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CE EQUIPMENT CONNECTION - Compact Equipment

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F R O M T H E E D I T O R . . .<br />

Trade Show Survival Guide<br />

Navigate the New Season of Vegas<br />

Machine Trade Shows Like an Old Pro<br />

When you’re in the desert, especially the middle of the Mojave, it’s<br />

always wise to have a plan. The City of Las Vegas sits smack dab in the<br />

center of Nevada’s high plains, surrounded by the Mojave’s rust-colored<br />

moonscape, and this electric oasis is your destination in 2008. From<br />

January through March, Vegas will be the epicenter for everything<br />

equipment. America’s largest trade show facility (the Las Vegas<br />

Convention Center) will host the three most important trade fairs for compact machinery<br />

— World of Concrete (Jan. 22-25), ARA’s The Rental Show (Feb. 11-14) and AEM’s<br />

CONEXPO-CON/AGG (March 11-15). Now you just need a plan.<br />

• Book’em Dummy — We hope you’re building a time machine, because you may need<br />

to warp back six months to find good room reservations. CONEXPO will be the<br />

world’s biggest machine trade show in 2008 and 200,000 attendees from around the<br />

world booked three years ago, so good luck, McFly.<br />

• Hi-Heel Sneakers — Buy a swank pair of black or brown sneakers or expect wheelchair<br />

treatment at the airport. Walking the 2 million sq ft of exhibit space in the Vegas<br />

Convention Center (there are no trams) and wearing new shoes or (God help you)<br />

high heels will feel like you just ran an Iron Man in clogs.<br />

• Eating with Aliens — Don’t chow down on<br />

that awful, over-priced slop on the show<br />

floor. The convention center is attached to<br />

the Hilton Hotel, so just walk over to the<br />

casino and find reasonable dining like the<br />

Paradise Café or Quark’s Star Trek Bar. Eat<br />

Vulcan Sauce wings, razz Klingon waiters<br />

and rest your tired feet.<br />

Vegas Flies: If you’re leaving any of the major trade fairs<br />

on the last day of the show (especially CONEXPO), give<br />

your crews a three hour window to crisscross the<br />

airport. Security will be obscene and the concourses<br />

will be swamped with drunk, broke contractors.<br />

• Early Bird Specials — Those in the know<br />

pre-register or show up a day before the<br />

show to get their badges. Greenhorns wade<br />

through the sea of humanity that line<br />

up the first morning to get credentials.<br />

Pre-register online early enough and they’ll<br />

send your dog tags in the mail.<br />

• Plot Your Course — Every machine<br />

manufacturer (from Komatsu to Caterpillar)<br />

wants you in their booth; follow the siren<br />

sales pitches of the super models working<br />

the floor and you’ll never leave the first hall. Use the show directory to map who you<br />

want to see to save time and your barking dogs.<br />

• Get Free Crap — Designate a Sherpa, that new young kid whose Vegas trip your<br />

company’s comping. Give him a garbage bag and stock up on product literature and<br />

everything free — T-shirts, pens, Nerf balls, hats, toys, whatever — and magnanimously<br />

distribute it at the office upon your return.<br />

• Taxi Cab Hell — If you stay to the end of the day, expect to battle zillions of zombiefied<br />

attendees for cabs and the public train. Your best bet is to leave early, use the Monorail<br />

on the opposite end of the Hilton or just nurse your wounds at the casino bar.<br />

• Drink with the <strong>CE</strong> Crew — We’ll have a booth at WOC and CONEXPO, so find us, ply<br />

us with booze and we’ll tell you the best booths to visit and the coolest new compact<br />

machines released for the new work season.<br />

Keith Gribbins<br />

Managing Editor<br />

kgribbins@compactequip.com<br />

Publisher<br />

Bernard P. Krzys<br />

Associate Publisher<br />

Robert D. Krzys<br />

Editor<br />

James W. Rush<br />

Managing Editor<br />

Keith Gribbins<br />

Associate Editor<br />

Jason Morgan<br />

Assistant Editor<br />

Pam Stask<br />

Contributing Staff Editors<br />

Sharon M. Bueno<br />

Bradley Kramer<br />

Greg Thompson<br />

Creative Director<br />

W. M. Conley<br />

Senior Graphic Designer<br />

Edward A. Haney<br />

Graphic Designers<br />

Sarah Hayes<br />

Chris Slogar<br />

Elizabeth Stull<br />

Marketing Manager<br />

Pete McNeil<br />

Regional Sales Representative<br />

Ryan Sneltzer<br />

Circulation Manager<br />

Alexis R. Tarbet<br />

Web Manager<br />

Mark Gorman<br />

Reprint Information<br />

Wright’s Reprints<br />

Ph: 877.625.5295<br />

Fax: 281.419.5712<br />

Editorial & Advertising Offices<br />

1770 Main St., P.O. Box 190<br />

Peninsula, OH 44264 USA<br />

Ph: 330.467.7588<br />

Fax: 330.468.2289<br />

E-mail: info@compactequip.com<br />

compactequip.com<br />

6 <strong>Compact</strong> <strong>Equipment</strong> January 2008 compactequip.com

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