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Issue 4 2018

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22 show preview: HiE<br />

Rousselot: Building a healthier future<br />

At this year’s Health Ingredients Europe <strong>2018</strong>, Rousselot will<br />

welcome attendees to booth 8G71 to experience its leading food<br />

and nutrition solutions. This includes Peptan ® collagen peptides<br />

for holistic health benefits, new joint health ingredient Peptan ®<br />

IIm, and hydrolyzed gelatin Protake. All these premium<br />

ingredients enable manufacturers to innovate healthier<br />

products to meet growing consumer demand for effective<br />

health supplements or protein-enriched foods.<br />

The future of healthy nutrition: the protein challenge<br />

Rousselot experts will provide valuable consumer insights<br />

and present “The protein challenge: how gelatin and collagen can help build<br />

the future”, which will take place on Tuesday 27 November <strong>2018</strong> at 11:45 in the Hi Conference Discovery<br />

Theatre. Visitors are invited to register for the presentation, which will include a new case study that reveals<br />

how gelatin and collagen can help provide sufficient proteins and essential nutrients to a growing and aging<br />

population.<br />

Marit van Heijden, Global Marketing Manager at Rousselot comments: “When it comes to providing protein<br />

for a growing world population, all kinds of protein sources will be needed. Gelatin and collagen solutions<br />

play a vital role, as they are suitable for diverse food and nutraceutical applications thanks to their functional<br />

properties and/or multiple health benefits. Being sustainable and of natural origin – that is to say no<br />

e-numbers – they also enable clear labeling. This is why Rousselot solutions are perfect for creating on-trend<br />

products that can help build a healthier future for everyone.”<br />

Peptan collagen peptides: A holistic solution for health and wellness<br />

Peptan is a collagen type I bioactive ingredient with a unique amino acid profile, proven to not only support<br />

skin health, but also overall mobility, including bone and joint health and boost sports performance by<br />

promoting connective tissues and reducing risk of exercise injury. Manufacturers looking for bioactive<br />

ingredients targeting a holistic approach to healthy living will find plenty of market opportunities with this<br />

bioavailable pure ingredient. Peptan experts will be on stand to showcase tasty on-trend product innovations<br />

with collagen peptides, including gazpacho style tomato soup, matcha cakes and bite size snack bars.<br />

Peptan’s versatility and unique functional and organoleptic properties make endless applications possible. n<br />

Booth<br />

8G71<br />

www.rousselot.com / www.peptan.com<br />

Arjuna: Bioactivity protected new ashwagandha extract<br />

Arjuna Natural Ltd. will feature Shoden ® , its potent, all-natural,<br />

bioactivity confirmed extract of ashwagandha (Withania somnifera).<br />

Shoden contains Ashwagandha extract standardised with 35%<br />

withanolide glycosides, a highly active component of ashwagandha.<br />

Shoden is manufactured from carefully selected shwagandha roots<br />

and leaves. Toxins are removed from the roots and leaves using a<br />

proprietary detoxification process that also removes other undesirable<br />

components and maintains withanolide glycosides at optimum levels.<br />

Arjuna developed its Bioactive Ingredient Protection System (BIPS)<br />

proprietary safety technology to ensure optimal delivery of the<br />

bioactive components of ashwagandha. BIPS is a patented procedure<br />

in which all the active molecules are encapsulated in a shield to<br />

deliver them safely and at the desired potency. This process makes<br />

Shoden active even at a low dosage.<br />

Arjuna is supporting several ongoing clinical studies of Shoden that already have yielded promising<br />

results of the ingredient for alleviating depression, stress, and sleep disturbances, and for improving<br />

immunomodulation and production of testosterone. n<br />

Booth<br />

8F83<br />

www.arjunanatural.com<br />

www.foodmagazine.eu.com issue four <strong>2018</strong>

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