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Detailed Touch Events<br />
Glover Wedding Celebration<br />
SWOT Analysis of the Event<br />
Strengths<br />
Weaknesses<br />
• Hybrid venue - can utilize both indoor and outdoor facilities<br />
• Large space - can hold up to 400 people<br />
• Provides clients with amenities (tables, chairs, etc.) and free parking<br />
• Low lighting<br />
o We suggest that the couple visit the venue at the time the party will<br />
take place approximately two weeks before the event to survey the<br />
lighting and to make necessary plans for additional lighting if<br />
needed.<br />
• Venue is not well marked, no signage<br />
o We suggest the couple purchase or make signs to place on the<br />
route to the venue so guests do not get lost.<br />
• Parking lot could be dangerous because of gravel and lack of lighting<br />
o We suggest adding an additional floodlight for the area<br />
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