Construction Marketer Volume 1 2018 - Social Media

www.jstreetcreative.co.uk
If your construction business is using social
media, how responsive are people to your content,
are you getting likes, shares and comments from
your followers and partners?
JST REET
Gone Missing on Social Media
The cold truth of social media is that great content
can go missing. Expecting to share something and
the floodgates to open with people liking, sharing and
clicking through are unrealistic in such an
overpopulated marketing space. People may see and
acknowledge your message, but they might not feel the
need to share or like it.
Traditionally used for fun and amusement, a viral
response to your new construction project, product or
service is very uncommon. In some cases they may not
even see it at all.
Including engaging images and repeating your posts at
different times of the day can enhance response, but the
method of including @handles and tagging others is a
sure fire way to give your content a leg-up.
Minor Adjustments
If you want to increase the reach potential of your posts
here are just a few minor adjustments you can make to
your social media messages to multiply your
impressions, shares, likes and clicks.
Using the @ handle
On twitter, linkedin and Facebook you can use the @
function to include another person or company in your
message.
Here is an example of highlighting your businesses’
work with a housebuilder or architect:
Great to work with @housbuilder on @architect in location.
Read more about our work on the project here: www.website.com
09:01 - 12 June 2018
See other tweets
Using the @ will notify the businesses associated with
those social media accounts, who may choose to share
your content to their social media audience of 1000’s,
increasing visibility of your business to their audience.
The Stats
The key goal here is that by sharing using the
@housebuilder and @architecthandles it is possible to
increase the “potential” number of viewers (impressions)
and clicks (engagements) the tweet can achieve by
creating the opportunity for it to be seen by
significantly more twitter users than before. Our twitter
following may be 150, but there’s combined is several
thousand. If both parties re-shared the content we
would be visible to there audeince creating potential for
new relationships to be begin with minimal effort.
That is a worthwhile increase considering the minimal
effort required and undoubtedly lead to our brand and
those featured in the message being seen by new
audiences. A benefit that your partners will surely value.
Image Tagging
Not keen on complicating your social media messages
with @handles everywhere?
JST
REET
www.jstreetcreative.co.uk I @jstreetcreative