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<strong>October</strong> 2018<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Azusa Pacific University to Launch Digital<br />
Media Deagree to Meet Job Growth<br />
25<br />
The fastest growing job sector in<br />
Southern California is in the digital media<br />
field, according to a 2015 Los Angeles<br />
Economic Development report that<br />
studied future employer hiring needs.<br />
There are over 200,000 professionals<br />
working in a field that is growing rapidly<br />
– from 7 to 14 percent annually.<br />
A new bachelor’s degree program<br />
in Digital Media and Communication<br />
launching at Azusa Pacific University on<br />
the Murrieta campus is geared to meet<br />
that employer demand.<br />
“I’ve worked in the digital media<br />
field for 20 years, for the USA Today<br />
network, the Oakland Tribune/ANG<br />
newsgroup, and The San Francisco<br />
Examiner and had difficulty during<br />
campus recruiting hiring digital media<br />
graduates,” said Pamela Fisher. “I<br />
became a professor of practice to train<br />
the kind of graduates digital publishing<br />
needs.” Fisher was appointed new regional<br />
director for the program in June<br />
and moved to Temecula in August.<br />
“I’ve hired designers, writers, editors,<br />
photographers and videographers for<br />
major digital media corporations since<br />
beginning my career in Silicon Valley<br />
in 1996 and seen the demand for trained<br />
professionals increase steadily.”<br />
Fisher joined Azusa Pacific University<br />
from the USA Today Network<br />
in 2016, relocating from Cincinnati,<br />
Ohio. She is married to a Methodist<br />
pastor, Terry, and has two adult children<br />
in college; Alyssa is completing a<br />
PhD in communication and Alexander<br />
is finishing his thesis in game studies<br />
and pop culture. Alyssa is a graduate of<br />
Gordon College, communication, and<br />
the University of Oregon, arts management,<br />
while Alexander is a graduate of<br />
the University of Cincinnati in Asian<br />
Studies. Her husband Terry is a Fuller<br />
Seminary graduate, former pastor at<br />
the Menlo Church near Stanford and<br />
senior pastor of several mid-size Ohio<br />
and Michigan congregations of 300-500.<br />
“I’ve watched my own daughter<br />
build a career in digital media for a<br />
social media software company in her<br />
twenties and seen the ways in which an<br />
innovative communication degree reaps<br />
rapid financial rewards,” said Fisher.<br />
The Los Angeles Economic Development<br />
study found the average digital<br />
media professional earns nearly double<br />
the region’s average salary of $59,890,<br />
earning an average of $116, 820.<br />
The degree is designed for creative<br />
communicators drawn to social media<br />
storytelling and creating content in fresh<br />
ways. Rapid innovation in digital media<br />
presents many new career opportunities,<br />
from social media managers to digital<br />
newsroom jobs. Fisher says that students<br />
will study how to create editorial<br />
content for clients, publishers, nonprofit<br />
organizations or agencies, digital storytelling<br />
skillsets across media platforms:<br />
streaming, social media, websites and<br />
print for client branding or online news.<br />
The program also develops interpersonal<br />
and conflict resolution skillsets<br />
such as: personal presentation skills in<br />
group settings such as client presentations<br />
and meetings, negotiation skills<br />
with clients, stakeholders, editors.<br />
Students will be trained to work as<br />
a social media manager, a nonprofit<br />
organization communication manager,<br />
an audience engagement specialist or a<br />
digital newsroom writer, editor or web<br />
content creator.<br />
A major metro newspaper and magazine<br />
editor since 1996, Fisher served a<br />
decade in San Francisco as an arts and<br />
culture editor and theater critic at the<br />
San Francisco Examiner and Oakland<br />
Tribune/ANG newsgroup and most<br />
recently worked as a storytelling coach<br />
on long-form digital stories for the USA<br />
Today network of Southwest Florida<br />
and previously as Arts Editor overseeing<br />
an editorial team of 14 editors,<br />
critics and reporters for the Cincinnati<br />
Enquirer. As editor-in-chief of a daily<br />
newspaper, she ran a newsroom of 25<br />
editors and writers, a record setting<br />
1 million monthly view website and<br />
award-winning editorial team. She also<br />
worked for the nation’s largest Christian<br />
publisher as senior editor at HarperCollins<br />
Faith, where she was an innovation<br />
team leader.<br />
“I’ve loved getting acclimated to<br />
bringing my faith into education this<br />
first year on main campus at Azusa<br />
Pacific University,” said Fisher. “The<br />
Murrieta-Temecula region has such a<br />
rich array of churches and faith leaders<br />
– our family has visited five in our<br />
first four weeks here – and I’m looking<br />
forward to getting connected.”<br />
The degree completion program<br />
requires just 15 units to transfer into and<br />
will launch in 2019 at both the Murrieta<br />
campus and Inland Empire campus of<br />
Azusa Pacific University.<br />
For more information on the Digital<br />
Media and Communication program<br />
launching at Azusa Pacific University<br />
in 2019 visit: https://www.apu.edu/clas/<br />
programs/digital-media-bachelors-completion<br />
or call the Murrieta campus program<br />
representative at (951)304-3400 or<br />
the Inland Empire regional campus program<br />
representative at (909) 888-9977.