Construction Marketer Volume 1 2018 - Social Media

www.jstreetcreative.co.uk
People may also search for your
hashtag using traditional search
engines (Google), creating an additional
route into specific content you
are a promoting. You can also monitor
the performance of hashtags as
a means to measure the effectiveness
of your marketing efforts.
Marketing Campaigns
Companies with a large following
adopt new hashtags to
encourage people to get involved
with their new marketing initiatives
for launches and campaigns.
By encouraging their followers to
use the new hashtag, they can
identify their most valuable
customers through their
engagement with the hashtag. The
relationship can be enhanced by the
hashtag creator choosing to share
the customers content or following
up with more personal
communication.
Utilise Your Email Database
If the content of your social media
message justifies it (a new landmark
project, partnership or video) why
not send a link to your social media
message containing your content to
your email database.
This could offer a number of
significant benefits:
• Massively increase followers to
your social media account (they
may not have acknowledged
you had a social media presence
before)
• Increase shares and likes if
people are logged in at the time
as viewing your social media
message. If you have
included @ and tagging those
who tagged will see further
benefits from your efforts to
include them in your social
media messages.
More Than Meets the Eye
The cold truth of social
media is that great
content can go
missing. Expecting to share
something and the floodgates to
open with people liking, sharing
and clicking through are
unrealistic in such an
overpopulated marketing space.
Social media offers so much more
to construction marketers, than may
meet the eye. The potential leverage
and coverage can serve to be of great
value to your business.
Starting to use social media is a
positive step, but to make that
positive step a rewarding one it’s
time to implement and measure the
tools laid out
here and really
start making your
content work for
you via a sustained
effort.
I hope these tips
help your
construction
business take
significant
strides to
stronger
relationships
and new
business
opportunities.
JST
REET
www.jstreetcreative.co.uk I @jstreetcreative