Feature FHIT ANY QUICK TIPS? ‘My quick tip isn’t a quick one – it’s consistency,’ laughs Lauren. ‘Staying consistent and continuing to progress is the quick tip because before you know it six months has gone by and you’re fitter, healthier, more active and happier.’ 108 www.cosbeauty.com.au
Feature ‘I grew up as an elite gymnast, having started gymnastics when I was fi ve. I trained and competed nationally for most of my life,’ she explains. ‘Then I was coaching gymnastics and transitioned that knowledge into more everyday fi tness training. Instead of always doing the usual shuttle run to push-ups, I would do a run cartwheel and then do some push-ups!’ ‘My life then went pretty randomly in a completely [different] direction when I toured with The Wiggles,’ she continues. ‘With travelling and being on the road all the time, I needed to fi gure out how I was going to keep that element of fi tness and training for myself, while being outside of my daily routine and the gymnastics gym.’ Undeterred by the impractical nature of touring, Lauren set about developing a more convenient approach to fi tness. The resulting workout would eventually inspire a move into fi tness entrepreneurship as the face and founder of FHIT by Lauren Hannaford. FHIT is a functional high intensity workout program that requires no equipment and can be performed anywhere by anyone at any time. Through an online subscription platform, FHIT members have the option to follow a six or 12 week workout plan or to dip in and out of the guided training video library as they please. The nutrition side of FHIT by Lauren Hannaford is equally fl exible in that members can follow a set six week meal plan that aligns with their recommended calorie intake or work more freely with the recipe bank to build menus of their own. While Lauren acknowledges the potential business benefi ts of focusing on a particular audience, FHIT caters for everyone. ‘It’s for the time poor parent who needs to be able to just grab a moment and do a workout and the high-end executive who is just as time poor,’ she says. ‘I encourage everyone to do it at their own pace. There are low impact, low intensity workouts, but there are also really fast paced high intensity workouts so there is something that suits everyone. You do it at the level you’re up to and the pace that suits you.’ I TELL PEOPLE TO REMEMBER HOW THEY FEEL AFTER EACH WORKOUT AND TO TURN UP FOR THAT SAME FEELING. BUILDING CONNECTIONS Given her experience in both fi tness and performance, Lauren’s transition to virtual trainer seems like a natural progression, but the 32-year-old says FHIT by Lauren Hannaford was as much inspired by the women who reached out to her online as her own desire to merge her existing skills. ‘I had so many mums writing to me through Facebook and Instagram because I was putting videos up on my social of me training backstage or in a car park,’ she explains. ‘They were writing and asking questions about how I stay motivated and what I eat and wishing they could do some form of exercise while their child was asleep. I saw I needed to create something for these people that they could access that’s going to make them feel good; something that will help them create a moment for themselves.’ While the concept of human connection may seem out of place in the online fi tness world, it is Lauren’s ability to connect with FHIT followers through a variety of mediums that makes her program so unique. ‘I base everything on communication and emotional connection,’ she says. ‘It’s amazing how many people send me an email and write as though we’ve known each other forever because of the style of [workout] I’ve tried to create.’ This sense of connection is not confi ned to Lauren and her clients, but has gone on to spark an international community of FHIT followers through a members only Facebook group. It was through this page that Lauren recently witnessed two Canadian women bond as they discovered they were both from Ontario. ‘To see these two people connecting with the same interests and the same goal is just such a nice feeling,’ she recalls. CHANGING PERSPECTIVES While FHIT by Lauren Hannaford is easy to use and integrate into daily life, it is by no means reductionist in its approach to health. The program has been carefully crafted to address the key elements that restrict weight loss and limit healthful living – movement (or lack thereof), nutrition, lifestyle and mindset. It is the last of these factors that has gained much attention in recent years, yet many people still struggle to align their actions with their goals. When asked about maintaining motivation, Lauren says she encourages her clients to focus on the short-term benefi ts of working out rather than becoming intimidated by www.cosbeauty.com.au 109