LiveVideo

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Using Metrics Facebook Live: Facebook Live videos tend to appear higher in News Feed when they are live than when they are no longer live. A Facebook Live post looks quite similar to a video post. The only difference is that when the video is live, there’s a red “LIVE” and a viewer count in the top-left corner. Facebook has a built-in analytics platform, Page Insights, that lets you track a wide variety of statistics on your videos, posts, campaigns and audiences. With Facebook Live, content strategists are able to track post performance, audience engagement, viewer retention, clicks, reach, and negative feedback. Instagram Live: Instagram Live videos are short-lived: as soon as the broadcast ends, the video disappears. No replays. Instagram live videos are not viewable or saved after the live-streaming has ended. However, Instagram sends your followers a notification whenever you go live. When the live video ends, Instagram will display the number of viewers who watched any part of the live video. There is no analytics available for Instagram live videos at the moment, so make sure to take a screenshot to record how many viewers you had during your live video. 12
Twitter Live: Twitter’s Live Video function was acquired when Twitter purchased Periscope. Content strategists are able to view the video’s live viewers, replay viewers time watched (total, per viewer, and per broadcast minute), duration, and comments received. Metrics can be found by visiting Twitter and Periscope. These metrics can be viewed on Twitter desktop by following these instructions: 1. Click your account/bio photo in the top right hand corner of Twitter. 2. Select “Analytics” 3. On the top navigation bar, click “More” 4. Choose “Video” 5. From here, you’re able to look at any all videos published during any 90-day period. Using the Periscope app, you can find the metrics of individual videos using the following steps: 1. Tap on the “People” icon (the first icon from the right). 2. Tap on the profile icon in the upper-right corner of the app. 3. Scroll down and tap on “Broadcasts”. 4. Tap on the broadcast that you are interested in. 5. Review your metrics. YouTube Live: While YouTube might not exactly be a social media platform, it is the default video hosting platform for most people. When you use Stream now you'll be able to see people who are “watching now” and live chat messages. YouTube metrics include: watch time, audience retention, demographics, playback locations, traffic sources and devices. These metrics will be available in YouTube Analytics 48-72 hours after your live stream ends, however Live Stream metrics on YouTube can be downloaded as a CSV file after the live stream ends. 13
Page 1 and 2: Getting the Most For Your Brand Usi
Page 3 and 4: Introduction to Live Streaming Vide
Page 5 and 6: The number of social media users ac
Page 7 and 8: When to Use Live Video Live video i
Page 9 and 10: Behind the Scenes Looks: What’s i
Page 11 and 12: Pros and Cons of Using Live Video P
Page 13: Interact/Beware of Video Lag: The m

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