Figures and ratios - Banca Popolare di Milano

� Business continuity: in line with the requirements of the Bank of Italy, since 2006 we have a specific plan to ensure business
continuity and protect critical operations in the event of an emergency or disaster. In 2010, several trial runs were held at all Group
banks to assess the effectiveness and efficiency of the plan in the event of an emergency or outage. Based on the results of these
tests, we identified improvements to be made in future projects. Activities have also been initiated to ensure business continuity in the
Finance Department's main procedures.
� Privacy: we are convinced that personal data should be protected, quite apart from what the law says. For this reason, we try to
create "islands", also in the branches, where customers and bank staff can talk in peace and in the strictest confidence.
On our Internet sites, we provide all updates on the processing of personal data and the rights that the law gives our customers.
Corporate Image
Communication by the Group and by the individual banks has helped to increase market awareness of certain aspects of our
corporate identity, the intention being to improve the perception of what we offer and of our ability to meet the needs of different
customer segments in the long and short term.
“Being in the green (the Italian equivalent of being in the red) with us is a value. For a better environment”: this is an ironic
statement, but one that is strong and decisive. We used it for the advertising campaign in which the various banks in the BPM Group
revealed their “green soul“.
Cassa di Risparmio di Alessandria, continued down the path begun in 2009 by relaunching its brand as the
bank of reference for the territory, lending its image to various projects by trade associations or local institutions.
WeBank adopted an innovative and engaging metaphor to describe the characteristics of the product offered
through the image of an animal that is half cow (an animal that produces) and half cheetah (an animal that runs
fast), representing the Bank's efficiency: "Webank, the bank that produces fast" is in fact the claim of the TV spot
and the web campaign. With ironic and familiar language, Webank has approached a wider audience, trying
to overcome traditional resistance to the world of banking.
In 2011, efficiency and performance become key points to convey the image of a bank which offers a vast range
of services.
ProFamily has been trying to create a revolutionary brand in the financial sector capable of expressing the
values of the Company: authenticity, tranquillity, reliability and proximity. They came up with the “Chicken Heart“,
graphically a combination of a small chicken and a heart, which won first prize as “Brand of the Year 2010“ in
the Logo Design section of the Brand Identity Grand Prix.
1. Bracco: this pharmaceutical group, founded in 1927, is a landmark in the medical sector, thanks to its continuous research to improve the quality of life. Bracco SpA is one of BPM's long-standing
customers
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