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Worried live social video doesn’t fit<br />
with your brand image? The key, with<br />
any live video, is to keep the audience<br />
engaged, entertained, and delighted.<br />
Just because you don’t represent a<br />
bigshot, global consumer brand<br />
doesn’t mean you’re too boring or<br />
small for live social video. In fact, live<br />
video on social media could be the<br />
opportunity your brand has been<br />
looking for to resonate with today’s<br />
digital-first consumers. One way to<br />
help improve your live video tactics on<br />
social media is to study your audience<br />
and take a long look at your metrics.<br />
But before you get started, make sure<br />
you know the pros and cons of using<br />
live video.<br />
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