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Issue 4 2018

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17<br />

AstaReal: Superior range of scientifically backed natural<br />

astaxanthin products<br />

AstaReal, the global pioneer in natural astaxanthin cultivation, R&D and clinical<br />

science, will be presenting its high-quality product range, which sets industry<br />

standards in terms of purity and potency. From soft gums, effervescent tablets<br />

and their innovative bulk product range, the company will demonstrate a variety<br />

of possible dosage forms with the powerful antioxidant. At its booth, visitors<br />

can learn more about natural astaxanthin’s scientifically backed health benefits<br />

for muscles, fatigue, heart, skin, brain and eyes. Visitors to the AstaReal stand<br />

will have the chance to test the latest innovative technology that non-invasively<br />

measures their carotenoid level.<br />

Derived from the microalga Haematococcus pluvialis, astaxanthin is a natural<br />

carotenoid. Its unique structure enables it to quench free radicals in the inner and outer layer of<br />

the cell membrane unlike other antioxidants, thus protecting lipids, proteins and mitochondria from oxidative<br />

stress. In this way, astaxanthin can improve eye fatigue and reduce inflammation of the ciliary muscle. With<br />

his lecture on eye health (27th November <strong>2018</strong>, 14:30) at the Supplier Solutions Theatre on the show floor at<br />

booth Q121, Leonhard Thunn-Hohenstein, nutritionist and AstaReal’s Key Account Manager, will delve into<br />

the latest research findings, present trends on the eye supplement market and discuss the role that natural<br />

astaxanthin plays.<br />

At the company’s booth, visitors will be able to discover further highlights and learn more about how to<br />

reach out to consumers. Besides product samples containing natural astaxanthin, AstaReal will showcase a<br />

technology of the German biozoom services GmbH. Using an optical measuring procedure, biozoom ® devices<br />

detect biomarkers in the skin that reflect the body’s antioxidant status. n<br />

Hall 8<br />

Booth<br />

G80<br />

http://www.astareal.se<br />

issue four <strong>2018</strong> www.foodmagazine.eu.com

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