Beauty Within / GQ FALL PARNERSHIP ISSUE 2015

Beauty Within: What do
you like most about your new
fragrance, Beyond?
David Beckham: I’ve had a
fantastic partnership with Coty for
the last 10 years, and what I like
is that together we are always
looking to develop and innovate
further. Beyond is another step in
that evolution, and I’m excited for
people to try it.
BW: How does Beyond reflect
your mentality? How do you
go about making sure you
accomplish your dreams?
DB: Having a dream is
something anyone can relate to.
Whether you’re young or old, we
all have dreams. I’m no different,
and I have always carried a lot
of passion into what I do, but
that means you have to work
hard, too. If you love what you do
and work hard at it, then special
things can happen.
BW: What does the tagline “It
all starts with a dream” evoke
within you?
DB: It reminds me of when I was
a little boy who just loved playing
football and had all these dreams
of playing for Manchester United
and England. That’s where it
all started for me, and it’s nice
to think of all the little boys and
girls out there today who are
dreaming big.
BW: What advice would you
give your fans about achieving
their dreams?
DB: It’s all about loving what
you do and working really hard
at it. There will be tough times,
but if you have the right attitude
and keep working hard, amazing
things can happen.
BW: Did you always dream of
becoming a football player?
DB: Always! My dad and
granddad made me fall in love
with football, and growing up I
had heroes like Brian Robson
and Bobby Charlton, who was
my dad’s favorite player. I wanted
to be like them, playing for
Manchester United and England.
Luckily, I reached my goals.
BW: What about fragrances?
Did you ever dream that you
would have your own scent?
DB: No, but I jumped at the
opportunity because I’ve always
been interested in them. I knew
with the expertise at Coty we
would have a great partnership,
and I’m really proud of the work
we’ve done together over the last
10 years.
BW: Do you have any dreams
you have yet to achieve?
DB: Of course. There’s a lot
I want to achieve now, from
building my business to my work
with UNICEF through my 7 Fund,
especially. And, of course, as a
father I now want to help make
my children’s dreams come true.
BW: What has been your
biggest accomplishment so
far in your life?
DB: Captaining my country
was probably the greatest
achievement in my playing
career. But really, my family is
the biggest accomplishment I
have. I’m so proud of Victoria
and my children; they’re my
greatest achievement.
BW: The bottle has very
geometric, nearly architectural
designs on it. What was your
inspiration behind this?
DB: With every fragrance, we
want to create a design that will
stand the test of time and look
as distinctive and strong in 10 or
15 years as it does today. I think
we’ve achieved this with Beyond.
BW: What was the advertising
campaign like? What was it like
shooting with David Sims?
DB: It was great to work with
David. I have a huge amount of
faith in him, as he always creates
such beautiful work — but he’s
also a lot of fun to work with. It
was an enjoyable couple of days,
and I really like the story line we
created together.
SIGNATURE SCENTS FROM
DAVID
BECKHAM
BEYOND
Beyond. Inspired by David’s
life motto — “No matter how
small you start, always dream
big” — this modern, masculine
scent is an expression of his
energy, determination and
strength of mind.
28 • FALL/WINTER