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Pros and Cons of Using Live Video<br />
Pros<br />
Easy to use: With current technology advancing, social media sites have found a way<br />
to stay in front of the curve by creating add-ons that are fairly easy to use. Live video is<br />
as simple as clicking a button!<br />
Engagement: Live video encourages the idea of more personal engagement. Live video<br />
encourages engagement through features like the comments section. This means the<br />
host and the user are able to interact with each other through while the live video is<br />
happening through the comments.<br />
Real-Time: Live video provides a more intimate and personable vibe for viewers. Live<br />
video promotes a non-rehearsed, genuine feel that comes from the fact that the video is<br />
in real-time.<br />
Shareable: Just like anything else on social media, live video is shareable. Users are<br />
able to create links to share their live video stream and share it with their friends,<br />
followers, with groups, or to other pages.<br />
Cons<br />
Legalities: Because the video is live, users have to be careful what they show the<br />
world. Examples of legal issues happening from live video include underage drinking,<br />
suicides, murder cases, and more.<br />
Timing: Timing becomes an issue with live video as users have to be aware of when<br />
they choose to go live. Do a little research before going live and see what time your<br />
followers are active on your platform. You should only go live at times they know<br />
others are tuning in.<br />
Technology: Technology can scare a lot of people from using live video, but it doesn’t<br />
have to! Before you go live, make sure you know how live video works. Test it out on a<br />
lesser account or when your followers aren’t online to understand how to work it.<br />
Costs: Although live streaming is free, the more popular your live videos become], the<br />
more you may want to spend. When streaming a live video, you’ll want to have the best<br />
equipment to make the stream look nice, especially if the user is live streaming from<br />
YouTube live, where users often have a more professional look as opposed to Twitter,<br />
Facebook, or Instagram Live.<br />
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