LiveVideo

Behind the Scenes Looks: What’s it like to work for your company?
How is your product made? What’s your process for designing
packaging for a new product? Live-streaming works as a great
introduction to the behind-the-scenes action at your company. This
type of video enhances your brand’s trust and transparency with
customers.
Live Events: Live events could include presentations, talks,
conferences, press conferences, performances, concerts, tours, meet
and greets, and more. Going live at an event is a perfect way to show
your viewers what they’re missing out on. If they weren't able to
attend an event, the live video still gives them a taste. The video
could also serve as a way to get consumers interested enough to
attend the next event. For
example, (concerts and
getting people to come to
the next show). In fact,
video of a live event
increases brand
favorability by 63%. 7
Customer Q&A Sessions:
Organize sessions where
you let the audience ask
you about their concerns
or areas of interest. This is a great way to increase engagement
because you’re showing people that you care about their thoughts
and opinions. It’s important to acknowledge questions that are
interesting and can provide value to your viewers. Mentioning the
name of the user asking the question can also increase engagement
and make the session seem more personable.
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