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Interact/Beware of Video Lag:<br />
The main benefit of live video is<br />
that unlike live television,<br />
viewers can interact with the<br />
subject or host through a<br />
chatfeed or by likes. Unless<br />
you’re presenting at a<br />
conference or in a journalistic<br />
capacity, you must respond to<br />
user questions or comments in<br />
order to maintain viewership and<br />
viewer engagement.<br />
If your live video is about an opinion-oriented topic, share a poll to gain<br />
insight on how your viewers feel. If the audience has questions about<br />
your brand, the host should be prepared to answer them. This makes<br />
the brand appear more personified and organic. In order to maintain<br />
continuity, ending a video with a call to action or compelling question<br />
will ensure that users catch your next live video and arrive with a lot to<br />
say. An easy way to incorporate interactive conversations is to ask<br />
questions. While waiting for users to respond, the host can also provide<br />
context to the question in order to fill in moments of awkward silence.<br />
Interaction will also make the host seem more organic and not just an<br />
individual on the other side of a screen.<br />
Quality: Quality is a HUGE part of what draws people to live videos.<br />
Naturally, viewers enjoy videos where they can see their subject<br />
clearly, hear the subject and not have to think about how they can<br />
better understand the video. If viewers have a hard time seeing and<br />
hearing the live video, they will abandon the video. Investing in a tripod,<br />
or an audio recording device can tremendously improve the quality of<br />
your video and enable users to be more engaged.<br />
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