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REVIEW EDITION<br />

TUESDAY 12 TH JUNE <strong>2018</strong><br />

DAILY<br />

EXCLUSIVE INTERVIEW<br />

Andreas Clark<br />

CEO, Wine Australia<br />

I think we will look back at <strong>Vinexpo</strong> Hong<br />

Kong and say “this was a pivotal moment”<br />

See page 14<br />

© Phil Labeguerie - <strong>Vinexpo</strong><br />

HIGHLIGHTS<br />

OF VINEXPO<br />

HONG KONG <strong>2018</strong><br />

HITTING<br />

NEW HIGHS:<br />

A RECORD<br />

SHOW<br />

STAND OUT STANDS<br />

A selection of some of the most outstanding<br />

stands at this year’s show<br />

From page 15<br />

PRESS CORNER<br />

Simon Nash MW<br />

Director of MN Consultancy<br />

I encourage all the people I work with and<br />

know in New Zealand to come here, because<br />

this is where things are happening. See page 13


EDITORIAL<br />

Richard Barnes<br />

Editor-in-chief,<br />

<strong>Vinexpo</strong> <strong>Daily</strong><br />

© Phil Labeguerie - <strong>Vinexpo</strong><br />

© Phil Labeguerie - <strong>Vinexpo</strong><br />

SEE YOU ALL IN<br />

BORDEAUX…<br />

AND PARIS!<br />

As attendees of <strong>Vinexpo</strong> Hong Kong <strong>2018</strong> busily re-sort<br />

the countless business cards gathered at the event, and<br />

linger over the exceptional experiences they had at the<br />

show, planning has already begun for the next edition<br />

– <strong>Vinexpo</strong> Bordeaux 2019, followed by Paris 2020!<br />

<strong>Vinexpo</strong> Bordeaux is the profession’s foremost meeting<br />

place, next year taking place from 13 to 16 May<br />

2019 at the Bordeaux Exhibition Centre. At the request<br />

of buyers, <strong>Vinexpo</strong> brought the date of the world-famous<br />

event forward by 1 month, while keeping it a resolutely<br />

spring fixture. The event will retain its lively format over<br />

the four days punctuated by meetings, discoveries and<br />

networking opportunities among the major players in<br />

the sector from all over the world.<br />

Meanwhile, the Group continues to grow with the launch<br />

of <strong>Vinexpo</strong> Paris. The first Paris exhibition will take place<br />

13-15 January 2020 at the Paris Convention Centre<br />

(Porte de Versailles). There are some major advantages<br />

to holding an international wine and spirits exhibition<br />

in the French capital: its attractiveness, its accessibility<br />

and its impartiality. Running the show in January also<br />

means <strong>Vinexpo</strong> Paris will be the very first event in the<br />

agenda, and will therefore optimise sales potential.<br />

After its success in Asia and the launch of <strong>Vinexpo</strong> New<br />

York, <strong>Vinexpo</strong> Paris will target buyers from across the<br />

world and especially Europe which still consumes over<br />

60% of the world’s wine.<br />

It’s all cause for celebration. We can hear the corks<br />

popping already!<br />

DAILY<br />

VINEXPO DAILY is a CLEVERDIS Publication.<br />

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Cover: Briar Ridge Vineyard, Hunter Valley, NSW © Mike Jeffery - Wine Australia<br />

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Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No<br />

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+10% Chinese Attendance,<br />

Record Appearance for Australia<br />

<strong>Vinexpo</strong> Hong Kong says “cheers” to a highly<br />

successful 20 th anniversary edition<br />

<strong>Vinexpo</strong> Hong Kong cemented its position and reputation as<br />

Asia-Pacific’s most important, must-attend trade event for industry<br />

professionals over its three-day show held at the Hong<br />

Kong Convention and Exhibition Centre from May 29–31.<br />

The trade-only event is<br />

internationally recognised for<br />

the quality of its exhibitors and<br />

the depth, range and diversity<br />

of its exhibition programme,<br />

and as expected, the 20th<br />

anniversary edition surpassed<br />

all expectations with a strong<br />

international presence and a<br />

higher attendance of visitors<br />

from Mainland China, up<br />

10% compared to 2016,<br />

reflecting the country’s<br />

remarkable growth in wine<br />

consumption.<br />

Overall, exhibitors increased<br />

to an unprecedented 1,465<br />

representing 30 countries,<br />

this included 305 new<br />

exhibitors. In addition, there<br />

were 62 exhibitors from 11<br />

countries in the WOW! -<br />

World of Organic Wines -<br />

zone and this year’s Country<br />

of Honour, Australia, made its<br />

biggest ever appearance at<br />

an international trade show,<br />

with 225 wine brands.<br />

China was also well<br />

represented with 27 exhibitors<br />

including the official state<br />

wine organisation, Great<br />

Wall / Chateau Sungold.<br />

Meanwhile, overall visitor<br />

figures were up 2% on 2016<br />

and represented a wide crosssection<br />

of Asian markets with<br />

Mainland Chinese visitors<br />

in pole position, followed in<br />

turn by Hong Kong, Taiwan,<br />

South Korea and Australia<br />

reinforcing the show’s<br />

position as the wine hub of<br />

Asia-Pacific.<br />

South-East Asia’s dynamic<br />

market followed with<br />

increased representation<br />

from Singapore, Thailand,<br />

Vietnam, Malaysia, and The<br />

Philippines.<br />

Andreas Clark, Chief<br />

Executive of Wine Australia<br />

commented: “<strong>Vinexpo</strong> Kong<br />

Kong is an excellent platform<br />

to meet and build on our<br />

existing relationships with<br />

importers from all over Asia-<br />

Pacific and to connect with<br />

influential trade professionals,<br />

create leads and break into<br />

new markets.”<br />

Once again, <strong>Vinexpo</strong>’s<br />

Academy reinforced the<br />

show’s reputation as the<br />

global trade event with<br />

an unrivalled programme<br />

including 50 Master Classes,<br />

seminars, conferences and<br />

tastings conducted by worldrenowned<br />

wine experts and<br />

aficionados for the benefit of<br />

visitors.<br />

The One to Wine Meetings,<br />

a new initiative encouraging<br />

trade interaction and<br />

networking was an integral<br />

part of the Hong Kong<br />

event this year, building on<br />

its introduction in 2016.<br />

Deemed a great success with<br />

1,609 scheduled business<br />

meetings taking place during<br />

the show, the meetings<br />

enabled tailor-made business<br />

appointments between<br />

exhibitors and specificallytargeted<br />

trade executives.<br />

2 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


NEWS<br />

Commenting at the close of the show, <strong>Vinexpo</strong><br />

CEO, Guillaume Deglise, said: “The ability of<br />

<strong>Vinexpo</strong> to meet exhibitors’ business objectives<br />

by bringing visiting professionals together is<br />

second to none. That’s why we continue to attract<br />

such a wide variety of countries and why key<br />

professionals in the industry consider this a mustattend<br />

event.”<br />

Once again, a highlight of the <strong>Vinexpo</strong> Academy<br />

was The China Market Conference, with a panel<br />

of leading professionals and experts presenting<br />

an insightful overview. This year’s focus was<br />

on the exponential growth of e-commerce and<br />

its importance to the millennial generation as it<br />

relates to the future of wine consumption in China.<br />

Another highlight of the 20 th anniversary show<br />

was a dedicated Grenache Day, only the second<br />

for a grape variety as part of the Asia show.<br />

<strong>Vinexpo</strong> selected top wineries from around the<br />

world to create further awareness of this noble<br />

international grape.<br />

Australia as the Country of Honour created<br />

continuous excitement throughout the show with<br />

26 Masterclasses of their own and as hosts of the<br />

signature networking event, The Blend.<br />

© Phil Labeguerie - <strong>Vinexpo</strong><br />

CHINA WINE MARKET CONFERENCE<br />

REVEALS HOW SMALLER BRANDS<br />

CAN CONNECT WITH THE CONSUMER<br />

NEXT STOPS: New York March 2019–Bordeaux<br />

May 2019–Paris January 2020<br />

Next year, following on from a successful<br />

inaugural <strong>2018</strong> show, New York shows again<br />

in March; <strong>Vinexpo</strong> celebrates its new start date<br />

in Bordeaux from May 13-16 with a refreshed<br />

programme of unique B2B events to explore<br />

and learn about the latest trends, innovations<br />

and new directions being taken in the industry,<br />

and a repeat of 2017’s four-day format friendly<br />

to overseas and long-distance visitors and<br />

exhibitors.<br />

<strong>Vinexpo</strong> Bordeaux expects some 40,000<br />

international visitors from all five continents.<br />

Following that is <strong>Vinexpo</strong> Paris at the start of the<br />

year in 2020: a first for <strong>Vinexpo</strong>, a first for the<br />

industry – as <strong>Vinexpo</strong> continues to lead the way<br />

in international wine and spirits exhibitions for<br />

trade professionals<br />

The fully-subscribed China Market<br />

Conference at <strong>Vinexpo</strong> Hong Kong featured<br />

a distinguished line-up of industry experts<br />

comprising moderator Don St Pierre, CEO<br />

of Vinfolio; and panelists Master of Wine<br />

Sarah Heller; Alberto Fernandez, Managing<br />

Partner of Torres China; Mike Hu, President of<br />

the FMCG Business Unit of Alibaba’s Tmall;<br />

and Tommy Keeling, Head of Asia Pacific<br />

Research at IWSR.<br />

Changes in the structure of the wine industry<br />

in China have seen the previous dominance<br />

of a handful of large and established brands<br />

such as Margaux, Concha y Toro, Penfold’s<br />

and Torres gradually making way for smaller<br />

brands, much like the trends seen in the<br />

fashion and beauty industries, the panelists<br />

noted.<br />

Alberto Fernandez of Torres said that while<br />

wine producers previously relied heavily<br />

on a single importer to represent them,<br />

now wholesalers were often going to wine<br />

producers directly, changing the nature of the<br />

market significantly. However, some concerns<br />

were expressed that this has made it harder to<br />

build brand equity in the China wine market.<br />

“There is definitely interest among Chinese<br />

consumers to explore new brands that fit with<br />

their lifestyle, but wine producers need to invest<br />

in providing more content and engaging with<br />

wine influencers and key opinion leaders to<br />

create interest in their brands,” said Tmall’s<br />

Mike Hu<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 3


NEWS<br />

ADVERTORIAL<br />

The Wine Wizards of Oz<br />

Australian winemakers demonstrate their magic at <strong>Vinexpo</strong> <strong>2018</strong><br />

The magic of Australian wines and the mysteries of the nation’s littler-known regions<br />

were all revealed to a highly admiring pack of Asian and global buyers at <strong>Vinexpo</strong><br />

<strong>2018</strong>. Not only was Australia the Country of Honour, it played its role to a tee, with<br />

master classes, conferences, tastings and of course the “Blend” evening, which added<br />

a little entertainment to the more serious side of the business. While there were far too<br />

many exhibitors to give justice to all in one article, we asked just a few how the show<br />

went for them…<br />

CASELLA FAMILY BRANDS<br />

Malcolm Paul Davies,<br />

Export Manager – APAC and Emerging Markets<br />

We’ve been meeting with a number of important<br />

distributors every day. We’ve had people<br />

come up that I wasn’t expecting to see, which I am<br />

hoping will do very well for us in our business. Initially,<br />

I just thought it was just about having a presence and<br />

showcasing our wines, but this has actually worked<br />

out to be much more than that. It’s a big set-up. There<br />

are a lot of Australians and Australian wine in the<br />

room, and the response from customers and distributors<br />

coming through has been very positive, and the<br />

networking session – the Blend – was pretty amazing!<br />

THE PAWN WINE CO<br />

Zachary Tom Keelan,<br />

Director, Winemaker, Crayon Control<br />

It’s my first time in Hong Kong, and for me, it’s<br />

been a bit of an educational tour to be honest.<br />

I came in eyes wide open, with no huge expectations<br />

of what was going to be the outcome, but I have learnt<br />

so much in the past three days in terms of what the<br />

market is, what they want, pricing, and labelling. Especially<br />

labelling in fact – it’s incredible the amount of<br />

attention to detail that some of the customers have on<br />

labels. The show has been a success. I have a suitcase<br />

full of business cards, and it will take a good<br />

week or two when I get back to Adelaide to go<br />

contact all these people. And now I am an expert on<br />

WeChat, which is fantastic!<br />

ROWLEE SINGLE VINEYARD<br />

WINES – ORANGE<br />

Nicole Samodol, Principal<br />

We have had two master classes through<br />

<strong>Vinexpo</strong> and also had the regional bar so it<br />

has given us an opportunity to introduce them to the<br />

Orange region, and explain why it’s different to<br />

other regions, with the cool climate and high altitude<br />

delivering elegant, lovely textured wines. Feedback<br />

has been very positive, with great engagement. The<br />

show has been a big success.<br />

FINE WINES<br />

OF AUSTRALIA<br />

Ryan G Hale, Director<br />

It’s all about Sinful 8: bringing out a<br />

new brand to the Asian markets from the<br />

Riverina area – basically from the wine to the<br />

bottle to the label – everything has been done<br />

with no expenses spared. Reaction has been<br />

fantastic. Everyone I talked to knew I was here,<br />

and this was my first <strong>Vinexpo</strong>. It’s been great.<br />

Everyone has at least stopped by and taken<br />

photos. Wine Australia has done a fantastic<br />

job.<br />

CW WINES (COONAWARRA)<br />

Denise Tranter,<br />

Director (and husband Jason)<br />

We sell a lot of bulk wine, we do about seven million litres a year, but we are<br />

getting into buyer’s own brands of bottled stock from McLaren Vale and Barossa,<br />

and predominantly Coonawarra and the Limestone Coast, from entry-level right through to<br />

high end. We know that for the China market, labelling is extremely important, and we<br />

are working with John Jewell for this. He has a good handle on the latest and greatest<br />

labels and that’s a great help. The show has been very busy. We’ve made a lot of<br />

contacts, and I think you’ve just got to keep coming back every year and keep at it.<br />

4 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


NEWS<br />

ADVERTORIAL<br />

St Hugo Showcases<br />

Several New-to-<br />

Market Releases at<br />

<strong>Vinexpo</strong> Hong Kong<br />

Fresh from the<br />

Barossa Valley<br />

Innovations from Jacob’s Creek<br />

@ <strong>Vinexpo</strong> Hong Kong<br />

Jacob’s Creek launched their latest innovation<br />

from the revolutionary Double<br />

Barrel range, as well as unveiling the<br />

“Le Petit Rosé” wine at <strong>Vinexpo</strong> Hong<br />

Kong, in a first for the Asia market.<br />

The world’s first Chardonnay to be<br />

aged in Scotch whisky barrels was<br />

launched as part of the Double Barrel<br />

range joining the Cabernet Sauvignon<br />

and Shiraz. Both the reds and whites<br />

go through two types of barrel treatment,<br />

hence the name Double Barrel.<br />

Jacob’s Creek has just released the<br />

2017 Double Barrel Chardonnay. To<br />

make Double Barrel Chardonnay, the<br />

juice is split in halves. The first half is<br />

fermented in whisky barrels, and then<br />

matured in wine barrels. The second<br />

half is fermented in wine barrels, and<br />

then finished in whisky barrels. This<br />

provides two very different flavour<br />

profiles, which are then blended together<br />

to create an exceptional palate<br />

which is both unique and unexpected.<br />

Matured in wine barrels, the red wines<br />

are finished in aged whisky barrels for<br />

a richer, deeper and smoother finish.<br />

The 2015 Double Barrel Cabernet<br />

Sauvignon and 2016 Double Barrel<br />

Shiraz are finished in aged Irish and<br />

Scotch whisky barrels respectively.<br />

Jacob’s Creek also introducing its Le<br />

Petit Rosé wine at <strong>Vinexpo</strong> Hong Kong.<br />

Launched in Australia in late 2016, it<br />

quickly became the nation’s number<br />

one Rosé wine, a position it still holds.<br />

Le Petit Rosé is made from Australian<br />

grapes (Pinot Noir, Grenache, Mataro)<br />

by Australian winemakers, but reflects<br />

the style most common in Provence,<br />

France. It captures the elegant and<br />

savoury style of French Rosé, with the<br />

freshness and purity of Australian fruit<br />

Barossa Valley based St Hugo<br />

launched its first-ever white wines –<br />

a Riesling and Chardonnay on the<br />

Asian market at <strong>Vinexpo</strong> Hong Kong.<br />

The Chardonnay had just been released<br />

in Australia, while the Riesling<br />

was released in late 2017. <strong>Vinexpo</strong><br />

Hong Kong is the launchpad for these<br />

wines in Asia.<br />

The 2017 Eden Valley Riesling has<br />

had outstanding success. Last month<br />

it was awarded “Master” status, just<br />

one of five wines to receive the accolade,<br />

at the grape variety’s peak competition,<br />

the 2017 Global Riesling<br />

Masters. At the Barossa Wine Show<br />

2017 it received the Trophy for Best<br />

2017 Riesling and Trophy for Most<br />

Outstanding Barossa White Wine.<br />

Further to this, it’s received gold<br />

medals at the Barossa Wine Show<br />

2017, Royal Melbourne Wine Awards<br />

2017 and National Wine Show of<br />

Australia 2017.<br />

These white wines build on the legacy<br />

of St Hugo of crafting wines of power<br />

and elegance, which all began with<br />

the 1980 St Hugo Coonawarra Cabernet<br />

Sauvignon. This flagship wine,<br />

and its following vintages, has gone<br />

onto win more than 1,000 awards,<br />

including 30 trophies and 170 gold<br />

medals.<br />

Another new range was introduced<br />

at <strong>Vinexpo</strong> Hong Kong – the Private<br />

Collection, which are fine wines from<br />

specially-selected vineyards. These<br />

wines have, up until now, been available<br />

only through St Hugo’s home<br />

in the Barossa Valley and selected<br />

travel retail. Available to taste were<br />

the 2013 St Hugo Private Collection<br />

Barossa Marananga Shiraz, 2013 St<br />

Hugo Private Collection Eden Valley<br />

Shiraz, and 2012 St Hugo Private<br />

Collection Coonawarra Cabernet<br />

Sauvignon.<br />

Chief Winemaker Daniel Swincer<br />

was present at <strong>Vinexpo</strong> Hong Kong to<br />

talk about these new releases, alongside<br />

other classic fine wines from the<br />

winery<br />

A LITTLE HISTORY…<br />

Located 60 km from Adelaide, the<br />

famous Barossa wine region has a<br />

long history of making full-bodied reds,<br />

fortified and robust white wines.<br />

As well as its 70+ wineries, the Barossa<br />

is home to award-winning restaurants,<br />

stone churches and heritage buildings,<br />

in a uniquely Australian landscape of<br />

gum trees and vineyards. The Barossa’s<br />

winemaking and grape growing<br />

heritage dates back to 1842, when the<br />

first vines were planted by European<br />

immigrants. Today the region is home<br />

to sixth-generation winemakers who<br />

work with some of the world’s oldest<br />

vines, as well as a dynamic community<br />

of artisan food producers<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 5


NEWS<br />

<strong>Vinexpo</strong> Explorer Heads<br />

for Sonoma – a Foretaste<br />

Exclusive Interview - Caroline Shaw - Executive<br />

Vice President, Jackson Family Wines &<br />

President, Sonoma County Vintners Association<br />

George<br />

Sandeman<br />

President,<br />

WiM Association<br />

In the United States, Sonoma County continues to be the leader in sustainable<br />

wine production - to grow and make high quality grapes and wine. We asked<br />

Caroline Shaw - Executive Vice President, Jackson Family Wines & President,<br />

Sonoma County Vintners Association to tell us more…<br />

These sustainable vineyard and winery<br />

practices conserve water and energy,<br />

maintain healthy soil, protect air and water<br />

quality, enhance relations with employees<br />

and communities, preserve local ecosystems<br />

and wildlife habitat, and improve the<br />

economic vitality of vineyards and wineries.<br />

The end result is the highest quality of wines<br />

that are better for our planet. Right now,<br />

one of our biggest initiatives is for Sonoma<br />

County to be the first 100 percent sustainable<br />

wine growing region in the United States by<br />

2019.<br />

What do you feel will be the key results of<br />

the <strong>Vinexpo</strong> Explorer coming to Sonoma?<br />

First and foremost, every participant attending<br />

<strong>Vinexpo</strong> Explorer Sonoma County will leave<br />

as a Sonoma County Ambassador. The<br />

programme we have planned will leave them<br />

wanting to come back. They will also return<br />

home and share the stories of this beautiful<br />

region and its wines.<br />

Second, business will be conducted and<br />

contracts will be signed. The explorer<br />

programme will grow Sonoma County’s<br />

export market, because wineries of all sizes<br />

and varietals will have the opportunity to<br />

engage one on one with buyers from key<br />

markets around the world.<br />

Lastly, hosting an influential group like<br />

<strong>Vinexpo</strong> and its participants elevates the<br />

awareness of “Brand Sonoma County”.<br />

I think this is especially important after the<br />

wildfires last October where vineyards acted<br />

Caroline Shaw<br />

Executive Vice President,<br />

Jackson Family Wines & President,<br />

Sonoma County Vintners Association<br />

as natural firebreaks. The world will learn we<br />

are open for business and ready to showcase<br />

to the quality of our wines.<br />

How are export markets evolving for<br />

Sonoma wines?<br />

Export markets are becoming more and<br />

more important to Sonoma wineries. Global<br />

premiumization is on the rise, and Sonoma<br />

wines are well positioned to take advantage<br />

of this increase in demand because of the<br />

quality wines we produce and the numerous<br />

varietals in the region. While Sonoma County<br />

is mostly known for the high-end production of<br />

Chardonnay (29%) and Pinot Noir (18%), we<br />

also produce premium Cabernet Sauvignon<br />

(22%), Merlot (14%), Zinfandel (9%) and<br />

Sauvignon Blanc (4%).<br />

We continue to see strong growth in key<br />

regions like Canada, the EU member<br />

countries, Hong Kong, Japan, China, South<br />

Korea, and Mexico. <strong>Vinexpo</strong> Explorer will<br />

help us increase sales these markets as well<br />

as new areas.<br />

Do you feel Sonoma is well known enough<br />

on the international wine stage?<br />

We wish more people knew about Sonoma<br />

County and its high-quality wines. This is one<br />

of the important goals of <strong>Vinexpo</strong> Explorer.<br />

In 2017, 380 million litres of wine were<br />

exported from the United States. 97% of that<br />

wine was from California, yet many buyers<br />

still do not sell California wine or even know<br />

where Sonoma County is on a map<br />

Wine:<br />

Enjoy, Understand<br />

and Savour…<br />

in Moderation<br />

The WiM Association manages the global Wine in Moderation<br />

Programme, coordinating the adaptation to local needs and<br />

cultural diversity. We asked association president George<br />

Sandeman to tell us more.<br />

Wine in Moderation started in<br />

2008 as a social responsibility<br />

commitment by the international<br />

wine community to answer the<br />

challenge set by the health<br />

community to reduce alcohol<br />

related harm.<br />

The Wine in Moderation not-forprofit<br />

association has developed<br />

since then to be a recognised<br />

reference of the wine sector’s<br />

work to show that moderate<br />

wine consumption can be a<br />

part of a healthy lifestyle when<br />

combined with a balanced<br />

diet and exercise. Recognised<br />

as a good practice in alcohol<br />

and health policy by National,<br />

European and International<br />

Authorities, the challenge of Wine<br />

in Moderation has been to evolve<br />

from a policy commitment to an<br />

international movement which<br />

creates a sustainable wine culture<br />

and encourages well-being and<br />

healthy lifestyles.<br />

The programme continues to<br />

gain momentum and has been<br />

established as the reference<br />

in Sustainability and Social<br />

Responsibility within the worldwide<br />

wine business. Reaching our 10th<br />

anniversary, we are extremely<br />

happy to see that what started as the<br />

vision of few leading personalities,<br />

is now a well-respected and<br />

credible programme synonymous<br />

with social responsibility and<br />

sustainability.<br />

What does your partnership with<br />

<strong>Vinexpo</strong> mean, and what are the<br />

goals of the partnership?<br />

<strong>Vinexpo</strong> is an international<br />

brand specializing in creating<br />

and developing major wine<br />

trade events worldwide. As an<br />

ambassador of international<br />

business trends and of the cultural<br />

values of wines, we believe the<br />

partnership with <strong>Vinexpo</strong> will grow<br />

the Wine in Moderation-Art de<br />

Vivre message globally<br />

6 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


NEWS<br />

Wines from Moldova:<br />

Crafted for You to Enjoy<br />

The wines of Moldova in Eastern Europe are becoming ever more<br />

successful. Rooted in its astonishingly rich history, but equally fresh<br />

and modern, “Wine of Moldova” continues its success path on<br />

international markets, surprising consumers with new generation<br />

wines. Especially blends of international and indigenous grape<br />

offer a true expression of Moldovan terroir and a response to the<br />

increased interest of wine lovers in discovering new tastes and<br />

styles.<br />

“Wine of Moldova” is the direct and<br />

tangible result of Republic of Moldova<br />

reforming its wine sector, focusing on<br />

quality and performance. In 2013,<br />

the National Office for Vine and Wine<br />

(ONVV) was established, and ever<br />

since, it has been the organisation’s<br />

0 solemn duty to implement several of<br />

programmes aiming to support market<br />

diversification and export growth<br />

of quality wines. With a system<br />

based on the EU model of protected<br />

geographical indications, covering<br />

the Four growing areas of “Valul lui<br />

Traian”, “Stefan Voda”, “Codru”<br />

and “Divin”, Moldova has evolved<br />

impressively well in upgrading the<br />

quality of wines during the past<br />

five years. As strong proofs of the<br />

achieved results stand 239 medals<br />

received in 2017 by Moldovan<br />

wines at the most renowned and<br />

prestigious international wine contests<br />

such as: Decanter World Wine<br />

Awards, Mundus Vini, Concours<br />

Mondial du Bruxelles, International<br />

Wine Challenge, etc.<br />

The national wine brand became<br />

a quality sign legally enforced by<br />

the National Office for Vine and<br />

Wine and is displayed on products<br />

which pass rigorous quality control,<br />

providing guarantees and building<br />

up credibility of consumers in bearing<br />

wines.<br />

Due to the largest density of vineyards<br />

in the world, Moldova is able to<br />

propose wines for the most demanding<br />

consumer both from international and<br />

indigenous varieties such as Viorica,<br />

Rara Neagra, Feteasca Neagra,<br />

Feteasca Alba, and Feteasca<br />

Regala. But the most expressive and<br />

unique are the blends through which<br />

Moldovan winemakers utter their<br />

skills and expertise, expressing the<br />

character of Moldovan terroir.<br />

Moldova’s millennial heritage of<br />

winemaking began around 3,000<br />

BC, and the first vines were recorded<br />

there around 7,000 years BC.<br />

Throughout its history, wine and vine<br />

have been deeply enrooted in the<br />

culture, myths, folklore and legends of<br />

Moldova. Even the map of the modern<br />

Republic of Moldova is shaped like a<br />

bunch of grapes! The white stork, the<br />

protagonist of many local legends,<br />

is the symbol of the Moldovan wine<br />

industry, as well as the symbol of the<br />

continuous revival of Moldova. That is<br />

why a redesigned image was chosen<br />

to represent the reborn wine industry<br />

of Moldova and introduced into a<br />

newly created national wine brand -<br />

“Wine of Moldova. A Legend alive”.<br />

Guided by the main brand’s<br />

statement - “Our wine has been<br />

crafted by generations of winemakers<br />

in the largest cellars in the world,<br />

appreciated by consumers in both<br />

east and west and supported by<br />

Legends that everyone can embrace”<br />

- Wine of Moldova continues to<br />

conquer the big wine world.<br />

Moldovan wine is now sold in 63<br />

countries, mostly in European Union<br />

markets, registering a steady increase<br />

over the last 5 years<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 7


NEWS<br />

Austrian Gold Award<br />

Medal Winner at <strong>Vinexpo</strong><br />

Hong Kong <strong>2018</strong><br />

Ludwig Holzer, Sales Director of Winzer<br />

Krems EG, Austria was all smiles at<br />

<strong>Vinexpo</strong> Hong Kong, with his company’s<br />

product, Kremser Wachtberg Grüner<br />

Veltliner DAC Reserve 2016, Kremstal,<br />

Niederösterreich, Austria, having just<br />

won the <strong>2018</strong> Decanter World Wine<br />

Awards Gold Medal.<br />

“Grüner Veltliner is the pride of Austria.<br />

It’s our indigenous unique grape, and<br />

it’s 50% of our production”, says Holzer,<br />

adding, “Reaction here at <strong>Vinexpo</strong><br />

Hong Kong has been really good.<br />

Much better than I expected to be<br />

honest, because we always thought that<br />

dry, fruity white wines would be quite<br />

difficult to place in this market, but we<br />

have had a lot of interest, especially<br />

from restaurants. Sommeliers have been<br />

very interested, as there are a number of<br />

Austrians coming to this area”<br />

Ludwig Holzer<br />

Sales Director, Winzer Krems EG<br />

CHAMPAGNE ON ICE…<br />

YES, WE CAN!<br />

In the hot climes of South East<br />

Asia, many people over the years<br />

had become used to putting ice<br />

in Champagne to keep it chilled.<br />

While some saw this as sacrilege,<br />

Champagne Pommery decided, ‘If<br />

you can’t beat ‘em, join ‘em,” and<br />

designed a Champagne specially<br />

for drinking on the rocks. Originally<br />

launched in Asia at <strong>Vinexpo</strong> Hong<br />

Kong 2016, distribution is growing<br />

constantly, and the cool coloured<br />

product display is particularly eyecatching.<br />

A company spokesperson<br />

told us, “This Champagne is ideal<br />

for climates like this, for consumption<br />

outdoors on a terrace, for relaxed,<br />

glamourous and fun moments, but it<br />

is, above all, a Champagne elaborated specifically for this.<br />

It corresponds to a trend in consumption, and thus could be<br />

seen as quite avant-garde”. Pommery already innovated<br />

with its nomadic “Pop” Champagne, and this new edition<br />

appears to be hitting another sweet spot<br />

FIVE TOP SAUTERNES<br />

IN ONE BOTTLE<br />

The top five grands crus classés of Sauternes in<br />

1855, announced at <strong>Vinexpo</strong> Hong Kong that<br />

they had joined forces for the creation of an<br />

oenological dream: revealing in one bottle one<br />

of the great terroirs of Sauternes, the terroir of<br />

Bommes.<br />

Châteaux Sigalas Rabaud, Rayne Vigneau,<br />

Lafaurie Peyraguey, la Tour Blanche, and Rabaud<br />

Promis announced the world premiere.<br />

Endowed with 5 different personalities, their<br />

diversity and singularity compose a unique<br />

wine: the 5+. This wine is produced in extremely<br />

limited quantities from the 2016 vintage. It will be<br />

available in the autumn of <strong>2018</strong> and distributed<br />

by the “place de Bordeaux”.<br />

The 5+ is the continuity of a strong dynamic<br />

between these 5 Châteaux. Their agreement has<br />

led to a joint “market launch in primeurs” since<br />

the 2016 vintage and the successful launch of the<br />

“5 Stars Sauternes” case in February <strong>2018</strong><br />

First Appearance for Great<br />

Wall at <strong>Vinexpo</strong> Hong Kong<br />

China’s Great Wall wine exhibited<br />

for the first time at <strong>Vinexpo</strong> Hong<br />

Kong this year, on an area of 113<br />

square metres.<br />

With five strategic sub-brands and<br />

16 products in total, forming the<br />

Great Wall wine range, their team<br />

underlined the oriental charm<br />

of “China’s Great Wall and red<br />

national wine”. Visitors were<br />

able to taste wines from the Great<br />

Wall wine Shacheng Huaizhuo<br />

Basin Production Region, Changli<br />

Jieshishan Production Region,<br />

Penglai Coastal Wine Region,<br />

Ningxia Helanshan Eastern Foothills<br />

Production Region and Xinjiang<br />

Tianshan Production Region –<br />

constituting the five strategic<br />

products of the group.<br />

Great Wall wine boasts a high-level<br />

of product quality and rich oriental<br />

culture connotation. The company’s<br />

aim at <strong>Vinexpo</strong> was to boost<br />

domestic wine internationalisation,<br />

letting visitors and exhibitors from<br />

different countries and regions<br />

know more about the characteristics<br />

of Chinese wine, and to taste some<br />

excellent vintages<br />

8 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


NEWS<br />

Jérôme Durand<br />

Director General, Cognac Larsen<br />

Hong Kong a Strategic<br />

Hub for Larsen<br />

Successful launch for new Cognac Larsen<br />

Products at <strong>Vinexpo</strong> Hong Kong<br />

Jérôme Durand, Director General, of<br />

Cognac Larsen reports a highly successful<br />

<strong>Vinexpo</strong> <strong>2018</strong> edition. Larsen<br />

launched two new Cognacs at <strong>Vinexpo</strong><br />

Hong Kong. Larsen VSOP Reserve<br />

and Larsen XO Reserve have been<br />

created especially for the Asian market<br />

and follow Larsen’s new long-term<br />

exclusive partnership with Asiaeuro,<br />

signed in December 2017.<br />

Asiaeuro is now distributing the entire Larsen<br />

range in China and Hong Kong, Macau,<br />

Singapore, Malaysia and Indonesia.<br />

“The feedback has been very good. We<br />

have made very good contacts”, says<br />

Durand, adding, “<strong>Vinexpo</strong> Hong Kong is<br />

the most important fair in Asia for Cognac<br />

Larsen. We had two objectives here. The first<br />

one was to continue to build our network,<br />

which is doing quite well, due to qualitative<br />

people all around the fair. Secondly, it was<br />

to activate and animate our clients and<br />

end-consumers, and for that it is also quite<br />

interesting to have the high quality of the<br />

population in this area.”<br />

The Larsen MD says Hong Kong is a<br />

hub for all of Asia for his company. “We<br />

are meeting mainly our Chinese clients,<br />

which is the second biggest market in the<br />

world for Cognacs with more 4-million<br />

cases and really, really dynamic last<br />

year - +38% for the shipments from Cognac,<br />

so it’s clearly booming again, and it’s a<br />

strategic market for us. It’s essential for us to<br />

support our clients and their end-customers by<br />

being here.”<br />

The Larsen VSOP Reserve, and Larsen<br />

XO Reserve are exclusive for Asia, both in<br />

blends and packaging. Larsen XO Reserve<br />

is a blend of eaux-de-vie from mainly the Fins<br />

Bois and Petite Champagne Crus. Robert<br />

Andrieux, Master Blender at Larsen, has used<br />

40 different eaux-de-vies, the youngest 10<br />

years-old and the oldest between 20 and<br />

30 years-old. Long barrel-ageing gives the<br />

Cognac a deep, amber colour, while the<br />

palate is a complex layering of ripe fruit,<br />

prunes, nuts, toasted cocoa beans, liquorice<br />

and moka. The mouthfeel is soft and silky and<br />

the finish is long and aromatic.<br />

“Asia is strategic for us and the house clearly<br />

has a role to play here,” continues Durand.<br />

“Our strategy today consists of presenting two<br />

new Cognacs – Larsen VSOP Reserve and<br />

Larsen XO Reserve – developed specifically<br />

for Asia. We have the ambition to become<br />

one of the most dynamic players after the big<br />

3: Hennessy, Martell, Rémy Martin. Asiaeuro<br />

is a great partner that has skill and experience<br />

in brand-building and distribution. We are in<br />

the initial stages of our partnership, but we<br />

want to invest significantly to accompany the<br />

strong potential growth. We are very excited<br />

about future Larsen projects that are in the<br />

pipeline with Asiaeuro”<br />

A.E. DOR LAUNCHES FOUR<br />

SEASONS OF COGNAC<br />

ON ASIAN MARKETS<br />

The “Seasons” case from the<br />

cognac house AE Dor consists<br />

of four different cognacs that try<br />

to capture the taste of the four<br />

seasons.<br />

It comprises the following:<br />

Printemps (Spring): A young,<br />

vibrant cognac that’s uniquely<br />

floral, with notes of lilac and<br />

almonds. The finish brings with it<br />

delicious notes of violets.<br />

Ete (Summer): A young,<br />

expressive Cognac that shines<br />

with an unexpected depth of<br />

quality. Fruity, fresh, and floral<br />

with aromas of apricot, peach,<br />

plum, and orange.<br />

LA VIE EN OR<br />

Automne (Autumn): A Cognac<br />

that’s been aged for 4-5<br />

years, proving delightfully warm,<br />

with notes of cinnamon, vanilla,<br />

ginger, and caramel.<br />

Hiver (Winter): Golden in colour,<br />

aged for 4-5 years, it’s well named,<br />

offering the taster spicy aromas<br />

of coffee, grilled hazelnuts, and<br />

pepper.<br />

The four seasons reflect the passion<br />

of this celebrated producer for the<br />

extraordinary. Each bottle is 20cl<br />

in size and the set is presented in<br />

an elegant black gift box<br />

LVO Cognac from Deau was first launched a couple of years ago at<br />

the Mandarin Oriental in Hong Kong, and the bottle was definitely<br />

one of the stars of the show.<br />

Packaged in a luxurious decanter designed by the Parisian jeweller<br />

Arthus Bertrand, it is layered with gold leaf, it is a blend of the<br />

finest, oldest Grande Champagne eaux-de-vies from the cellars of<br />

the house of Deau<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 9


NEWS<br />

Fontanafredda Named<br />

“European Winery of the<br />

Year”<br />

Gerard Bertrand<br />

Announces New Successes<br />

in Asia-Pacific<br />

<strong>Vinexpo</strong> Hong-Kong has been a unique<br />

occasion to discover and taste the<br />

emblematic wines from Gerard Bertrand’s<br />

family Estates. Record attendance was<br />

recorded for the most recognised winemaker<br />

of the Languedoc Roussillon region in the<br />

South of France.<br />

The high point this year was a double<br />

accolade Master at the Global Pinot Noir<br />

Masters <strong>2018</strong> and at the Global Rosé<br />

Masters <strong>2018</strong> by an impressive judging<br />

panel of Masters of Wine, and Masters of<br />

the Drinks Business.<br />

Global Pinot Noir Masters <strong>2018</strong> was<br />

awarded to L’Aigle Royal 2016, rated<br />

97/100, and Global Rose Masters <strong>2018</strong><br />

was awarded to Chateau La Sauvageonne<br />

La Villa 2017, noted 97/100, best rosé<br />

in the world for the second year in a row.<br />

Showcased at the <strong>Vinexpo</strong> Hong-Kong,<br />

premium wines from the biodynamic<br />

estates, including the iconic Clos d’Ora<br />

AOP Minervois-La-Liviniere, the reference<br />

Domaine de Cigalus IGP Aude Hauterive,<br />

the Grands Vins including the emblematic<br />

Château l’Hospitalet AOP La Clape,<br />

produced and aged at the flagship estate<br />

of Gerard Bertrand’s group.<br />

Presented in an exclusive Asian preview is<br />

“Diving Into Hampton Water”, the premium<br />

rosé conceived by Gerard Bertrand in<br />

collaboration with the icon of the American<br />

rock world, Jon Bon Jovi and his son Jesse<br />

GODET ANTARCTICA GAINS<br />

MOMENTUM<br />

In March 2008, Jean-Jacques Godet (of the<br />

House of Godet) and a crew of ten broke<br />

all records by landing a small yacht on<br />

the continent of Antarctica, the smallest yacht<br />

ever to achieve such a feat. To celebrate the<br />

achievement, Antarctica was launched onto<br />

the world market, produced 100% from Folle<br />

Blanche grapes, with aging over 7 years.<br />

The leading Piedmontese winery Fontanafredda was present at <strong>Vinexpo</strong> Hong Kong<br />

along with other companies of the Italian Signature Wines Academy, with cause for<br />

celebration.<br />

In <strong>2018</strong>, Fontanafredda celebrates its 160th Anniversary and also recognition<br />

as “European Winery of the Year” by the influential American magazine, Wine<br />

Enthusiast. Each year, the magazine awards this title to companies that have left their<br />

mark in the wine world for their innovative vision and for their significant achievements.<br />

But that’s not all: thanks to an investment of more than €2m, <strong>2018</strong> will also be the<br />

first harvest with the official certification of Organic Agriculture for Fontanafredda.<br />

This means that in the vineyards, the company has returned to simple agricultural<br />

procedures like working the soil and on the vigour of the plant, using natural fertilisers,<br />

green manuring, and reinserting the vine into its natural system so as to eliminate the<br />

use of chemicals<br />

Roberto Bruno,<br />

Managing Director,<br />

and Sylvia Eisentraut,<br />

Export Director,<br />

Fontanafredda<br />

LABEL DESIGN TRENDS<br />

AT VINEXPO HONG KONG<br />

It is often said that more than<br />

anywhere else, labelling<br />

plays an essential role in the<br />

Chinese wine market. John<br />

Jewell of John Jewell Design<br />

has a finger on the pulse of<br />

the market, so we asked him<br />

what’s trending.<br />

“Incredibly important for millennial<br />

buyers, the Crazy Craft designs<br />

are the leader in the UK, China<br />

and Australia at the moment.<br />

The key buyers are going to<br />

be females, 32-36 years old.<br />

It’s very unusual here, the wine<br />

marketers, being traditional,<br />

often don’t understand this, but<br />

the buyers do. And people who<br />

have been here at the show for<br />

three days are starting to realise<br />

that this is what they want. The<br />

other trending style is just a flash<br />

of colour – an image on the<br />

front, with no text whatsoever.<br />

If you don’t have a label in that<br />

range, people think you’re old<br />

fashioned. Typographic labels<br />

and high finishes on good quality<br />

paper stock are also trending<br />

around the world”<br />

In 1870, Folle Blanche grapes were all but<br />

wiped out by Phylloxera, but thanks to careful<br />

cultivation some survived, and the Godet<br />

family now claim to be the biggest owners of<br />

cultivated Folle Blanche grapes in the world.<br />

Godet have developed a unique filtration<br />

and distilling process which leaves the cognac<br />

pure and clear. This, of course, has brought in<br />

a whole new customer base of spirit drinkers<br />

10 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


新 闻<br />

香 槟 加 冰 ... 没 问 题 !<br />

在 东 南 亚 炎 热 的 气 候 下 , 多<br />

年 来 人 们 习 惯 在 香 槟 中 加 入<br />

冰 块 , 以 保 持 其 冰 镇 状 态 。 虽<br />

然 有 些 人 认 为 这 是 对 香 槟 的 亵<br />

渎 , 但 伯 瑞 香 槟 (Champagne<br />

Pommery) 却 决 定 “ 如 果 阻 止<br />

不 了 他 们 , 就 加 入 他 们 ”, 并<br />

设 计 了 一 款 专 门 加 冰 饮 用 的<br />

香 槟 。 这 款 香 槟 的 首 次 推 出<br />

在 是 亚 洲 的 <strong>Vinexpo</strong> 2016, 此<br />

后 其 销 售 量 不 断 增 加 , 其 色 彩<br />

炫 酷 的 产 品 设 计 也 格 外 引 人 注<br />

目 。 该 公 司 的 一 名 发 言 人 告 诉<br />

我 们 :“ 这 款 香 槟 非 常 适 合 这<br />

样 的 气 候 。 你 可 以 在 室 外 露 台<br />

上 饮 用 它 , 享 受 各 种 轻 松 、 有<br />

趣 和 使 人 陶 醉 的 时 刻 , 但 最 重<br />

要 的 是 , 这 款 香 槟 就 是 专 门 为<br />

此 精 心 制 作 的 。 它 顺 应 了 消 费<br />

趋 势 , 因 此 被 认 为 是 相 当 前 卫<br />

的 。” 伯 瑞 还 大 胆 创 新 推 出 了<br />

其 伯 瑞 POP 香 槟 系 列 , 而 他 们<br />

这 款 新 设 计 正 好 击 中 了 消 费 趋<br />

势 的 另 一 个 红 心 点 。<br />

© Phil Labeguerie<br />

长 城 首 次 亮 相 <strong>Vinexpo</strong><br />

Hong Kong<br />

五 大 索 泰 尔 讷 葡 萄<br />

酒 汇 于 一 瓶<br />

1855 年 被 列 级 的 索 泰 尔 讷 五<br />

大 酒 庄 在 本 次 <strong>Vinexpo</strong> Hong<br />

Kong 展 会 中 宣 布 他 们 将 联<br />

手 打 造 一 个 酿 酒 梦 : 在 一 瓶<br />

酒 中 展 现 索 泰 尔 讷 区 和 博 姆<br />

区 的 风 土 。<br />

斯 格 拉 哈 宝 酒 庄 (Château<br />

Sigalas Rabaud)、 唯 侬<br />

酒 庄 (Château de Rayne<br />

Vigneau)、 拉 佛 瑞 佩 拉<br />

酒 庄 (Château Lafaurie-<br />

Peyraguey)、 白 塔 酒<br />

庄 (Château La Tour<br />

Blanche) 和 哈 宝 普 诺 酒 庄<br />

(Château Rabaud-Promis)<br />

共 同 宣 布 了 他 们 的 全 球 首<br />

推 。<br />

Château Lafaurie-Peyraguey<br />

拥 有 着 5 种 不 同 的 特 性 , 他<br />

们 的 多 样 性 和 独 特 性 打 造 了<br />

这 款 独 特 的 葡 萄 酒 :5+。 这<br />

款 葡 萄 酒 中 2016 年 份 之 后 的<br />

产 量 非 常 有 限 。 它 将 在 <strong>2018</strong><br />

年 秋 季 正 式 上 市 , 并 在 波<br />

尔 多 红 酒 交 易 机 制 “Place de<br />

Bordeaux” 下 发 行 销 售 。<br />

这 款 5+ 葡 萄 酒 将 是 5 个 酒 庄<br />

之 间 强 劲 又 有 活 力 的 延 续 。<br />

从 2016 年 开 始 , 他 们 达 成 的<br />

协 议 迎 来 了 一 个 联 合 “ 新 兴<br />

市 场 发 布 ”, 在 <strong>2018</strong> 年 2 月 又<br />

成 功 推 出 了 “5 星 索 泰 尔 讷 ”。<br />

中 国 长 城 葡 萄 酒 首 次 亮 相 于 <strong>Vinexpo</strong> Hong<br />

Kong, 展 台 面 积 占 地 113 平 方 米 。<br />

凭 借 5 个 子 品 牌 策 略 以 及 组 成 长 城 葡 萄 酒 系<br />

列 的 16 个 产 品 , 他 们 的 团 队 彰 显 了 “ 中 国 长<br />

城 和 红 色 国 酒 ” 的 东 方 魅 力 。 展 会 参 观 者 们<br />

品 尝 到 了 许 多 不 同 的 长 城 葡 萄 酒 , 它 们 分<br />

别 来 自 沙 城 怀 涿 盆 地 、 昌 黎 县 碣 石 山 、 蓬<br />

莱 、 宁 夏 贺 兰 山 东 部 山 麓 和 新 疆 天 山 产 区<br />

- 构 成 了 该 集 团 的 五 大 战 略 产 品 。<br />

长 城 葡 萄 酒 积 极 展 示 了 其 具 有 高 水 平 的 产<br />

品 质 量 和 其 丰 富 的 东 方 文 化 内 涵 。 他 们 本<br />

次 参 展 <strong>Vinexpo</strong> 的 目 标 是 促 进 国 内 葡 萄 酒 国<br />

际 化 , 让 不 同 国 家 和 地 区 的 参 观 者 和 参 展<br />

商 们 更 多 地 了 解 中 国 葡 萄 酒 的 特 色 , 品 尝<br />

其 中 出 色 的 代 表 酒 。<br />

<strong>Vinexpo</strong> Hong Kong <strong>2018</strong> 中 奥<br />

地 利 金 奖 获 得 者<br />

奥 地 利 公 司 Winzer Krems EG 销 售 总 监<br />

Ludwig Holzer 带 着 其 公 司 的 产 品 在 <strong>Vinexpo</strong><br />

Hong Kong 笑 逐 颜 开 。 他 所 带 的 这 款 酒 来<br />

自 奥 地 利 Niederösterreich 地 区 DAC 产 区 克<br />

雷 姆 斯 谷 (Kremstal), 名 为 :Kremser<br />

Wachtberg Grüner Veltliner DAC Reserve<br />

2016, 它 刚 刚 在 <strong>2018</strong> 年 Decanter 世 界 葡 萄 酒<br />

大 赛 上 获 得 金 奖 。<br />

“ 绿 维 特 利 纳 (Grüner Veltliner) 是 奥 地 利<br />

的 骄 傲 。 它 是 我 们 本 土 独 特 的 葡 萄 , 占 了<br />

我 们 产 量 的 50%”,Holzer 表 示 , 他 还 补 充<br />

说 到 :“ 在 <strong>Vinexpo</strong> Hong Kong 的 反 响 非 常<br />

好 。 老 实 说 , 比 我 预 期 的 好 很 多 。 我 们 一<br />

直 以 为 不 甜 的 、 果 味 的 白 葡 萄 酒 很 难 在 这<br />

个 市 场 上 销 售 , 但 我 们 居 然 得 到 了 很 多 的<br />

关 注 , 这 些 关 注 大 多 来 自 各 大 餐 厅 。 随 着<br />

现 在 大 批 的 奥 地 利 人 来 到 这 儿 , 侍 酒 师 也<br />

受 到 了 非 常 多 的 关 注 ”。<br />

Ludwig Holzer<br />

Sales Director, Winzer Krems EG<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 11


TRADE TALK<br />

Mike Hu,<br />

President, FMCG BU, Tmall, Alibaba group<br />

and Stuart Barclay,<br />

General Manager, Marketing, Wine Australia<br />

Wine Australia Signs Chinese E-commerce<br />

MoU with Alibaba<br />

During <strong>Vinexpo</strong> <strong>2018</strong>, Wine Australia<br />

and Alibaba signed a Memorandum<br />

of Understanding (MoU) to better<br />

showcase Australian wine via Tmall.<br />

The MoU complements Wine Australia’s<br />

investment in China’s e-commerce sector<br />

as part of the Australian Government’s<br />

AU$50 million Export and Regional<br />

Wine Support Package. Australia’s<br />

Country of Honour role is one of<br />

the major activities supported by the<br />

package that aims to further drive<br />

demand for Australian wine and to<br />

build premium cues and consumer<br />

engagement.<br />

Assistant Minister for Agriculture and<br />

Water Resources, Senator Anne Ruston,<br />

said this strategic partnership is an<br />

important and significant development<br />

for the Australian wine sector: “With the<br />

changing face of online retail in China,<br />

it’s critical for our wineries to significantly<br />

improve their online presence, and to<br />

do so in the right way.”<br />

Wine Australia Chief Executive Andreas<br />

Clark said the signing of this MoU<br />

recognised the strong engagement<br />

of Chinese consumers in online<br />

retail and their growing interest in<br />

Australian wine. “Working with Tmall<br />

will significantly enhance the ultimate<br />

consumer engagement. By partnering<br />

with Tmall, we can collaborate on<br />

many aspects and activities that further<br />

promote genuine Australian wine and<br />

do so in a way that supports the integrity<br />

of the brands.”<br />

“It’s also an opportunity to educate<br />

Alibaba staff about the quality and<br />

diversity of Australia’s premium wines<br />

through education and awareness<br />

development”, he added<br />

CHINA SETS<br />

RETAIL TREND<br />

The future of retail revealed by<br />

Alibaba at <strong>Vinexpo</strong> Hong Kong<br />

For wine producers from around the world, the<br />

Chinese market represents new opportunities<br />

with great potential. But the question always<br />

remains as to how to enter the market. At<br />

<strong>Vinexpo</strong> Hong Kong, Alibaba demonstrated the<br />

most up-to-the-minute techniques for reaching<br />

the end consumer, including the “store of the<br />

future”.<br />

China is systematically and rapidly doing<br />

away with paper money and coins, and<br />

people in major Chinese cities are using their<br />

smartphones to pay for just about everything —<br />

to pay rent, buy groceries, and even donate to<br />

charity. Even buskers playing on the streets of a<br />

number of Chinese cities have put up boards<br />

with QR codes, so that passers-by can easily<br />

transfer them tips directly.<br />

Tmall.com is China’s premier online branded<br />

shopping platform and the most visited businessto-consumer<br />

(B2C) online retail website in<br />

China. Today, Tmall is leveraging the power<br />

of big data to achieve integration between<br />

offline stores, merchandise, logistics and<br />

payment tools with the ultimate aim of elevating<br />

efficiency and overall consumer experience.<br />

Daniel Zhang, CEO of Alibaba Group said,<br />

“New retail reimagines the relationship between<br />

consumers, merchandise and retail space by<br />

leveraging mobile Internet and big data. It will<br />

upend the traditional manufacturing and supply<br />

chain, the connection between merchant and<br />

consumer, as well as the overall consumer<br />

experience. Businesses will increasingly<br />

embrace big data and new innovations to<br />

better identify, reach, analyse and serve their<br />

customers, and their digital transformation will<br />

be empowered by Alibaba’s ecosystem.”<br />

The Tmall system works by scanning labels at a<br />

distance in order to calculate the total amount to<br />

be paid, the store “recognises” the client, and<br />

automatically debits his or her Alipay account<br />

as they step outside.<br />

In Tmall, an increasing number of flagship<br />

stores of this kind are emerging each year.<br />

Also interacting with all of Alibaba’s retail<br />

venues, Tmall also cooperates with offline<br />

hypermarkets. No matter where consumers are,<br />

they can always access product information,<br />

purchase goods, place orders online, and get<br />

fast delivery.<br />

It’s all powered by Alibaba’s data platform,<br />

which integrates big data and the largest cloud<br />

computing technologies to provide business<br />

empowerment for overseas businesses. New<br />

retail business elements are enhanced, including<br />

traffic flow, products and logistics, enabling the<br />

accurate identification of consumers and direct<br />

communication<br />

12 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


PRESS CORNER<br />

The Kiwi Connection @ <strong>Vinexpo</strong><br />

Simon Nash MW, Director of MN Consultancy, gives his thoughts and<br />

opinions on this year’s <strong>Vinexpo</strong> Hong Kong<br />

Simon Nash is not your normal kind of wine writer. His articles appear<br />

in Wine NZ magazine – New Zealand’s premium quarterly independent<br />

wine journal, but he also judges wines as a Master of Wine. We asked<br />

him what his key tasks were at <strong>Vinexpo</strong> Hong Kong.<br />

I came up to <strong>Vinexpo</strong> Hong Kong<br />

partly to report back to our readers in<br />

New Zealand as to what’s going on,<br />

especially in the Asia region, and there<br />

is no other window like this. I do a lot of<br />

work in the trade in New Zealand, and<br />

I keep wondering why are there not a<br />

lot more people from New Zealand in<br />

the retail channels and also distributors,<br />

importers and so on, coming to <strong>Vinexpo</strong><br />

Hong Kong. It’s a unique once every<br />

two-year window. I am a huge fan of<br />

the show.<br />

The other half of what you do is<br />

commercial. Tell us a little more about<br />

that.<br />

I do quite a bit of matchmaking between<br />

producers and importers from around the<br />

world. It goes both ways – either New<br />

Zealand out to the world, or other brands<br />

into New Zealand.<br />

that’s not quite where the Chinese market<br />

is at. They still stay safe with red wines,<br />

but you won’t see too many Chinese men<br />

drinking Rosé now… But they will, once<br />

Rosé gets more critical acclaim in its own<br />

right here.<br />

What do you like most about this<br />

show?<br />

I regularly go to <strong>Vinexpo</strong> Hong Kong and<br />

also <strong>Vinexpo</strong> Bordeaux, and I find the<br />

Bordeaux event is more oriented towards<br />

even versus the last one two years ago.<br />

There are more and more routes into<br />

the market being developed, we don’t<br />

need bricks and mortar, obviously. But it’s<br />

gone beyond that; it’s wine clubs, and<br />

all kinds of other routes to the market,<br />

and I think that’s where this show is really<br />

cutting edge. That’s why I encourage all<br />

the people I work with and know in New<br />

Zealand to come here, because this is<br />

where things are happening. It’s just<br />

happening so fast.<br />

Thoughts on <strong>Vinexpo</strong> <strong>Daily</strong>?<br />

It’s great. I love it. I’ve got my three<br />

copies – day one, day two, day three,<br />

and I just think it’s brilliant<br />

I ENCOURAGE<br />

ALL THE PEOPLE<br />

I WORK WITH<br />

AND KNOW IN<br />

NEW ZEALAND<br />

TO COME HERE,<br />

BECAUSE THIS IS<br />

WHERE THINGS<br />

ARE HAPPENING<br />

What have your thoughts been about<br />

this show?<br />

The ongoing growth of interest by China<br />

in the world of wine is the most important<br />

factor of course. At the last show, China<br />

was just huge, but at this show we can<br />

see a deepening of the understanding.<br />

I think that’s what is coming through<br />

with me. More and more of the Asian<br />

attendees I’m seeing here are beyond<br />

the point of “This is red and this is<br />

white, or who are you?”, and now it’s<br />

“I know this brand, and I like it, but I<br />

wonder what the new vintage is like?”.<br />

It’s very encouraging for the future.<br />

The attendance at the workshops and<br />

master classes is incredible. People were<br />

queuing down the corridors to get into<br />

them. I think that’s phenomenal.<br />

Rosés still have a way to go here<br />

though…<br />

Indeed. Neither do people here know<br />

sparkling wine very well, if you think<br />

about it. In the third issue of <strong>Vinexpo</strong><br />

<strong>Daily</strong>, you talked about Provence Rosés<br />

selling like crazy. I think you have to<br />

have the confidence in your palate to<br />

understand Rosé and really get it, and<br />

the traditional channel, with a brand, an<br />

importer, who has a retailer, and it gets<br />

to the consumer. Here at <strong>Vinexpo</strong> Hong<br />

Kong I love the dynamic, with Alibaba<br />

showing their future retail concept,<br />

and all the discussions on developing<br />

new channels to the market. There are<br />

so many ways into the Asian markets,<br />

and they’re so much more tech-savvy,<br />

and I believe that’s a key differentiating<br />

factor that makes this show so exciting,<br />

Simon Nash MW<br />

Director of MN Consultancy<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 13


EXCLUSIVE INTERVIEW<br />

Andreas Clark<br />

CEO, Wine Australia<br />

Powering the Drive to Market<br />

Wine Australia CEO Andreas Clark – on <strong>Vinexpo</strong> Hong Kong<br />

and the impact of the show on future wine exports<br />

Wine Australia CEO Andreas<br />

Clark was smiling on the last day<br />

of <strong>Vinexpo</strong> Hong Kong… with<br />

good reason. The show had been<br />

a massive success for Australia’s<br />

wine growers. We asked him how<br />

he felt about the event.<br />

It’s been fantastic. I have been talking to<br />

as many of our exhibitors as possible –<br />

they are the litmus test to me – and the<br />

feedback they have been giving me is<br />

great. They’ve been busy with quality<br />

trade coming through and really strong<br />

connections. So that all points to some<br />

very positive commercial outcomes for<br />

them. At the end of the day, our role<br />

at Wine Australia is to put on a great<br />

event, a great stand, which we think<br />

we’ve done. It looked fantastic – a strong<br />

presence, a strong statement… make sure<br />

they are well looked after and get quality<br />

customers through so they can generate<br />

commercial leads and follow through on<br />

them. The feedback has been extremely<br />

positive. There has been a buzz and a<br />

common chatter around the halls that<br />

Australia has done particularly well this<br />

year and really leveraged the Country of<br />

Honour status at the show.<br />

The Asian buyers have been able to<br />

discover regions they didn’t know<br />

existed as well…<br />

Absolutely. This is the key thing for<br />

us – these key markets to continue to<br />

either disrupt and confuse about what<br />

Australian wine is, or to open up new<br />

horizons for people. The Australian<br />

wine story is rich and it’s deep. It’s<br />

many regions. We have the well-known<br />

regions, such as the Barossa, Margaret<br />

River, McLaren Vale, and the Yarra, but<br />

we have 65 regions, with a number of<br />

different varieties and styles of wines,<br />

and we are continuing to evolve that<br />

message and get that understanding<br />

around the Australian wine story. It’s very<br />

exciting. It’s like unpeeling the onion and<br />

finding the new layers to what Australian<br />

wines are all about.<br />

Was there a particular goal of coming<br />

to this event?<br />

Not as such. You can never tie a<br />

particular activity like this to any particular<br />

commercial outcomes. These things take<br />

time to come to fruition. The fundamental<br />

goal of being here was to send a strong<br />

message around the importance of this<br />

region to Australia. We are grateful for<br />

the opportunity to be here. We know that<br />

no-one owes us a living. We’ve got to<br />

continue to work hard to pursue them, so<br />

we wanted to come here en-masse and<br />

really have a strong showing, and we<br />

have achieved that.<br />

Obviously, the government has been<br />

very supportive as well…<br />

Indeed, we have had some additional<br />

funding from the government, and<br />

that has enabled us to hone in on<br />

what we think are the two key growth<br />

opportunities for Australian wine exports.<br />

China is one and the US as well, and<br />

we will be pushing hard into the US<br />

market in coming years, too. Obviously,<br />

additional funding enables you to do<br />

things in a different way and to really<br />

have an impact, and we have been able<br />

to demonstrate that here over the past<br />

few days.<br />

How important has this show been for<br />

Australia as a platform to bounce into<br />

the next phase?<br />

I think we will look back over the coming<br />

few years and see this as a fundamental<br />

opportunity to step up and to continue<br />

to rise and to nurture the opportunity in<br />

China. It has had a head-turning effect,<br />

and this was what we wanted. And it’s a<br />

bit of a watershed moment, given where<br />

we are. It’s a strong signal of intent and<br />

preparedness and enthusiasm to engage<br />

with the region. I think we will look back<br />

at <strong>Vinexpo</strong> Hong Kong and say “this was<br />

a pivotal moment”<br />

I THINK<br />

WE WILL<br />

LOOK BACK<br />

AT VINEXPO<br />

HONG KONG<br />

AND SAY “THIS<br />

WAS A PIVOTAL<br />

MOMENT”.<br />

14 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


STAND OUT STANDS<br />

AUSTRALIA<br />

159 EXHIBITORS FROM AUSTRALIA AS “COUNTRY<br />

OF HONOUR” AT VINEXPO HONG KONG <strong>2018</strong><br />

Australia’s largest-ever showcase of 159<br />

exhibitors representing over 35 wine regions<br />

was headlining <strong>Vinexpo</strong> Hong Kong <strong>2018</strong>.<br />

With a five-fold increase in floor space for<br />

Australian wine compared to <strong>Vinexpo</strong> Hong<br />

Kong 2016, this year’s record presence was<br />

being complemented with a series of 26<br />

masterclasses conducted by some of the top<br />

experts in Australian wine.<br />

GERMANY<br />

A TASTE OF GERMANY IN HONG KONG<br />

The German pavilion presented more than<br />

29 producers of German wines or<br />

representatives of German wineries.<br />

The German Wine Institute (Wines of<br />

Germany) ran a degustation booth in the<br />

German pavilion. The widely respected<br />

speakers Rebecca Leung, Stephen Brook,<br />

Sarah Heller MW and Fongyee Walker MW<br />

also presented 12 master classes at the booth.<br />

VALPOLICELLA<br />

VALPOLICELLA 50 TH ANNIVERSARY TOUR<br />

On the occasion of the 50 th Anniversary<br />

of Valpolicella appellation, the consortium<br />

introduced show-goers to all the Valpolicella<br />

Wines with a specific focus on the unique,<br />

exclusive and traditional “appassimento”<br />

method. Guests of the masterclass “building<br />

luxury through Amarone della Valpolicella and<br />

Valpolicella Ripasso” had the chance of tasting<br />

some of the most representatives wines from<br />

different valleys of the beautiful Valpolicella<br />

territory.<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 15


STAND OUT STANDS<br />

GRANDS CHAIS<br />

DE FRANCE<br />

In just one generation, GCF Group, founded<br />

by Joseph Helfrich in 1979, has become<br />

a major stakeholder in Alsace, Jura, Diois,<br />

Languedoc, the region of Bordeaux, Val de<br />

Loire and now in Burgundy. Today they are the<br />

leading privately-owned winemaker in France.<br />

With over 2,800 team members, the Les<br />

Grands Chais de France (GCF) Group clocked<br />

up a turnover of €1,089bn in 2017, 80% of<br />

which was exported to over 173 countries.<br />

This confirms their rank as the leading French<br />

exporter of wine and spirits.<br />

INVIVO WINE<br />

InVivo Wine Asia is a key player not only<br />

in wine business but also in services and<br />

distribution, with a sales team of 26 staff, all<br />

based in the region. Asia is a key development<br />

zone for their activities, with three different<br />

targets:<br />

• doubling sales over the next 5 years;<br />

• developing key brands and portfolio;<br />

• and integrating some distribution platforms<br />

and developing strong relationships with key<br />

partners in China, Japan, Korea, Taiwan,<br />

Hong Kong as well as Singapore and<br />

Vietnam.<br />

CHAMPAGNE<br />

LOUIS ROEDERER<br />

With a magnificent stand at <strong>Vinexpo</strong> Hong<br />

Kong <strong>2018</strong>, Champagne Louis Roederer<br />

showcased a remarkable vintage: Cristal<br />

2008.<br />

At Louis Roederer, the appearance of<br />

new vintages gently marks the life of the<br />

Champagne House but does not transform it.<br />

However, the unveiling of Cristal 2008 at the<br />

Palais de Tokyo in Paris opened a new chapter<br />

in the fascinating life of this flagship cuvée.<br />

16 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong>


WHERE<br />

TO GO<br />

IN<br />

Hong Kong<br />

© Wooloomooloo<br />

Wooloomooloo Prime<br />

© Niccolo Hotels<br />

The Murray<br />

Hospitality<br />

THE MURRAY – HONG KONG’S<br />

NEWEST 5-STAR “PEARL”<br />

Situated adjacent to Hong Kong Park and the Peak<br />

Tramway, The Murray, Hong Kong opened its facilities,<br />

restaurants and bars progressively from January of<br />

this year. As one of eight historic landmarks under the<br />

Conserving Central initiative introduced by the Hong<br />

Kong government in 2013, The Murray is an inspiring<br />

piece of architecture holding almost 50 years of history,<br />

and a landmark building located in the heart of the<br />

city in Central, Hong Kong. A high-profile preservation<br />

project converted into a luxury hotel by Foster +<br />

Partners, The Murray is celebrated as a pioneering<br />

example of sustainability. The Murray also presents<br />

over 1,900 square metres of exclusive meeting and<br />

event spaces designed for luxury, fashion, art, wedding<br />

and corporate occasions.<br />

The Murray<br />

22 Cotton Tree Drive, Central, Hong Kong<br />

Tel. +852 3141 8888<br />

themurray@niccolohotels.com<br />

Gough’s on Gough<br />

Restaurants<br />

GOUGH’S ON GOUGH<br />

Gough Street is a storied locale that has borne witness to<br />

much of the modern history of Hong Kong, and has long been<br />

a unique point of confluence for an exotic blend of eastern<br />

and western culture. Designer Timothy Oulton has been<br />

present on Gough Street in Hong Kong since its inception,<br />

setting out to create inspiring interior experiences anchored<br />

in the values of authentic handcraftsmanship and materials,<br />

daring creativity and an ethos of hosting. The overall<br />

designs of Gough’s on Gough, as well as all fixtures and<br />

furnishings, have been fabricated in the same workshops<br />

that Timothy Oulton uses in the creation of its distinctive<br />

furniture collections, all with the intention of providing an<br />

inspiring backdrop for the guests’ experiences. The dining<br />

room and Moonstone bar are generously appointed, using<br />

authentic handcrafted materials and finishes that convey a<br />

heady ambience. And the menu, conceived by chef Arron<br />

Rhodes, is anchored in a strong modern British cooking<br />

philosophy, while exploring an elemental Asian purism as<br />

well as other international influences.<br />

Gough’s on Gough<br />

15 Gough Street, Central, Hong Kong<br />

Tel. +852 2473 9066<br />

Bars<br />

THE WOOLOOMOOLOO<br />

ROOFTOP BAR<br />

For drinks with clients, colleagues or friends at the end<br />

of the day, the rooftop bar above the Wooloomooloo<br />

steakhouse on Hennessy Road – ten minutes’ walk<br />

from the convention centre, is absolutely breathtaking.<br />

Housed on the 31 st floor, the restaurant’s cool<br />

and contemporary dining room is fitted with full-length<br />

windows that frame the magnificent cityscape.<br />

But the biggest draw is the spacious open-air rooftop<br />

terrace, a haven for “after show” drinks with wraparound<br />

views of bustling Wan Chai and beyond. Drop<br />

by for a drink or book out the venue for an event to<br />

remember. The rooftop can house around 100 people<br />

(mostly standing) on 120 sq m floor space.<br />

The Wooloomooloo Rooftop Bar<br />

31/F & Rooftop - The Hennessy<br />

256 Hennessy Road, Wan Chai<br />

Reservations: +852 2893 6960<br />

Whatsapp: +852 9258 6522<br />

Museums<br />

HONG KONG SPACE MUSEUM<br />

The Hong Kong Space Museum reopened to the public<br />

on April 25 after over two years of major renovations<br />

costing around US$4m.<br />

The exterior, notably the distinctive dome that makes it<br />

a Tsim Sha Tsui landmark, is still the same. However,<br />

the interior has been extensively refurbished, and the<br />

displays have been enhanced, with a large number of<br />

interactive displays and a number of brand new exhibits.<br />

The unique egg-shaped dome makes the 8,000-squaremetre<br />

museum one of the most famous landmarks in<br />

Hong Kong.<br />

Hong Kong Space Museum<br />

10 Salisbury Rd, Tsim Sha Tsui<br />

http://www.lcsd.gov.hk/CE/Museum/Space/en_<br />

US/web/spm/whatsnew.html<br />

Hong Kong Space Museum<br />

vinexpodaily.com<br />

VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE <strong>2018</strong> 17

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