07.06.2018 Views

PBS JUNE 18

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BUSINESS SUPPLEMENT<br />

a freelance writer to write<br />

500 - 1000 word articles on each<br />

topic. When you first start content<br />

marketing you should aim to post<br />

around twice per week.<br />

Once the articles are finished,<br />

you should add images to<br />

make them attractive, you can find<br />

free images on websites such as<br />

pexels.com. Don’t just take them<br />

from Google as this is illegal and if<br />

the copyright owner finds out which<br />

they often do they will demand compensation<br />

from you.<br />

Upload the articles into a<br />

blog or news section on your website,<br />

if you have a wordpress website<br />

as we discussed in previous articles<br />

you can add them as posts with categories.<br />

After your articles have<br />

been published promote them on<br />

your Facebook page and run a Facebook<br />

ad with a small budget to drive<br />

relevant traffic to your article. As your<br />

Facebook page builds its own following<br />

over time, you will find there is no<br />

longer a need to do this but you will<br />

need to do it in the beginning. You<br />

can also reach out to influencers<br />

and other Facebook communities to<br />

share your article.<br />

PDS Consulting can advise<br />

you on all aspects of Content Marketing,<br />

if you need help with marketing<br />

your business online contact<br />

gemma@pdsconsultingsolutions.com<br />

Gemma Purnell<br />

+66 33 039 399<br />

gemmapurnell.com<br />

gemma@gemmapurnell.com<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com

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