2019 SunCruiser Media Kit
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<strong>2019</strong> MEDIA KIT<br />
SUNCRUISER<br />
BOATING GUIDES<br />
MORE THAN JUST ADS. EDITORIAL THAT SUPPORTS. SOCIAL THAT ENGAGES.<br />
WEST COAST/WASHINGTON | OKANAGAN | SHUSWAP
<strong>SunCruiser</strong> Magazine<br />
We are Social<br />
Multiple times every day we promote our advertisers through our popular Social <strong>Media</strong> Channels. This<br />
could be through reposting or liking and commenting. We also publish our editorial on our website and<br />
direct our Social <strong>Media</strong> following to these articles. This is a fantastic opportunity to capture even more of<br />
our qualified and engaged audience.<br />
@<strong>SunCruiser</strong> Boat<br />
36 CHARTS with OVER 600 HAZARDS & POINTS of INTEREST<br />
West Coast<br />
SUNCRUISER<br />
Providing You With Safe<br />
Boating Information Since 1997<br />
www.facebook.com/<br />
suncruiserboating<br />
MAKE YOUR SAFETY &<br />
NAVIGATION SKILLS<br />
EVEN BETTER!<br />
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MORE THAN<br />
PACIFIC COAST<br />
Adventures<br />
CRUISE TO CAPTIVATING CORTES ISLAND<br />
GOT POWER? WHEN TO REPLACE YOUR INVERTER<br />
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OUR GROWING SOCIAL MEDIA CHANNELS.<br />
#suncruiserboating
<strong>SunCruiser</strong> Magazine<br />
Distribution<br />
PRINT & DIGITAL<br />
<strong>SunCruiser</strong> has a combined circulation of 115,000 printed copies.<br />
Distribution outlets include:<br />
• Boat Dealers<br />
• Boat Shows<br />
• Visitor Centres • Trade Shows<br />
• Newsstands<br />
• Yacht Clubs<br />
• Subscriptions • Marinas<br />
• Boat Service Centres<br />
• Boat Rental & Accessory Companies<br />
No other publication gets into the hands of active boaters more efficiently.<br />
With over 115,000 combined copies printed, <strong>SunCruiser</strong> is the essential guide for anyone<br />
boating on the West Coast/Washington, Shuswap or Okanagan.<br />
DIGITAL<br />
Digital Subscriptions 11,114<br />
Canadian Subscribers 2,117<br />
US Subscribers 8,997<br />
Monthly Page Views 39,226<br />
Unique Visitors 6,937<br />
Opt-in email newsletter 9,400<br />
subscribers<br />
OVER 300 HAZARDS &<br />
POINTS OF INTEREST<br />
PACIFIC COAST<br />
OKANAGAN<br />
MORE THAN<br />
36 CHARTS with OVER 600 HAZARDS & POINTS of INTEREST<br />
West Coast<br />
Adventures<br />
CRUISE TO CAPTIVATING CORTES ISLAND<br />
GOT POWER? WHEN TO REPLACE YOUR INVERTER<br />
Providing You With Safe<br />
Boating Information Since 1997<br />
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Providing You With Safe Boating Information Since 1994<br />
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About<br />
<strong>SunCruiser</strong> Boating Guides<br />
36 CHARTS with OVER 600 HAZARDS & POINTS of INTEREST<br />
West Coast<br />
Providing You With Safe<br />
Boating Information Since 1997<br />
SUNCRUISER<br />
MAKE YOUR SAFETY &<br />
NAVIGATION SKILLS<br />
EVEN BETTER!<br />
OVER 300 HAZARDS &<br />
POINTS OF INTEREST<br />
OKANAGAN<br />
SUNCRUISER<br />
Find Freedom<br />
Providing You With Safe Boating Information Since 1994<br />
IN THE TRI-LAKES<br />
SHUSWAP<br />
OVER 300 HAZARDS & POINTS OF INTEREST<br />
SUNCRUISER<br />
Providing You With Safe Boating Information Since 1996<br />
Tour the Shuswap<br />
MORE THAN<br />
PACIFIC COAST<br />
Adventures<br />
CRUISE TO CAPTIVATING CORTES ISLAND<br />
GOT POWER? WHEN TO REPLACE YOUR INVERTER<br />
COWICHAN BAY A QUICK ESCAPE ON VANCOUVER ISLAND<br />
WWW.SUNCRUISERMEDIA.COM<br />
1<br />
Discover Dining<br />
& Destinations<br />
in the Okanagan<br />
DIY ENGINE<br />
TROUBLESHOOTING<br />
BEST<br />
Boats &<br />
Clubs<br />
4<br />
WATERSPORT<br />
SAFETY TIPS<br />
You May Not Know<br />
TOP LOCAL<br />
Boating Spots<br />
West Coast/Washington<br />
75,000 Copies<br />
Okanagan<br />
20,000 Copies<br />
Shuswap<br />
20,000 Copies<br />
LONGEVITY<br />
As an annual magazine, readers travelling by boat or car keep the <strong>SunCruiser</strong> guides close by and refer to<br />
them frequently during the year. The grid system, based on a one-minute line of Latitude and Longitude, is<br />
exclusive to <strong>SunCruiser</strong>. Readers use the grid system to mark their favourite fishing, crabbing, prawning, on<br />
shore attractions, SCUBA diving sites or rendezvous locations on the charts. <strong>SunCruiser</strong> Magazines contain<br />
shoreline and safety information. The guides become their reference manuals and are not discarded.<br />
TOP 10 TIPS: FOR COMBATTING THE WEAK DOLLAR<br />
SNOWBIRDS<br />
DINOSAUR'S<br />
REIGN<br />
In The California Desert<br />
FAVOURITE<br />
ROUTES<br />
SOUTH<br />
TOP TEN<br />
Destinations in Baja<br />
& RV<br />
Canada's Active RV Guide<br />
RVING WITH<br />
YOUR DOG<br />
IN SAANICH<br />
ULTIMATE FISH FINDING GUIDE<br />
THE<br />
BEST BAIT,<br />
LURES &<br />
LOCATIONS<br />
TOP LODGES<br />
TO LIMIT OUT<br />
REGION BY REGION<br />
TESTED TECHNIQUES<br />
GUIDE<br />
BEST TIPS FOR OVERLANDING SOLO<br />
PLUS<br />
GASPÉ OVERLAND<br />
REALLY BIG EASTER JEEP SAFARI<br />
BC OVERLAND RALLY STRIKES GOLD<br />
Canada’s premier<br />
off-road, sport truck<br />
and SUV magazine<br />
EAST COAST VS WEST COAST<br />
BEST OF<br />
SUMMER 2018<br />
ANNIVERSARY<br />
BEST Rods & Reels for 2018<br />
SPORT FISHING<br />
GEAR GUIDE<br />
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SETTING GEAR<br />
RECORD<br />
BREAKING<br />
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& TACKLE<br />
ULTIMATE<br />
ACCESSORIES<br />
BAGS TO BOATS,<br />
CLOTHES TO KAYAKS<br />
TO LOCATE<br />
& LAND<br />
YOUR LIMIT<br />
<strong>SunCruiser</strong> <strong>Media</strong> is commited to printing quality boating content that readers need. The magazine is divided<br />
into three separate publications, and each focuses on local content and events. Complete maps are included<br />
in each publication along with relevant information to make boating safer and more enjoyable.<br />
• Useful Maps • Helpful Advice • Boating Safety • Regulations • Destinations<br />
1-866-609-2383 | info@suncruisermedia.com
<strong>SunCruiser</strong> Magazine<br />
Integrated<br />
Marketing<br />
By combining your display advertising with editorial support<br />
and an expansive distribution network, <strong>SunCruiser</strong><br />
Magazine offers an unparalleled reach that will maximize<br />
your ROI.<br />
EDITORIAL<br />
<strong>SunCruiser</strong>’s team produces captivating and informative<br />
editorial content to entertain and attract your new customers.<br />
Introduction<br />
Cruising<br />
the BC Coast<br />
and Beyond<br />
WORDS BY JEFF COTE,<br />
PACIFIC YACHT SYSTEMS<br />
IS IT TIME<br />
FOR A NEW INVERTER?<br />
Mooring and cruising have never been more convenient for boaters with onboard<br />
inverters. If your system is more than 10 years old, it just migh time to upgrade.<br />
Here are some options.<br />
Photo by Landon Sveinson Photography Tourism Vancouver Island<br />
Enjoy the City Life<br />
at Mosquito Creek Marina<br />
Destination BC/Albert Normandin<br />
S<br />
unCruiser West Coast Magazine covers<br />
everything you need to know about<br />
recreational boating throughout the<br />
BC Coast and Pacific Northwest. As we<br />
enter our 21st year of providing insightful<br />
content to enhance your on-water experiences,<br />
these regions remain just as beautiful<br />
as they were when our first issue ro led<br />
off the press in 1997. The ability to escape<br />
for a few days or even a few weeks at a<br />
moment’s notice is one of the key reasons<br />
why so many boaters choose to cruise the<br />
BC Coast and Pacific Northwest every<br />
year and <strong>SunCruiser</strong> West Coast Magazine<br />
is the foremost authority to ensure you<br />
experience everything that these regions<br />
have to offer.<br />
Calm inlets, scattered islands, isolated<br />
coves, and open water meld with<br />
untouched nature and marine wildlife to<br />
offer some of the best cruising anywhere.<br />
What’s more, you don’t have to travel that<br />
6 WEST COAST SUNCRUISER<br />
far to discover it a l. A departure from are many more West Coast destinations.<br />
practica ly any port in the Lower Mainland You can spend a few days in a secluded<br />
wi l quickly lead you to great adventures, anchorage along The Sunshine Coast to<br />
leaving the city life – and everything else – the north, or visit the San Juan Islands and<br />
behind in your wake.<br />
Puget Sound in the U.S. to the south. The<br />
Many of the leading destinations are choice is yours, and you decide how long<br />
just a stone’s throw away from the mainland.<br />
West Coast gems such as the Town To get you there, every year, each new<br />
you stay.<br />
of Sidney or Galiano and Salt Spring islands<br />
offer a wealth of things to do, while new tech tips, boating safety advice, envi-<br />
issue (including this one) is updated with<br />
Vancouver Island has its own charm and ronmental updates, and the latest details<br />
wi l lure you back again and again. To get a on the destinations and marine services.<br />
taste of the island’s more rustic side, navigate<br />
to its west coast and the communities by more than 600 hazard points, and the<br />
Most importantly, a l of this is i lustrated<br />
in Pacific Rim Natural Park Reserve. Pu l places of interest are documented on our<br />
into Port Alberni to experience its inner, easy to use map system – just to ensure<br />
natural beauty or take a guided kayaking you get to your final destination as safe<br />
tour in Tofino. Or, head further north to and trouble-free as possible.<br />
the vi lage of Ucluelet and see the natural<br />
wonders the Wild Pacific Trail – trust us,<br />
you won’t regret it.<br />
Beyond Vancouver Island, however,<br />
For more information and a l of the details about<br />
<strong>SunCruiser</strong> West Coast Magazine visit us online at<br />
www.suncruisermedia.com<br />
Display Advertising<br />
I<br />
nverters are not new in the boating<br />
world. They have been providing<br />
boaters with a l of the comforts of<br />
home since the early 1980s. Staying on<br />
top of your boat’s systems is essential<br />
– inverters included – and when it fails<br />
miles from shore your power options<br />
become limited.<br />
The two dominant types of inverters<br />
we see in the marine industry are modified<br />
and pure or true sine. Many boaters sti l<br />
have modified sine wave inverters on their<br />
boats and they work we l for most resistive<br />
loads, including lights and coffee makers,<br />
but have a hard time running any inductive<br />
loads, such as microwaves and TVs.<br />
Modified sine wave inverters were<br />
once the most common among boaters<br />
and are the least expensive. Pure sine<br />
wave can manage a l AC loads and are<br />
effective for AC inductive loads needed<br />
for laptops, battery chargers for cordless<br />
tools, dimmers, and stereos. In addition<br />
to producing more efficient and cleaner<br />
power like that in your home, the price<br />
difference between modified and pure<br />
8 WEST COAST SUNCRUISER<br />
sine wave has narrowed. Considering the 2. Type: There are two types of inverters,<br />
a modified sine wave and true<br />
benefits, most boat owners are choosing<br />
pure sine wave inverters.<br />
sine wave. We recommend purchasing<br />
a true sine wave for better performance<br />
in the long run. The higher<br />
Know the Benefits of Modern Inverters<br />
The capabilities of modern inverters are cost is worth it. The disadvantages<br />
two-fold. Not only can they change direct associated with having a modified sine<br />
current (DC) to alternating current (AC) or wave inverter often override its lower<br />
12V DC to 120V AC, they include multistage<br />
chargers designed to maintain batteries<br />
cost.<br />
by conditioning them to manufacturers’ 3. Cost-Effectiveness: Most large<br />
specifications. Proper conditioning leads to inverters come with battery chargers.<br />
longer battery life.<br />
Purchasing a larger inverter/charger<br />
If your inverter is more than 10 years is more cost effective than purchasing<br />
old, it may be time to conside replacing it. two separate devices.<br />
While it’s importan to replace an inverter<br />
before it quits, the new inverter/chargers What’s Available for You?<br />
feature very cool new functions. When In 1992, Xantrex launched a line of<br />
choosing an inverter think carefu ly about inverter/chargers called Freedom,<br />
these factors:<br />
specifically for the recreational marine<br />
and RV markets. These became one<br />
1. Size: Inverters vary in size and are gauged of the most popular inverters on the<br />
by wattage. The larger the inverter, the more market and we still see boaters using<br />
devices you can run simultaneously. From them today. The most recent addition<br />
our experience, the most popular size is is the Freedom SW series. This is a<br />
2,000 watts.<br />
pure sine inverter that can stack with<br />
When your inverter fails miles from shore, your power options become limited.<br />
The marina is great place to unwind,<br />
relax or enjoy the immediate area.<br />
This fu l-service marina in North Vancouver<br />
is ready to meet your needs with its series of<br />
amenities, fu l-service boat yard and close<br />
proximity to many attractions.<br />
12 WEST COAST SUNCRUISER<br />
Display advertising positions your brand and products<br />
powerfully and effectively in front of a potential audience of<br />
100k readers throughout our network.<br />
B<br />
ig city marinas have many advantages<br />
for transient and local boaters.<br />
They commonly offer a wide range<br />
of services, are we l-maintained, provide<br />
an added level of security and most have<br />
fu l-service boat yards in the event your<br />
vessel needs parts or repairs. Most of a l,<br />
city experiences are almost always unique<br />
with the many attractions, dining options,<br />
and access to retail districts.<br />
“It’s all about being in a great location<br />
and providing all the services that boater’s<br />
need,” says Doug Conyers, manager of<br />
Mosquito Creek Marina, in North Vancouver,<br />
BC. “We are located right across Vancouver<br />
Harbour from downtown so if you<br />
are in the middle of a trip, you can stop<br />
here to have your boat serviced or address<br />
any issues, get fuel or just enjoy the area as<br />
the city’s TransLink SeaBus water shuttle<br />
service can take you downtown within a<br />
few minutes. We are very convenient in<br />
that regard.”<br />
Owned and operated by the Squamish<br />
Nation Marine Group, Mosquito Creek<br />
can accommodate commercial and recreational<br />
boats up to 170 feet and features<br />
a series of amenities to make your stay<br />
as convenient as possible. For instance,<br />
mooring slips are always available (although<br />
advance booking is recommended)<br />
and the secure key gate entrances and security-patrolled<br />
slips keeps your vessel and<br />
belongings safe. Each slip too, whether<br />
you’re transient or long term, has 30- and<br />
50-amp service, water, portable holding<br />
tank pumps, dock boxes, even cable TV.<br />
The expansive, easy accessible fuel dock<br />
serves ethanol gas and diesel, while new<br />
shower/laundry facilities and a ship’s store<br />
are also featured.<br />
What’s more convenient – especially<br />
if you’re on the go – is the fully-serviced<br />
boat yard on the marina grounds. Various<br />
ABYC master-certified tenants offer<br />
a range of repair and part services (with<br />
Distribution<br />
<strong>SunCruiser</strong> Magazine promotes your content. Your<br />
editorial content impacts our qualified audience multiple<br />
times as it moves through our pipeline of print, digital, web<br />
and social media channels.<br />
1-866-609-2383 | info@suncruisermedia.com
<strong>SunCruiser</strong> Magazine<br />
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Dates<br />
BOOKING MATERIAL ON-SALE<br />
West Coast/ November 2, 2018 November 16, 2018 January 18, <strong>2019</strong><br />
Washington<br />
Okanagan February 22, <strong>2019</strong> March 8, <strong>2019</strong> April 19, <strong>2019</strong><br />
Shuswap March 22, <strong>2019</strong> April 5, <strong>2019</strong> May 17, <strong>2019</strong><br />
1-866-609-2383 • | info@suncruisermedia.com
@WaterwayBC<br />
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<strong>SunCruiser</strong> Magazine<br />
OUR FAMILY OF PRINT MAGAZINES<br />
Our Marine Clients love the extended reach we can offer<br />
ULTIMATE FISH FINDING GUIDE<br />
THE<br />
BEST BAIT,<br />
LURES &<br />
LOCATIONS<br />
GUIDE<br />
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According to StatsCan, 92% of anglers in Canada own or have access to a boat.<br />
You can generate additional profit by engaging with this enthusiast where he is<br />
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SETTING GEAR<br />
TO LOCATE<br />
& LAND<br />
YOUR LIMIT<br />
CANADIAN SPORT FISHING GEAR GUIDE<br />
Our readers of the Sport Fishing Guide LOVE the Canadian Sport Fishing Gear<br />
Guide. Dedicated mariners across the nation buy this guide.<br />
RECORD<br />
BREAKING<br />
BAIT, LURES<br />
& TACKLE<br />
ULTIMATE<br />
ACCESSORIES<br />
BAGS TO BOATS,<br />
CLOTHES TO KAYAKS<br />
BEST TIPS FOR OVERLANDING SOLO<br />
GASPÉ OVERLAND<br />
REALLY BIG EASTER JEEP SAFARI<br />
BC OVERLAND RALLY STRIKES GOLD<br />
Canada’s premier<br />
off-road, sport truck<br />
and SUV magazine<br />
EAST COAST VS WEST COAST<br />
BEST OF<br />
SUMMER 2018<br />
PLUS<br />
ANNIVERSARY<br />
4WD CANADA<br />
4WDrive Magazine delivers the best in original exciting articles and photos<br />
throughout each issue. Boats don't tow themselves, and Smart Cars can't, which<br />
is why boaters own trucks. 4WDrive is the only Canadian national publication<br />
that reviews new and old trucks, as well as upgrades, with a focus on towing<br />
capabilities and off-road prowess (like tough boat launches).<br />
GET THE BEST: EXCHANGE RATE<br />
SNOWBIRDS<br />
Canada's Active RV Guide<br />
BEST NEW SIGHTS<br />
OF THE SOUTHWEST<br />
Meet the New<br />
Adventurer<br />
& RV<br />
ESCAPE<br />
THE CITY<br />
SNOWBIRDS & RV TRAVELERS<br />
In our 15th year of publishing coast to coast in Canada, we are the nation's<br />
favourite RV Publication. RV'ers and campers love to be on the water, from<br />
kayaks to cruisers, and paddleboards to houseboat rentals. This affluent, outdoorloving<br />
audience is financially stable and is always looking to enhance their<br />
experience through new products, rentals, events, attractions and destinations.<br />
HIDDEN TREASURES<br />
OF THE SUNSHINE COAST<br />
TIPS FROM THE TRAIL - FOOD, GEAR & SURVIVAL<br />
CANADIAN OVERLAND<br />
SPECIAL EDITION 2018<br />
BY 4WDRIVE MAGAZINE<br />
OVERLANDING & TRAVEL.<br />
Our newest member focusing on overlanding in North America. From entry level<br />
enthusiasts to experts, we have you covered.<br />
TALES FROM<br />
TUKTOYAKTUK<br />
EXPEDITIONS IN BC<br />
BOXED IN BY FOREST FIRES<br />
HIDDEN ROUTES TO LA POILE, NL<br />
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<strong>SunCruiser</strong> Magazine<br />
Our Clients<br />
We deliver for them. We can deliver for you.<br />
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part of our marketing for over<br />
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returns” Tony Essler, General Sales Manager, Rayburn's Marine World<br />
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SUNCRUISER<br />
MAGAZINE<br />
Publisher<br />
Jason Tansem<br />
Direct: (250) 451-9676<br />
Tollfree: (866) 609-2383 ext 200<br />
jason@suncruisermedia.com<br />
Sales<br />
Glenn Kohaly<br />
Direct: (250) 878-5427<br />
Tollfree: (866) 609-2383 ext 202<br />
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Mark Collett<br />
Direct: (604) 351-0211<br />
mjcollett@xplornet.com<br />
Lisa Di Marco<br />
Direct (778) 355-2061<br />
Tollfree: (866) 609-2383 ext 208<br />
lisa@suncruisersales.com<br />
Kate Parfitt<br />
Direct (250) 537-1006<br />
Tollfree: (866) 609-2383 ext 205<br />
kate@suncruisermedia.com<br />
Art Director<br />
Cassandra Redding<br />
Tollfree: (866) 609-2383 ext 203<br />
cass@suncruisermedia.com<br />
Editor<br />
Perry Mack<br />
Direct: (250) 718-0177<br />
Tollfree: (866) 609-2383 ext 201<br />
editor@suncruisermedia.com<br />
Managing Editor<br />
Steve Fennell<br />
Tollfree: (866) 609-2383 ext 206<br />
steve@suncruisermedia.com
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