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2018 Houston Show Preview Guide

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HAIR TRENDS<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

MONDAY MAY 21 10:00AM - 11:00AM<br />

CONTEXT CUTTING<br />

JUSTIN THOMAS - HATTORI HANZO SHEARS<br />

Using reference points on the head and other techniques to understand all cutting methods.Class will cover a comprehensive guide to understanding<br />

existing skill utilizing distribution and reference points on the head. Mastering looks like the “Long Bob,” “corrective haircutting” and enforcing the use of<br />

“Hard line” Vs. “Soft Line” hand positioning. All participants will receive extensive focus on body mechanics and positioning to better health and applied<br />

methods in cutting. These methods are simple enough for the newest stylist yet advanced enough for the more seasoned professional.<br />

SUNDAY MAY 20 10:45AM - 11:45AM l MONDAY MAY 21 1:00PM - 2:00PM<br />

CHOP SUEY TEXTURIZING<br />

ROY JAY WHITE - HATTORI HANZO SHEARS<br />

Join Hattori Hanzo as Roy Jay White demonstrates shear techniques focused on short hair trends that will help you execute today’s hottest pixie<br />

haircuts and men’s classic styles. This is a Low Fi class with all cutting being done exclusively with shears. Techniques that will be featured are Chop Suey<br />

Texturizing, Yosh Technique, and Scissor Over Bone, Efficiency BTC and Proper Shear Selection.<br />

MONDAY MAY 21 1:00PM - 2:00PM<br />

TEXTURE REFORM BLOWOUT<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

A blowout is more than a simple blow dry and flat iron. In order to achieve the fullness, bounce, and movement clients desire their texture has to be<br />

reformed which starts before you shampoo the hair. Join Chris to unlock the mysteries of the popular blowout on African American hair. This class will also<br />

discuss how to utilize hydroxides to elongate tightly coiled hair and proteins and extend the blowout which will increase your service ticket. Stop burning<br />

hair, wasting time with dangerous gases, and learn to reform that texture for the look your clients desire and will love. Guaranteed!<br />

• Define what a blow out really is<br />

• Explain the difference between blow out, Dominican blow out, Brazilian blow out, silk press<br />

• Review hair types and textures<br />

• Review product knowledge<br />

• Unveil how to repair damage hair during the blowout process<br />

• Demonstrate and explain blow out process steps<br />

• Tips to create silky hair<br />

• Discuss tools needed<br />

• Retail discussion<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

UNLOCING THE SECRETS: LOCING STRAIGHT HAIR<br />

JUSTIN KACE<br />

Many people are embracing their desires to go natural and start their loc journey. However many wont or delay the process due to the reluctance to<br />

cut their relaxed or permed hair and start from the natural texture. Creating locs for straight hair requires a totally different technique then used for kinky<br />

textures. Gain knowledge and insight on how to preform loc services for all hair types and textures. These services can be applied to everyone including<br />

Caucasian, Asian, Dominican, and African Americans with straight hair.<br />

• Tools & Supplies Needed<br />

• Locing Straight Hair Techniques<br />

• Loc Maintenance<br />

• Marketing<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

UNLOCK THE MYSTERY OF COLOR<br />

ELAINE TRAVIS - EXPERT COLOR SOLUTIONS<br />

This class is ideal for salon professionals at any level of experience striving to become color experts. You will learn:<br />

A simple fool proof method of formulation using a basic math equation Marketing ideas to stand out from the competition and attract more<br />

clients. You will also learn how to exceed your client’s expectations and keep them loyal for life Understanding the 80/20 rule for success and<br />

the simple effective techniques to step up your color game.<br />

MONDAY MAY 21 11:00AM - 12:00PM<br />

HAIR COLOR SIMPLIFIED BACK 2 BASIC THE LEVEL SYSTEM<br />

TEE LEO<br />

After comprehending the color wheel now it time for the level system. The level system identifies colors starting from a level 1 to 10 or darkest to<br />

lightest. The level system class you will be able to understand how to use the colors from the color wheel in the level system .Tee’s passion is to be<br />

a great educator by using the KISS method “Keep it Simple .”<br />

12 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo

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