IFA International Review - 2018 Edition

NEWS
© Messe Berlin GmbH.
© Messe Berlin GmbH.
Fitbit presenting Alta HR @ IFA Fitness & Activity zone
HoMedics @ IFA Fitness & Activity zone
The IFA fitness and activity
zone reflected a growth in
the desire for personal health
monitoring.
Manufacturers of health and
wellness products reported good
business at IFA. As consumers
receive more health information
from news outlets and other online
sources, so they are increasingly
receptive to technology that helps
them to keep track of their health
– from weight to blood pressure to
sleep patterns.
Connectivity is central to many
of the new health monitoring
products on the market; machines
that gather data from the body
communicate with apps that can
analyse that information – which in
turn can be acted upon by the user
or transmitted to a physician.
Chinese internet health company
Picooc is a supplier of body-fat
scales.
The Picooc smart digital body scales
can give accurate measurement of
weight, fat, muscles, BMI, BMR,
water, bone mass, protein and
biological age – all of which is
relayed to the user’s smartphone or
tablet via an app.
A body analytics scale, it tracks and
measures changes in the body –
and general health – from which
the user can make appropriate and
relevant lifestyle changes.
A feature on Fitbit’s IFA stand
was the Fitbit Alta HR, a heartrate
wristband that enables users
to track physical activity as well
as sleep, and that gives regular
smartphone notifications and
reminders.
The Alta HR offers continuous heart
rate and calorie-burn monitoring,
and gauges the intensity of the
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user’s workout, giving instant
access to statistics.
It also tracks how long the user
sleeps and time spent in light, deep
and REM sleep, and features a silent
alarm for a peaceful awakening.
The app can be used to set goals
and track trends, and there is a
social media element too, where
users can add friends, share photos
and find information specially
curated for them according to their
workout and health history.
Bellabeat launched the Leaf Chakra
at IFA, a “blend of nature and
technology” that is a combination
of hypoallergenic stainless steel and
a natural crystal stone, targeted at
women and designed to “remind
us of our connection to Earth”.
Worn as a piece of jewellery, the
Leaf Chakra contains a number of
movement sensors and runs 24/7,
monitoring a range of health-related
issues while the user is both awake
and asleep. Wirelessly synced with
the Bellabeat app, it helps with
breathing and meditation exercises;
monitors activity levels and sleep
quality; tracks the number of
steps taken; shows ovulation,
premenstrual and period days; and
offers notifications and reminders
based on stated goals.
The QardioArm wireless blood
pressure monitor measures systolic
and diastolic blood pressure, as
well as heart rate and heartbeat.
It is FDA-approved and is clinically
validated to meet both US and
European standards.
The monitor works wirelessly with
the Qardio app, which can be set
up by touching a smart phone or
tablet to your monitor. Readings
are stored automatically in Qardio’s
secure cloud and users can see
trends, charts and averages on the
smartphone screen.
Other Qardio products at IFA
include the QardioBase, a wireless
scale and body analyser that
includes a pregnancy mode and
features auto-recognition for up to
eight users.
The QardioCore is a wireless
monitor that continuously records
EKG data along with heart rate,
HRV, skin temperature, respiratory
rate and activity readings – all
without the need for wires or
patches.
All the Qardio products on show at
IFA can connect to the Qardio app
that gives users access to health
data and insights into the health of
their heart.
For parents who are struggling to
get their children to clean their
teeth, the Grush toothbrush makes
cleaning teeth fun for children.
Connected by Bluetooth to a
smartphone or tablet, Grush uses
fun and games and clever rewards,
to motivate children to brush their
teeth.
Grush also generates meaningful
data that can be used for analysis
and retargeting, giving dentists a
clear idea of what has happened to
their patients’ teeth between visits.
Grush applies patented technology
to detect every movement during
brushing and knows the exact
position of the brush while it is
being used. Grush guides children
to brush for two minutes, twice a
day, covering every surface of every
tooth
The connected route
to wellness
Health and wellbeing: consumers take control
CONNECTIVITY
IS CENTRAL TO
MANY OF THE
NEW HEALTH
MONITORING
PRODUCTS ON
THE MARKET
IFA International • Friday 14 th September 2018
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