinexpo</strong><br />
<strong>Daily</strong>, you talked about Provence Rosés<br />
selling like crazy. I think you have to<br />
have the confidence in your palate to<br />
understand Rosé and really get it, and<br />
the traditional channel, with a brand, an<br />
importer, who has a retailer, and it gets<br />
to the consumer. Here at <strong>Vinexpo</strong> Hong<br />
Kong I love the dynamic, with Alibaba<br />
showing their future retail concept,<br />
and all the discussions on developing<br />
new channels to the market. There are<br />
so many ways into the Asian markets,<br />
and they’re so much more tech-savvy,<br />
and I believe that’s a key differentiating<br />
factor that makes this show so exciting,<br />
Simon Nash MW<br />
Director of MN Consultancy<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 13
EXCLUSIVE INTERVIEW<br />
Andreas Clark<br />
CEO, Wine Australia<br />
Powering the Drive to Market<br />
Wine Australia CEO Andreas Clark – on <strong>Vinexpo</strong> Hong Kong<br />
and the impact of the show on future wine exports<br />
Wine Australia CEO Andreas<br />
Clark was smiling on the last day<br />
of <strong>Vinexpo</strong> Hong Kong… with<br />
good reason. The show had been<br />
a massive success for Australia’s<br />
wine growers. We asked him how<br />
he felt about the event.<br />
It’s been fantastic. I have been talking to<br />
as many of our exhibitors as possible –<br />
they are the litmus test to me – and the<br />
feedback they have been giving me is<br />
great. They’ve been busy with quality<br />
trade coming through and really strong<br />
connections. So that all points to some<br />
very positive commercial outcomes for<br />
them. At the end of the day, our role<br />
at Wine Australia is to put on a great<br />
event, a great stand, which we think<br />
we’ve done. It looked fantastic – a strong<br />
presence, a strong statement… make sure<br />
they are well looked after and get quality<br />
customers through so they can generate<br />
commercial leads and follow through on<br />
them. The feedback has been extremely<br />
positive. There has been a buzz and a<br />
common chatter around the halls that<br />
Australia has done particularly well this<br />
year and really leveraged the Country of<br />
Honour status at the show.<br />
The Asian buyers have been able to<br />
discover regions they didn’t know<br />
existed as well…<br />
Absolutely. This is the key thing for<br />
us – these key markets to continue to<br />
either disrupt and confuse about what<br />
Australian wine is, or to open up new<br />
horizons for people. The Australian<br />
wine story is rich and it’s deep. It’s<br />
many regions. We have the well-known<br />
regions, such as the Barossa, Margaret<br />
River, McLaren Vale, and the Yarra, but<br />
we have 65 regions, with a number of<br />
different varieties and styles of wines,<br />
and we are continuing to evolve that<br />
message and get that understanding<br />
around the Australian wine story. It’s very<br />
exciting. It’s like unpeeling the onion and<br />
finding the new layers to what Australian<br />
wines are all about.<br />
Was there a particular goal of coming<br />
to this event?<br />
Not as such. You can never tie a<br />
particular activity like this to any particular<br />
commercial outcomes. These things take<br />
time to come to fruition. The fundamental<br />
goal of being here was to send a strong<br />
message around the importance of this<br />
region to Australia. We are grateful for<br />
the opportunity to be here. We know that<br />
no-one owes us a living. We’ve got to<br />
continue to work hard to pursue them, so<br />
we wanted to come here en-masse and<br />
really have a strong showing, and we<br />
have achieved that.<br />
Obviously, the government has been<br />
very supportive as well…<br />
Indeed, we have had some additional<br />
funding from the government, and<br />
that has enabled us to hone in on<br />
what we think are the two key growth<br />
opportunities for Australian wine exports.<br />
China is one and the US as well, and<br />
we will be pushing hard into the US<br />
market in coming years, too. Obviously,<br />
additional funding enables you to do<br />
things in a different way and to really<br />
have an impact, and we have been able<br />
to demonstrate that here over the past<br />
few days.<br />
How important has this show been for<br />
Australia as a platform to bounce into<br />
the next phase?<br />
I think we will look back over the coming<br />
few years and see this as a fundamental<br />
opportunity to step up and to continue<br />
to rise and to nurture the opportunity in<br />
China. It has had a head-turning effect,<br />
and this was what we wanted. And it’s a<br />
bit of a watershed moment, given where<br />
we are. It’s a strong signal of intent and<br />
preparedness and enthusiasm to engage<br />
with the region. I think we will look back<br />
at <strong>Vinexpo</strong> Hong Kong and say “this was<br />
a pivotal moment”<br />
I THINK<br />
WE WILL<br />
LOOK BACK<br />
AT VINEXPO<br />
HONG KONG<br />
AND SAY “THIS<br />
WAS A PIVOTAL<br />
MOMENT”.<br />
14 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
STAND OUT STANDS<br />
AUSTRALIA<br />
159 EXHIBITORS FROM AUSTRALIA AS “COUNTRY<br />
OF HONOUR” AT VINEXPO HONG KONG <strong>2018</strong><br />
Australia’s largest-ever showcase of 159<br />
exhibitors representing over 35 wine regions<br />
was headlining <strong>Vinexpo</strong> Hong Kong <strong>2018</strong>.<br />
With a five-fold increase in floor space for<br />
Australian wine compared to <strong>Vinexpo</strong> Hong<br />
Kong 2016, this year’s record presence was<br />
being complemented with a series of 26<br />
masterclasses conducted by some of the top<br />
experts in Australian wine.<br />
GERMANY<br />
A TASTE OF GERMANY IN HONG KONG<br />
The German pavilion presented more than<br />
29 producers of German wines or<br />
representatives of German wineries.<br />
The German Wine Institute (Wines of<br />
Germany) ran a degustation booth in the<br />
German pavilion. The widely respected<br />
speakers Rebecca Leung, Stephen Brook,<br />
Sarah Heller MW and Fongyee Walker MW<br />
also presented 12 master classes at the booth.<br />
VALPOLICELLA<br />
VALPOLICELLA 50 TH ANNIVERSARY TOUR<br />
On the occasion of the 50 th Anniversary<br />
of Valpolicella appellation, the consortium<br />
introduced show-goers to all the Valpolicella<br />
Wines with a specific focus on the unique,<br />
exclusive and traditional “appassimento”<br />
method. Guests of the masterclass “building<br />
luxury through Amarone della Valpolicella and<br />
Valpolicella Ripasso” had the chance of tasting<br />
some of the most representatives wines from<br />
different valleys of the beautiful Valpolicella<br />
territory.<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 15
STAND OUT STANDS<br />
GRANDS CHAIS<br />
DE FRANCE<br />
In just one generation, GCF Group, founded<br />
by Joseph Helfrich in 1979, has become<br />
a major stakeholder in Alsace, Jura, Diois,<br />
Languedoc, the region of Bordeaux, Val de<br />
Loire and now in Burgundy. Today they are the<br />
leading privately-owned winemaker in France.<br />
With over 2,800 team members, the Les<br />
Grands Chais de France (GCF) Group clocked<br />
up a turnover of €1,089bn in 2017, 80% of<br />
which was exported to over 173 countries.<br />
This confirms their rank as the leading French<br />
exporter of wine and spirits.<br />
INVIVO WINE<br />
InVivo Wine Asia is a key player not only<br />
in wine business but also in services and<br />
distribution, with a sales team of 26 staff, all<br />
based in the region. Asia is a key development<br />
zone for their activities, with three different<br />
targets:<br />
• doubling sales over the next 5 years;<br />
• developing key brands and portfolio;<br />
• and integrating some distribution platforms<br />
and developing strong relationships with key<br />
partners in China, Japan, Korea, Taiwan,<br />
Hong Kong as well as Singapore and<br />
Vietnam.<br />
CHAMPAGNE<br />
LOUIS ROEDERER<br />
With a magnificent stand at <strong>Vinexpo</strong> Hong<br />
Kong <strong>2018</strong>, Champagne Louis Roederer<br />
showcased a remarkable vintage: Cristal<br />
2008.<br />
At Louis Roederer, the appearance of<br />
new vintages gently marks the life of the<br />
Champagne House but does not transform it.<br />
However, the unveiling of Cristal 2008 at the<br />
Palais de Tokyo in Paris opened a new chapter<br />
in the fascinating life of this flagship cuvée.<br />
16 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>
WHERE<br />
TO GO<br />
IN<br />
Hong Kong<br />
© Wooloomooloo<br />
Wooloomooloo Prime<br />
© Niccolo Hotels<br />
The Murray<br />
Hospitality<br />
THE MURRAY – HONG KONG’S<br />
NEWEST 5-STAR “PEARL”<br />
Situated adjacent to Hong Kong Park and the Peak<br />
Tramway, The Murray, Hong Kong opened its facilities,<br />
restaurants and bars progressively from January of<br />
this year. As one of eight historic landmarks under the<br />
Conserving Central initiative introduced by the Hong<br />
Kong government in 2013, The Murray is an inspiring<br />
piece of architecture holding almost 50 years of history,<br />
and a landmark building located in the heart of the<br />
city in Central, Hong Kong. A high-profile preservation<br />
project converted into a luxury hotel by Foster +<br />
Partners, The Murray is celebrated as a pioneering<br />
example of sustainability. The Murray also presents<br />
over 1,900 square metres of exclusive meeting and<br />
event spaces designed for luxury, fashion, art, wedding<br />
and corporate occasions.<br />
The Murray<br />
22 Cotton Tree Drive, Central, Hong Kong<br />
Tel. +852 3141 8888<br />
themurray@niccolohotels.com<br />
Gough’s on Gough<br />
Restaurants<br />
GOUGH’S ON GOUGH<br />
Gough Street is a storied locale that has borne witness to<br />
much of the modern history of Hong Kong, and has long been<br />
a unique point of confluence for an exotic blend of eastern<br />
and western culture. Designer Timothy Oulton has been<br />
present on Gough Street in Hong Kong since its inception,<br />
setting out to create inspiring interior experiences anchored<br />
in the values of authentic handcraftsmanship and materials,<br />
daring creativity and an ethos of hosting. The overall<br />
designs of Gough’s on Gough, as well as all fixtures and<br />
furnishings, have been fabricated in the same workshops<br />
that Timothy Oulton uses in the creation of its distinctive<br />
furniture collections, all with the intention of providing an<br />
inspiring backdrop for the guests’ experiences. The dining<br />
room and Moonstone bar are generously appointed, using<br />
authentic handcrafted materials and finishes that convey a<br />
heady ambience. And the menu, conceived by chef Arron<br />
Rhodes, is anchored in a strong modern British cooking<br />
philosophy, while exploring an elemental Asian purism as<br />
well as other international influences.<br />
Gough’s on Gough<br />
15 Gough Street, Central, Hong Kong<br />
Tel. +852 2473 9066<br />
Bars<br />
THE WOOLOOMOOLOO<br />
ROOFTOP BAR<br />
For drinks with clients, colleagues or friends at the end<br />
of the day, the rooftop bar above the Wooloomooloo<br />
steakhouse on Hennessy Road – ten minutes’ walk<br />
from the convention centre, is absolutely breathtaking.<br />
Housed on the 31 st floor, the restaurant’s cool<br />
and contemporary dining room is fitted with full-length<br />
windows that frame the magnificent cityscape.<br />
But the biggest draw is the spacious open-air rooftop<br />
terrace, a haven for “after show” drinks with wraparound<br />
views of bustling Wan Chai and beyond. Drop<br />
by for a drink or book out the venue for an event to<br />
remember. The rooftop can house around 100 people<br />
(mostly standing) on 120 sq m floor space.<br />
The Wooloomooloo Rooftop Bar<br />
31/F & Rooftop - The Hennessy<br />
256 Hennessy Road, Wan Chai<br />
Reservations: +852 2893 6960<br />
Whatsapp: +852 9258 6522<br />
Museums<br />
HONG KONG SPACE MUSEUM<br />
The Hong Kong Space Museum reopened to the public<br />
on April 25 after over two years of major renovations<br />
costing around US$4m.<br />
The exterior, notably the distinctive dome that makes it<br />
a Tsim Sha Tsui landmark, is still the same. However,<br />
the interior has been extensively refurbished, and the<br />
displays have been enhanced, with a large number of<br />
interactive displays and a number of brand new exhibits.<br />
The unique egg-shaped dome makes the 8,000-squaremetre<br />
museum one of the most famous landmarks in<br />
Hong Kong.<br />
Hong Kong Space Museum<br />
10 Salisbury Rd, Tsim Sha Tsui<br />
http://www.lcsd.gov.hk/CE/Museum/Space/en_<br />
US/web/spm/whatsnew.html<br />
Hong Kong Space Museum<br />
vinexpodaily.com<br />
VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 17