CosBeauty Magazine #81

@cosbeauty
Beauty insider
THE WHO’S WHO AND WHAT’S NEW IN BEAUTY.
HUDA KATTAN ENTERS THE
WORLD OF REALITY TV
Always wondered what it
takes to run a billion dollar
beauty brand? Well, it looks
like we’re about to find out.
Blogger turned entrepreneur
Huda Kattan is now starring
in her own reality show, Huda
Boss, which is available to view
globally through Facebook
Watch. The ‘Keeping Up
With the Kardashians’ style
series documents the trials
and tribulations of product
development, and Dubai life,
as Huda and her sisters work on
new formulations for the Huda
Beauty brand. New episodes are
uploaded every Tuesday.
SAY HELLO TO CUSTOMISABLE
CAPSULE COSMETICS
If you’ve ever lost a handbag to
a rogue bottle of foundation,
there’ll be a special place
in your heart for this new
Australian release. Pressplay
Cosmetics is the brainchild
of beauty salon owner Kate
Flammea and is the ultimate
in handbag-ready makeup.
The brand’s key product, the
Pressplay Capsule, $39, is a
smartphone sized case that
holds up to seven tubes of
product at a time, as well
as a compact mirror for onthe-go
touch ups. There are
27 products to choose from,
including face cream, mascara,
foundation and hand sanitiser.
SHINE BRIGHT WITH
ELLA BACHÉ
If ditching dull skin is high on
your agenda this spring, Ella
Baché is the brand for you. Its
recently released NeoBright
range combines the best
of nature and science to
progressively brighten and unify
the complexion, reducing the
appearance of dark spots and
pigmentation in the process. For
an in-salon treat, try the Brighten
Me Up Facial, $125; or for an
at-home fix, go for the NeoBright
Correcting Emulsion, $119.
AUSSIE ONLINE BEAUTY
PURCHASES SOAR
A new report by Australia Post
has revealed a near 30 per
cent surge in online beauty
and cosmetic purchases in the
last year. This growth has been
supported by ‘buy now, pay later’
services, with more than $125
million worth of beauty buys
being paid for through sites like
Afterpay. By 2020, it is expected
that 10 per cent of all purchases
made will take place online.
10 www.cosbeauty.com.au