LiveVideo

Choose the Best Platform
The platform you choose can affect your success. You’ll see different audiences on
different platforms, and you want to create content in the place your audience already
goes.
Facebook: As the largest social media platform, Facebook boasts the broadest audience
potential. According to techcrunch, Facebook had 2 billion monthly active users in 2017. 4
Compared to Twitter, Instagram, and YouTube, Facebook Live has the best analytics.
Twitter using Periscope: Twitter offers a location-oriented live video environment. While
Twitter’s audience is smaller than Facebook, with 330 million monthly active users in
2017, 5 live videos posted on Twitter can also be seen by 10 million users on Periscope. 6 The
partnership between Twitter’s live video and Periscope allows users to find a live video via
their location.
Instagram: Instagram live videos disappear after 24 hours. Due to the lack of ability to
archive live videos, Instagram has served as a more causal platform than Facebook or
Twitter. Instagram is unique because users can only view
content from people they follow. Twitter and Facebook
are similar, but a user may see content they don’t
follow if one of their followers shares it. This makes
Instagram a more intimate platform for content creators
to interact with their audience. If you’d prefer to
broadcast to users in a far more intimate environment,
choose Instagram, as Facebook and Twitter generally
represent brands more formally.
YouTube: YouTube is a popular destination for
appointment based live videos. YouTube is different
from the other platforms mentioned because it’s a
video sharing platform, not a social media platform.
Technology based companies often use YouTube Live
for public addresses, webinars and tutorials. Adobe
hosts software tutorials for businesses and freelancers
looking to use their products. Similarly to Facebook
and Twitter, YouTube Live also stores videos following
the conclusion of the broadcast.
4
4
tcrn.ch/2tlfKWd
5
bit.ly/2toLaeC
6
for.tn/2FkMDnv