Pattaya November 2018

BUSINESS SUPPLEMENT
THAILAND BUSINESS NEWS
Mazda sees strong sales
so far in 2018
KPN Land to be bought by
Raimon Land Plc.
KPN Land is to be bought by the SET-listed
property developer Raimon Land Plc., making
Raimon Land the largest player in the luxury residential
sector by market share.
In a related announcement, Lionel Lee will
be appointed as the chief executive officer From
November 1st 2018, taking over from Adrian Lee
who will become the chief operating officer on the
same date
A source at Raimon Land was quoted as saying,
“The change in management positions is
meant to support the company’s business expansion
after acquiring KPN Land.”
The takeover will be made with both cash and
shares, with the cash portion amounting to 500
million baht and the shares portion covered by
597 million new ordinary shares at 1.80 baht. The
total deal is valued at 1.57 billion baht.
The local distributor of Mazda cars, Mazda
Sales Thailand, has reported that sales increased
41 per cent in the first 3 quarters of 2018, with
total units sold hitting 51,755 cars.
Out of these units sold, the Mazda2 ecocar
accounted for 33,939 vehicles, an increase
of 51% on the year prior. Also popular was the
Mazda CX-5 SUV, which sold 6,265 vehicles up a
whopping 116 per cent year on year. The CX-5 is
made in Malaysia.
President Chanchai Trakarnudomsuk was
quoted as saying, “By quarters, the car market
grew 13% in the first quarter, 26% in the second
and 22% in the third,” adding, “This is a good sign
for sales momentum in the last quarter, as total
domestic car sales in 2018 should surpass 1 million
units as projected.”
Mr. Chanchai was also quoted as saying, “The
local car market is propelled by a healthy economy,
a clearer political roadmap and the much-touted
Eastern Economic Corridor scheme.”
Thailand’s ad spending rises
According to Nielsen Thailand, total advertising
spend so far this year has totaled approximately
78.3 billion baht, an increase of 2.2per
cent over last year, with most of this going into TV
ad spending.
TV ads accounted for64 per cent of the total
at 50.6 billion baht, up 2.18 per cent year on year.
Interestingly, cinema advertising came in at
second place at 6.9 per cent totaling 5.44 billion
baht, an increase of 6.4 per cent on last year.
Outdoor advertising in the form of both static
signs and LED display screens came in just behind
at 6.5 per cent or 5.09 million baht, up 7.96
per cent on the year prior.
Another surprising statistic is that internet ad
spending remained quite low at 1.195 billion baht
or just 1.53 per cent of total spend. This was up
1.47 per cent on last year.
Print advertising beat the online space by
quite a large margin with newspaper and magazine
advertising spend totaling 5.475 billion baht.
Other forms of advertising that attracted a
spending budget included in store advertising,
transit advertising and radio advertising.
Coca Cola, Toyota and Samsung were
amongst the biggest spenders in the market.
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