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<strong>October</strong> 2018<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Azusa Pacific University to Launch Digital<br />

Media Deagree to Meet Job Growth<br />

25<br />

The fastest growing job sector in<br />

Southern California is in the digital media<br />

field, according to a 2015 Los Angeles<br />

Economic Development report that<br />

studied future employer hiring needs.<br />

There are over 200,000 professionals<br />

working in a field that is growing rapidly<br />

– from 7 to 14 percent annually.<br />

A new bachelor’s degree program<br />

in Digital Media and Communication<br />

launching at Azusa Pacific University on<br />

the Murrieta campus is geared to meet<br />

that employer demand.<br />

“I’ve worked in the digital media<br />

field for 20 years, for the USA Today<br />

network, the Oakland Tribune/ANG<br />

newsgroup, and The San Francisco<br />

Examiner and had difficulty during<br />

campus recruiting hiring digital media<br />

graduates,” said Pamela Fisher. “I<br />

became a professor of practice to train<br />

the kind of graduates digital publishing<br />

needs.” Fisher was appointed new regional<br />

director for the program in June<br />

and moved to Temecula in August.<br />

“I’ve hired designers, writers, editors,<br />

photographers and videographers for<br />

major digital media corporations since<br />

beginning my career in Silicon Valley<br />

in 1996 and seen the demand for trained<br />

professionals increase steadily.”<br />

Fisher joined Azusa Pacific University<br />

from the USA Today Network<br />

in 2016, relocating from Cincinnati,<br />

Ohio. She is married to a Methodist<br />

pastor, Terry, and has two adult children<br />

in college; Alyssa is completing a<br />

PhD in communication and Alexander<br />

is finishing his thesis in game studies<br />

and pop culture. Alyssa is a graduate of<br />

Gordon College, communication, and<br />

the University of Oregon, arts management,<br />

while Alexander is a graduate of<br />

the University of Cincinnati in Asian<br />

Studies. Her husband Terry is a Fuller<br />

Seminary graduate, former pastor at<br />

the Menlo Church near Stanford and<br />

senior pastor of several mid-size Ohio<br />

and Michigan congregations of 300-500.<br />

“I’ve watched my own daughter<br />

build a career in digital media for a<br />

social media software company in her<br />

twenties and seen the ways in which an<br />

innovative communication degree reaps<br />

rapid financial rewards,” said Fisher.<br />

The Los Angeles Economic Development<br />

study found the average digital<br />

media professional earns nearly double<br />

the region’s average salary of $59,890,<br />

earning an average of $116, 820.<br />

The degree is designed for creative<br />

communicators drawn to social media<br />

storytelling and creating content in fresh<br />

ways. Rapid innovation in digital media<br />

presents many new career opportunities,<br />

from social media managers to digital<br />

newsroom jobs. Fisher says that students<br />

will study how to create editorial<br />

content for clients, publishers, nonprofit<br />

organizations or agencies, digital storytelling<br />

skillsets across media platforms:<br />

streaming, social media, websites and<br />

print for client branding or online news.<br />

The program also develops interpersonal<br />

and conflict resolution skillsets<br />

such as: personal presentation skills in<br />

group settings such as client presentations<br />

and meetings, negotiation skills<br />

with clients, stakeholders, editors.<br />

Students will be trained to work as<br />

a social media manager, a nonprofit<br />

organization communication manager,<br />

an audience engagement specialist or a<br />

digital newsroom writer, editor or web<br />

content creator.<br />

A major metro newspaper and magazine<br />

editor since 1996, Fisher served a<br />

decade in San Francisco as an arts and<br />

culture editor and theater critic at the<br />

San Francisco Examiner and Oakland<br />

Tribune/ANG newsgroup and most<br />

recently worked as a storytelling coach<br />

on long-form digital stories for the USA<br />

Today network of Southwest Florida<br />

and previously as Arts Editor overseeing<br />

an editorial team of 14 editors,<br />

critics and reporters for the Cincinnati<br />

Enquirer. As editor-in-chief of a daily<br />

newspaper, she ran a newsroom of 25<br />

editors and writers, a record setting<br />

1 million monthly view website and<br />

award-winning editorial team. She also<br />

worked for the nation’s largest Christian<br />

publisher as senior editor at HarperCollins<br />

Faith, where she was an innovation<br />

team leader.<br />

“I’ve loved getting acclimated to<br />

bringing my faith into education this<br />

first year on main campus at Azusa<br />

Pacific University,” said Fisher. “The<br />

Murrieta-Temecula region has such a<br />

rich array of churches and faith leaders<br />

– our family has visited five in our<br />

first four weeks here – and I’m looking<br />

forward to getting connected.”<br />

The degree completion program<br />

requires just 15 units to transfer into and<br />

will launch in 2019 at both the Murrieta<br />

campus and Inland Empire campus of<br />

Azusa Pacific University.<br />

For more information on the Digital<br />

Media and Communication program<br />

launching at Azusa Pacific University<br />

in 2019 visit: https://www.apu.edu/clas/<br />

programs/digital-media-bachelors-completion<br />

or call the Murrieta campus program<br />

representative at (951)304-3400 or<br />

the Inland Empire regional campus program<br />

representative at (909) 888-9977.

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