MBR_ISSUE 42_LowRes

Malta Business Review
MiGEA WINNERS
THE TECHNOLOGY
INTERVIEW WITH
LAURYN DUNCAN
SALES & BUSINESS DEVELOPMENT
MANAGER
MBR: Please share a little about yourself
and Wazdan
LD: I’m actually from the manufacturing
industry in South Africa with general
management experience. I joined Wazdan
at the beginning of the year and it has been
an amazing experience so far. The passion
of my colleagues for what we do, the buzz
and energy of the industry and the absolute
excitement in now being involved in the
heart of the industry has been a very positive
experience. It is fantastic to be part of the
Wazdan team and to have the same goals and
vision as my colleagues and my bosses.
MBR: How has your career evolved with
WAZDAN and which area do you lead today?
LD: Wazdan has given me a greater exposure
to the gaming industry and ignited my Passion
for Games. I am very fortunate that Wazdan
encourages and supports attending industry
events, conferences and exhibitions. With a
lot of hard work we are winning awards and
partnering with very successful operators.
The industry is taking note of us and I am very
confident that we will continue to get stronger.
MBR: What opportunities do you look into
to grow as a brand?
LD: As Wazdan our primary goal is to become
one of the world's leading games suppliers,
we strive to participate in expos all over the
world. We are going to exhibit at iGB Live!
2018 in Amsterdam with a willingness to
present our product to a broader audience
and to reach global partners. We had fantastic
feedback from operators and aggregators
after ICE 2018 in London. Then our new 9
Lions slot won the Hot Hit Award at G2E Asia
and we signed-up our first Asian operators
Twelve40 and EvenBet. Now we are preparing
for iGB Live!, to feel the business environment
We are working on more
Unique Wazdan Features
which will make our
trademark in the slot games!
by ourselves and listen to market needs and
expectations. If we listen and react adequately
and if we add our Passion for Games on top of
that, the benefits will undoubtedly come. We
have 10 brand new games ready for release,
and we will do it very soon! We have just
released some great games, Football Mania
Deluxe for the World Cup, Great Book of
Magic Deluxe, Tetri Mania Deluxe and Fruit
Mania Deluxe. Games being released ahead
of iGB Live! include the intriguing Corrida
Romance Deluxe debuting for the San Fermin
festival, Hot Party Deluxe, Highway to Hell
Deluxe, Fruits Go Bananas and smash slot
Spectrum, amongst others.
MBR: How does your company stand out
from its competitors?
LD: Wazdan is a technology pioneer. We are a
company whose brand is synonymous with reshaping
the slots industry through innovative
technology, the Unique Wazdan Features,
a set of special hallmark properties that
includes the world's first Volatility Levels,
Energy Saving Mode, Double Screen Mode
and Unique Gamble Feature. We are working
on more Unique Wazdan Features which
will make our trademark in the slot games!
What we know for sure is that players and
operators love this new technology, which is
re-invigorating the category and bringing new
players and revenue. We've had a doubledigit
rise in revenue since the introduction
in Q4 2017 of that initial suite of added
value tools, Unique Wazdan Features, which
provide operators with the ability to activate
multiple features designed to enhance
customer experience and engagement,
improve retention, encourage extended play
and produce higher yield. The results speak
for themselves, Wazdan has signed several
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