You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Twitter Live: Twitter’s Live Video function was acquired when Twitter purchased<br />
Periscope. Content strategists are able to view the video’s live viewers, replay<br />
viewers time watched (total, per viewer, and per broadcast minute), duration, and<br />
comments received. Metrics can be found by visiting Twitter and Periscope. These<br />
metrics can be viewed on Twitter desktop by following these instructions:<br />
1. Click your account/bio photo in the top right hand corner of Twitter.<br />
2. Select “Analytics”<br />
3. On the top navigation bar, click “More”<br />
4. Choose “Video”<br />
5. From here, you’re able to look at any all videos published during any<br />
90-day period.<br />
Using the Periscope app, you can find the metrics of individual videos using the<br />
following steps:<br />
1. Tap on the “People” icon (the first icon from the right).<br />
2. Tap on the profile icon in the upper-right corner of the app.<br />
3. Scroll down and tap on “Broadcasts”.<br />
4. Tap on the broadcast that you are interested in.<br />
5. Review your metrics.<br />
YouTube Live: While YouTube might not exactly be a social media platform, it is<br />
the default video hosting platform for most<br />
people. When you use Stream now you'll be<br />
able to see people who are “watching now”<br />
and live chat messages. YouTube metrics<br />
include: watch time, audience retention,<br />
demographics, playback locations, traffic<br />
sources and devices. These metrics will be<br />
available in YouTube Analytics 48-72 hours<br />
after your live stream ends, however Live<br />
Stream metrics on YouTube can be<br />
downloaded as a CSV file after the live<br />
stream ends.<br />
13
Change language