PBS JUNE 18
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BUSINESS SUPPLEMENT<br />
SEVEN STEPS TO STARTING<br />
AN ONLINE BUSINESS -<br />
STEP 6 - CONTENT MARKETING<br />
Content marketing is a<br />
great way to get your business in<br />
front of your potential customers<br />
eyes for very little money.<br />
A prerequisite for content<br />
marketing will be the website and<br />
the Facebook page which we have<br />
already talked about.<br />
Next, you will need to<br />
come up with a content strategy<br />
which fits your specific audience.<br />
You can start by creating a buyer<br />
persona, this personifies your ideal<br />
buyer depending on their age, career,<br />
relationship status and other<br />
demographics.<br />
For example if you are<br />
selling western standard double<br />
glazed windows your target buyer<br />
would probably be western males<br />
over 40 living in Thailand with a<br />
Thai partner with a moderate to<br />
high income. You could also have<br />
a seperate buyer persona for high<br />
income Thai clients.<br />
After you have created<br />
your buyer persona, brainstorm<br />
questions which this buyer may<br />
have about your product or service.<br />
- How much does double<br />
glazing cost in Thailand?<br />
- What type of windows<br />
should I put in my new house?<br />
- How do I put new windows<br />
in my old condo?<br />
Once you have brainstormed<br />
a list of ideas break them<br />
down into article titles and either<br />
write yourself or commission<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
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